Advanced server-side pixel improves Event Match Quality
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UpStack Conversion Tracking is a cutting-edge app designed to address the challenges of conversion tracking in the modern privacy landscape, particularly following the changes brought by iOS14 and the deprecation of third-party cookies. Leveraging a customer data platform (CDP) powered by first-party data pixels, UpStack ensures accurate platform attribution by stitching together and enriching lost click IDs and session data. This enhancement leads to higher return on ad spend (ROAS) and lower cost per acquisition (CPA). The app offers native server-side pixel integration, making it compatible with platforms like Facebook, TikTok, Google, and Klaviyo. Notably, its integration with Klaviyo enhances abandonment audience targeting, thereby driving additional revenue streams. With a quick and user-friendly no-code setup, UpStack facilitates enhanced marketing capabilities within just 15 minutes, positioning businesses to thrive in a privacy-centric digital world.