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Shoplytics

Develop by Shopify
Free plan available

Marketing analytics combining revenue with ad spend

Trend analysis
Customer heatmap
Real-time insight

About Shoplytics

Launched Aug 03, 2021

Categories

Built by Shopify

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Description

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Pros

  • Combines Shopify revenue data with Facebook (and soon Google) marketing spend for a comprehensive overview
  • Provides near real-time insights into ROAS, CPA, and profitability
  • Features trend analysis over time for key metrics such as revenue, ad spend, and performance
  • Includes heatmap visualization to understand customer geographical trends, enhancing strategic marketing efforts
  • User-friendly interface that simplifies complex data into actionable insights

Cons

  • Currently, only integrates with Facebook and Shopify; Google integration is 'coming soon' and may limit functionality for some users until implemented
  • May require a learning curve for users unfamiliar with detailed marketing analytics
  • Potential issues or bugs as it is not clear if the app is fully optimized for all ecommerce scenarios
  • Concerns about data privacy and security of sensitive financial and customer information

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