Origin: Ad & UTM Tracking

Develop by Origin Tracking

$9-$39

/ Month

Free plan available 7 Days Free Trial

UTM-based tracking and reporting to give you clarity

Accurate reporting

Top-performing sources

Instant reporting

Generate utm links

About Origin: Ad & UTM Tracking

Launched Nov 10, 2022

Built by Origin Tracking

Address

London, ENG, GB

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Description

Maximise profits and spend on ads intelligently with instant, intuitive UTM attribution & analytics

If you don't know where your sales are coming from you are leaving money on the table. UTM parameters help with this but Shopify doesn't give you an easy way to search and explore this information. Origin provides an intuitive UTM analytics dashboard to browse all your orders, filtering and searching by UTM parameters in real time. Link your Meta ad account to determine exactly how much profit your ads are making. View CAC, ROAS, and revenue down to the individual ad.

Reliable and accurate UTM analytics: gain deep understanding of your business
Instant order attribution: no need to wait days to see results
Simple search and filtering: quickly find your top-performing sources
Link your Meta ad account for essential insights like CAC, ROAS, and ad profits
Simple UTM analytics dashboard to explore your orders and UTM sets

Pros

Reliable and accurate reporting
Generates UTM links and snippets easily integrated into Facebook Ads
Helps identify top-performing sources and campaigns quickly
Provides instant reporting for new orders and customer journeys
User-friendly with a minimal learning curve
Comes with a good tutorial
Highly recommended by users
Data provided is useful and actionable

Cons

Limited user feedback available
Repetitive information in the app description

Top Helpful Reviews

Beretta Farms

Jul 21, 2025 on Shopify

Easy to install, learn and navigate. The app owner (Tim) is incredibly responsive and works tirelessly to help you through any problems you might have. I recommend this app to any wanting reliable and easy to set-up marketing attributions in shopify.

BH Bookstore

Jul 14, 2025 on Shopify

Great app. Makes conversion source analytics a lot easier. The developer promises new features that Shopify doesn't have. We're looking forward to it!

Mind Lab Pro® AU

Jul 09, 2025 on Shopify

This is exactly what we needed. Shopify don't make access to this session utm data easy, either via API, ShopifyQL or customer/order objects. This gives you instant insight into historical data as well as new orders. A great order grid to view orders associated with different campaigns and mediums. Fast support, reasonable price, this is the kind of app I like to find in the Shopify ecosystem.

CBD ZEN by Zenzsual

Apr 08, 2025 on Shopify

I highly recommend Origin's support team, especially Tim. He answered all my questions, provided helpful alternatives, and explained everything clearly in different ways until all my doubts were resolved. His assistance was outstanding!

Newtral

Nov 25, 2024 on Shopify

Highly recommend Origin UTM Tracking! The features are robust and easy to use, perfectly meeting our needs. The support team is exceptional—every time we have an issue, the team responds quickly and provides clear, helpful solutions. We really appreciate their professionalism and attention to detail. It's been a great experience overall!

pewox

Oct 30, 2024 on Shopify

I recently started using this UTM tool, and it's fantastic! It simplifies tracking my marketing campaigns and provides clear insights. The interface is user-friendly, making it easy to create and manage links.

BULLDOG SNACKS

Sep 26, 2024 on Shopify

Very useful app that compiles all my UTM data into an intuitive dashboard. My team uses this every day to keep on top of our marketing efforts. Can't recommend enough!!

Flight Panels

Aug 04, 2024 on Shopify

This is an incredibly useful and feature rich application, backed up by exceptional support. A number of feature requests were submitted shortly after installation and the team had them implemented within an hour. That’s absolutely unheard of.

Sunlight Spa Supply

May 12, 2024 on Shopify

Origin is super useful, I didn't even know I needed it until I tried it! I love how easy it is, and the tutorial is great. Very little learning curve, just install, create a link, and you're done!! Highly recommend. Update: everything still works great! Getting useful info.

Espresso Gear Hub