360dialog: WhatsApp Anaytics

Develop by 360dialog

Built for Shopify

Free plan available

WhatsApp Analytics, insights and optimization. Calculate ROAS.

Performance metrics

Accurate attribution

Whatsapp funnels

Meta apis

Whatsapp analytics

About 360dialog: WhatsApp Anaytics

Launched May 02, 2024

Built by 360dialog

Email :

[email protected]

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Description

Understand the impact WhatsApp has on your store, then optimize for more profit.

Bring all your WhatsApp marketing data together in one place. Transform WhatsApp conversations into structured data events. Analyze using performance messaging metrics like ROAS and CPA. Send these events to Meta for further optimization benefits. To get started, just Install the App, connect your 360dialog account, and begin viewing conversation and conversion metrics. Our team will also provide you with hands-on support to help configure your account.

Accurate Attribution: Auto identify conversation entry points(organic, ads etc.)
Performance Metrics: Analyze conversion rate, cost per acquisition, ROAS & more
WhatsApp Funnels: View the whole WhatsApp journey from click to conversion
Meta APIs: Send and pull data using Meta's Conversion & Marketing APIs
WhatsApp Analytics: View & analyze all your WhatsApp KPIs and data in one place

Pros

Centralized Data: Brings all WhatsApp marketing data together in one place
Structured Data Events: Transforms WhatsApp conversations into structured data events for better analysis
Performance Metrics: Provides comprehensive analytics including conversion rate, cost per acquisition (CPA), and return on ad spend (ROAS)
Meta Integration: Facilitates sending and pulling data using Meta's Conversion & Marketing APIs for optimization
WhatsApp Funnels: Offers visibility into the entire WhatsApp customer journey from click to conversion
Hands-on Support: The app's team provides support for account configuration and setup
Convenient Setup: Easy to install and connect with a 360dialog account, allowing users to start analyzing metrics quickly

Cons

Dependency on Meta: Requires integration with Meta APIs, which may not be preferred by all users
Complexity for New Users: Initial setup and understanding of metrics may be complicated for users not familiar with performance analytics
Limited to WhatsApp: Focus is specifically on WhatsApp, potentially missing out on multi-platform insights