Server-side tagging, conversion tracking & attribution
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MagicPixel is a powerful tool that enhances the ability of D2C brands to collect first-party data with precision and efficiency. By employing a comprehensive built-in data layer, server-side tagging, and robust first-party identity features, MagicPixel ensures accurate visualization of customer behavior, conversions, and attribution. Its intuitive interface simplifies the management of privacy compliance, aligning with regulations such as GDPR, CCPA/CPRA, CPA, CDPA, and PIPEDA, while also offering real-time event monitoring for all pixels and analytics. With over 80 server-side templates available for seamless media and analytics integrations, businesses can effortlessly maintain the quality of their data infrastructure. MagicPixel provides proactive real-time alerts for any tag validation failures or provider-side issues, ensuring continuous optimization of data tracking and performance. Key features include tracking of essential conversion events like Add to Cart and Purchase, making it an indispensable tool for data-driven decision-making and strategy.
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