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Customer reviews: MIDA: Heatmap, Replay Checkout

Develop by Shopify

Mida Session Recording & Replay helps Shopify store owners understand customer behavior by recording and replaying user sessions. This review covers its features, pricing, and real user experiences to help you decide if it’s right for your store.

Reviews (361)

Overall rating
4.9

What Merchants Think

The "MIDA: Heatmap, Replay & Record" app is highly regarded by merchants for its ability to provide valuable insights into customer behavior and assist in optimizing website performance. Users often praise its ease of use, comprehensive features like heatmaps and session recordings, and exceptional customer support. It is frequently described as an essential tool for understanding user interaction and improving conversion rates.

Key Strengths

  • Effective heatmaps and session replay functionalities.
  • User-friendly interface and easy installation.
  • Excellent customer support, frequently highlighted with special mentions for support team members such as Chloe, Jennie, and Jocelyn.
  • Valuable insights into customer behavior and journey optimization.
  • Support for GDPR compliance and multiple store integration.
  • Very useful free version with competitive pricing for paid plans.

Common Concerns

  • Pricing can be steep for some users, especially those managing multiple subscriptions.
  • Limited session numbers in higher traffic plans.
  • Occasional technical issues such as recording bugs or display errors, though usually resolved by support.
  • Lack of mobile compatibility for viewing session replays.
  • Initial confusion during the trial period regarding billing.

Final Thoughts

Overall, the "MIDA: Heatmap, Replay & Record" app is highly recommended by users for its analytical capabilities and user-centric design. While there are concerns regarding pricing and occasional technical issues, the app’s extensive feature set and robust customer support make it a powerful tool for merchants aiming to enhance user experience and drive conversions on their online platforms.

Clevisco

Oct 23, 2025  on Shopify

Works great, had my max sessions extended to 750, app is easy to use, loads fast, does not affect site performance. Happy with the customer service.

Idea Jogos

Oct 20, 2025  on Shopify

I was looking for a simple heatmap but MIDA has delivered a lot more! In only a couple of days i was able to understand more about the behaviour of my clients and make some adaptations on my website which I will fastly be able to see results thanks to the montly recorded sessions. Also, my next step would be to look for an app to make surveys but MIDA also does that, so another thing checked on my to do list. Would definetly recommed!

Hero guitars - Your Destination for Epic Guitar Sounds

Oct 19, 2025  on Shopify

mida have a great deal of advantages including free increase of the number of recordings, exluding ips and good customer support.

PyroBang

Oct 17, 2025  on Shopify

This app is great for seeing what’s popular on my site. It helps me make adjustments that boost conversions and increase sales.

Krime Street Movement

Oct 16, 2025  on Shopify

From Colombia, amazing tool to truly understand customer behavior. We’ve been using MIDA for a while and it has completely changed the way we analyze traffic in our store. Watching real session replays helped us figure out why many users were leaving the homepage without visiting products and from there, we optimized our structure and improved conversions. The interface is clean, easy to use, and doesn’t slow down the website (unlike other similar apps). Plus, their support team replies fast and with real solutions, not just automated messages. 100% recommended if you want to understand what’s really happening behind your analytics and make data-driven decisions.

ZikForYou

Oct 13, 2025  on Shopify

Super outil pour voir quoi optimiser dans l'expérience utilisateurs. J'ai déjà corrigé beaucoup de chose sur mon site. Le service client est également très réactif.

ComfyNude

Oct 09, 2025  on Shopify

The app is efficient, I'm getting good data & insights about visitors to my online store and heatmap to help me understand my customer behaviors. Online assistance is also reliable, I would recommend it to store owners.

AlphaMan

Oct 07, 2025  on Shopify

This app is amazing! I highly recommend it to anyone who wants to effectively track visits on their website. The support team is very responsive and extremely competent — I truly recommend this app!

Neumann Marking Solutions

Oct 07, 2025  on Shopify

Their responses have been quick and helpful. Their development team seems to do pretty good as well. I mostly use for the replays, which generally seem ok, though, sometimes I know who made a purchase but the IP address is on the other side of the country (Canada) or even in USA, which doesn't make sense to me. It's good overall value.

ThirdEyeTies

Oct 06, 2025  on Shopify

Super friendly staff, very straightforward and easy to read analytics and maps, so far im very pleased and am looking into a subscription, thank you guys for what your doing!

Nonynana

Oct 03, 2025  on Shopify

Mida Heatmap is a great app, but what really made the difference for me was the support from Chloe. She went above and beyond to guide me through setup and explain how to actually use the data to improve my store. Everything was clear, friendly, and fast — I felt supported the whole way. Having someone who really understands both the tool and ecommerce is a huge plus. Highly recommend!

Pocket of Paper

Oct 03, 2025  on Shopify

This has been super useful for seeing my customers' journeys. They were also very helpful when I contacted customer service.

Balu

Oct 02, 2025  on Shopify

Well, as a long time developer myself, this app feels like magic, and makes me wonder how they do it. The replays works wonderfully the tagging by relevance is very well executed. The pricing and features feels a bit game-y tough, I would simplify it.

Zenescope Entertainment Inc

Oct 01, 2025  on Shopify

Great support that take your feedback and direct it to their team. Made a few changes thanks to MIDA via the screen recordings, I can see what painpoints or difficulty that users take without my pre-known knowledge. The heatmaps are effective and work great on your most popular pages for improvement.

A Pretty Print

Sep 30, 2025  on Shopify

Just started using the app a few days ago. Gave me already a lot of information. Easy to set up and a good interface. The Mida team really does a good job.

Hakyarts

Sep 29, 2025  on Shopify

Excellent experience with MIDA Replay! Their response time is incredibly fast — they replied almost instantly to my inquiries, which made the whole process smooth and stress-free. Great service, very professional, and highly recommended!

NovaTech Store

Sep 22, 2025  on Shopify

Good app. Can track exactly how users navigate through your store. Highly recommended. Also thank you to Lucy from the support team, she gave support almost instantly after sending a query

Gymfluential

Sep 21, 2025  on Shopify

Such a friendly support team and the free plan is generous enough to test things out. Would highly recommend.

90Threads

Sep 17, 2025  on Shopify

I am thoroughly satisfied with the MIDA Heatmap. As a retailer new to having my own site and trying to do my own marketing and promotional work, it's VERY effective at helping correlate the effectiveness of ads and social media posts with whether visitors are engaging with products on the site or if they're leaving right away. The controls are easy to use, and it doesn't slow down the loading speed of my page. Definitely recommend!

CLUB NEO

Sep 14, 2025  on Shopify

I’m obsessed with this app — it’s a no-brainer. Super user-friendly, streamlined, and simple to navigate. The insights are clear and make it easy to get real value without overthinking. Not to mention the customer service team is exceptional. Highly recommend!

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