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Customer reviews: MIDA: Heatmap, Replay Checkout

Develop by Shopify

Mida Session Recording & Replay helps Shopify store owners understand customer behavior by recording and replaying user sessions. This review covers its features, pricing, and real user experiences to help you decide if it’s right for your store.

Reviews (303)

Overall rating
4.9

What Merchants Think

The "MIDA: Heatmap, Replay & Record" app is highly regarded by merchants for its ability to provide valuable insights into customer behavior and assist in optimizing website performance. Users often praise its ease of use, comprehensive features like heatmaps and session recordings, and exceptional customer support. It is frequently described as an essential tool for understanding user interaction and improving conversion rates.

Key Strengths

  • Effective heatmaps and session replay functionalities.
  • User-friendly interface and easy installation.
  • Excellent customer support, frequently highlighted with special mentions for support team members such as Chloe, Jennie, and Jocelyn.
  • Valuable insights into customer behavior and journey optimization.
  • Support for GDPR compliance and multiple store integration.
  • Very useful free version with competitive pricing for paid plans.

Common Concerns

  • Pricing can be steep for some users, especially those managing multiple subscriptions.
  • Limited session numbers in higher traffic plans.
  • Occasional technical issues such as recording bugs or display errors, though usually resolved by support.
  • Lack of mobile compatibility for viewing session replays.
  • Initial confusion during the trial period regarding billing.

Final Thoughts

Overall, the "MIDA: Heatmap, Replay & Record" app is highly recommended by users for its analytical capabilities and user-centric design. While there are concerns regarding pricing and occasional technical issues, the app’s extensive feature set and robust customer support make it a powerful tool for merchants aiming to enhance user experience and drive conversions on their online platforms.

Evolved H2O

Nov 13, 2025  on Shopify

So far the app is good, have better heatmaps than other apps of the same kind.

TE HEALTH NETWORK

Nov 11, 2025  on Shopify

Great app! The session replays are extremely helpful in learning how my customers interact with my store and the customer support is wonderful! Erik did a fantastic job in assisting with my needs.

Nature's Selection

Nov 10, 2025  on Shopify

Recently downloaded the app and added to our store. Exploring the functions and impressed with the tools so far. Team are responsive and helpful.

Concave

Nov 09, 2025  on Shopify

Good app!

Trendify

Nov 09, 2025  on Shopify

Great app to get useful insights to improve customer experience. Lucy was a great help to support with any issues.

I AM Activewear

Nov 08, 2025  on Shopify

Chloe from support was extremely helpful with activating features so that I could test their system out, even though I was only on the free plan. Everything seems to be working exceptionally well so far. I plan to do additional testing once I start getting more site traffic too. Looking forward to upgrading my plan to the next level!

House of Lilies

Nov 07, 2025  on Shopify

Soundwave Art | Munki Magik

Nov 06, 2025  on Shopify

Very intuitive, easy to use and Chloe at support very helpful 5 stars!

GoodNite

Nov 04, 2025  on Shopify

Really nice app! I tired 2 others before sticking to this one. Easy to use and got maaany cool funcionalities. Plus, the support is really good, solved my issue within a few hours! Highly recommended!

Puravivo Tech

Nov 04, 2025  on Shopify

Sehr gute App für Heatmaps und Session-Replays. Läuft stabil, liefert wertvolle Einblicke ins Nutzerverhalten und hat einen schnellen Support. Klare 5 Sterne – Top-Tool für Shopify-Shops.

UK PET HOUSE

Nov 02, 2025  on Shopify

Scent Club

Nov 02, 2025  on Shopify

I started using the MIDA app recently and so far I’m impressed. It’s very easy to navigate and simple to use. The insights it gives on customer behaviour are really helpful. It helps me see how people interact with my store and use that data to improve my layout and boost sales. The customer service team has also been amazing. They’re friendly, quick to reply, and genuinely helpful whenever I have a question. Overall, a great app!

Dressy Paper

Oct 31, 2025  on Shopify

Why am I just learning about this app? I can see which products are getting the most attention. I love it!

GlowLine Beauty

Oct 31, 2025  on Shopify

LadyZaZ

Oct 31, 2025  on Shopify

Really impressed with Mida! The app is smooth, intuitive, and actually makes my workflow easier. The team behind it is super responsive too. Highly recommend !

Hakyarts

Oct 31, 2025  on Shopify

Excellent experience with MIDA Replay ! Their response time is incredibly fast - they replied almost instantly to my inquiries, which made the whole process smooth and stress free. Great service, very professional and highly recommended !

VitalVibe

Oct 30, 2025  on Shopify

The support team is so good and so helpful, always there when i need something!!! Definitely recommend it to everyone!

Deals By Winley

Oct 29, 2025  on Shopify

i have have come from a popular app to here and the customer support is awesome with lucy and the team as well the app feels so clean try this definitely u feel a difference

SARATTI

Oct 27, 2025  on Shopify

Stunning customer service to be honest. Messaged during odd hours wasn't expecting to get a reply but hey! Darwin was amazing. Didn't really understand how the app worked as the sessions and billing were a bit confusing but he did take the take to explain and even gave some free sessions to help us out. The app is really helpful, we could easily visualize where are loosing tons and tons of traffic. So much work to do on the site but with this app, you kind have a direction on what to work on instead of guessing about! Good UI and easy to use as well. highly recommend!

Revival Harmony

Oct 27, 2025  on Shopify

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