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Littledata ‑ Customer Tracking logo

Littledata ‑ Customer Tracking

Develop by Littledata

$99-$600

/ Month
Free plan available 30 Days Free Trial

Boost campaign performance in Google, Meta and Klaviyo

Server-side tracking
Accurate data
First-party data
Marketing attribution
Checkout tracking
Higher performing campaigns
Opted-in targeting
Tracking upgrade
Abandoned cart flows

About Littledata ‑ Customer Tracking

Built by Littledata

Email :

[email protected]

Address

Oxford House, 12 - 20 Oxford Street, Newbury, ENG, RG14 1JB, GB

Website Support Portal Privacy policy FAQ Document
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Description

Server-side tracking of customers and revenue to Google, Meta and Klaviyo boosts performance

Littledata pioneered server-side tracking for Shopify, connecting first-party customer data into Google Analytics, Google Ads, Meta Ads (Facebook and Instagram), TikTok, Pinterest and Klaviyo. Reliably linking revenue to marketing channels boosts marketing attribution and fuels higher performing campaigns. For Klaviyo, get more revenue from the same abandonment flows by identifying opted-in customers. For Google, get a tracking upgrade over Google & YouTube app, with Enhanced Conversions.

Littledata pioneered server-side tracking for Shopify, connecting first-party customer data into Google Analytics, Google Ads, Meta Ads (Facebook and Instagram), TikTok, Pinterest and Klaviyo. Reliably linking revenue to marketing channels boosts marketing attribution and fuels higher performing campaigns. For Klaviyo, get more revenue from the same abandonment flows by identifying opted-in customers. For Google, get a tracking upgrade over Google & YouTube app, with Enhanced Conversions. more
  • Double revenue from abandoned cart flows in Klaviyo with improved flow triggers
  • Enhanced Conversions for customer matching and lower CAC in Google Ads
  • Improved Event Match Quality Score in Meta Conversions API
  • Power up Google Analytics (GA4), tracking checkout steps and recurring orders
  • Built for data experts - making it ridiculously easy to get accurate data

Pros

  • Pioneers server-side tracking for Shopify, enhancing data reliability
  • Integrates first-party customer data into major analytics and ad platforms including Google Analytics, Google Ads, Meta Ads (Facebook and Instagram), TikTok, Pinterest, and Klaviyo
  • Improves marketing attribution, leading to better-performing campaigns
  • Helps Klaviyo users increase revenue from the same flows by identifying opted-in customers for targeting
  • Offers tracking upgrade over Google & YouTube Sales Channel for GA4
  • Doubles revenue from abandoned cart flows in Klaviyo with better flow triggers
  • Enables ad algorithms to focus on high-converting customers by matching Shopify revenue
  • Sends full-funnel events via Conversions API (CAPI) for more targeted ads
  • Enhances Google Analytics (GA4) by tracking checkout steps and recurring orders
  • Designed for data experts, making it easy to get accurate data
  • Exceptional tech support, with specific mention of responsiveness and problem-solving skills

Cons

  • May cause issues with attribution, potentially skewing CPC & Organic traffic data
  • Users have reported that the support team may not always acknowledge issues promptly
  • May require constant monitoring of attribution graphs and reporting to catch inconsistencies
  • Not a foolproof data solution as claimed; effectiveness can vary

Top Helpful Reviews

UNDONE

Mar 24, 2025  on Shopify

Excellent apps. Excellent support. The server side tracking solve a lot of issue include the thank you page script sunset. Also it handle a lot of heavy loading task automatically like refund. Again, support is excellent esp. Claudiu... thanks for the support

BEERHUNTER

Mar 07, 2025  on Shopify

Great app with great service. Its enabled us to get greater conversion validation and make better business decisions.

Dukes Valley

Mar 06, 2025  on Shopify

The best Shopify tracking out there for GA4 and really pleased with the Ads integration. Support is always excellent and detailed. Many thanks!

ZEITWUNDER Onlineshop

Feb 20, 2025  on Shopify

The app has been a game-changer for our store. Seamlessly integrating Google Analytics and Google Ads, it provides invaluable insights into customer behavior and campaign performance. The setup was a breeze, and the data accuracy is impressive. With Little Data, we're able to make informed decisions to optimize our marketing strategies and drive business growth. Highly recommended!

RMS Beauty

Feb 20, 2025  on Shopify

Using LittleData has been instrumental for our business success. The team at LittleData is extremely intuitive when it comes to understanding our business objectives and working alongside our digital team to ensure we are making informed data-driven decisions that will move the needle. In addition to being a great partner that helps us optimize marketing strategies and understand overall consumer behavior on our website, the team (David + Ross) are absolutely fantastic to work with.

Savvy Colombia

Feb 14, 2025  on Shopify

Cornelia is the best! The optimization of the tracking in GA4 was really good for the data analysis at the company

Haier UK

Feb 12, 2025  on Shopify

We installed Littledata to improve the accurary of our GA4 tracking across multiple storefronts. Our purchases are 'like for like' when we compare with Shopify, great news!

Olivela

Feb 11, 2025  on Shopify

Great customer service! I really appreciate being able to speak with a real person who takes the time to research my issue and provide thoughtful recommendations or clarifications. The prompt response and attention to detail was helpful.

CraftNest

Feb 11, 2025  on Shopify

I originally ran into an issue with syncing repurchases to Meta, but once the support team escalated my case, they resolved it thoroughly. Since then, the app has worked flawlessly for my needs. The developers were attentive, and I appreciate how dedicated they were in making things right. Highly recommend this app if you need a reliable solution for syncing repurchases with Meta!

T3 Micro

Feb 04, 2025  on Shopify

We couldn’t be happier with our experience using Littledata! From seamless integration with our Shopify store and relevant connections (GA4, Klaviyo, Google Ads), to the detailed analytics and real-time data insights, Littledata has truly elevated our ability to understand and optimize our web and customer data. The platform’s intuitive design makes it incredibly straightforward to set up, and the depth of reporting has helped us make confident, data-driven decisions. On top of the great functionality, we’ve had the pleasure of working closely with Cornelia, our Littledata guru. Her responsiveness, expertise, and genuine willingness to help have made every step of the process smooth and enjoyable. She exemplifies stellar customer service and consistently goes the extra mile to ensure our success. If you’re looking for a reliable, robust analytics solution backed by a supportive team, we highly recommend Littledata!

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