Littledata ‑ Customer Tracking

Develop by Littledata

$99-$600

/ Month

Free plan available 30 Days Free Trial

Boost campaign performance in Google, Meta and Klaviyo

Server-side tracking

Accurate data

First-party data

Marketing attribution

Checkout tracking

Higher performing campaigns

Opted-in targeting

Tracking upgrade

Abandoned cart flows

About Littledata ‑ Customer Tracking

Launched Jan 08, 2017

Built by Littledata

Email :

[email protected]

Address

Oxford House, 12 - 20 Oxford Street, Newbury, ENG, RG14 1JB, GB

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Description

Server-side tracking of customers and revenue to Google, Meta and Klaviyo boosts performance

Littledata pioneered server-side tracking for Shopify, connecting first-party customer data into Google Analytics, Google Ads, Meta Ads (Facebook and Instagram), TikTok, Pinterest and Klaviyo. Reliably linking revenue to marketing channels boosts marketing attribution and fuels higher performing campaigns. For Klaviyo, get more revenue from the same abandonment flows by identifying opted-in customers. For Google, get a tracking upgrade over Google & YouTube app, with Enhanced Conversions.

Increase abandoned cart flows revenue in Klaviyo with improved flow triggers
Enhanced Conversions for customer matching and lower CAC in Google Ads
Improved Event Match Quality Score in Meta Conversions API
Power up Google Analytics (GA4), tracking checkout steps and recurring orders
Built for data experts - making it ridiculously easy to get accurate data

Pros

Pioneers server-side tracking for Shopify, enhancing data reliability
Integrates first-party customer data into major analytics and ad platforms including Google Analytics, Google Ads, Meta Ads (Facebook and Instagram), TikTok, Pinterest, and Klaviyo
Improves marketing attribution, leading to better-performing campaigns
Helps Klaviyo users increase revenue from the same flows by identifying opted-in customers for targeting
Offers tracking upgrade over Google & YouTube Sales Channel for GA4
Doubles revenue from abandoned cart flows in Klaviyo with better flow triggers
Enables ad algorithms to focus on high-converting customers by matching Shopify revenue
Sends full-funnel events via Conversions API (CAPI) for more targeted ads
Enhances Google Analytics (GA4) by tracking checkout steps and recurring orders
Designed for data experts, making it easy to get accurate data
Exceptional tech support, with specific mention of responsiveness and problem-solving skills

Cons

May cause issues with attribution, potentially skewing CPC & Organic traffic data
Users have reported that the support team may not always acknowledge issues promptly
May require constant monitoring of attribution graphs and reporting to catch inconsistencies
Not a foolproof data solution as claimed; effectiveness can vary

Top Helpful Reviews

Montville Coffee

May 09, 2025 on Shopify

We have been using Littledata for about a year and a half with our Shopify webstore. The accuracy of the data has really assisted us to run effective Google PMAX campaign. We have been impressed by the great support and customer service from the Littledata team whenever we have had questions or issues.

Techni Sport

May 02, 2025 on Shopify

Not only does it track more conversions but it easily connects...the even better side? IF there is any tech issue going on their customer support is absolutely amazing. You can never go wrong when an app does what is says and tacks on great customer service to boot!

Plate Crate

Apr 16, 2025 on Shopify

Having precise tracking for all platforms has really improved our ad performance and the customer support from the Littledata team is unmatched. They are responsive, helpful, super knowledgeable, and very willing to hop on a call and fix things that we broke (ha!).

B&W Trailer Hitches

Apr 07, 2025 on Shopify

With our headless commerce platform, we were having difficulties with accurate and consistent revenue attribution across multiple platforms. Ad performance was truly a guessing game. With Littledata implemented, we now get consistent and accurate revenue attribution in GA4. Now I know which channels and which campaigns are performing the best. I can't thank the team enough for all their help!

UNDONE

Mar 24, 2025 on Shopify

Excellent apps. Excellent support. The server side tracking solve a lot of issue include the thank you page script sunset. Also it handle a lot of heavy loading task automatically like refund. Again, support is excellent esp. Claudiu... thanks for the support

BEERHUNTER

Mar 07, 2025 on Shopify

Great app with great service. Its enabled us to get greater conversion validation and make better business decisions.

Dukes Valley

Mar 06, 2025 on Shopify

The best Shopify tracking out there for GA4 and really pleased with the Ads integration. Support is always excellent and detailed. Many thanks!

ZEITWUNDER Onlineshop

Feb 20, 2025 on Shopify

The app has been a game-changer for our store. Seamlessly integrating Google Analytics and Google Ads, it provides invaluable insights into customer behavior and campaign performance. The setup was a breeze, and the data accuracy is impressive. With Little Data, we're able to make informed decisions to optimize our marketing strategies and drive business growth. Highly recommended!

RMS Beauty

Feb 20, 2025 on Shopify

Using LittleData has been instrumental for our business success. The team at LittleData is extremely intuitive when it comes to understanding our business objectives and working alongside our digital team to ensure we are making informed data-driven decisions that will move the needle. In addition to being a great partner that helps us optimize marketing strategies and understand overall consumer behavior on our website, the team (David + Ross) are absolutely fantastic to work with.