Littledata pioneered server-side tracking for Shopify, connecting first-party customer data into Google Analytics, Google Ads, Meta Ads (Facebook and Instagram), TikTok, Pinterest and Klaviyo. Reliably tracking revenue back to marketing channels boosts marketing attribution and fuels higher performing campaigns. For Klaviyo, get more revenue from the same flows by identifying opted-in customers for targeting. For GA4, get a tracking upgrade over Google & YouTube Sales Channel.

• Double revenue from abandoned cart flows in Klaviyo with better flow triggers
• Focus the ad algorithms on high-converting customers by matching Shopify revenue
• No more dumb ads: target full-funnel events sent via Conversions API (CAPI)
• Power up Google Analytics (GA4), tracking checkout steps and recurring orders
• Built for data experts - making it ridiculously easy to get accurate data

Littledata seamlessly connects your Shopify store with Twilio Segment a leading Customer Data Platform (CDP), tracking full ecommerce and customer event data effortlessly. Littledata automatically sends accurate Shopify data to Segment, enabling you to push that data to any of the hundreds of device-mode or cloud-mode destinations which Segment.com supports. And with Littledata Plus get SLAs, technical support, and historic order import for a truly reliable Shopify data pipeline.

• Server-side tracking for 100% revenue match with Shopify
• Easy setup of a complete ecommerce schema
• Capture every customer touch point, including checkout steps and post-purchase
• Push customer and marketing data to any Segment destination
• Built for data experts - making it ridiculously easy to get accurate data