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Easy Tag ‑ GTM & Data Layer logo

Easy Tag ‑ GTM & Data Layer

Develop by TAGinstall

$99

/ Month

Pre-built Data Layer for Google Tag Manager & 60+ tags

Quick installation
Pre-built data layer
Improved data accuracy
Optimised for speed
Ready-made tags

About Easy Tag ‑ GTM & Data Layer

Launched Nov 17, 2020

Categories

Built by TAGinstall

Email :

[email protected]

Address

Sofia, Sofia, 1000, BG

Website Privacy policy
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Introduction Video

Description

Easy Tag app makes implementing Google Tag Manager simple, fast, and accurate.

Easy Tag app makes implementing Google Tag Manager simple, fast, and accurate. Easy Tag ensures the data is gathered and reported correctly, taking the guesswork out of marketing. Start basing your decisions on accurate data and grow your e-commerce business. Easy Tag is quick and easy to install; improves data accuracy; optimised for speed; saves days of work.

Easy Tag app makes implementing Google Tag Manager simple, fast, and accurate. Easy Tag ensures the data is gathered and reported correctly, taking the guesswork out of marketing. Start basing your decisions on accurate data and grow your e-commerce business. Easy Tag is quick and easy to install; improves data accuracy; optimised for speed; saves days of work. more
  • Google Tag Manager installation for Shopify
  • Pre-built data layer with all e-commerce events ("purchase", "addToCart"...)
  • Over 50 ready-made tags - GA4, Google Ads, Facebook, Pinterest & more
  • Checkout Extensibility support

Pros

  • Simple, fast, and accurate implementation of Google Tag Manager
  • Ensures data is gathered and reported correctly, reducing guesswork
  • Improves data accuracy
  • Quick and easy to install
  • Optimized for speed
  • Saves days of work
  • Pre-built data layer with all e-commerce events (eg, purchase, addToCart)
  • Over 50 ready-made tags for various platforms (eg, GA4, Google Ads, Facebook, Pinterest)
  • Positive user review indicating life-saving utility and effective support

Cons

  • Limited user reviews to gauge broader consensus
  • No mention of pricing or potential costs
  • No detailed documentation or tutorial information referenced

Top Helpful Reviews

BrahmatellsStore

Jul 08, 2025  on Shopify

Misleading Pricing – One-Time Payment Was a Scam I purchased this app for a hefty one-time fee of $349, trusting the promise that it was a lifetime deal. Now the team has unilaterally shifted to a subscription model, completely going back on their word. This is deceptive and unethical—if I had known this was temporary, I would have never paid that amount. It feels like a bait-and-switch. No grandfathering, no courtesy notice—just a stealthy push into recurring fees. Shopify should look into this behavior. Absolutely do not recommend this app unless you’re okay with being blindsided down the line.

My Tool Expert

Jul 03, 2025  on Shopify

I initially purchased it because it was advertised as a one-off payment - which, by the way, was quite expensive. Now, they're shifting to a subscription model, and the new pricing is far from affordable. This sudden change feels misleading and unfair. I genuinely feel scammed. If I had known this was coming, I never would have made the purchase.

Mutsy

Apr 22, 2025  on Shopify

Outstanding support – above and beyond! Radi didn’t just help me set up the Easy Tag app correctly — he went above and beyond by thoroughly investigating compatibility issues with other apps (like Consentmo) and addressing them over multiple sessions. He provided clear explanations, valuable insights, and stayed involved until everything worked exactly as expected. I’m extremely grateful for the time and dedication. This level of support is rare in the Shopify ecosystem. Highly recommended!

Ines de la Fressange Paris

Nov 07, 2024  on Shopify

Nous recommandons totalement cette application. Elle vous permet de connecter très facilement Google Tag Manager avec votre site internet et ainsi suivre les données et actions de vos utilisateurs. Par ailleurs, l'équipe est très réactive et professionnelle. Ils vont vous accompagner en cas de difficulté dans la mise en place de l'application.

Zelesta.de

Nov 05, 2024  on Shopify

Can't overestimate the convenience and precision of this tool! The best option you can find on the market! You can reach out to these guys via a quick call whenever you have issues/questions that you want to get solved! Highly recommended!

Recto Verso

Apr 17, 2024  on Shopify

This plugin saved my life. I can now collect all the data I need in GA4 and Google Ads. Their support could help me when I needed their help. I really recommand their app.

The Mountain Merchant

Mar 20, 2024  on Shopify

Honestly worth every cent I have an understanding of GTM but spending the time on it as one person running a physical store and website isn't viable and honestly I would probably never have set it up 100%. This is such a relief knowing its done and if I need help or have a question they are helpful, responsive and have fixed my issue. Thanks again Kels

24 Workwear

Feb 06, 2024  on Shopify

Great app! The support is fantastic and they really make the effort to ensure that everything is set up correctly. Would recommend :-)

Josephina Jewelry

Jan 29, 2024  on Shopify

This application is a really good investment. The support is fantastic, they helped us out many times. Radi and his team are very knowledgeable and they always make time to setup a meeting and help us.

Silamp France

Jan 25, 2024  on Shopify

Excellent support qui est très à l'écoute et qui n'hésite pas à planifier des zoom pour régler les problèmes et les mises à jour, c'est vraiment une excellente app que je recommande vivement. Facile à installer et fiable.

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