Easy Tag - GTM & Data Layer is a powerful app designed to streamline the implementation of Google Tag Manager for e-commerce businesses. This app is a favorite among marketers for its ability to ensure accurate data gathering and reporting, thus eliminating uncertainties in marketing efforts. By focusing on precision, Easy Tag allows businesses to make data-driven decisions, ultimately fostering growth. Installation is quick and effortless, with a user-friendly interface that enhances data accuracy and is optimized for speed. The app comes equipped with a pre-built data layer tailored for Shopify, covering essential e-commerce events such as "purchase" and "addToCart." Additionally, Easy Tag offers over 50 ready-made tags for platforms like GA4, Google Ads, Facebook, and Pinterest, saving valuable time and effort.