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Customer reviews: AdScale AI Ads Meta/Google Ads

Develop by Shopify

AdScale is a Shopify app designed to optimize ad performance and automate ad scaling for eCommerce stores. This review covers its features, pricing, and real user experiences to help merchants decide if it’s the right tool for their business.

Reviews (342)

Overall rating
4.7

What Merchants Think

Overall, merchants have mixed feelings about "AdScale: Facebook & Google Ads." While many appreciate the platform's features and customer service, particularly the support provided by team members like Nicole, Natalie, Ksenia, and Diana, some users have raised concerns about the platform's tracking accuracy, cost, and customer support responsiveness. Despite these issues, many merchants credit the app with improving their return on ad spend (ROAS) and helping them streamline advertising efforts.

Key Strengths

  • Effective customer support, particularly from Nicole, Natalie, Ksenia, and Diana, who are highlighted for their dedication and responsiveness.
  • Improved return on ad spend (ROAS) with some users reporting significant increases.
  • User-friendly interface that helps simplify ad management.
  • Comprehensive analytics and advertising tools that integrate well with Shopify stores.
  • Assistance in ad optimization and strategic planning that several users found invaluable.

Common Concerns

  • Issues with tracking accuracy, such as incorrect sales reporting.
  • High cost of the app, which may not be justified for all businesses, especially those with high ad spend.
  • Difficulties in accessing customer support promptly and effectively.
  • Steep learning curve for new users without a solid marketing strategy.
  • Concerns about transparency and clarity of billing processes.

Final Thoughts

"AdScale: Facebook & Google Ads" is a powerful tool for businesses seeking to optimize their digital advertising strategies. While the app has received praise for its capabilities and the outstanding support team, potential users should be aware of the associated costs and ensure they have a solid marketing foundation to fully benefit from its features. Despite some criticisms, the app continues to attract users who see significant benefits from its integrated approach and detailed analytics.

Atelier Rebul

Mar 17, 2025  on Shopify

We are just getting started with AdScale, so unfortunately I cannot comment on the performance yet. But - the onboarding proces has been super smooth and you're definitely getting the assistance you need. Customer Service is top notch, big shout out to Natalie! You are amazing.

Zoe Lev Jewelry

Mar 10, 2025  on Shopify

We recently started working with Nicole and Adscale, they are very professional and Nicole is amazing! She is thorough and extremely knowledgeable, she really looks at our ad account as her own and super helpful on improving results and overcoming challenges. Thank you Nicole! We highly recommend them.

Perfect Locks

Mar 08, 2025  on Shopify

I want to take a moment to give a huge shoutout to Nicole from Adscale—she has truly gone above and beyond in helping us set up and optimize our account. From the start, she has been incredibly knowledgeable, responsive, and proactive, making our experience with Adscale much smoother than I anticipated. Having one dedicated point of contact for our campaigns has been a game-changer, and I’ve learned so much along the way! Before Adscale, we were working with expensive agencies, but thanks to Nicole’s guidance, I’ve been able to fully manage our ad campaigns myself—a major win, especially as we aim to run a leaner, more cost-effective business in 2025. That said, while the service and support have been exceptional, I do have some concerns about the Adscale platform itself. It feels buggy, slow to load and navigate, and it lacks some of the functionality and control I’d like to see. At times, I’ve considered shifting away from Adscale to manage campaigns directly on ad platforms for better efficiency and performance optimization. Also, I'm not sure how much insight I'm getting from the AI tech. I want to see how the optimization is working and data to back it up. Without that, I keep wondering if I could save a ton of money by just managing my campaigns directly in Meta and Google. Overall, Nicole is a rockstar, and Adscale has provided a great stepping stone for transitioning away from expensive agency management. But I do hope they improve the platform’s speed, usability, and features to make it a long-term solution for serious advertisers. Would I recommend Adscale? Yes, especially if you’re looking to simplify ad management. But be prepared for some platform limitations.

Quality Prints USA

Mar 07, 2025  on Shopify

This ad agency is saving my business as we speak. Hopped on a call with Natalie. She was very sweet and understanding. Helped me tweak my ads and I'm already seeing an improvement. Great company. Great customer service. I highly recommend giving it a shot if you're on the fence.

Metal Ceiling Express

Mar 04, 2025  on Shopify

We’ve been using AdScale for about a year now and have been very impressed with the service. While navigating digital advertising comes with its challenges, the support team—especially Natalie Bondorowsky—has been fantastic in guiding us through the process. Natalie is always available with helpful advice, recommendations, and insights, making a real difference in our experience. As we continue to refine our strategy, we’re seeing great improvements, which has been really rewarding.

PlatinExpress1

Feb 13, 2025  on Shopify

AdScale has been a game-changer for our e-commerce business! The AI-driven automation and optimization tools have significantly improved our ad performance across Google, Facebook, and Instagram. Within just a few weeks, we saw a noticeable increase in ROI, higher conversion rates, and better audience targeting. One of the best features is the automated budget allocation, which ensures our ad spend is always optimized for the best-performing campaigns. The AI also provides valuable insights, helping us refine our strategies without needing to manually adjust everything. The platform is user-friendly, making it easy to set up and manage campaigns, even for those without extensive marketing experience. Plus, the customer support team is responsive and helpful, always ready to assist with any questions. If you're looking for an all-in-one advertising solution that saves time and boosts results, AdScale is definitely worth it! Would highly recommend it to any business looking to scale their online advertising efficiently.

Ariana

Feb 10, 2025  on Shopify

AdScale has significantly improved my ad performance, delivering higher ROI and efficiency. The platform is easy to use, and the AI-driven automation works like magic! A big shoutout to the customer success team, especially my manager Nadav!, for their outstanding support and guidance. Highly recommend AdScale for anyone looking to scale their ads effectively!

GoSwasthya

Jan 28, 2025  on Shopify

been using for a while now, while its iterface is good, it is very bad in tracking ROAS. Sales which are not even generated from campaign are being reported as sales. there is no clarity on the sale and its performance. They tag everything to there pixel and have not logical explanation to this incorrect tracking.

Baseline Sports | An Extra Innings Company

Jan 27, 2025  on Shopify

We have been using AdScale for almost a year now and our company loves it! So many sales that we wouldn't have gotten before! Nicole Kaminer is excellent and super knowledgeable on everything and is ALWAYS there to answer any questions, super promptly.

HatCountry

Jan 26, 2025  on Shopify

I've been with AdScale for about 5 months now on their managed service and have thoroughly enjoyed working with our account manager Ksenyia. She's been attentive and on top of any changes that need to be made. When there were some small technical issues in the beginning, I was given direct access to their CTO to resolve the issue. I can say AdScale does their best to accommodate their clients.

SoulKu

Jan 16, 2025  on Shopify

We've been working with AdScale for 4 months now, after working with 4 different advertising agencies over the past 6 years. We were able to cut not only our overhead cost by 60%, but the strategy in place has been far more efficient with our spend. And we LOVE working with Ivan Pilov. He listens to us, brings great strategic ideas to our meetings, and always follows up within 36 hours from our call (despite being on the other side of the world) with a concise recap, including action items to implement updates and changes (something I've rarely experienced with other vendors).

THESPIAN HEART CLOTHING

Jan 14, 2025  on Shopify

AdScale has a lot of potential, but I strongly advise new store owners to approach with caution. The app comes with a steep learning curve, and if you haven’t already dialed in your marketing strategy, this app might not be the right fit for you. I personally lost hundreds of dollars, which could have been due to several factors—most likely my marketing not being solid enough beforehand. It’s clear that to get the most out of AdScale, you need a strong foundation of success already in place. While I can see the potential for experienced advertisers, for beginners, the trial-and-error process can be costly. Be prepared to lose a significant amount of money while figuring things out. If you're just starting out, I recommend focusing on perfecting your marketing strategies first before considering AdScale.

Pecknel Music

Jan 13, 2025  on Shopify

Nicole has been nothing but amazing to work with! For a small business and a one-man team, she has been there for us when needed and beyond.

Plane Perfect

Jan 06, 2025  on Shopify

I have used AdScale for about 2 years now with my Shopify store and had great success vs. using Meta platform direct. ROAS in AdScale vs. Meta has proven better with less confusion and set up times. They also offer a la carte hours and a hosting program to get professional help with set up and other campaign goals. Nicole Kaminer has been EXCELLENT to work with during this time. Out of all the people at AdScale Nicole has consistently been the absolute best to work with. Nicole is responsive, has great insights into campaign goals, maximizes ad spend and has a positive attitude at all times. If you're hesitant to sign up - give them a try and reach out to Nicole, you won't regret it!

Optica Yosy

Jan 05, 2025  on Shopify

I have been using this platform for the last month and its been amazing getting all the data information informant of you. Using the tools providing by this app helped me to reach out more costumers and increasing my daily revenue .

F1rstWarrior

Dec 29, 2024  on Shopify

Working with Nicole and AdScale is AMAZING! So helpful, already had a few video conferences to go over changes and perfect ads. I’m about a month in, so still working out the kinks, but the customer service is beyond anything I expected. It’s as if I have my own ads marketing agent just for my company.

Ventosa Shop

Dec 29, 2024  on Shopify

I recommend ! I just started my partnership with AdScale. The campaigns have only been running for 10 days. There haven't been many orders so far, but I'm getting all the instructions I need to improve the performance of my ads.

FJØRNA

Dec 28, 2024  on Shopify

We used ADscale for a few days, and while we encountered some initial issues, we were quickly and efficiently assisted (thanks to Nicole!). The program is user-friendly, with useful features like targeting people who’ve purchased recently, allowing you to re-engage them and drive repeat purchases. The system worked well, and we were impressed with its capabilities. However, for us, the cost was too high. Since we have a high ad spend, this translated into significant monthly fees. On top of that, email and SMS campaigns are not included in the regular subscription and require additional payments. This was the primary reason we decided to stop using ADscale for now. That said, if our business grows and we have more resources to invest, we would definitely consider coming back and using the platform more comprehensively!

Jax n Daisy, Inc.

Dec 25, 2024  on Shopify

We have been working for AdScale for a year. We have been very pleased with everyone within the company. Our short term goals were hit in record time. We have worked with other advertising businesses without success. We recommend AdScale for all your advertising needs!

Pro Air Tools

Dec 24, 2024  on Shopify

Natalie was amazing in detailing out explanations to my questions. I'm a total newbie and she made the transition to adscale very easy. On top of that she responded quite fast even on Christmas Eve/Day! I was not expecting that. It's still early stages of using the APP so I can't comment on that right now, only on the super awesome customer experience. thanks

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