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Customer reviews: AdScale AI Ads Meta/Google Ads

Develop by Shopify

AdScale is a Shopify app designed to optimize ad performance and automate ad scaling for eCommerce stores. This review covers its features, pricing, and real user experiences to help merchants decide if it’s the right tool for their business.

Reviews (344)

Overall rating
4.8

What Merchants Think

Overall, merchants have mixed feelings about "AdScale: Facebook & Google Ads." While many appreciate the platform's features and customer service, particularly the support provided by team members like Nicole, Natalie, Ksenia, and Diana, some users have raised concerns about the platform's tracking accuracy, cost, and customer support responsiveness. Despite these issues, many merchants credit the app with improving their return on ad spend (ROAS) and helping them streamline advertising efforts.

Key Strengths

  • Effective customer support, particularly from Nicole, Natalie, Ksenia, and Diana, who are highlighted for their dedication and responsiveness.
  • Improved return on ad spend (ROAS) with some users reporting significant increases.
  • User-friendly interface that helps simplify ad management.
  • Comprehensive analytics and advertising tools that integrate well with Shopify stores.
  • Assistance in ad optimization and strategic planning that several users found invaluable.

Common Concerns

  • Issues with tracking accuracy, such as incorrect sales reporting.
  • High cost of the app, which may not be justified for all businesses, especially those with high ad spend.
  • Difficulties in accessing customer support promptly and effectively.
  • Steep learning curve for new users without a solid marketing strategy.
  • Concerns about transparency and clarity of billing processes.

Final Thoughts

"AdScale: Facebook & Google Ads" is a powerful tool for businesses seeking to optimize their digital advertising strategies. While the app has received praise for its capabilities and the outstanding support team, potential users should be aware of the associated costs and ensure they have a solid marketing foundation to fully benefit from its features. Despite some criticisms, the app continues to attract users who see significant benefits from its integrated approach and detailed analytics.

Diamond D® Custom Leather

Dec 10, 2025  on Shopify

We have been advertising on META and Google for years now, our costs continued to rise and our OLD advertising agency simply would explain that we needed new creatives and to increase the budget..."advertising is getting more competitive but let's just test more"...with our money of course. I knew our business deserved a change! We joined AdScale initially with another business we own and were impressed, but without testing this change first I wasn't willing to switch both of our businesses...What a mistake not to switch earlier. AdScale has delivered well beyond our expectations. Our ROAS is up, our CPA is down, our budget is steady, and the same "old creatives" are still working. I wish I would have switched earlier! When we first signed up we were assigned an account representative to work on our account and help us grow. I was leery that they wouldn't understand our market but boy was I wrong. Kseniya jumped in and learned our business, our strategy, our customers, and has become a major part of our business. I can trust her to understand what our goals are, our audience, and our concerns. She get's it! We meet twice a month to discuss the account but I can, and have, reached out via email and get a quick reply. If she doesn't know the answer (which is rare), she has a team of people with AdScale that jump right in and fix anything that META or Google might throw in our path. If you are looking for a GREAT service, with real people, to help grow your business, work together for a common goal, and benefit from the use of AI to maximize sales while minimizing spend, you have found the right company! I don't recommend very many businesses as most are average and underdeliver, but AdScale has hit it out of the park. We have been in business for nearly 30 years and with AdScale on our side, helping grow our social, I am confident we will be in business for another 30 years. Don't wait, you won't regret it for a second!

All Hours

Dec 09, 2025  on Shopify

Nicole is, without hesitation, the number one figure when it comes to AdScale. Competent, fast, extremely organized. She transforms complex data into clear and actionable decisions. She has a rare strategic vision: she understands the brand, builds the right advertising structure, and continuously optimizes it without wasting budget. Her professionalism is evident in every detail: precision in analysis, transparency in explanations, the ability to intervene immediately when needed and to guide towards choices that bring real results. A true partner for growth. Those who work with her immediately perceive the leap in quality. AdScale is powerful, but with Nicole it becomes an even more effective tool. One of the best experts you can find.

Posh Puppy Boutique

Dec 02, 2025  on Shopify

AdScale has been a great addition to our Shopify store. The platform is easy to use, results-driven, and their customer support is responsive and helpful. Communication is always clear and timely. Highly recommend!

Christian Van Sant Watches

Nov 26, 2025  on Shopify

Nicole was so easy to work with. She new exactly what needed to be done and how to do it. Thank you very much for your help and patience! We just started but we have seen growth right away.

Apadana Rugs & Carpets

Nov 20, 2025  on Shopify

Nicole made the difference between us canceling Adscale versus us being eager to move forward during our onboarding process. If we were stuck with only AI or an email ticketing system, we would have cancelled. However, with her help, we are now eager to move forward. Please give Nicole a raise and additional vacation days. She has been spectacular to work with and has made such an amazing first impression for Adscale in the eyes of our company.

Jennie Dots

Nov 11, 2025  on Shopify

AdScale has been a lot easier to navigate than Google ads and Meta. So far so good. It's also really nice to have support just a chat or email away. Nicole has been very helpful!

Rsb furniture ltd

Nov 05, 2025  on Shopify

honestly shocked at the results especially for the recommended budget, highly recommend

Brandacle

Nov 04, 2025  on Shopify

Great onboarding by Idan! Thanks a lot

YinzerShop

Oct 30, 2025  on Shopify

Adscale has completely transformed how I manage my Meta and Google Ads. The platform is beyond awesome—it simplifies the entire process of running ads, removing the usual complexity while giving me full control over my budget and optimization. A huge shoutout to Idan Rozenberg for the incredible support. He went above and beyond to quickly resolve my questions, fine-tuned my setup, and even shared valuable tips to get more out of the platform. If you want to run smarter ads with less stress and better results, Adscale is absolutely the way to go!

MetOlijf.nl

Oct 27, 2025  on Shopify

Pretty impressive. I got into agencies who charged literally thousands of euros per month for bad results. Now I can make collection based ads, caroussels, branding and awareness campaings; everything under one roof with a few clicks (and I don't know a single thing about the backend of Meta). This works like a charm and I feel confident enough to be my own marketeer instead of commercial agencies who like to scare you with vocabulary and doomsday scenarios. And Idan and Diederik are the best, I can't wait to get more results in the upcoming months. Mark from MetOlijf.nl.

L'ANIMAL CO

Oct 06, 2025  on Shopify

Excellent Customer Service. Idan was very helpful.

Sereia

Oct 05, 2025  on Shopify

The best service and customer support ever, and amazing results!

Yes Charlie Records

Sep 29, 2025  on Shopify

Nicole and Idan has been very helpful with all of my enquiries. Happy with the work they're doing!

Moderne Monocle

Sep 29, 2025  on Shopify

I just signed up a week ago and I am impressed by the Adscale system so far. This platform has gotten me much better results than an agency was able to do. I had a meeting with Idan and he walked me through optimization and reviewed my ads. He gave me great tips and let me know I was on the right path. Thank you Idan! My only suggestion is for Adscale to make many more videos for people to watch about best practices and optimizing the ads. You have one video that gives basic advice set up but we need more explainer videos.

Rimiro

Sep 28, 2025  on Shopify

We’ve had a great experience with AdScale so far. The app makes everything simple and provides a smooth user experience — and it even brought us sales within a very short time after setup! I’ll update my review again after we’ve used it longer, but so far I’m very satisfied. Special thanks to Nicole from the support team, who has been extremely helpful, and to Idan as well. Great support and great results.

Retykle Singapore

Sep 25, 2025  on Shopify

Idan has been helpful guiding the set up of our account.

Catchers

Sep 22, 2025  on Shopify

Idan gave me a good starting point for my ads. Hope we can get better results. Thanks

Sun of the Beach Boutique

Sep 17, 2025  on Shopify

I love this app and the service! I have been working with Nicole and she is a dream. If you are a small business without a marketing team, you need to add AdScale to your team.

Saltwater Luxe

Sep 09, 2025  on Shopify

Great and responsive costumer service with our success manager Ksenia. Amazingly, we have been able to see growth in our e-commerce by working with Adscale and their optimization tools while reducing our overall ad spend. Ksenia and the back-end team are very attentive to all aspects of the campaign management.

DandyMen Co.

Sep 08, 2025  on Shopify

Adscale has been a great partner in helping us scale with purpose and intention, not just chasing numbers. Our account manager, Kseniya, has been incredible, always proactive, thoughtful, and easy to work with. She’s become a real asset to our team, making the process smooth and collaborative. We’ve seen steady, meaningful growth and feel confident knowing we’re building in the right direction.

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