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Customer reviews: AdScale AI Ads Meta/Google Ads

Develop by AdScale

Reviews (536)

Overall rating
4.6

What Merchants Think

Overall, merchants have mixed feelings about "AdScale: Facebook & Google Ads." While many appreciate the platform's features and customer service, particularly the support provided by team members like Nicole, Natalie, Ksenia, and Diana, some users have raised concerns about the platform's tracking accuracy, cost, and customer support responsiveness. Despite these issues, many merchants credit the app with improving their return on ad spend (ROAS) and helping them streamline advertising efforts.

Key Strengths

  • Effective customer support, particularly from Nicole, Natalie, Ksenia, and Diana, who are highlighted for their dedication and responsiveness.
  • Improved return on ad spend (ROAS) with some users reporting significant increases.
  • User-friendly interface that helps simplify ad management.
  • Comprehensive analytics and advertising tools that integrate well with Shopify stores.
  • Assistance in ad optimization and strategic planning that several users found invaluable.

Common Concerns

  • Issues with tracking accuracy, such as incorrect sales reporting.
  • High cost of the app, which may not be justified for all businesses, especially those with high ad spend.
  • Difficulties in accessing customer support promptly and effectively.
  • Steep learning curve for new users without a solid marketing strategy.
  • Concerns about transparency and clarity of billing processes.

Final Thoughts

"AdScale: Facebook & Google Ads" is a powerful tool for businesses seeking to optimize their digital advertising strategies. While the app has received praise for its capabilities and the outstanding support team, potential users should be aware of the associated costs and ensure they have a solid marketing foundation to fully benefit from its features. Despite some criticisms, the app continues to attract users who see significant benefits from its integrated approach and detailed analytics.

Beach Soul®

Apr 12, 2025  on Shopify

Nicole was amazing and very helpful from the beginning to the end of our trial period. We unfortunately had to make a business decision to pause implementing adscale full time for our company for now, but definitely will be re-visiting using this AI software later down the track. This tool would be gamechanger for any business that has no experience or a lot of experience in paid media buying. Makes running ads simple!

The Revury

Apr 10, 2025  on Shopify

Highly recommend!! Nicole is fantastic too!! So helpful, real results. Cannot recommend any higher!

Ewing Athletics

Apr 02, 2025  on Shopify

Our sales and ROAS have greatly improved with Adscale and its cheaper than other manual agencies we have used in the past, on top of the much better performance. Kseniya is great to work with and always on top of our account, would HIGHLY recommend making the switch over to them!

Trees for a Change LLC

Mar 26, 2025  on Shopify

I HATE it when people write reviews before they have actually used an app. (Hello folks! It's totally not helpful when you do that!) So, after 6 weeks of using Adscale at this point, I can truly say that this app and the people behind it are incredible. The app itself works well and is already making me $, and I feel like I'm just getting started in terms of understanding all it can do and getting things optimized. Also, the customer service/support with Adscale has been exceptional. (And I don't hand out compliments like that unless they are earned.) When I first signed up for Adscale, I was contacted within a few hours with offers of help to get set up. I want to give a special shout out to Nicole, who has been incredibly knowledgeable, patient and helpful as she has answered all my questions and helped me get everything dialed in. I've had my store on Shopify for over 10 years now, and I have never before used an app that has actually done what it promised to do, was affordable, and had amazing support all in one place. I expect to have a long and wonderful relationship with Adscale. <3

VIOSSI

Mar 23, 2025  on Shopify

Misleading Sales Promises, Poor Performance, and Overpriced Contract – Not Worth $3,000/month ------------------------------------------------------------------------ Total waste: 9000$ on 3 month subscription with no value, time and no clear strategy. We’ve been a client of AdScale for the past two months, and unfortunately, our experience has been extremely disappointing. Before signing, their sales team assured us—during calls on Zoom or Google Meet—that AdScale would significantly improve our ROAS and campaign performance using AI. They even showcased results from other companies as proof. Their website reinforces these claims, stating they can improve ROAS and other key performance metrics. He said that our cost per purchase in our brand was too high and that their app would help lower our customer acquisition cost. Then he showed examples and performance data from other clients, which we found to be unprofessional and unethical, as it involved sharing confidential store performance information without consent. However, the reality was far from what was promised. After signing a $3,000/month contract (which they call a "software + account manager" fee), we quickly discovered that no meaningful optimization was being done. The campaigns they ran were basic, and they didn’t even use the full “Website and Shop” setup in Meta ads—just “Website” only, which is a huge miss for an eCommerce brand. Our ad budget of $8-10k per month was essentially wasted, with no improvement in results compared to managing ads ourselves or hiring a freelancer for $500–$1,000/month. Don’t rely on what the sales team tells you—read the contract carefully. Or better yet, don’t sign anything at all unless you're 100% sure. What they promise and what they deliver are miles apart. When we raised concerns after the first month, we were told “it takes time” and that “resources have been allocated,” but those were just empty words. We waited another month, but nothing changed. In fact, our performance actually got worse—especially disappointing since this is our peak season compared to last year. There are no performance KPIs in the contract. So even if your CPA is terrible or your ads are underperforming, the contract remains active, and you’re still expected to pay $3,000/month while they say, “we have a plan, we’ll do better.” This creates a situation where you’re locked in, paying for poor service, with no accountability on their side. We initially accepted a three-month term with an early exit window. Now, after two full months of poor performance, we’ve requested to exit early and not pay for the third month—because it’s clear this service is not as advertised and not worth continuing. I wanted to rate 0 but there no 0 button. Bottom line: If you’re expecting real strategy, results-driven media buying, and campaign improvements, you won’t find it here. You're better off hiring a competent freelancer or internal media buyer. We feel misled and regret signing this contract.

Création Privée

Mar 21, 2025  on Shopify

I am using now for 6 days ADSCALE it was really difficult to understand the systeem for me. But Nicole help me a lot. And now my ads are running ! I will check how it s going also this Month. But for now. I am really happy. Thank you.

Crook and Crook Fishing, Electronics, and Marine Supplies

Mar 18, 2025  on Shopify

In the short time we have been utilizing AdScale's tools, we have begun to see forward motion in our visibility to consumers. Natalie Bondorowsky's support had been instrumental in our understanding who AdScale was, the services they provide, how to navigate their software, and offering her guidance and expertise to further support us to thrive through their platform. The app is easy to use and navigate which is allowing us to further explore our options towards organizing and maximizing our advertising potential!

YARD-O-LED

Mar 18, 2025  on Shopify

Brilliant software and outstanding customer service from Natalie Bondorowsky. I feel confident that she will continue providing excellent support going forward.

Art Gold Jewelry

Mar 18, 2025  on Shopify

We’ve been using AdScale for our e-commerce advertising, and the results have been nothing short of amazing! The AI-driven optimization has significantly improved our ad performance, making campaign management more efficient and results-driven. The platform’s ability to automate ad creation and bidding across multiple channels has saved us time while increasing our ROAS. A special shoutout to Nicole from the support team—her expertise, patience, and dedication have been invaluable. She went above and beyond to help us fine-tune our campaigns, ensuring we got the best possible performance. Her customer-first approach made a huge difference, and we truly appreciate her support!

Atelier Rebul

Mar 17, 2025  on Shopify

We are just getting started with AdScale, so unfortunately I cannot comment on the performance yet. But - the onboarding proces has been super smooth and you're definitely getting the assistance you need. Customer Service is top notch, big shout out to Natalie! You are amazing.

Zoe Lev Jewelry

Mar 10, 2025  on Shopify

We recently started working with Nicole and Adscale, they are very professional and Nicole is amazing! She is thorough and extremely knowledgeable, she really looks at our ad account as her own and super helpful on improving results and overcoming challenges. Thank you Nicole! We highly recommend them.

Perfect Locks

Mar 08, 2025  on Shopify

I want to take a moment to give a huge shoutout to Nicole from Adscale—she has truly gone above and beyond in helping us set up and optimize our account. From the start, she has been incredibly knowledgeable, responsive, and proactive, making our experience with Adscale much smoother than I anticipated. Having one dedicated point of contact for our campaigns has been a game-changer, and I’ve learned so much along the way! Before Adscale, we were working with expensive agencies, but thanks to Nicole’s guidance, I’ve been able to fully manage our ad campaigns myself—a major win, especially as we aim to run a leaner, more cost-effective business in 2025. That said, while the service and support have been exceptional, I do have some concerns about the Adscale platform itself. It feels buggy, slow to load and navigate, and it lacks some of the functionality and control I’d like to see. At times, I’ve considered shifting away from Adscale to manage campaigns directly on ad platforms for better efficiency and performance optimization. Also, I'm not sure how much insight I'm getting from the AI tech. I want to see how the optimization is working and data to back it up. Without that, I keep wondering if I could save a ton of money by just managing my campaigns directly in Meta and Google. Overall, Nicole is a rockstar, and Adscale has provided a great stepping stone for transitioning away from expensive agency management. But I do hope they improve the platform’s speed, usability, and features to make it a long-term solution for serious advertisers. Would I recommend Adscale? Yes, especially if you’re looking to simplify ad management. But be prepared for some platform limitations.

Quality Prints USA

Mar 07, 2025  on Shopify

This ad agency is saving my business as we speak. Hopped on a call with Natalie. She was very sweet and understanding. Helped me tweak my ads and I'm already seeing an improvement. Great company. Great customer service. I highly recommend giving it a shot if you're on the fence.

Metal Ceiling Express

Mar 04, 2025  on Shopify

We’ve been using AdScale for about a year now and have been very impressed with the service. While navigating digital advertising comes with its challenges, the support team—especially Natalie Bondorowsky—has been fantastic in guiding us through the process. Natalie is always available with helpful advice, recommendations, and insights, making a real difference in our experience. As we continue to refine our strategy, we’re seeing great improvements, which has been really rewarding.

PlatinExpress1

Feb 13, 2025  on Shopify

AdScale has been a game-changer for our e-commerce business! The AI-driven automation and optimization tools have significantly improved our ad performance across Google, Facebook, and Instagram. Within just a few weeks, we saw a noticeable increase in ROI, higher conversion rates, and better audience targeting. One of the best features is the automated budget allocation, which ensures our ad spend is always optimized for the best-performing campaigns. The AI also provides valuable insights, helping us refine our strategies without needing to manually adjust everything. The platform is user-friendly, making it easy to set up and manage campaigns, even for those without extensive marketing experience. Plus, the customer support team is responsive and helpful, always ready to assist with any questions. If you're looking for an all-in-one advertising solution that saves time and boosts results, AdScale is definitely worth it! Would highly recommend it to any business looking to scale their online advertising efficiently.

Ariana

Feb 10, 2025  on Shopify

AdScale has significantly improved my ad performance, delivering higher ROI and efficiency. The platform is easy to use, and the AI-driven automation works like magic! A big shoutout to the customer success team, especially my manager Nadav!, for their outstanding support and guidance. Highly recommend AdScale for anyone looking to scale their ads effectively!

GoSwasthya

Jan 28, 2025  on Shopify

been using for a while now, while its iterface is good, it is very bad in tracking ROAS. Sales which are not even generated from campaign are being reported as sales. there is no clarity on the sale and its performance. They tag everything to there pixel and have not logical explanation to this incorrect tracking.

Baseline Sports | An Extra Innings Company

Jan 27, 2025  on Shopify

We have been using AdScale for almost a year now and our company loves it! So many sales that we wouldn't have gotten before! Nicole Kaminer is excellent and super knowledgeable on everything and is ALWAYS there to answer any questions, super promptly.

HatCountry

Jan 26, 2025  on Shopify

I've been with AdScale for about 5 months now on their managed service and have thoroughly enjoyed working with our account manager Ksenyia. She's been attentive and on top of any changes that need to be made. When there were some small technical issues in the beginning, I was given direct access to their CTO to resolve the issue. I can say AdScale does their best to accommodate their clients.

SoulKu

Jan 16, 2025  on Shopify

We've been working with AdScale for 4 months now, after working with 4 different advertising agencies over the past 6 years. We were able to cut not only our overhead cost by 60%, but the strategy in place has been far more efficient with our spend. And we LOVE working with Ivan Pilov. He listens to us, brings great strategic ideas to our meetings, and always follows up within 36 hours from our call (despite being on the other side of the world) with a concise recap, including action items to implement updates and changes (something I've rarely experienced with other vendors).

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