Best Shopify Marketing Analytics Apps 2025

Amplitude is a powerful analytics tool that empowers teams to make informed investment decisions, identify key products and customer actions, and determine areas of focus. By diving deeper than just basic metrics like page views and clicks, Amplitude allows you to analyze detailed user behaviors, attributes, and channels. Its advanced segmentation capability is perfect for optimizing marketing campaigns and enhancing store performance. Gain automatic insights into browsing and purchasing behaviors, allowing you to track cart engagement and product popularity effortlessly. Amplitude equips businesses with the ability to understand and serve their customers better, ultimately boosting revenue through comprehensive customer insights. This self-service platform is designed to transform data into actionable strategies, helping you achieve your business goals efficiently.

Decile ‑ Customer Analytics is a powerful tool designed to optimize the customer journey by integrating extensive first-party data and enrichment attributes. It enables businesses to identify high-value customer personas, align products with customer preferences, and enhance customer retention by understanding the customer lifecycle more deeply. The app also facilitates the activation of these insights by syncing data with key marketing platforms.

• Analytics: Offers detailed insights into customer cohorts, product analytics, and sequential purchase reports.
• Enrichment: Builds customer personas using hundreds of demographic and psychographic traits.
• Segmentation: Allows the creation and comparison of segments to pinpoint high-value customers.
• Predictive Models: Enhances marketing efforts with predictive LTV and lifecycle segmentation tools.
• Activate: Seamlessly syncs data with major marketing platforms like Klaviyo, Attentive, and Meta.

Decile ‑ Customer Analytics receives high praise for enabling businesses to deeply understand their customer base and effectively target high-value segments, leading to improved customer acquisition and retention. Users appreciate its comprehensive data enrichment capabilities and the intuitive integration with popular marketing platforms, which streamline marketing efforts and elevate customer engagement strategies.

ThoughtMetric Analytics integrates seamlessly with your marketing platforms to provide a comprehensive view of your marketing ROI. By accurately identifying the true source of conversions using pixel tracking and customer surveys, it eliminates the confusion caused by siloed marketing data.

• Ground truth marketing analytics: Offers precise insights into which marketing channels are truly driving conversions, helping you allocate resources effectively.
• Multi Touch Attribution: Accurately attributes conversions to the correct sources, preventing over-crediting and facilitating accurate budget decisions.
• Discover Top-Performing Ads: Identifies the most effective ads across all your campaigns, allowing you to replicate and refine successful strategies.
• Analyze Ad Creatives: Provides detailed analysis on ad performance, enabling optimization of creative assets for better results.
• Customer analytics: Delivers in-depth insights into customer behavior, enhancing marketing strategies to improve engagement and retention.

ThoughtMetric is praised for its world-class attribution accuracy and ease of use, as highlighted by user reviews. With seamless onboarding, responsive support, and an intuitive model for deriving insights, users report significant improvements in understanding channel performance and making informed budget decisions. Rated consistently high, it is considered essential for maximizing marketing effectiveness.

Lebesgue: AI Marketing & LTV is a comprehensive tool that helps you optimize your advertising strategy by analyzing store analytics, Facebook and Google ads performance. It offers insights based on competitor analysis, market trends, and key industry benchmarks to drive improvement and business growth. The app also enhances marketing content and provides financial reporting insights using customer lifetime value and retention metrics.

• Competitor Insights: Gain real-time visibility into your competitors' strategies to dynamically pivot and improve your marketing approach.
• Personalized Audit: Receive customized recommendations tailored to your specific advertising needs, helping you plan future strategies effectively.
• Data Integration: Consolidate all your marketing data and metrics into one platform for simple and actionable business insights.
• KPI Dashboard: Track and visualize key performance indicators to monitor the impact of your marketing efforts comprehensively.
• AI Copywriter: Enhance your marketing content to boost ad performance in terms of click-through rate (CTR), conversion rate (CR), and return on investment (ROI).

According to reviews, Lebesgue: AI Marketing & LTV excels in simplifying the process of gaining marketing insights by centralizing data. Users appreciate the actionable competitor insights and real-time pivot capability. Personalized audits offer valuable, tailored strategies, contributing to planning and improving future marketing initiatives. Despite some limitations in profit calculations, its ease of use and supportive customer service stand out as defining advantages.

Distil: AI Business Analytics transforms complex data into actionable insights, enabling you to accelerate business growth by analyzing customer segments and marketing channels effectively. This app provides comprehensive daily reports on sales, forecasts, and customer behaviors.

• Comprehensive Analytics: Dive deep into customer analytics, marketing attribution, and cohort sales data for a better understanding of your business dynamics.
• Segment Insights: Unlock top customer segments and identify the most effective marketing channels to optimize targeting strategies.
• Daily Report Cards: Receive daily updates comparing week-on-week sales versus forecasts, along with insights into new vs. repeat customers.
• Accessible Narratives: Each report card is themed and presented with an easy-to-understand narrative, making it simple for users to grasp essential information.
• Performance Tracking: Track sales and revenue performance by analyzing actual sales data against forecasts to identify trends and deviations.

Based on user reviews, Distil: AI Business Analytics is highly praised for its user-friendly interface, which simplifies complex data analysis. Users commend the app for enhancing decision-making through precise insights and for its ability to seamlessly integrate data, making it an indispensable tool for business growth. The automatic report generation is particularly highlighted as a time-saving feature, appreciated by busy professionals seeking quick yet comprehensive evaluations of their business metrics.

Sellerboard Profit Analytics is a sophisticated tool for real-time profit analysis, offering exceptional accuracy and detailed insights. Users can easily view profits and losses on a dynamic dashboard, while also having the ability to delve into specific time periods, products, orders, or expenses. The app expertly integrates with various marketing channels, ensuring synchronized data on ad costs, sales, and product attributions.

• Real-time Dashboard: Offers a detailed, dynamic view of profits and losses, making it easy to monitor financial performance at a glance.
• Deep Analytics: Provides detailed insight by allowing users to drill down into periods, products, orders, or expenses for more granular analysis.
• Marketing Integration: Seamlessly syncs ad costs and sales with marketing channels, enhancing attribution and performance tracking.
• Flexible Reporting: Allows for customizable spreadsheet downloads and email reports, offering convenience and adaptability.
• Advertising Efficiency Tracking: Monitors ad performance by products and UTM tags, helping to optimize marketing spend.

Based on the app's reviews, Sellerboard Profit Analytics stands out for its precise profit tracking capabilities, comprehensive integration with marketing platforms, user-friendly interface, and the ability to provide actionable insights that drive significant business improvements. Users appreciate its real-time data accuracy and advanced reporting features that greatly aid in financial decision-making.

Attribuly Marketing Analytics enhances conversion tracking and attribution accuracy, overcoming common misreporting issues in ad platforms and analytics. It utilizes first-party cookies and over ten integrations to provide marketers with a comprehensive view of campaign performance, enabling better budget allocation and increased return on ad spend (ROAS).

• First-party cookies: Elevate tracking accuracy by using native first-party cookies and over 10 integrations to better attribute to ads, social media, and SEO.
• Comprehensive attribution: Attribute campaigns across diverse channels like affiliates, influencers, Facebook Shop, and POS to understand your best-performing strategies.
• Advanced influencer marketing: Enhance influencer collaborations with advanced tracking, collaboration, and analysis features.
• Centralized dashboard: Access a centralized dashboard for insights into customer journey, lifetime value (LTV), profit, margin, and blended ROAS.
• Multichannel ROI measurement: Accurately measure ROI for campaigns on platforms like Facebook, Google, Tiktok, LinkedIn, and Pinterest.

The app's outstanding advantages include a high user satisfaction rate, as reflected in positive feedback and top ratings of 5/5 from new and experienced users, underscoring its effectiveness in improving marketing analytics and tracking capabilities.

Kendall Analytics is a powerful app designed for merchants aiming to grow efficiently and track their progress seamlessly. It features a first-party pixel for accurately identifying top-performing ads and provides detailed conversion rate reports to enhance website traffic efficiency. The app includes simple daily and historical KPI dashboards, alerts for new metric outliers, and benchmarking reports to compare store performance with industry standards.

• First-party Pixel: Helps accurately identify the best performing ads to enhance conversion rates and improve overall ad efficiency.
• KPI Dashboards: Offers user-friendly daily and historical dashboards to keep track of key performance indicators effortlessly.
• Alerts for Anomalies: Provides daily alerts for new metric outliers and unusual trends, ensuring no important detail is overlooked.
• Benchmarking Reports: Allows merchants to compare their stores with others using robust industry benchmarking data to gauge where they stand.
• Conversion Optimization: Enhances the ability to convert website traffic into orders with detailed reports and insights for optimization.

Kendall Analytics is highly praised for its seamless integration, ease of use, and comprehensive analytics tools, which provide merchants clarity on their performance metrics. Users commend its ability to accurately track ad performance and assist in strategic decision-making, making it a valuable asset for both novice and experienced merchants.

Google Analytics Reports app is designed to seamlessly integrate classic Universal Analytics e-commerce reports into your Shopify admin using GA4 data. It eliminates the need to create new reports or log into GA4, ensuring you have easy access to essential analytics.

• Automated Connection Wizard: Quickly set up reports in less than a minute without hassle.
• Comprehensive Report Coverage: Includes channels, pages, landing pages, e-commerce overview, and funnel charts.
• Utilizes GA4 Data: No additional tracking needed or waiting for data accumulation.
• Built-In Shopify Integration: Reports are accessible directly in the Shopify admin for convenience.
• Automatic Report Generation: All necessary e-commerce reports are readily available.

This app’s outstanding advantage, as echoed by its users, is its seamless integration and efficiency, allowing users to access detailed analytics without additional setup or switching between tools. Users appreciate the straightforward setup process and the automation of complex data analysis.

Glowtify is an AI-driven marketing app for Shopify merchants, designed to simplify and enhance e-commerce marketing. It provides AI-powered tools and personalized optimization recommendations, enabling you to effortlessly elevate and expand your e-commerce business.

• AI Marketing Copilot: Generates personalized marketing content that reflects your brand's unique voice, enhancing your store's online presence.
• Revenue Growth Insights: Offers AI-driven marketing recommendations to identify potential revenue growth opportunities effectively.
• One-Click Campaigns: Allows you to generate and launch comprehensive marketing campaigns with a single click, saving time and effort.
• SEO Optimization: Fixes SEO issues and creates optimized content for blogs and products using AI to improve search engine visibility.
• Seamless Integration: Easily integrates with platforms like Shopify, Facebook, Google, and Klaviyo for smooth and efficient operations.

Glowtify is praised as a major productivity and collaboration enhancer. Its user-friendly interface and intuitive dashboard improve efficiency without requiring extensive training. The app is highly regarded for its intelligent recommendations, enabling users to identify opportunities and areas for improvement. It simplifies workflows by consolidating data and tasks into a single hub, making it an essential tool for streamlining processes and boosting team productivity.

Hitsteps Analytics provides real-time web visitor statistics, offering insights to enhance your marketing exposure and SEO efforts. It features analytics, heatmap capabilities, and live chat options to track visitor pathways, giving you a comprehensive understanding of your audience's interactions with your website.

• Real-time Analytics: Gain immediate insights into visitor behavior and site performance as users interact with your web pages.
• Heatmap Visualization: Understand user engagement by visualizing clicks, scrolls, and interactions across your site.
• Live Chat Feature: Engage directly with online visitors, offering support and assistance to enhance customer experience.
• Visitor Path Tracking: Follow individual visitors’ journeys through your site to better understand navigation patterns and preferences.
• SEO and Marketing Insights: Use analytical data to improve marketing strategies and search engine visibility.

Hitsteps Analytics is praised for its comprehensive real-time tracking and ease of use, enabling users to optimize their websites effectively. Reviewers highlight the platform's ability to enhance customer interactions via live chat and provide detailed insights that lead to improved business decisions.

Behavioral Marketing with AI is an innovative application that leverages predictive analytics and machine learning to enhance marketing performance. It provides ecommerce marketers with deep insights into customer behavior and predictions about future revenue, through a comprehensive Behavioral Customer Data Platform.

• Predictive Analytics: Offers advanced analytics to forecast customer behavior and potential revenue.
• User Behavior Analysis: Analyzes complex behavioral paths to understand purchase probability.
• Behavior-Based Marketing: Tailors marketing strategies based on detailed user behavior insights.
• Machine Learning Attribution: Uses ML to provide a single source of truth for marketing performance attribution.

Based on user reviews, the app's standout advantages include its ability to reveal actionable insights for marketing funnel optimization, thus saving time and money. The platform is praised for its intuitive design and exceptional customer service, making it highly accessible and easy to navigate for users at all levels.

PayHelm: Analytics & Reports is a comprehensive tool that connects and analyzes data from various e-commerce platforms. It provides insights into marketing performance, operational costs, and financial metrics to help businesses maximize profits.

• Data Integration: Seamlessly consolidates data from platforms like Amazon, Etsy, Google Ads, and Facebook Ads to provide a unified view of business performance.
• Financial Analysis: Connects with payment gateways such as Stripe, Braintree, and PayPal to analyze gateway fees and calculate Gross Margin and Profit.
• Cost Management: Offers insights into logistical costs, including UPS labels and ShipStation expenses, to optimize overall business operations.
• Custom Reporting: Enables report sharing and exporting in formats like PDF, Excel, CSV, and Google Sheets, with scheduled reports sent automatically via email.
• E-commerce Dashboard: Tailors a comprehensive ecommerce dashboard that's set up to align with specific business needs for better decision-making.

Users highlight the app's ability to streamline multiple data streams into clear, actionable insights, significantly reducing analytical workload and improving strategic planning. The integration and visualization tools are praised for their intuitiveness and ease of use, making complex data more accessible to users.

Segments Analytics by Tresl is an advanced customer data analytics tool designed to transform raw data into actionable insights for marketers. This app empowers users to effectively target customer segments, enhancing marketing strategies and syncing them across platforms, ensuring the right message reaches the right audience at the right time.

• Immediate value: Access over 50 AI-generated segments, including RFM and behavioral segments, to quickly gather insights.
• Well connected: Seamlessly integrate with popular platforms like Klaviyo, Meta, Google, TikTok, Postscript, and more for tailored marketing strategies.
• Powered by AI: Utilize natural language processing to discover profitable new segments and enhance customer engagement.
• Product insights: Gain comprehensive insights into product journeys, affinity, lifecycle, cohort retention, and more for better product strategy.
• World-class support: Benefit from expert assistance, provided by data scientists, available through chat or call for personalized guidance.

The app's outstanding advantages highlighted in user reviews include its robust integration capabilities, intuitive user interface, and ability to deliver actionable insights swiftly. Users appreciate the tailored segment suggestions and AI-driven functionalities, which significantly streamline their marketing efforts and enhance ROI. The expert support is frequently praised, ensuring users receive assistance promptly and effectively.

Vennflow simplifies digital marketing for small to medium businesses by optimizing spending and providing personalized insights. The app enhances Shopify store performance with data-driven actionable insights and merges digital channels for clear and informed decision-making.

• Data Connector: Streamlines the integration of various digital channels for cohesive and comprehensive reporting.
• Personalized Insights: Offers tailored insights to optimize marketing strategies and enhance decision-making processes.
• Time-saving Interface: Intuitive design that transforms complex data into easily digestible insights, saving significant time.
• Actionable Advice: Provides guidance on budget allocation and customer understanding to optimize marketing strategies.
• Clear Reporting: Merges data from various sources to generate clear reports on advertising returns, sales impact, and campaign success.

Based on reviews, users appreciate the app’s ability to greatly simplify data analysis, making decision-making more informed and efficient. The intuitive interface is frequently praised for saving time, and users highlight its effectiveness in providing actionable insights that drive measurable improvements in marketing strategies.

Klar Analytics is a sophisticated business intelligence and attribution platform tailored for e-commerce businesses focused on customer retention and profitability. The app provides instant access to essential reports such as Customer Lifetime Value (CLV), cohort analyses, and profitability insights, empowering businesses to scale effectively. With Klar, users can integrate data from multiple sources into a centralized and customizable interface that accurately reflects their operational reality. Notably, the platform offers advanced attribution capabilities, helping users allocate budgets strategically to maximize growth. Additionally, Klar aids in creative analysis, ensuring businesses can develop winning marketing materials at scale. The app also focuses on profitability management, offering clear insights into the bottom line, and supports comprehensive customer retention strategies to enhance the value derived from each customer. Furthermore, Klar enables efficient influencer management and performance tracking, allowing businesses to develop effective influencer marketing playbooks.

OmniTrack Facebook Pixel is an innovative app designed to combat the challenges posed by iOS 14+ on digital marketing tracking. It offers a streamlined solution for advertisers to implement server-side tracking, a method previously reserved for larger brands, enabling them to supply Facebook's algorithm with precise and reliable data. This app simplifies the integration of multiple tracking pixels, including Facebook Pixel (Meta Pixel), TikTok Pixel, and Google Ads, all within a single platform. With OmniTrack, users can easily install multi-pixels in just three minutes, without needing any coding expertise. Its robust tracking capabilities are powered by Facebook Conversions API (FB CAPI), ensuring accurate conversion tracking, even with iOS14+ limitations. Moreover, OmniTrack enhances your advertising strategies by providing features such as UTM tag automation, pixel reporting, Facebook Catalog integration, and multi-audience builder, aiming to boost your return on ad spend (ROAS). With these comprehensive tools, advertisers of all scales can optimize their digital campaigns and maximize their marketing performance effortlessly.

ScaleX AI revolutionizes how businesses approach marketing campaigns by focusing on deeper financial and audience quality metrics rather than just surface-level revenue. By integrating essential metrics like Net Revenue, Profit, and Higher Average Order Value (AOV) as conversions on Google Ads, ScaleX AI enables businesses to analyze campaign performance comprehensively. This detailed insight allows marketers to refine and optimize their strategies, enhancing overall business value. The app excludes canceled orders and partial returns from conversion data, ensuring an accurate reflection of true performance. Furthermore, ScaleX AI syncs profit data, letting businesses evaluate the profitability of every campaign, ad, and keyword. By tracking audience quality metrics, businesses can identify and target 'High Value' and 'No Discount' customers, fostering a base of loyal and profitable clients.

Zigpoll Customer Surveys is a sleek, customizable survey app designed to enhance customer engagement and gather valuable insights. This multilingual, no-code solution integrates effortlessly with Shopify and other marketing platforms, facilitating seamless survey deployment via web, email, or SMS. AI-driven analytics empower users to optimize their business strategies with data-driven insights.

• Customizability: Fully customizable surveys that support multiple languages, allowing you to localize content effectively.
• No-Code Setup: Easy, fast deployment of surveys on your site or through email/SMS without any coding requirements.
• Integration: Seamless integration with Shopify and other marketing tools to enhance your ecommerce experience.
• Data Insights: Utilize AI-powered analytics to gain valuable insights from zero-party data, driving optimized business decisions.
• Advanced Features: Includes advanced post-purchase surveys and abandoned checkout campaigns to uncover pain points and recover carts.

Zigpoll Customer Surveys is acclaimed by users for its ease of use, flexibility, and outstanding customer support. It boasts high customer engagement rates, works seamlessly with Shopify, and offers robust customization and integration features. Users particularly value the responsive and personalized support from the team, making it a highly recommended tool for businesses aiming to understand their audience and optimize conversion rates effectively.

Polar Analytics is a dynamic business intelligence platform that centralizes all your data, enabling quick and informed decision-making with a simple 1-click setup. By connecting your data sources and utilizing a library of pre-loaded metrics, the app abolishes the need for manual reporting, complemented by hands-on support for dashboard configuration.

• 1-click integrations: Seamlessly connect with a variety of platforms like Shopify, Amazon, Google, Meta, and more.
• Custom KPI Dashboards: Tailor dashboards for metrics such as Spend, LTV, ROAS, and Inventory, among others.
• Security you can count on: Benefit from a private, flexible Snowflake database to ensure data security.
• Real-time alerts: Stay updated with instantaneous alerts for fluctuations in conversion rates.
• Omnichannel reporting: Manage and report across multiple brands and stores effortlessly.

The app is lauded for its high-quality software and excellent user support, transforming cumbersome manual reporting into seamless automated insights. Users particularly appreciate the intuitive interface, robust performance insights, and the exceptional support team, which is both responsive and dedicated to improving user experience. Polar Analytics is highly recommended for anyone serious about scaling their eCommerce operations.