Amplitude: Customer Analytics

Name: Amplitude: Customer Analytics Introduction Video
Uploaded: 2024-08-08T04:24:05Z
Duration: 1 min 33 s
Description: Bring the analysis power of Amplitude to your store

Develop by Amplitude

Free plan available

Bring the analysis power of Amplitude to your store

Self-service insights

Detailed behavior analysis

Segmentation optimization

Track actions automatically

Analyze product popularity

About Amplitude: Customer Analytics

Launched Oct 19, 2021

Built by Amplitude

Address

201 3rd St, #200, San Francisco, CA, 94103, US

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Introduction Video

Description

Digital Analytics, A/B testing, Session Replay & funnel analysis to improve your store conversion

Get analytics that empower your teams with self-service insights into which store experiences and customer actions lead to better store conversion rate optimization (CRO.) Go beyond surface-level data and get detailed analytics on user behaviors, attributes, channels, and more. Deep dive into data with funnel analysis segmentation for customer insights optimize your store and marketing campaigns. Plus, watch your users through session replays to learn more about their behavior.

Analytics for every touchpoint: site behavior, checkout steps and post-purchase.
Analyze cart engagement, product popularity, checkout behavior, and more.
Get real-time sales tracking alerts, never miss a drop in conversion rate again.
Launch no-code A/B tests to optimize CRO in minutes.
Get session replays which allow you to view your users' in action.

Pros

Empowers teams with self-service insights, allowing for more informed decision-making
Provides deeper analysis beyond surface-level data such as page views and clicks
Allows for in-depth analysis of behaviors, user attributes, and channels to optimize store and marketing campaigns
Automatic tracking of browse and purchase actions simplifies data collection
Enables segmentation for detailed data analysis, offering a clearer view of customer actions and product performance
Helps in analyzing cart engagement and product popularity which can lead to better customer service and increased revenue

Cons

May require a learning curve for teams unfamiliar with robust analytics tools
Potential for information overload if not properly managed
Integration with existing systems might require additional resources and technical support
Subscription or usage costs might be high for small businesses or startups

Top Helpful Reviews

Camp Nest Supply

Jul 30, 2025 on Shopify

As someone deeply involved in optimizing user experience, Amplitude has been a total game-changer for our Shopify store. The depth of behavioral data it provides goes far beyond basic analytics, we’re now able to track detailed user journeys, identify drop-off points, and test hypotheses with confidence.

Youtime

Mar 20, 2025 on Shopify

Very simple to install and instantly unlocks a range of great functionality from analytics to session replays. It is especially helpful to have multiple dashboards and the ability to easily monitor country & product level performance.

BuBelle

Feb 21, 2025 on Shopify

Seamless process and setup was fast, API key integration doesn't need any technical skill. Digital Analytics on point, indeed a great recommended app for analysis tracking.

Naptime Doodler

Sep 09, 2024 on Shopify

The Amplitude integration with Shopify made it so easy to track customer behavior and improve my store’s performance. Highly recommend if you want to understand your customers better!