LayerFive Audience & Analytics is a cutting-edge application designed to enhance visitor recognition on your website, thereby boosting your retargeting audience and elevating digital marketing ROI. By employing innovative identity resolution techniques, the app detects a higher number of visitors and integrates data from various platforms such as email marketing and customer service. This integration supports better personalization and a wider reach across email, SMS, and social channels. Designed to bolster e-commerce growth, LayerFive enables larger email segments with Klaviyo, ensures improved Return on Ad Spend (ROAS) on Meta platforms, and offers comprehensive visibility into the customer journey. The application significantly enhances ROI through optimized Klaviyo Flows and Meta's Conversion API with custom audiences. Additionally, it provides multi-touch marketing attribution and insights into the customer journey, paving the way for growth and improved marketing strategies.