ThoughtMetric Analytics

Develop by ThoughtMetric Inc.

$99-$399

/ Month

Free plan available 14 Days Free Trial

Marketing attribution for your e-commerce business

Post-purchase surveys

Customer surveys

Optimize ad spend

Increase roi

Integrates marketing platforms

Identify working channels

True marketing roi

Detect conversion source

Pixel tracking data

About ThoughtMetric Analytics

Launched Nov 10, 2019

Built by ThoughtMetric Inc.

Email :

[email protected]

Address

55 Court Street, Floor 2, Boston, MA, 02108, US

Website Privacy policy Document

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Description

Marketing attribution for your e-commerce business. Ground truth marketing measurement.

ThoughtMetric integrates with all of your marketing platforms so you can easily identify which marketing channels are working and which ones aren't. Don't settle for a world where all of your marketing data is siloed and every channel takes credit for the same conversion. With ThoughtMetric, you can see your true marketing ROI across all your digital channels. ThoughtMetric detects the true source of a conversion using a combination of pixel tracking data and customer surveys.

Ground truth marketing analytics
Multi Touch Attribution
Discover Top-Performing Ads
Analyze Ad Creatives
Customer analytics

Pros

Integrates with multiple marketing platforms
Consolidates marketing data and prevents siloing
Shows true marketing ROI across all digital channels
Combines pixel tracking data and customer surveys for accurate conversion tracking
Allows for tracking performance of all marketing channels
Helps to see the true source of customer conversions
Optimizes ad spend and increases ROI
Includes post-purchase 'how did you hear about us' surveys
Provides insights into the customer's journey

Cons

Complex setup and integration process
May require a learning curve for new users
Potential for inaccuracies if pixel tracking or surveys are improperly configured
Dependent on customer participation in surveys for complete data
Can be costly for small businesses
Requires ongoing maintenance and updates to ensure accuracy

Top Helpful Reviews

EzLift Bed

Feb 07, 2025 on Shopify

Great...."source of truth" for tracking analytics and sources for advertising. Staff and Support, Michael specifically is always on it.

Olive Odyssey

Jan 27, 2025 on Shopify

Really great app! it has all the data you need in order to manage multi channel marketing spend, and effort. We can see the attribution when orders come in instantly, and there are PLENTY of export options for a lot of slice and dice data structure. And big bonus: support is great!

WIDI CARE

Dec 12, 2024 on Shopify

TM has really helped us understand what's working and what's not; trusting attribution from ad platforms will lead you to make budgeting mistakes, they over attribute all the time. That's why ThoughtMetric is a must!

Poseidon Animal Health

Nov 20, 2024 on Shopify

ThoughtMetric is a world class attribution solution for Shopify operators. My experience with onboarding was seamless and the Founder himself responded very quickly to my questions and support requests. Their model for attribution is highly accurate but simple enough to derive insights about where to invest marketing dollars. I can't recommend ThoughtMetric enough!

Bloomers Intimates

Mar 29, 2024 on Shopify

Great overall view of attribution with post purchase survey. Support has been super helpful and responsive. And affordable compared to other attribution software we have looked at.

La mignonnerie

Dec 22, 2023 on Shopify

The WORST tracking app in terms of performance, a total SCAM! The app tracked only 50% of sales, no add to cart and no initiated payment. Everything was set up properly, even the server side with the personalised domain name. So I asked for a refund because the tracking was HORRIBLE and I only used the app for one day. Michael refused because to test the server side, I had to sign up for the subscription and that ended the 2-week trial period even if you only tested the app for one day. He didn't try to understand the situation and preferred to keep the $99 before I left. Don't waste your time and don't even try this app, the creator is a pure SCAMMER.

The Beard Struggle

Dec 06, 2021 on Shopify

ThoughtMetric is an incredible app that we use on a daily basis! The setup is easy and straightforward. The UI is beautiful and intuitive. The team is responsive and generous. The data is insightful and profit-driven! In a world full of data, what we really wanted was insights and direction. That's exactly what ThoughtMetric has given us! We couldn't be happier with the tool... but I know we will be as they continue to develop cutting-edge features.