ThoughtMetric

Develop by ThoughtMetric Inc.

Free plan available

Marketing attribution for your e-commerce business

Post-purchase surveys

Customer surveys

Optimize ad spend

Increase roi

Integrates marketing platforms

Identify working channels

True marketing roi

Detect conversion source

Pixel tracking data

About ThoughtMetric

Launched Nov 11, 2019

Built by ThoughtMetric Inc.

Email :

[email protected]

Address

6 cleveland place, apt 7, Boston, MA, 02113, US

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Description

Marketing attribution for your e-commerce business.

ThoughtMetric integrates with all of your marketing platforms so you can easily identify which marketing channels are working and which ones aren't. Don't settle for a world where all of your marketing data is siloed and every channel takes credit for the same conversion. With ThoughtMetric, you can see your true marketing ROI across all your digital channels. ThoughtMetric detects the true source of a conversion using a combination of pixel tracking data and customer surveys.

Track the performance of all your marketing channels
See where your customers are REALLY coming from
Optimize ad spend and increase ROI
Run post purchase "how did you hear about us" surveys.
Understand your customer’s journey

Pros

Integrates with multiple marketing platforms
Consolidates marketing data and prevents siloing
Shows true marketing ROI across all digital channels
Combines pixel tracking data and customer surveys for accurate conversion tracking
Allows for tracking performance of all marketing channels
Helps to see the true source of customer conversions
Optimizes ad spend and increases ROI
Includes post-purchase 'how did you hear about us' surveys
Provides insights into the customer's journey

Cons

Complex setup and integration process
May require a learning curve for new users
Potential for inaccuracies if pixel tracking or surveys are improperly configured
Dependent on customer participation in surveys for complete data
Can be costly for small businesses
Requires ongoing maintenance and updates to ensure accuracy

Rating And Reviews

Bloomers Intimates

Mar 29, 2024 on Shopify

Great overall view of attribution with post purchase survey. Support has been super helpful and responsive. And affordable compared to other attribution software we have looked at.

La mignonnerie

Dec 22, 2023 on Shopify

The WORST tracking app in terms of performance, a total SCAM! The app tracked only 50% of sales, no add to cart and no initiated payment. Everything was set up properly, even the server side with the personalised domain name. So I asked for a refund because the tracking was HORRIBLE and I only used the app for one day. Michael refused because to test the server side, I had to sign up for the subscription and that ended the 2-week trial period even if you only tested the app for one day. He didn't try to understand the situation and preferred to keep the $99 before I left. Don't waste your time and don't even try this app, the creator is a pure SCAMMER.

The Beard Struggle

Dec 06, 2021 on Shopify

ThoughtMetric is an incredible app that we use on a daily basis! The setup is easy and straightforward. The UI is beautiful and intuitive. The team is responsive and generous. The data is insightful and profit-driven! In a world full of data, what we really wanted was insights and direction. That's exactly what ThoughtMetric has given us! We couldn't be happier with the tool... but I know we will be as they continue to develop cutting-edge features.