Ads tracking, marketing attribution to allocate budget smartly
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NestAds Attribution & Tracking is a powerful tool designed to provide a clear and comprehensive overview of how various marketing channels, such as paid advertising, social media, and search engines, contribute to sales. By utilizing server-side tracking pixels, it effectively overcomes tracking challenges posed by iOS 14 restrictions, ad blockers, and cookie limitations. The app enables businesses to explore customer journeys through different attribution models, aiding in more strategic budget allocation. Users can analyze the performance of individual ad creatives, helping to identify and develop successful strategies. NestAds features a one-time setup process and offers dedicated support to assist users throughout their experience. Additionally, it consolidates all marketing data into a visual, user-friendly dashboard, providing advanced insights into customer behavior and creative performance.