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Conjura Product Analytics

Develop by conjura.com
Free plan available

Optimize ad spend and boost profitability with detailed product analytics.

Quick setup
Daily reports
Performance insights
Comprehensive analytics
Detailed tracking
Efficient integrations

About Conjura Product Analytics

Launched Sep 19, 2022

Categories

Built by conjura.com

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Introduction Video

Description

Connect and view data from Google, Meta, TikTok, GA4, Bing and Amazon. Track ad spend down to each product SKU to know your true profit

Maximize your profitability. Optimize spend on Google, Meta, TiktTok and Bing Ads by understanding every product's contribution margin.

Maximize your ecommerce profitability with Conjura! Our comprehensive analytics tool tracks ad spend from Google Ads, Meta Ads, and TikTok down to the product level, allowing you to pinpoint contribution profit by SKU. With Conjura, you gain detailed insights into product views, customer acquisition costs, lifetime value, conversion rates, and stock levels. Quickly understand the impact of your advertising efforts and make informed decisions to enhance your return on ad spend and product profitability.

Key Features:

Detailed Tracking:

Measure ad spend efficiently across Google Ads, Meta Ads, and TikTok. Understand which products are driving profit and adjust your strategy accordingly.

Performance Max Insights:

Demystify Google's Performance Max campaigns with our specialized analytics that reveal the true performance and profitability of your advertisements. Understand which products you're actually spending those marketing dollars on.

Comprehensive Analytics:

Access detailed metrics for each product, including views, CAC, LTV, conversion rates, and inventory levels, to optimize your marketing strategies and stock management.

Daily Reports:

Receive daily summaries straight to your inbox that provide a concise overview of your key metrics and insights, keeping you informed and ready to act.

Quick Setup:

Get up and running in just minutes with a straightforward setup process designed for ease and efficiency.

Integrations:

Conjura integrates with all of your key data sources including Amazon, Google Ads, Meta Ads, Tiktok, Bing, Google Analytics, Inventory Planner and Brightpearl. Integrating connectors takes just seconds.

Benefits:

Single Source of Truth: With integrations across multiple platforms and detailed tracking, Conjura becomes your central hub for all ecommerce analytics, offering clarity and control over your data.

Actionable Insights: Powered by AI, Conjura provides actionable recommendations that clarify the "so what" of your data. We help you understand and improve your business's marketing efficiency and profitability by recommending which products to discount, promote and more.

Enhanced Profitability: Focus your spending on high-margin products and scale down on low performers to dramatically improve your overall profitability.

Pros

  • Optimizes ad spend across major platforms like Google, Meta, TikTok, and Bing by detailed tracking at the product level.
  • Provides insights into contribution margin for each SKU, enhancing profitability analysis.
  • Comprehensive analytics that include critical metrics like customer acquisition costs, lifetime value, and conversion rates.
  • Performance Max Insights offer specialized analytics to demystify Google's campaign performance.
  • Daily email reports provide quick and understandable summaries of key metrics.
  • Quick setup process ensures ease and efficiency for new users.
  • Integrates seamlessly with numerous platforms such as Amazon, Google Ads, Meta Ads, and more, serving as a single source of truth.
  • AI-powered actionable insights provide recommendations to improve marketing efficiency and profitability.
  • Helps focus marketing efforts on high-margin products, enhancing profitability.

Cons

  • Requires users to be familiar with ecommerce and product analytics terminology to fully leverage the tool.
  • Potentially overwhelming for small businesses with limited marketing budgets or simpler product lines.
  • Relies heavily on integration with numerous platforms, which might pose connectivity issues or data syncing challenges.
  • Users have to adequately manage and analyze the data insights to avoid misinterpretation and improper decision-making.

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