Best Shopify Email Marketing Apps 2025

Sender Email Marketing & SMS is an intuitive platform for crafting effective email and SMS campaigns. With its easy-to-use drag-and-drop builder and customizable templates, users can design engaging campaigns and automate interactions effortlessly.

• Drag-and-Drop Email Builder: Create emails easily with a user-friendly builder using mobile-friendly templates.
• Customizable Signup Forms: Design effective newsletter sign-up forms and exit-intent pop-ups to capture leads.
• Email Segmentation: Send targeted emails to specific subscriber groups for more personalized communication.
• Automation Capabilities: Automate emails and SMS notifications for events like welcome sequences or abandoned cart recovery.
• Promotional SMS: Effortlessly send promotional messages or newsletters as part of your marketing strategy.

Sender Email Marketing & SMS stands out due to its affordability and feature-rich free plan, which allows users to grow their subscriber lists and run effective campaigns. Users praise its straightforward setup and responsive customer support, ensuring a seamless experience.

Avada Email Marketing is a versatile tool for merchants aiming to convert visitors into long-term customers through omnichannel marketing, utilizing email, SMS, push notifications, and WhatsApp. Its extensive features include smart mail, automation workflows, mass mail, sales popup forms, and more.

• Automation Workflows: Efficiently manage tasks like abandoned cart emails, welcome messages, and more through predefined automation workflows, enhancing user engagement.
• Omni-channel Marketing: Engage customers across multiple platforms including email, SMS, push notifications, and WhatsApp for comprehensive reach.
• Personalization: Improve message relevance through features like segmenting contacts and offering product recommendations tailored to individual customer preferences.
• A/B Testing & Analytics: Optimize campaigns through testing and detailed insights, ensuring effective marketing strategies and decision-making.
• Intuitive User Interface: User-friendly design that simplifies navigation and setup, reducing onboarding time and effort.

The app's reviews highlight its outstanding customer support and user-friendly interface as key advantages. Customers frequently appreciate the prompt and efficient assistance provided by team members like Hana and Audrey, enhancing their overall experience. The app's ease of use combined with a supportive help center makes it a highly recommended choice for improving email marketing efforts.

Retainful is an all-in-one email marketing app designed for Shopify, offering features like email automation, personalized campaigns, and abandoned cart recovery. It provides tools such as ready-made templates, a drag-and-drop email editor, and a free migration service from platforms like Klaviyo and Mailchimp, making it easy to grow your email list and enhance customer engagement.

• Email Automation: Automate welcome emails, order follow-ups, and win-back emails effortlessly using Flows.
• Abandoned Cart Recovery: Boost sales by recovering abandoned carts with a series of well-timed email reminders.
• Drag-and-Drop Editor: Craft personalized, high-converting email campaigns with an easy-to-use drag-and-drop editor.
• Signup Forms & Popups: Expand your email list with customizable signup forms, exit-intent popups, and add-to-cart popups.
• Integration & Migration: Seamlessly migrate from other platforms like Klaviyo and Mailchimp using the free migration service.

Retainful stands out for its exceptional customer support, as highlighted in user reviews. Customers have praised the team, particularly Madhav and Ramesh, for their willingness to provide personalized assistance and ensure seamless app setup. Their dedication to resolving issues promptly leaves users highly satisfied and eager to explore more of the app's capabilities.

Websand email marketing is a dynamic platform designed to enhance customer journeys by converting signups into valuable customer relationships. It offers a suite of tools for targeted, personalized email marketing, equipped with insightful dashboards and behavior-based segmentation.

• Personalized Email Marketing: Leverage tools to create targeted, personalized email campaigns tailored to your customer base.
• Insightful Dashboards: Access real-time data on spend, behavior, and audience engagement through user-friendly dashboards.
• Advanced Segmentation: Utilize pre-set segmentation strategies based on customer profile, behavior, or engagement to optimize targeting.
• Innovative Email Builder: Enjoy a powerful drag-and-drop email editor that ensures design consistency across mobile and desktop.
• Automated Marketing Sequences: Implement and adjust pre-built automation sequences to align with your unique customer journey.

Websand email marketing stands out due to its excellent user ratings, highlighting its intuitive interface, effective segmentation tools, and comprehensive email builder as key advantages. Users commend the platform for its seamless integration and support, which enhance overall marketing efficiency and customer engagement.

Omnisend Email Marketing & SMS is an automation app designed to help Shopify merchants enhance their sales. It provides various tools for building email lists through landing pages and popups, creating visually appealing emails using pre-built templates, and personalizing communications with automated workflows like abandoned cart and welcome messages. The 24/7 support ensures all users receive assistance, enhancing their marketing effectiveness.

• Email and SMS Campaigns: Easily create and send diverse campaigns, including newsletters and promotional messages, to reach global audiences.
• List Growth Tools: Utilize exit-intent popups, spin-to-win, and other sign-up forms to expand your email list effortlessly.
• Ready-Made Templates: Access a variety of pre-designed email templates for seasonal promotions and more, with no coding required.
• Automated Workflows: Set up automated processes like abandoned cart and welcome emails with just a click to drive conversions.
• 24/7 Support: Enjoy around-the-clock assistance via email and live chat, even on the free plan, ensuring uninterrupted usage.

The app's outstanding advantage, as highlighted in user reviews, is the exceptional customer support provided by the team. Omnisend's support staff, including individuals like Baarath, Deniz, Kayque, and others, consistently receive high praise for their responsiveness, helpfulness, and expertise. Users also appreciate the app's affordability and extensive feature set, which makes it easy to implement effective marketing strategies effortlessly.

Shopify Email enables merchants to create customized, branded emails quickly using a user-friendly drag-and-drop editor. With sales-focused templates, you can showcase products, prices, and checkout links directly from your store. The app includes pre-built automation templates to optimize email delivery times, allowing users to segment customer lists effectively and manage campaigns within Shopify.

• Drag-and-drop editor: Allows users to create personalized emails effortlessly and in no time.
• Sales-focused templates: Showcase products, prices, and checkout links directly from your store within emails.
• Pre-built automation templates: Automate email delivery at optimal times, increasing reach efficiency.
• Seamless integration with Shopify: Manage all email campaigns directly from the Shopify platform.
• Comprehensive analytics: Track performance metrics such as click-through rates, purchases, and customer engagement.

Shopify Email is praised for its simplicity and efficiency, making it especially suitable for beginners in email marketing. Users appreciate the intuitive interface and relevant templates, which significantly save time and effort. Integrated analytics and automation features further enhance its appeal, as they allow for improved customer engagement and campaign optimization. With its affordability and user-centric design, Shopify Email offers excellent value and satisfaction.

EZ Newsletter Email Marketing is a powerful tool designed for small teams with ambitious goals, focusing exclusively on Shopify merchants. It simplifies complex tasks, maximizes customer lifetime value, and rapidly adapts to Shopify's advancements for an exceptional user experience.

• No Coding Required: Start sending newsletters without any technical expertise, making it accessible to all users.
• Targeted Product Suggestions: Shows the right products to customers at optimal times, enhancing engagement and sales.
• Revenue Growth: Utilizes newsletters effectively as a strategy for building new revenue streams.
• Deep Shopify Integration: Leverages Shopify’s latest advancements to provide seamless and magical integration.
• Time-Saving Features: Streamlines processes to save time and boost efficiency in marketing efforts.

Users praise EZ Newsletter Email Marketing for its user-friendliness, particularly appreciating the no-coding-needed feature, which significantly lowers the entry barrier for those new to email marketing. The app is commended for its ability to quickly integrate advances from Shopify, delivering an enriched user experience. Reviews consistently highlight the app’s efficiency in maximizing customer lifetime value and growing revenue with its highly effective marketing tools.

Yotpo Email Marketing & SMS is a versatile tool for brands looking to grow efficiently with pay-as-you-send pricing. It offers over 300 templates and a drag-and-drop editor, making it easy to design impactful email and SMS campaigns. The app automates tasks to enhance customer engagement and provides AI-driven assistance for writing, scheduling, and product recommendations.

• Flexible Pricing: Benefit from a pay-as-you-send pricing model that helps brands grow without incurring excessive costs.
• Comprehensive Template Library: Access over 300 email templates, coupled with a user-friendly drag-and-drop editor featuring built-in Canva.
• Automation and AI Integration: Automate workflows like emails and texts, and leverage AI to improve message quality, timing, and audience targeting.
• Powerful Segmentation: Create targeted messaging by segmenting your audience based on shopper data for personalized communication.
• Outstanding Customer Support: Enjoy exceptional and efficient customer service based on user reviews, ensuring a seamless experience.

Yotpo Email Marketing & SMS is praised for its exceptional customer support team, with multiple reviewers highlighting the knowledge and helpfulness of agents. Users appreciate the quick resolution of issues, guidance offered during setup, and the app's capability to effectively streamline marketing efforts, ultimately boosting business efficiency and customer engagement.

GSC Email Marketing, Pop ups is an advanced email marketing suite that enables businesses to enhance customer engagement through newsletters, various pop-up options, and automated email series. It helps in winning back customers, following up on sign-ups, recovering abandoned carts, and welcoming new subscribers.

• Email Automations: Create automated email sequences for scenarios like order fulfillment or cart abandonment to streamline customer communication.
• Pop-ups: Utilize exit intent, newsletter, and promotional pop-ups to capture email sign-ups effectively and offer discounts.
• Newsletter Templates: Access over 60 stunning email templates to design attention-grabbing newsletters that promote sales and updates.
• Bulk Email Sending: Send mass emails to promote products and deals, enhancing your marketing reach and efficiency.
• Customer Engagement: Win back customers and welcome new ones through personalized and automated email strategies.

The app's outstanding advantages, as reflected in user reviews, include its intuitive design and ease of use, excellent and responsive customer service, and helpful live chat feature that quickly resolves user issues. With exceptional customer support and functional widget designs, the app caters perfectly to the needs of new businesses.

Mailchimp: Email & SMS enhances your Shopify store’s performance with AI-driven marketing tools. It helps you boost sales by sending targeted emails, leveraging actionable insights, and utilizing a robust CRM. Engage customers who express interest through personalized campaigns and SMS reminders to drive repeat purchases.

• AI-Powered Campaigns: Use AI-generated content and images for emails and SMS to save time and boost efficiency.
• Predictive Segmentation: Target ideal customers with predictive analytics for improved retention and repeat business.
• Shopify Integration: Seamlessly connect Mailchimp with Shopify, Shopify Plus, and POS to bolster business growth.
• Behavioral Automation: Automate cart reminders, upsells, and win-backs based on customers' shopping behaviors.
• Performance Analytics: Gain insights into campaign effectiveness in terms of revenue generation and customer engagement.

The app’s outstanding advantage is its exceptional support team, frequently highlighted in reviews for their helpfulness, promptness, and professionalism. Users consistently praise team members like Clarisse, David, and Dean for providing effective assistance, whether it be resolving issues or aiding integration, making the service invaluable. Highly rated support ensures a smooth customer experience and instills confidence in utilizing the app for marketing success.

theMarketer is a comprehensive email marketing and loyalty program platform designed to enhance business marketing efficiency, optimize resources, and boost customer lifetime value. It provides seamless integration with your store, allowing instant customer engagement through newsletters, SMS, and push notifications, backed by a strong Loyalty Program.

• Personalized Recommendations: Offers targeted product suggestions to customers, enhancing relevance and conversion rates.
• Loyalty Program: Increases customer retention and lifetime value by rewarding loyal customers, encouraging repeat business.
• Automated Campaigns: Provides ready-to-go automations for email, SMS, and push notifications to maintain continuous customer engagement.
• Referral Program: Empowers customers to become brand ambassadors, driving new customer acquisition through referrals.
• Feedback Integration: Enhances customer engagement and satisfaction by actively seeking and integrating user feedback.

The app's outstanding advantages include its intuitive user interface, which users commend for being easy to navigate, and its integration capabilities, allowing seamless data syncing from existing platforms. Reviews highlight its effectiveness in boosting customer retention through personalized and automated marketing strategies. Users appreciate the significant time savings due to its automated features and report experiencing noticeable improvements in customer engagement and sales metrics.

Ecomail: Email Marketing & SMS is designed for efficient email template creation and campaign management. It leverages Shopify data to deliver personalized marketing experiences through segmentation. The app also supports automated marketing scenarios and helps expand your contact list through pop-up forms and Facebook lead integration.

• Email Template Editor: Design stunning and responsive emails without needing a coder, simplifying the creative process for marketing teams.
• Contact List Growth: Expand your audience with pop-up, embedded, or slider signup forms, and integrate Facebook leads seamlessly.
• Email Automation: Use pre-made scenarios for welcome emails, abandoned carts, and first purchases to streamline customer engagement.
• Advanced Segmentation: Target contacts with precision based on attributes, preferences, interests, and activity for highly effective marketing campaigns.
• Shopify Integration: Utilize Shopify data to personalize marketing efforts, enhancing the customer experience and improving conversion rates.

Users of Ecomail have praised its intuitive interface and time-saving features, particularly the ease of crafting professional emails and the powerful automation capabilities. The app's integration with Shopify and ability to drive contact list growth have also received positive feedback, highlighting its effectiveness in improving marketing efficiency.

Hive.co: Email Marketing is designed to simplify and enhance email marketing efforts, enabling users to streamline their workflows and prioritize crucial tasks.

• Email Marketing: Comprehensive tools for creating, sending, and analyzing email campaigns with ease.
• SMS Marketing: Capabilities to reach audiences through targeted SMS campaigns, complementing email efforts.
• Customer CRM: Integrated customer relationship management to maintain and nurture customer engagement.

The app's outstanding advantages include user-friendly design, robust integration capabilities, and excellent customer support, as highlighted by positive reviews and high ratings.

Klaviyo: Email Marketing & SMS is a comprehensive platform designed for highly targeted, personalized emails and texts that enhance sales and foster smarter digital relationships. It integrates data from over 350 sources to streamline multi-channel customer interactions, allowing quick startup and continuous improvement with advanced AI tools and templates, all accessible with a single login.

• Data Integration: Centralize your data from over 350 integrations for seamless connection across all channels.
• AI Tools: Utilize built-in AI tools to start quickly and continually enhance email and SMS campaigns.
• Personalization: Create personalized email and SMS flows using historical and real-time data.
• Proven Templates: Access a variety of omnichannel templates for different scenarios like Welcome, Back in Stock, and more.
• Comprehensive Support: Benefit from on-demand and live assistance along with proven peer benchmarks.

Klaviyo is hailed for significantly simplifying email marketing processes, offering robust features and integrations, particularly with Shopify. Users commend its ease of use and the exceptional support team that provides instant and comprehensive assistance. Many reviews highlight increased efficiency and sales, with users appreciating frequent learning opportunities through tutorials and webinars.

Sendvio is an app designed to enhance your Shopify store's email and SMS marketing efforts with robust templates, powerful editors, and personalized automation tools. It integrates seamlessly with your Shopify dashboard, offering a variety of features to optimize marketing campaigns, transactional notifications, and customer engagement workflows.

• Template Variety: Provides a range of ready-made templates for tasks such as welcome emails, cart recovery, and customer rewards.
• Multilingual Workflow Editor: Allows email and SMS marketing campaigns to be tailored in each customer’s language, enhancing personalization.
• Transactional SMS: Supports sending confirmations and notifications for orders and shipments, improving customer communication.
• Comprehensive Reporting: Offers revenue reports to track the performance of each automation, popup, and campaign.
• Customizable Email Designs: Offers professional and fully customizable email templates to help boost your brand's visibility and impact.

Based on user reviews, Sendvio stands out for its exceptional customer support. Users have praised the app for the assistance provided in setting up and troubleshooting issues, highlighting the support team's patience, efficiency, and friendly service. The ease of use and guidance offered by customer service representatives instills confidence in using the app for effective email and SMS marketing solutions.

KWANi ‑ Individualized emails is an intuitive app designed to simplify customer communication for e-commerce teams with limited resources. By eliminating the need for marketing expertise in customer segmentation and workflow automation, it helps boost sales through dynamically generated individualized communications.

• Automatic Individualization: Tailors customer communications without the need for manual segmentation.
• Language Translation: Automatically translates messages into the customer's preferred language.
• Optimal Timing: Sends communications when customers are most likely to interact with the store.
• Cost-Effective: Offers individualized communications for only $0.20 per customer per month.
• Performance Tracking: Provides a dashboard to track email open rates, click-through rates, and conversion rates.

According to user reviews, KWANi stands out for its simplicity and effectiveness in enhancing e-commerce communication without the need for complex marketing knowledge. Users appreciate the platform's affordability, seamless integration, and the tangible impact it has on customer engagement and sales conversion, with high ratings for its user-friendly interface and efficiency.

Automizely Email Marketing, SMS is a comprehensive platform providing world-class sales and marketing tools through an intuitive portal, offering advanced features like AI-powered product recommendations, countdown timers, and promotional bars. It serves to create interactive experiences that enhance sales, all effortlessly and without technical expertise.

• AI-powered product recommendations: Suggests products based on customer behavior to increase sales.
• Personalized, automated email flows: Tailors marketing emails based on customer shopping activity to enhance engagement.
• A/B tests and performance monitoring: Allows easy testing and tracking of marketing strategies from a single dashboard.
• Built-in CRM: Enables the creation of meaningful customer segments for targeted marketing efforts.
• No-code, unified platform: Combines multiple marketing app functionalities, simplifying the user experience.

The app stands out for its exceptional customer service, as evidenced by numerous 5-star reviews. Users praise the helpfulness and responsiveness of support agents like Shaim and Jai. They also appreciate the app's ease of use, intuitive interface, and comprehensive functionality, which meet diverse marketing needs without complication.

Seguno Email Marketing is a powerful tool designed to streamline email marketing efforts for Shopify users. It allows shop owners to create engaging emails, automate sends, and track marketing success effortlessly from within the Shopify platform. With features like Back in Stock alerts and embedded Canva for design, Seguno saves time and minimizes potential errors.

• Shopify Integration: Seamlessly works within Shopify, granting easy access to segments, discounts, and products.
• Automation Series: Offers a comprehensive library of pre-built automation series, including Back in Stock alerts.
• Intuitive Design Tools: Create beautiful emails quickly using Canva embedded in a full-screen editor.
• Deliverability and Spam Protection: Built-in tools ensure secure delivery and guard against spam.
• Expert Support: Receive prompt, personalized support from knowledgeable email marketing experts.

Seguno Email Marketing receives high praise from users for its user-friendly interface, powerful features, and exceptional customer support. Reviews highlight the app's ease of setup, effective email campaigns, and intuitive drag-and-drop editor. Users particularly appreciate dedicated support from experts who promptly respond to inquiries and offer valuable assistance, making it a highly recommended choice over other email marketing tools.

SmartrMail Email Marketing SMS is a powerful tool designed for Shopify store owners, providing comprehensive email automation workflows and a variety of templates to enhance marketing efforts. It simplifies complex marketing tasks with expert support and a rich feature set.

• Email Automation: Offers a complete suite of high-converting workflows, including welcome emails, abandoned cart emails, and more.
• Templates and Popups: Access to over 100 pre-designed newsletter and popup templates for creative and compelling marketing campaigns.
• Expert Support: Email experts available to assist with setup and optimization of email automation funnels.
• Seamless Migration: Free migration service from other email marketing platforms like MailChimp and Klaviyo.
• SMS Marketing: Integrated SMS marketing features to complement email campaigns and reach wider audiences.

The app excels in providing outstanding customer service, detailed assistance, and a user-friendly interface, as exemplified by numerous positive reviews. Users have highlighted the quick and expert responses from the technical team, ease of use, and the smooth integration process, making it an ideal solution for businesses seeking to enhance their email marketing strategies with personalized support.