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Customer reviews: Shopify Forms

Develop by Shopify

The Shopify Forms app helps merchants create custom forms to collect customer data, feedback, and orders efficiently. This review covers its features, pros, cons, and real user experiences to help you decide if it’s the right fit for your Shopify store.

Reviews (515)

Overall rating
4.3

What Merchants Think

Overall, "Shopify Forms" is appreciated for its ease of use, seamless integration with Shopify, and the ability to be set up quickly. For many, it serves as a useful tool to enhance email list subscriptions without any additional cost. However, frequent complaints highlight limitations in customization, localization, and certain functional constraints that hinder its full potential.

Key Strengths

  • Easy to set up and user-friendly interface.
  • Seamless integration with Shopify and native apps like Shopify Flow, Shopify Emails, and Shopify Discounts.
  • Effective in growing email subscriber lists.
  • Free to use, making it an appealing alternative to costly third-party apps.
  • Simplicity and effectiveness for basic form needs.

Common Concerns

  • Lack of customization options for styling and localization.
  • Forms can display on all pages without the option to choose specific pages.
  • Response data is difficult to manage or analyze outside of Shopify due to format and lack of export features.
  • Popup and forms behavior issues, such as not honoring subscription status or appearing regardless of previous user interactions.
  • Bugs related to browser compatibility, especially with Safari and Firefox.

Final Thoughts

While "Shopify Forms" is a straightforward and effective tool for basic form creation and email collection, its current limitations in customization and functionality could hinder merchants with more complex needs. The app is particularly beneficial for small businesses looking for a simple, no-cost solution, but improvements in flexibility and functionality could make it a more comprehensive tool for wider merchant demographics.

#1 Fresh Made Raw Dog Food Company in Ontario

Dec 15, 2025  on Shopify

Rosan Vibes

Dec 03, 2025  on Shopify

Ovrdue

Nov 23, 2025  on Shopify

Very half-assed. UI seems out of date and doesn't line up with the UI/UX of Shopify. Very disappointing considering this is a first party app.

Red Light Hero

Nov 07, 2025  on Shopify

Absolutely ridiculous that the email field type is "text", stopping tracking from working properly. And then support says that this is expected behavior - come on, do better this is basic stuff!

KIERIN

Nov 03, 2025  on Shopify

How difficult is it to simply make a form builder that you can attach to your footer. You'll spend an hour navigating around this app trying to figure out WHERE or HOW to do this simple thing-- only to draw a blank. Then you'll contact customer support and wait 48 hours (or never).

HOY ENTRENO

Oct 26, 2025  on Shopify

Drive Zen ™

Oct 26, 2025  on Shopify

de la merde

Office Max

Oct 24, 2025  on Shopify

Content in success section: doesn't count characters. Therefore it cannot be saved. But is mandatory. Do you see the circle here?

Freshkini

Oct 17, 2025  on Shopify

This app has very few features and can't be customized. What customization features that are available are purposefully limited. For instance adding text to the form to provide instructions or disclaimers are limited by 120 characters. Why would you do that if only to try to force the store owner into paying for a basic feature that is already built into most other shopping carts. Like Shopify doesn't make enough with their subscription fees and transaction fees.

URMODS

Oct 13, 2025  on Shopify

Horrible buggy app, form dissapears randomly

Aesoterik

Oct 09, 2025  on Shopify

Never like leaving bad reviews, but have to in this case. The limitations in styling and data collection pretty much render this absolutely useless, at least for in-line forms. If you want to create an obtrusive pop-up form or quick offer it might be ok, but for anything with any level of branding, its a big fat nope! Really disappointing, but it seems to fit Shopify's model of forcing paying customers to pay for yet another third-party app :/

mojo

Sep 26, 2025  on Shopify

This is the WORST app ever. Spent half an hour editing, colors wouldn't change, content wouldn't save, says no content when there's literally texts filled.

Hortelano Coffee Roasters

Sep 17, 2025  on Shopify

como en muchas otras de vuestras aplicaciones, esta también falla y no me deja actualizarla

Amal Dhatu

Aug 28, 2025  on Shopify

powerful.. but alas ..is absolute garbage when trying to customise it's styling.. shocking to see this is developed by the very same company that hosts this platform... if this is the level of development by them, not sure how the platform is going to fare in the future.. looking for alternates

Zenex International

Aug 26, 2025  on Shopify

It's easy enough to create a form, but the limited customization options make this app basically useless for anyone who cares about their store design. You can't even add custom CSS via the theme editor since the form is sequestered behind a shadow dom.

StyloRus

Aug 18, 2025  on Shopify

イッツモ

Jul 19, 2025  on Shopify

It works, but there is a cookie issue. Also, in Safari (PC), it automatically transitions (scrolls) to the inline form. I had to control it with JS. Chrome plans to completely block third-party cookies in 2025, so there are future problems. These are inline issues, but of course they won't be displayed to people who have popup blocks, so switching to popups won't solve the problem. I think the solution is to add a popup function with a link trigger. The advantage of this form is that it registers you as a member at the same time as you submit it, which gives you an advantage in campaigns, etc. I hope they will address these issues soon.

MagicFox

Jul 09, 2025  on Shopify

There is no way to delete form submissions.

Brackers Good Earth Clays

Jun 23, 2025  on Shopify

DO NOT INSTALL THIS TO TEST IT!!! you will be stuck with remnants of it for ever. Limited app, no support, just absolultely terrible. You can't edit anything, change anything or delete anything. So disappointing.

Collectors Edge Ltd

Jun 21, 2025  on Shopify

Completely pointless app. Can't sort your data, filter it, search it. You can't even export the data.....

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