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Customer reviews: Shopify Forms

Develop by Shopify

The Shopify Forms app helps merchants create custom forms to collect customer data, feedback, and orders efficiently. This review covers its features, pros, cons, and real user experiences to help you decide if it’s the right fit for your Shopify store.

Reviews (321)

Overall rating
4.1

What Merchants Think

Overall, "Shopify Forms" is appreciated for its ease of use, seamless integration with Shopify, and the ability to be set up quickly. For many, it serves as a useful tool to enhance email list subscriptions without any additional cost. However, frequent complaints highlight limitations in customization, localization, and certain functional constraints that hinder its full potential.

Key Strengths

  • Easy to set up and user-friendly interface.
  • Seamless integration with Shopify and native apps like Shopify Flow, Shopify Emails, and Shopify Discounts.
  • Effective in growing email subscriber lists.
  • Free to use, making it an appealing alternative to costly third-party apps.
  • Simplicity and effectiveness for basic form needs.

Common Concerns

  • Lack of customization options for styling and localization.
  • Forms can display on all pages without the option to choose specific pages.
  • Response data is difficult to manage or analyze outside of Shopify due to format and lack of export features.
  • Popup and forms behavior issues, such as not honoring subscription status or appearing regardless of previous user interactions.
  • Bugs related to browser compatibility, especially with Safari and Firefox.

Final Thoughts

While "Shopify Forms" is a straightforward and effective tool for basic form creation and email collection, its current limitations in customization and functionality could hinder merchants with more complex needs. The app is particularly beneficial for small businesses looking for a simple, no-cost solution, but improvements in flexibility and functionality could make it a more comprehensive tool for wider merchant demographics.

Brackers Good Earth Clays

Jun 23, 2025  on Shopify

DO NOT INSTALL THIS TO TEST IT!!! you will be stuck with remnants of it for ever. Limited app, no support, just absolultely terrible. You can't edit anything, change anything or delete anything. So disappointing.

Collectors Edge Ltd

Jun 21, 2025  on Shopify

Completely pointless app. Can't sort your data, filter it, search it. You can't even export the data.....

North Shore Coconut Collective

Jun 08, 2025  on Shopify

Truly awful. So glitchy it is impossible to create a form. Shopify should be ashamed to put their name on this. Fire whoever developed this.

Forison

Jun 01, 2025  on Shopify

It's a very limited app, for example of somehow you want to track form submissions in GTM, GA or Google Ads, it will be impossible, because even if it was developed by Shopify the forms will not send any standard events on submissions etc. Do you want to translate it? - impossible as well.

PURIT

May 17, 2025  on Shopify

Fa schifo, volevamo inserire un pop-up di iscrizione newsletter su una pagina specifica, ma il plugin non permette di farlo...

Witty Voices United

May 14, 2025  on Shopify

Extremely Frustrating and Disappointing. I rarely leave reviews, but this app has caused me nothing but headaches. Despite being developed by Shopify, it’s shockingly limited. You have zero control over your own form data. I ran test submissions during setup, only to find out later that I can’t delete or manage any of that data. It just sits there with no way to clean it up. Worse, it creates numerous metaobjects that can’t be deleted, cluttering your backend with no way to clean things up. I’ve since read several other 1-star reviews from users dealing with the exact same issues and it’s clear nothing has been done to address them. Only one of my three forms integrates with Shopify Flow, even after following all setup instructions. I reached out to support and was told, “That’s just how it works.” No workaround. No real troubleshooting. Just a dead end. The email automation system is equally frustrating. You can’t assign different email templates to different forms, they’re all locked into the same default automation. Clicking the “Manage” link doesn’t do anything, and there’s no way to customize emails per form submission. This app seriously slowed me down while trying to launch my store. Support “submitted feedback” to the developer, but let’s be honest, that rarely leads to anything. Frankly, I expected much better from a built-in Shopify tool. This app doesn’t just fall short, it actively makes the Shopify experience worse.

HunnyBoots Australia

Mar 24, 2025  on Shopify

Metafield cannot be removed and will not be removed even after uninstalling the application, metafield is pinned for the customer model and can't be moved or edited. Advisors tell me this is normal behaviour by they will consider an updte to include this option. What a joke! This is a weak and dishonest response. Tell the truth Shopify, its always the best policy dealing with customers. "I'm sorry, OUR app appears to have a fault where it leaves phantom code in your store's codebase. We don't know how to remove it, and it's not a high priority for us".

Nasafes

Mar 15, 2025  on Shopify

There is no consent checkbox according to the european law.

Rivertown Inkery & Apparel

Mar 02, 2025  on Shopify

Just okay app. Biggest downfall is that it is made by shopify and for sure will turn into a paid service eventually. Shopify nickel and dimes customers by offering free services then converting them to paid once you are too far in to swith.

Tonglin Jewelry Co.,Ltd

Feb 28, 2025  on Shopify

Submit button suddenly need verification code, can not be modified, poor comment

Carlife 汽車隔熱專家

Feb 12, 2025  on Shopify

無法新增欄位

Diabea

Feb 10, 2025  on Shopify

While the Shopify Form Builder app offers a promising concept for creating custom forms, its current implementation has significant drawbacks. Major issues: Creates numerous metaobjects that cannot be deleted through the interface, cluttering your store's backend No localization support, forcing all customers to view forms in English regardless of their selected language Forms cannot be translated or customized for different markets The complete lack of localization features makes this app impractical for multi-language stores. The unmanageable metaobject creation adds unnecessary complexity to store maintenance. Would not recommend until these core issues are addressed.

TEST

Feb 05, 2025  on Shopify

This app has very good functions, is simple and easy to use, and is better than all similar software on the market. However, its floating style is not customizable, which is very bad! You should know that its floating window style is extremely ugly and takes up a lot of space.

Vier Beauty

Jan 20, 2025  on Shopify

The form would not work on my mobile device

imanitheboutique

Nov 21, 2024  on Shopify

Formulier valt steeds uit op landingspagina:(

Mattcha

Oct 27, 2024  on Shopify

Metafield cannot be removed and will not be removed even after uninstalling the application, metafield is pinned for the customer model and can't be moved or edited.

Crap.supply

Sep 25, 2024  on Shopify

The functionality is fine, but man oh man. IMPOSSIBLE to customise. No matter what CSS trick you pull out of the book, nothing works. WHY make this SO hard to customise? Let me color my background and change the border radius... not too much to ask :-)

www.completpc-world.com

Sep 20, 2024  on Shopify

This app wont display Weather On or Off, it doesn't display? The app is enabled?

All American Assets

Jul 22, 2024  on Shopify

unable to view any of the lead forms submitted on app only have ablility to scrape via email horrible experience no contact email again when you click to view the list of all submissions - nothing is even there

Moshades

Jul 07, 2024  on Shopify

Easy to set up forms, impossible to embed those forms.

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