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Customer reviews: OPTIS Product Options, Variant

Develop by Shopify

The BSS Shopify Product Options app helps merchants customize product variants, offering flexibility for unique store needs. Read unbiased reviews to see how it performs for real users.

Reviews (1,940)

Overall rating
5

What Merchants Think

Merchants have expressed overall satisfaction with the "BSS Product Options, Variant" app, highlighting its user-friendly interface and powerful capabilities for customizing product options. The app has been particularly praised for its seamless integration with Shopify stores and exceptional customer support. Many users appreciate its free offering and find it critical for enhancing product customization and the overall customer experience.

Key Strengths

  • Intuitive and easy-to-use interface
  • User-friendly setup and powerful customization features
  • Seamless integration with Shopify stores
  • Outstanding customer support, described as responsive and helpful
  • Free with many advanced features available
  • Highly customizable with extensive options for product personalization

Common Concerns

  • Occasional technical issues during installation or setup, though these are generally resolved with support assistance
  • Some difficulty integrating with specific other apps
  • Minor issues with branding and watermark removal, which can be addressed by contacting customer support
  • Desire for additional features, such as conditional logic tied to customer input

Final Thoughts

The "BSS Product Options, Variant" app has received high praise from merchants for its rich feature set and excellent customer service, making it a valuable tool for stores looking to enhance their product offerings with custom options. Its free structure, combined with its comprehensive features, makes it a popular choice for Shopify store owners of varying sizes. Overall, the app is well-regarded for its ability to enhance product customization capabilities and improve the customer buying experience significantly.

My Store

Feb 01, 2026  on Shopify

I’m very happy with this app. Lin was extremely helpful and responsive, and I truly appreciate the support. I had quite specific requests, all of which were implemented exactly as I envisioned. Thank you so much! :)

Poppy and Ross

Jan 31, 2026  on Shopify

This app could have been so good for me and my shop but the fact that you have to pay in order for your customers to be able to select one option is just a rip off. That should be built in to the generic features. I wouldn't mind paying for this app, but basic things that others offer as a base they're charging for. Plus, I had to have developers fix certain things because it's not compatible with the theme.

Wivanco Bedding

Jan 31, 2026  on Shopify

The application generally fulfills its intended purpose, however it keeps producing recurring errors, and we usually become aware of these issues only through customer feedback. For example, a customer believes they have successfully placed an order, but the system does not actually add it. Issues like this can happen every month. I’m sorry, but due to the most recent problem, I experienced both financial loss and customer loss. We should not have to constantly monitor your application to ensure it is functioning correctly.

Zentao

Jan 30, 2026  on Shopify

The free plan is basic but still fun. You can make options like color etc. to put on you're product. In the other plans there are more features to explore! Looking forward when I'm fearther in my bussiness to try them. Also customer support is very helpfull and friendly.

Impressionne-moi

Jan 29, 2026  on Shopify

Jusqu'à maintenant, l'application fonctionne super bien, le service client est incroyable, ils sont rapide, précis, et ça fonctionne à coup sûr.

Bistar

Jan 28, 2026  on Shopify

Great App, easy to use and Help always available. i would recommend to everyone. you will not regret getting this app. you have help available 24 hours via live chat. how can you get better than that. Honestly the best App on shopify.

Drucksaal

Jan 27, 2026  on Shopify

I tried many different apps, and the one from OPTIS was the easiest to use. Their support team also responded very quickly and kindly to my shopping cart problem. 5*

247 Golf Europe

Jan 27, 2026  on Shopify

Great support, very responsive, and always ready to help. I highly recommend them. They respond very quickly

Lundenomics

Jan 25, 2026  on Shopify

Everything I need for my customers to select specific options! Super easy to setup and customer service is great with any questions!

HOM

Jan 25, 2026  on Shopify

Absolutely outstanding support and experience. The app works exactly as expected and is very easy to set up, but what truly stands out is the customer support. The support team is extremely responsive, patient, and genuinely helpful. They took the time to understand our exact requirement, guided us step by step, and ensured everything was set up correctly without any confusion. Even small questions were handled with care, and the response time was impressively fast. It feels like they actually care about helping merchants succeed, not just closing tickets. The app itself is powerful, reliable, and does exactly what it promises, making customization and customer experience much better. Highly recommended for any store looking for a smooth setup and exceptional support.

Superior Pecans & Gifts

Jan 22, 2026  on Shopify

Only a few hours into this app - set up can be seamless. When I downloaded the app it was not guaranteed to work with my store's theme. Contacted support, got an immediate response (despite a huge timezone difference). Was told it would be a two hour wait and it was fixed before I knew it! I appreciate Hebe for being up late to immediately answer questions and Lin for following up. Special thank you to the development team as well!

Med Supplies PH

Jan 22, 2026  on Shopify

This app is fantastic! Setting up product customizations is super easy and user-friendly. It’s made managing our products so much smoother. Highly recommended!

The Herdy Company Ltd

Jan 22, 2026  on Shopify

Thank you to Bella at the app developers OPTIS who was extremely helpful and patient in guiding me how to add a particular option. It is reassuring to know that OPTIS products provide this level of support. Thank you OPTIS

Keepsake Threads

Jan 21, 2026  on Shopify

This was really helpful for our Shopify store, it allows customers to order with ease. Highly recommend!

Bloomin Window Shop

Jan 21, 2026  on Shopify

The app is great, once you figure out how to use it! Fortunately, they have excellent customer service. I have used live chat numerous times, and everyone is incredibly knowledgeable and helpful!! It has everything I need for my small shop.

Cirque Exchange

Jan 21, 2026  on Shopify

The support team is extremely responsive and helpful. Went for the paid version because the useful features needed will cost, but it is just par for the course. Ultimately of the option applications I had been dabbling with, OPTIS made the most sense for me and I liked the interface.

pixineon-signs

Jan 20, 2026  on Shopify

Tool is good, support is better. Without support assistance, i might have moved on to another one, but they helped me quickly sort all the issues i was having. Tool does have a learning curve, but once you traverse it you will enjoy it.

Kays Cup Creations

Jan 20, 2026  on Shopify

As a small business that sells handmade and custom items, Opti’s Product Option Variant has been incredibly helpful. It allows me to offer detailed customization choices without overwhelming my customers. The app is reliable, simple to set up, and makes my product pages look polished. It’s exactly what I needed to streamline custom orders.

Little Hen Stitch Co

Jan 19, 2026  on Shopify

I was hoping the image swatch size could be made larger and the chat feature allowed a team member to help me do this within seconds. Very hepful and improved my website experience.

Jeycea and Company

Jan 16, 2026  on Shopify

Katlyn assisted me with removing the watermark and cleaning up my product description dropdown issues quick and efficiently with no confusion. I appreciate how swiftly and easy everything went. I will be a faithful customer.

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