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Customer reviews: MIDA: Heatmap, Replay Checkout

Develop by Shopify

Mida Session Recording & Replay helps Shopify store owners understand customer behavior by recording and replaying user sessions. This review covers its features, pricing, and real user experiences to help you decide if it’s right for your store.

Reviews (376)

Overall rating
4.9

What Merchants Think

The "MIDA: Heatmap, Replay & Record" app is highly regarded by merchants for its ability to provide valuable insights into customer behavior and assist in optimizing website performance. Users often praise its ease of use, comprehensive features like heatmaps and session recordings, and exceptional customer support. It is frequently described as an essential tool for understanding user interaction and improving conversion rates.

Key Strengths

  • Effective heatmaps and session replay functionalities.
  • User-friendly interface and easy installation.
  • Excellent customer support, frequently highlighted with special mentions for support team members such as Chloe, Jennie, and Jocelyn.
  • Valuable insights into customer behavior and journey optimization.
  • Support for GDPR compliance and multiple store integration.
  • Very useful free version with competitive pricing for paid plans.

Common Concerns

  • Pricing can be steep for some users, especially those managing multiple subscriptions.
  • Limited session numbers in higher traffic plans.
  • Occasional technical issues such as recording bugs or display errors, though usually resolved by support.
  • Lack of mobile compatibility for viewing session replays.
  • Initial confusion during the trial period regarding billing.

Final Thoughts

Overall, the "MIDA: Heatmap, Replay & Record" app is highly recommended by users for its analytical capabilities and user-centric design. While there are concerns regarding pricing and occasional technical issues, the app’s extensive feature set and robust customer support make it a powerful tool for merchants aiming to enhance user experience and drive conversions on their online platforms.

Beakology

Jan 28, 2026  on Shopify

Just installed MIDA and I’m impressed so far. The platform is easy to navigate, the features look solid, and support has been quick and genuinely helpful.

Sugar Sweet Kitchen

Jan 27, 2026  on Shopify

This app is a disaster. Within MINUTES of installation, MIDA recorded 350+ "sessions" from the USA, Ireland, and other countries - all clearly bot traffic with visits lasting only seconds on single pages or product images. My store normally gets 50-60 visitors per day, but suddenly I had 350+ fake sessions within minutes that: Consumed my entire free 250-session limit immediately with worthless data Destroyed my conversion rate statistics Made all heatmaps and analytics completely useless There is NO bot filtering. The app counts every bot, crawler, and spam visit as a real customer session, making all data meaningless. My actual store statistics are now ruined. For an analytics app, this is unacceptable. If you can't filter bots, you can't provide accurate data. I'm uninstalling immediately and switching to a competitor with proper bot detection. Save yourself the frustration and choose a different app.

Clean2go™ HU

Jan 24, 2026  on Shopify

The support team is absolutely outstanding. They were always helpful, responsive, and ready to assist whenever I had a question or ran into an issue. I never felt left alone every time I reached out, I received a fast and clear response with a real solution. This level of customer support is rare and makes a huge difference in the overall experience. I can confidently recommend this app to anyone looking for a reliable and well-supported solution.

BLOOMTINE | Earth Angel HQ

Jan 23, 2026  on Shopify

Brilliant app, shopify lacks the ability to track customers in real time. but this app is brilliant. Head maps, live recording, geo mapping. Support is also brilliant - prompt, friendly and generous.

GLAMÓRE

Jan 22, 2026  on Shopify

Months working with MIDA. We are having an issue, but they assisted me with the concern. Good support and friendly! We are still exploring how to work with the app.

Haven & Hold

Jan 21, 2026  on Shopify

Excellent app features and support. Runs very smoothly and the data I'm now capturing is extremely helpful in diagnosing user problems and experience around the store.

seven peaks online

Jan 11, 2026  on Shopify

Very useful app, i tried others similar but this is the best for recording sessions and use heatmaps. Customer service is fast and effective.

Joly Eyewear

Jan 05, 2026  on Shopify

Started using the App few days ago but it has provided a lot of insights on how browsers navigate our website. We're looking forward to using these insights to improve sales conversions. The free version also provides quite a decent amount of recordings.

Pro For Sho

Jan 05, 2026  on Shopify

overall I like it. it lives up to the expectations. Still testing it but so far everything works fine now.

Asknik

Jan 04, 2026  on Shopify

Excellent experience from day one. Hailey was extremely helpful, responsive, and proactive throughout the setup. The app looks great and is very data-driven compared to other replay/heatmap tools, with insights that are genuinely useful for improving conversions.

Nooriyat

Jan 01, 2026  on Shopify

Mida has been a game changer for my store the session recordings and heatmaps provide incredibly clear insights into customer behavior. The setup was seamless, and their support team is exceptionally responsive whenever I have questions!

fresheis

Dec 28, 2025  on Shopify

This is a really great app for visitor replays, thank you Mida. I can see what my customers click off at, what's wrong with my store, and I can see what the POV is like from the customer looking at my store. Overall great app and customer service. Thank you to Chloe from customer support for helping me with my inquiry too.

Coffee & Jewels

Dec 26, 2025  on Shopify

I’ve been using this app for about two weeks now and love it so far. The heatmaps are clearer and better than the other app I used. Features like session replays and visitor tracking are helpful, providing extra insights beyond Shopify’s built-in analytics. The customer support team is excellent—they responded to my questions promptly and with detailed explanations. Overall, I recommend trying this app.

NIVVA

Dec 25, 2025  on Shopify

Recommended app: MIDA. It makes A/B testing and on-page optimization simple, so you can improve conversion rate faster without rebuilding your store.

THE CHURCH BAG

Dec 23, 2025  on Shopify

I believe this app is going to help my brand out a lot. Heatmap and replays will aid us in keeping an optimized site. Just got started but I love it already. Also, customer service is 100%. Erik assisted me and he was very knowledgable, patient and kind.

TrendTok

Dec 22, 2025  on Shopify

MIDA is so good to navigate in and see what people do on your site. Their customer support is also very good especially Lucy. She's my one love and so helpful and beautiful. 5 STARS!!

Ryan J. Maxwell

Dec 21, 2025  on Shopify

I am extremely amazed by the value that having this app gives my store. Watching my user recordings is the biggest competitive advantage.I have to help improve everything that I do on my landing pages by directly watching every single movement and click that uses make on my website. Without it , I would be operating completely blind and changing things which shouldn't be changed while trying to optimize my website. This is undoubtedly the most important app that everybody should have to be successful on shopify

GStock

Dec 20, 2025  on Shopify

reviewing sessions replays is essential for me to better understand customer needs and choose top perform blocks. thatnks mida for cheap and high quality service

Pan

Dec 16, 2025  on Shopify

This app is amazing. It helps you review your sessions and see where customers are most likely to scroll and click, so you can adjust your store accordingly. Highly recommended. Thank you to Chloe and Lucy for the great support and help as well!

Modanista Fashion

Dec 13, 2025  on Shopify

Very great app, seamless integration, work perfectly without affecting you Theme Speed, I was using other app before but I was getting many Java Script Errors, now with this App my Problem is Solved, many Thanks to Chloe who also supported me through out my Journey, Really Recommend Using this App.

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