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Customer reviews: MIDA: Heatmap, Replay & Record

Reviews (250)

Overall rating
4.9

What Merchants Think

The "MIDA: Heatmap, Replay & Record" app is highly regarded by merchants for its ability to provide valuable insights into customer behavior and assist in optimizing website performance. Users often praise its ease of use, comprehensive features like heatmaps and session recordings, and exceptional customer support. It is frequently described as an essential tool for understanding user interaction and improving conversion rates.

Key Strengths

  • Effective heatmaps and session replay functionalities.
  • User-friendly interface and easy installation.
  • Excellent customer support, frequently highlighted with special mentions for support team members such as Chloe, Jennie, and Jocelyn.
  • Valuable insights into customer behavior and journey optimization.
  • Support for GDPR compliance and multiple store integration.
  • Very useful free version with competitive pricing for paid plans.

Common Concerns

  • Pricing can be steep for some users, especially those managing multiple subscriptions.
  • Limited session numbers in higher traffic plans.
  • Occasional technical issues such as recording bugs or display errors, though usually resolved by support.
  • Lack of mobile compatibility for viewing session replays.
  • Initial confusion during the trial period regarding billing.

Final Thoughts

Overall, the "MIDA: Heatmap, Replay & Record" app is highly recommended by users for its analytical capabilities and user-centric design. While there are concerns regarding pricing and occasional technical issues, the app’s extensive feature set and robust customer support make it a powerful tool for merchants aiming to enhance user experience and drive conversions on their online platforms.

feinesgut

Apr 12, 2025  on Shopify

I use MIDA: Heatmap, Replay & Record every single day and it has completely changed the way I understand my visitors. It's unbelievably helpful to see exactly what people do on my website – where they click, where they stop, and what might be confusing or causing drop-offs. Thanks to MIDA, I can instantly identify and fix obstacles on my site. It’s like having a direct window into my customers’ experience. I'm a huge fan of this app and honestly blown away by how much value you get even with the free version. As soon as my sales pick up, my first paid app investment will 100% be in MIDA. This app is a game changer. Highly recommended! ✨

paufy co

Apr 12, 2025  on Shopify

Amazing app. Much needed to understand where customers are dropping off and to increase conversion rates. Very fast helpful customer service.

TSL Co

Apr 07, 2025  on Shopify

Great app, very easy to use. Chloe from support is AMAZING, very prompt at responding and helping me. Highly recommend the app.

Glowvea

Apr 06, 2025  on Shopify

This app really good! Very easy to use, and it offers way more things than other similar apps. Highly recommend!

nrStellar

Apr 05, 2025  on Shopify

If you're looking at this app, you'll likely end up needing to pay at least for their $20/mo "Growth" plan to get the features you're looking for. But those features are pretty solid. The replay feature lets you see exactly what your website visitor saw, where their mouse was, and what events happened (clicked links, viewed products, add to cart, etc). It tracks customers across subsequent visits, too. And their support team is excellent. This is the second app from this developer that I have installed, and their support team has always been great to interact with. If I had two critiques to give, it would be: 1. I wish they had a tier equivalent to the "Growth" plan but with fewer sessions per month at a lower cost. For brand new stores like mine, $20/mo is steep. I'd happily pay $10/mo for 1000 sessions instead of 3500. 2. They really ought to have a video demonstration or something showcasing the features on this app store page. It's much more feature-rich than the app store page lets on.

Billy

Apr 05, 2025  on Shopify

Great experience so far. Love to be able to see how people are interacting with my website. Support has been responsive when I have any questions.

RAIMORA

Apr 05, 2025  on Shopify

Very solid app, plenty of free sessions to get good data. I particularly like the features showing how many pages a customer views, if they've viewed collection pages and the importance / potential of each visit. I recommend!

Direct Helper

Apr 05, 2025  on Shopify

MIDA: Heatmap, Replay & Record has been a game-changer for analyzing user behavior on our website. The heatmap feature provides clear visual insights into where users are clicking and scrolling, helping us optimize our page layout for better engagement. The session replay allows us to watch real user interactions, which has been incredibly useful for identifying pain points in the user journey. It’s an essential tool for improving UX and conversion rates. Highly recommend it for anyone looking to truly understand their visitors!

Simcoe Audio Video

Apr 04, 2025  on Shopify

This app is definitely a game changer when it comes to providing insights on customer behaviour. Useful for determining design flaws and what users are struggling to locate or expect elements to do on a page based on clicks. Customer support is fast, friendly and very accommodating. So far great experience. Thanks to Chloe!

Boschma Farms

Apr 02, 2025  on Shopify

We love the app, we utilize it to ensure our landing pages are converting our paid traffic and its so helpful to see exactly what people are reading and scrolling right past, especially when its your CTA boxes

Ripe Pickings

Mar 29, 2025  on Shopify

Hi, I would rate you guys a 5... for the free version, you offer much more than other apps out there that do the same thing

Manntara Co.

Mar 27, 2025  on Shopify

I downloaded this app solely for the heatmaps feature, but it ended up being a huge disappointment. When I first tried it, the heatmaps didn’t even load, just a blank white screen. I contacted support and it took them 3 days to respond, which was already a red flag. After some back and forth with their IT team, the issue was finally fixed, but by then, 5 out of the 7 days of the free trial were already gone. I decided to let it run a couple of days to gather some data, but after that, I realized the heatmaps weren’t even tracking product clicks. What’s the point of a heatmap if it doesn’t capture essential user interactions? I reached out again to support to report this, and they basically shrugged it off and refused a refund, saying the trial had expired—even though most of it was wasted waiting for their team to fix the app. Overall, poor customer support and a feature that doesn’t deliver. Not worth your time. I would recommend Lucky Orange.

Eloria Studio

Mar 26, 2025  on Shopify

The support is just awesome, the UI is sleek and clean, and for a starter website their free plan is generous

Deals Haven

Mar 26, 2025  on Shopify

I haven't used this app a lot yet, its still a fresh download, but so far I am impressed. It takes a little video of where your customers are going, and can lend insights into how your website is viewed by others. They're quick and easy to talk to for customer service too. So far so good.

VibrantFrame

Mar 24, 2025  on Shopify

App does everything it is supposed to. Comes with a free plan that covers your needs until sales really start to come through. On top of that, support is very helpful and answers quickly. Definitely recommend MIDA to other business owners.

GemmegReads

Mar 22, 2025  on Shopify

I think it's one of the best app for heatmaps, replays and records. Very intuitive and easy to use. I like the fact that there's a free verision, very usefull if you are a beginner! Also great customer support :)

WonderLight Jewelry

Mar 18, 2025  on Shopify

Very intuitive and easy to use. I love that they offer a free version as my company is still growing but the reports are so useful. Customer support is also great.

DeeperBetter™ Skincare

Mar 15, 2025  on Shopify

Great service, the app works really well highly recommended and the support is very helpful too. I think this app is a MUST have for you if you need to improve your conversions.

La Makeuperie

Mar 13, 2025  on Shopify

Super application ! L'un des gros points forts et qu'on peut voir directement les sessions qui ont généré un panier ou une achat et voir quels ont été les produits mis au panier/achetés.

Huismerken.nl

Mar 11, 2025  on Shopify

Just started using the app and it is simple and straightforward. Works directly out of the box. Also excellent customer support from Chloe with personal approach and quick respons. You are amazing Chloe, highly recommended person. Very nice addition would be an AI driven CRO specialist as feature, which gives advices based on the collected user behavior. So something to think about it would really help.

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