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Customer reviews: MIDA: Heatmap, Replay Checkout

Develop by Shopify

Mida Session Recording & Replay helps Shopify store owners understand customer behavior by recording and replaying user sessions. This review covers its features, pricing, and real user experiences to help you decide if it’s right for your store.

Reviews (324)

Overall rating
4.9

What Merchants Think

The "MIDA: Heatmap, Replay & Record" app is highly regarded by merchants for its ability to provide valuable insights into customer behavior and assist in optimizing website performance. Users often praise its ease of use, comprehensive features like heatmaps and session recordings, and exceptional customer support. It is frequently described as an essential tool for understanding user interaction and improving conversion rates.

Key Strengths

  • Effective heatmaps and session replay functionalities.
  • User-friendly interface and easy installation.
  • Excellent customer support, frequently highlighted with special mentions for support team members such as Chloe, Jennie, and Jocelyn.
  • Valuable insights into customer behavior and journey optimization.
  • Support for GDPR compliance and multiple store integration.
  • Very useful free version with competitive pricing for paid plans.

Common Concerns

  • Pricing can be steep for some users, especially those managing multiple subscriptions.
  • Limited session numbers in higher traffic plans.
  • Occasional technical issues such as recording bugs or display errors, though usually resolved by support.
  • Lack of mobile compatibility for viewing session replays.
  • Initial confusion during the trial period regarding billing.

Final Thoughts

Overall, the "MIDA: Heatmap, Replay & Record" app is highly recommended by users for its analytical capabilities and user-centric design. While there are concerns regarding pricing and occasional technical issues, the app’s extensive feature set and robust customer support make it a powerful tool for merchants aiming to enhance user experience and drive conversions on their online platforms.

Coffee & Jewels

Dec 26, 2025  on Shopify

I’ve been using this app for about two weeks now and love it so far. The heatmaps are clearer and better than the other app I used. Features like session replays and visitor tracking are helpful, providing extra insights beyond Shopify’s built-in analytics. The customer support team is excellent—they responded to my questions promptly and with detailed explanations. Overall, I recommend trying this app.

NIVVA

Dec 25, 2025  on Shopify

Recommended app: MIDA. It makes A/B testing and on-page optimization simple, so you can improve conversion rate faster without rebuilding your store.

THE CHURCH BAG

Dec 23, 2025  on Shopify

I believe this app is going to help my brand out a lot. Heatmap and replays will aid us in keeping an optimized site. Just got started but I love it already. Also, customer service is 100%. Erik assisted me and he was very knowledgable, patient and kind.

TrendTok

Dec 22, 2025  on Shopify

MIDA is so good to navigate in and see what people do on your site. Their customer support is also very good especially Lucy. She's my one love and so helpful and beautiful. 5 STARS!!

Pan

Dec 16, 2025  on Shopify

This app is amazing. It helps you review your sessions and see where customers are most likely to scroll and click, so you can adjust your store accordingly. Highly recommended. Thank you to Chloe and Lucy for the great support and help as well!

Modanista Fashion

Dec 13, 2025  on Shopify

Very great app, seamless integration, work perfectly without affecting you Theme Speed, I was using other app before but I was getting many Java Script Errors, now with this App my Problem is Solved, many Thanks to Chloe who also supported me through out my Journey, Really Recommend Using this App.

HalloGeschenk.de

Dec 11, 2025  on Shopify

I am very happy with MIDA! Everything works perfectly and the app delivers exactly what I need. The heatmaps and replay features are incredibly helpful and give me real insight into how customers behave in my shop. A special thank you to Lucy – she supported me with so much patience and kindness. Her guidance was clear, fast and very professional. It is rare to meet such friendly and dedicated customer support these days. Great app, great team!

NOOT

Dec 11, 2025  on Shopify

Using MIDA for some months now. Very satisfied with what it offers. The heatmap was instrumental in identifying the bottlenecks in our product pages. Everything is intuitive to use, and can be used from within Shopify.

Luman Essence

Dec 06, 2025  on Shopify

Fantastic app for understanding real customer behavior. The session replays and cursor tracking make it easy to spot where visitors get stuck, what they ignore and what actually works on my store. Super helpful for improving both weak and stong points. Support is fast and helpful

Magic Munch

Dec 04, 2025  on Shopify

Erik from support was incredibly helpful, kind, and quick to help me navigate the initial set up of MIDA. I ran into the app in the shopify app store and thought the features were phenomenal. The free option is incredible for anyone who is just starting their website, to help them understand their customer's navigation and help them improve their website. Give MIDA a try!

Blushglow

Dec 03, 2025  on Shopify

i has been using this app to check my customers journey around my website and to recognise any issues or lack of information. this is the best app i ever installed into my store..it has more worthy information aboout how our customer react on our store..i have been searching this kind of app for long time and got it ..! lucy from support was extremely helpful with activating features so that I could test their system out, even though I was only on the free plan. i really love their app and support

Atika Jewels

Dec 01, 2025  on Shopify

Lucy from support was super helpful, solving my questions, problems and everything is working perfectly! One of the must have tools, looking forward updating my plan to the next level! :)

EliteWear

Dec 01, 2025  on Shopify

This app is amazing. Super easy to use and extremely helpful to understand how customers behave on my store. The support team is honestly one of the best I’ve seen on Shopify, very fast and always willing to help. I definitely recommend it.

Bennett Avenue Boutique

Nov 30, 2025  on Shopify

Thank you so much to the quick response with the chat feature with your team. I am so grateful for your service. I was able to get up and running in no time and the features of this app are just the perfect fit I was looking for, for my business. Tracking and setting up are easy and very informative.

Moonlight at Midnight Holistics

Nov 27, 2025  on Shopify

This app is extremely helpful in helping me see some of the blind spots I've missed on my website, as well as spotting spelling errors or link destinations. I've tried a few replay apps, and this one gives you the best bang for your buck. There are quite a few features I've yet to explore because it's full of so many options.

Great Commission Company

Nov 23, 2025  on Shopify

I have been using the MIDA app for a while now, had a great experience with the customer service, very helpful and Lucy has been a great help. Also, I find the app very useful, especially being able to keep up with how customers are behaving, I recommend this app to anyone looking for more insight into their customer's behaviour.

Rumoga Fitness

Nov 20, 2025  on Shopify

Absolutely great software and lovely people to deal with. very professional and great tools built in

The Saree Top

Nov 16, 2025  on Shopify

So far the easiest app to install and use. Really clear data, excellent customer service - i'm pretty impressed!

TE HEALTH NETWORK

Nov 11, 2025  on Shopify

Great app! The session replays are extremely helpful in learning how my customers interact with my store and the customer support is wonderful! Erik did a fantastic job in assisting with my needs.

Nature's Selection

Nov 10, 2025  on Shopify

Recently downloaded the app and added to our store. Exploring the functions and impressed with the tools so far. Team are responsive and helpful.

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