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Customer reviews: MIDA: Heatmap, Replay Checkout

Develop by Shopify

Mida Session Recording & Replay helps Shopify store owners understand customer behavior by recording and replaying user sessions. This review covers its features, pricing, and real user experiences to help you decide if it’s right for your store.

Reviews (265)

Overall rating
4.9

What Merchants Think

The "MIDA: Heatmap, Replay & Record" app is highly regarded by merchants for its ability to provide valuable insights into customer behavior and assist in optimizing website performance. Users often praise its ease of use, comprehensive features like heatmaps and session recordings, and exceptional customer support. It is frequently described as an essential tool for understanding user interaction and improving conversion rates.

Key Strengths

  • Effective heatmaps and session replay functionalities.
  • User-friendly interface and easy installation.
  • Excellent customer support, frequently highlighted with special mentions for support team members such as Chloe, Jennie, and Jocelyn.
  • Valuable insights into customer behavior and journey optimization.
  • Support for GDPR compliance and multiple store integration.
  • Very useful free version with competitive pricing for paid plans.

Common Concerns

  • Pricing can be steep for some users, especially those managing multiple subscriptions.
  • Limited session numbers in higher traffic plans.
  • Occasional technical issues such as recording bugs or display errors, though usually resolved by support.
  • Lack of mobile compatibility for viewing session replays.
  • Initial confusion during the trial period regarding billing.

Final Thoughts

Overall, the "MIDA: Heatmap, Replay & Record" app is highly recommended by users for its analytical capabilities and user-centric design. While there are concerns regarding pricing and occasional technical issues, the app’s extensive feature set and robust customer support make it a powerful tool for merchants aiming to enhance user experience and drive conversions on their online platforms.

Neumann Marking Solutions

Oct 07, 2025  on Shopify

Their responses have been quick and helpful. Their development team seems to do pretty good as well. I mostly use for the replays, which generally seem ok, though, sometimes I know who made a purchase but the IP address is on the other side of the country (Canada) or even in USA, which doesn't make sense to me. It's good overall value.

Nonynana

Oct 03, 2025  on Shopify

Mida Heatmap is a great app, but what really made the difference for me was the support from Chloe. She went above and beyond to guide me through setup and explain how to actually use the data to improve my store. Everything was clear, friendly, and fast — I felt supported the whole way. Having someone who really understands both the tool and ecommerce is a huge plus. Highly recommend!

Balu

Oct 02, 2025  on Shopify

Well, as a long time developer myself, this app feels like magic, and makes me wonder how they do it. The replays works wonderfully the tagging by relevance is very well executed. The pricing and features feels a bit game-y tough, I would simplify it.

Zenescope Entertainment Inc

Oct 01, 2025  on Shopify

Great support that take your feedback and direct it to their team. Made a few changes thanks to MIDA via the screen recordings, I can see what painpoints or difficulty that users take without my pre-known knowledge. The heatmaps are effective and work great on your most popular pages for improvement.

A Pretty Print

Sep 30, 2025  on Shopify

Just started using the app a few days ago. Gave me already a lot of information. Easy to set up and a good interface. The Mida team really does a good job.

Hakyarts

Sep 29, 2025  on Shopify

Excellent experience with MIDA Replay! Their response time is incredibly fast — they replied almost instantly to my inquiries, which made the whole process smooth and stress-free. Great service, very professional, and highly recommended!

NovaTech Store

Sep 22, 2025  on Shopify

Good app. Can track exactly how users navigate through your store. Highly recommended. Also thank you to Lucy from the support team, she gave support almost instantly after sending a query

Gymfluential

Sep 21, 2025  on Shopify

Such a friendly support team and the free plan is generous enough to test things out. Would highly recommend.

90Threads

Sep 17, 2025  on Shopify

I am thoroughly satisfied with the MIDA Heatmap. As a retailer new to having my own site and trying to do my own marketing and promotional work, it's VERY effective at helping correlate the effectiveness of ads and social media posts with whether visitors are engaging with products on the site or if they're leaving right away. The controls are easy to use, and it doesn't slow down the loading speed of my page. Definitely recommend!

CLUB NEO

Sep 14, 2025  on Shopify

I’m obsessed with this app — it’s a no-brainer. Super user-friendly, streamlined, and simple to navigate. The insights are clear and make it easy to get real value without overthinking. Not to mention the customer service team is exceptional. Highly recommend!

Pavaruni_TW

Sep 12, 2025  on Shopify

This is a fantastic app that does exactly what I need. What's even more impressive is their customer support team. They are extremely responsive, helpful, and resolved my questions almost instantly. Highly recommended!

GameHive

Sep 09, 2025  on Shopify

I'm very impressed with the record, other heat map tools i've used are all janky and are just a bunch of screenshots stitched together. Thi is more like a recording. Really cool. I can see a lot of use cases for this app.

PateMe

Sep 09, 2025  on Shopify

This app has been a game changer with the ability to observe how customers interact with the site and opportunities to improve the UX. Would 100% recommend!

The Bloom Jewellery

Sep 08, 2025  on Shopify

I've been using this app to check my customers journey around my website and to recognise any issues or lack of information. This app helped me a lot, as I was able to see which pages need a bit more focus and what's user behaviour. Contact with the team is great, answering questions and replying promptly. I highly recommend this app.

Lizzie Onion's Emporium

Sep 07, 2025  on Shopify

MIDA is such a useful app — easy to use and gives me real insight into how customers behave in my store. The support team is amazing, so responsive and generous (thank you for boosting my sessions!). Highly recommend to anyone who wants to improve their Shopify site.

Vellano

Sep 07, 2025  on Shopify

The best session recording app! Great support team, even on Sundays. Up to 450 free sessions. The app records literally everything.

Pantera-Passion

Sep 01, 2025  on Shopify

Very happy with the app. Quick and easy installation. Records each customer's session perfectly. Intuitive menu. Caring and fast technical support. I recommend!

LESSACS

Aug 26, 2025  on Shopify

So far, so good! As new users, we're impressed by the session recordings. For a small business like ours, it's great to be able to monitor customer behaviour!

Rosewood Leather

Aug 13, 2025  on Shopify

Great app. Best out there and gives a detailed view of the customers view on your store. Would recommend.

Scentstop

Aug 12, 2025  on Shopify

Excellent support and well priced - does exactly what it should, nothing more, nothing less. Good to see an app not charging through the roof and adding pointless features, a seemingly common occurrence with SASS lately.

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