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Customer reviews: MIDA: Heatmap, Replay Checkout

Develop by MIDA

Mida Session Recording & Replay helps Shopify store owners understand customer behavior by recording and replaying user sessions. This review covers its features, pricing, and real user experiences to help you decide if it’s right for your store.

Reviews (247)

Overall rating
4.9

What Merchants Think

The "MIDA: Heatmap, Replay & Record" app is highly regarded by merchants for its ability to provide valuable insights into customer behavior and assist in optimizing website performance. Users often praise its ease of use, comprehensive features like heatmaps and session recordings, and exceptional customer support. It is frequently described as an essential tool for understanding user interaction and improving conversion rates.

Key Strengths

  • Effective heatmaps and session replay functionalities.
  • User-friendly interface and easy installation.
  • Excellent customer support, frequently highlighted with special mentions for support team members such as Chloe, Jennie, and Jocelyn.
  • Valuable insights into customer behavior and journey optimization.
  • Support for GDPR compliance and multiple store integration.
  • Very useful free version with competitive pricing for paid plans.

Common Concerns

  • Pricing can be steep for some users, especially those managing multiple subscriptions.
  • Limited session numbers in higher traffic plans.
  • Occasional technical issues such as recording bugs or display errors, though usually resolved by support.
  • Lack of mobile compatibility for viewing session replays.
  • Initial confusion during the trial period regarding billing.

Final Thoughts

Overall, the "MIDA: Heatmap, Replay & Record" app is highly recommended by users for its analytical capabilities and user-centric design. While there are concerns regarding pricing and occasional technical issues, the app’s extensive feature set and robust customer support make it a powerful tool for merchants aiming to enhance user experience and drive conversions on their online platforms.

Pavaruni_TW

Sep 12, 2025  on Shopify

This is a fantastic app that does exactly what I need. What's even more impressive is their customer support team. They are extremely responsive, helpful, and resolved my questions almost instantly. Highly recommended!

GameHive

Sep 09, 2025  on Shopify

I'm very impressed with the record, other heat map tools i've used are all janky and are just a bunch of screenshots stitched together. Thi is more like a recording. Really cool. I can see a lot of use cases for this app.

PateMe

Sep 09, 2025  on Shopify

This app has been a game changer with the ability to observe how customers interact with the site and opportunities to improve the UX. Would 100% recommend!

The Bloom Jewellery

Sep 08, 2025  on Shopify

I've been using this app to check my customers journey around my website and to recognise any issues or lack of information. This app helped me a lot, as I was able to see which pages need a bit more focus and what's user behaviour. Contact with the team is great, answering questions and replying promptly. I highly recommend this app.

Lizzie Onion's Emporium

Sep 07, 2025  on Shopify

MIDA is such a useful app — easy to use and gives me real insight into how customers behave in my store. The support team is amazing, so responsive and generous (thank you for boosting my sessions!). Highly recommend to anyone who wants to improve their Shopify site.

Vellano

Sep 07, 2025  on Shopify

The best session recording app! Great support team, even on Sundays. Up to 450 free sessions. The app records literally everything.

Pantera-Passion

Sep 01, 2025  on Shopify

Very happy with the app. Quick and easy installation. Records each customer's session perfectly. Intuitive menu. Caring and fast technical support. I recommend!

LESSACS

Aug 26, 2025  on Shopify

So far, so good! As new users, we're impressed by the session recordings. For a small business like ours, it's great to be able to monitor customer behaviour!

Rosewood Leather

Aug 13, 2025  on Shopify

Great app. Best out there and gives a detailed view of the customers view on your store. Would recommend.

Scentstop

Aug 12, 2025  on Shopify

Excellent support and well priced - does exactly what it should, nothing more, nothing less. Good to see an app not charging through the roof and adding pointless features, a seemingly common occurrence with SASS lately.

Loste False Nails

Aug 11, 2025  on Shopify

The record option is super useful to get some insights about how our customers are interacting with the website. It allows to quickly identify bottlenecks and make the user journey much smoother.

Mayoni Jewelers

Aug 06, 2025  on Shopify

Amazing app and easy to use. Another thing I love is that it's free to use. I found it really useful when I first started running ads and I wanted to see how visitors we're interacting with my store. From that I was able to make adjustments and improve! I don't usually leave reviews but when it comes to how helpful this app has been, I had too. 100% Recommended!

Australian Gold UK

Jul 23, 2025  on Shopify

Very effective in seeing exactly how customers navigate your site and the steps taken to check out. Support with the app is also very quick and helpful. Shout out to Lucy. She was very helped me exclude my IP and extend my recordings very quickly.

AnalogTee

Jul 15, 2025  on Shopify

This has been a huge help to understand where my clients are focused. Even if they don't purchase, knowing what products they drilled down on is a great help.. Loving this app..

Missing Gem

Jul 11, 2025  on Shopify

Best Staff, very easy to use, and tbh surprisingly no bugs so far lol. they have a free plan which should be enough for some stores

MALOF

Jul 07, 2025  on Shopify

Really loved this app, best heat map tracking app for shopify. It gives real time session recording and helps me understand my customer better.

Nature's Dew Candle & Skincare

Jul 03, 2025  on Shopify

Great customer service. I encountered an issue where my IP address was being counted as one of the sessions, and I was able to resolve it with the team in under 20 minutes.

Avea Studios

Jul 03, 2025  on Shopify

We've been using this app to track user behavior and session recordings, and it's been a game changer. The ability to watch real user sessions gave us deep insights into how customers navigate our site, where they hesitate, and exactly where they drop off during checkout. Thanks to these insights, we discovered multiple patterns and key pain points that we would have otherwise missed. For example, we identified confusing steps in our checkout process and fixed bottlenecks that were causing cart abandonment. After implementing changes based on the data, our conversion rate significantly improved and our checkout experience is now much smoother. Highly recommend to any business looking to truly understand their customers and make data-driven improvements!

MiniBreeze

Jun 30, 2025  on Shopify

Great tool to understand the behavior of the customer and discover the parts of your web you have to improve. 10/10 highly recommended!

Cradle Comforts Co.

Jun 30, 2025  on Shopify

I do like the idea of this app. It has helped me identify possible improvements to my site. Excluding IP addresses from the recording has proven to be a cumbersome process.

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