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Customer reviews: Shopify Flow

Develop by Shopify

Reviews (4,392)

Overall rating
4.7

What Merchants Think

Merchants have mixed feelings about Shopify Flow. While many recognize its potential to streamline operations through automation, others find it cumbersome and difficult to use, especially without technical knowledge. The lack of certain features, issues with multilingual support, and occasional unreliable performance have been points of frustration for some users. Despite these challenges, certain users find it indispensable and appreciate its capabilities for automating workflows.

Key Strengths

  • Powerful automation capabilities that save time and streamline operations.
  • The ability to set up rules for various conditions, such as fraud prevention and inventory management.
  • The potential to replace other automation tools like Zapier.
  • Free access to features that can bolster store management.
  • The low-code editor that simplifies the creation of custom automations.

Common Concerns

  • Difficult to use for non-technical users, with unclear instructions.
  • Lack of native multilingual support, affecting global merchants.
  • Unreliable performance with certain flows not working as expected.
  • Poor customer support and limited assistance in resolving issues.
  • Some users find it creates more problems than it solves, leading to frustration.

Final Thoughts

Overall, "Shopify Flow" has been a valuable tool for merchants looking to enhance their store operations through automation. However, its potential is marred by usability issues, unreliable functionality, and a lack of support, making it more suitable for those with technical expertise or the patience to work through its complexities. While improvements and additional features could make it a go-to solution for even more users, as it stands, it appeals primarily to those who can fully navigate and leverage its capabilities.

Wisewell AE

Nov 07, 2025  on Shopify

Its not easy to select the conditions I was trying trying to select the condition SKU but there are too many options

Metropolis Coffee Company

Nov 04, 2025  on Shopify

Flow is a lifesaver for optimizing our integrations with our own and our customers' systems, and just keeps getting better and better.

The Trail Co.

Nov 04, 2025  on Shopify

It should be less restricted to be really helpful. Why not allow the same access to variables / events as plus accounts have?

Beautifully Authentic

Nov 03, 2025  on Shopify

This is getting so much better. Only just a few months ago this was a nightmare to navigate, but it's really upped it's game. Please continue improving!

Clark Farm Meat & Goods

Nov 03, 2025  on Shopify

I do not have the experience with the terminology used to fully understand or search what I need effectively.

Halo Health & Beauty Ltd

Nov 01, 2025  on Shopify

If it works, this is very simple to set up. Proof will be when collaborators receive their emails and claim their gifts.

Woolroom

Oct 31, 2025  on Shopify

Needs the ability to duplicate steps within the flow, and duplicate conditions within the steps - this would make like a lot easier :)

dbrand

Oct 30, 2025  on Shopify

wish i could programmatically edit flows (e.g. export, edit JSON, re-import) wish i could have multiple triggers (instead of near-identical duplicate flows) wish i could copy-paste nodes wish my whole screen wouldnt constantly shift every time i click on the background to deselect a node

Factor for Business

Oct 29, 2025  on Shopify

variable and object lookup isn't sorted or done in an intuitive way. It is also difficult to determine which option you need to pick when 5-6 of them have exactly the same titles and very similar sounding purposes.

Duncan Custom Airbrush

Oct 29, 2025  on Shopify

Easy to use and makes things so much easier to manage and automate so I am able to give great customer service as a one-man show

Beerwulf EU

Oct 29, 2025  on Shopify

I think it's good in general, but there's obvious usability issue. It's lacking production ready features such as strong version control and access management. Also, it breaking on the day we to deploy a large feature changes doesn't help my opinion.

Swaggle Physical Stores

Oct 28, 2025  on Shopify

Feedback: should have git integration, ability to quickly run tests without saving and exit the editor. syntax highlighting

Hampshire Hill Crafts

Oct 26, 2025  on Shopify

It's quite a bit confusing to figure out which triggers will work for what you want to accomplish, but once you get there it's a major time saver.

VacationGrabs

Oct 26, 2025  on Shopify

Very easy to understand select dropdown options. Most of these templates are already set and ready to activate with minimal effort. Thumbs up!

Organic Nest

Oct 25, 2025  on Shopify

It would be nice to have the trigger when customer unsubscribe to marketing email so I can remove the tag.

Mayermoover

Oct 23, 2025  on Shopify

no multiple input for condition, no copy paste of nodes, the "wait" node does not support variables, the "maximum 91 days of wait" applied also for parallel workflow. so a simple task like "wait as many days as written in the tag of the order to send an email" bacame a nightmare.

Ilse de Beaute

Oct 23, 2025  on Shopify

Ik vind het jammer dat je niet alle programma's kan linken, bijvoorbeeld appstle. Het zou ook leuk zijn moest het verschijnen van een nieuwe blog een event kunnen zijn, zodat je dan een email kan triggeren aan je klanten. Mijn klanten hebben geen rss-feed.

Saja Kaizen Inc.

Oct 20, 2025  on Shopify

Great, but we need more customisation option when it comes to User UI when desinging the template for our Customers email inbox

Homestore Bargains

Oct 19, 2025  on Shopify

Flow is an easy-to-use app for automating different tasks. The app creates working automation when you know what logic to follow. Recently, I have used the app more after I noticed what it can do. Flow easily integrates different forms, orders, and emails. This is fine for an online store owner.

BLACKLABEL Supplements

Oct 17, 2025  on Shopify

I just started using this and it's awesome. I've been waiting for a way to add customer tags and order tags based on certain criteria. I can now use to make segments and send emails in Klaviyo based on these actions.

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