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Customer reviews: Shopify Flow

Develop by Shopify

Reviews (5,093)

Overall rating
4.7

What Merchants Think

Merchants have mixed feelings about Shopify Flow. While many recognize its potential to streamline operations through automation, others find it cumbersome and difficult to use, especially without technical knowledge. The lack of certain features, issues with multilingual support, and occasional unreliable performance have been points of frustration for some users. Despite these challenges, certain users find it indispensable and appreciate its capabilities for automating workflows.

Key Strengths

  • Powerful automation capabilities that save time and streamline operations.
  • The ability to set up rules for various conditions, such as fraud prevention and inventory management.
  • The potential to replace other automation tools like Zapier.
  • Free access to features that can bolster store management.
  • The low-code editor that simplifies the creation of custom automations.

Common Concerns

  • Difficult to use for non-technical users, with unclear instructions.
  • Lack of native multilingual support, affecting global merchants.
  • Unreliable performance with certain flows not working as expected.
  • Poor customer support and limited assistance in resolving issues.
  • Some users find it creates more problems than it solves, leading to frustration.

Final Thoughts

Overall, "Shopify Flow" has been a valuable tool for merchants looking to enhance their store operations through automation. However, its potential is marred by usability issues, unreliable functionality, and a lack of support, making it more suitable for those with technical expertise or the patience to work through its complexities. While improvements and additional features could make it a go-to solution for even more users, as it stands, it appeals primarily to those who can fully navigate and leverage its capabilities.

PatchPanel

Nov 26, 2025  on Shopify

Stark improvements in the past year, it feels like it's headed in the right direction. It would be great if we could trigger flows with webhooks though.

Bee's Wrap

Nov 25, 2025  on Shopify

Very easy to use, and if you're not very familiar with the liquid syntax, the native chat bot proves a useful and quick reference tool.

HEATHERS WORLDS

Nov 25, 2025  on Shopify

Its been a struggle as this was my first time DIY website build and so these apps shopify provides has definitely been a huge help, I dont think I could have done it without the apps and a little assist from AI

Šibabi.cz

Nov 24, 2025  on Shopify

Super, aplikace ušetří hodně času a rozhodně znásobuje zisky z každého jednoho zákazníka.

PH Design Organics

Nov 24, 2025  on Shopify

I wish it gave more guidance on what each function does. I was not sure about the date for the flow and what that means.

Time too Buy

Nov 22, 2025  on Shopify

„Flow spart mir enorm viel Zeit, weil ich wiederkehrende Aufgaben komplett automatisieren kann. Besonders das automatische Kategorisieren, Aktivieren und SEO-Optimieren neuer Produkte funktioniert perfekt. Für jeden Shopify-Shop, der effizienter werden will, ist Flow ein Muss.

Aura

Nov 21, 2025  on Shopify

Very useful because it's fairly simple, but the email editor isn't powerful enough. It would be amazing to have something similar to the theme editor for designing emails.

Stella Forest Shop

Nov 21, 2025  on Shopify

Missing : better debug options , better loop, multi-branching (being able to have multiple output of a single action), better branching (being able to merge from a branch to another)

Santa Eulalia

Nov 20, 2025  on Shopify

Es funcional y permite bastante libertad, sin embargo echo en falta más opciones para poder automatizar puntos, como en pedidos, tarjetas regalo...

Yenot

Nov 20, 2025  on Shopify

This app has great UI/UX, especially for small business owners who have no formal coding or development knowledge (ME haha). It covers all the basics and then some. Highly recommend!

Vollmer Precision LLC

Nov 19, 2025  on Shopify

This is one of the best automations running in the background of my website! I feel it is the first line of defense against fraud.

Goldie Swimwear

Nov 19, 2025  on Shopify

wish there was easier in app help-- i had to use shopify ai in a separate window to help me set up a flow correctly

Nolah Mattress

Nov 17, 2025  on Shopify

This app has been very useful for a handful of needs when automating certain tasks, or creating custom events for other connected app in the Shopify ecosystem.

Highland

Nov 15, 2025  on Shopify

It would be cool if sidekick or basically like your Dev site chatbot was built into Flows for helping write liquid etc.

Alamo Parfums

Nov 14, 2025  on Shopify

Muy buena aplicación, se confina muy bien con Email, y nos a ayudado a automatizar flujos de trabajo, carritos abandonado, y manejar nuestro programa de membresía.

AgriEden

Nov 14, 2025  on Shopify

Potrebbero essere ampliate le funzionalità e l'app trasformata in un vero e proprio strumento interno di automazione. Ma tutto sommato fa quello che deve.

Naky

Nov 13, 2025  on Shopify

Flow me fait gagner énormément de temps sur mes automatisations. Interface intuitive, fiabilité parfaite. Un vrai plus pour organiser Naky Rituals sans complications.

ChezMolds & More

Nov 11, 2025  on Shopify

Works half the time- dont expect shopify to help- theyll make all sorts of excuses why it works one hour then the next it doesnt- meanwhile- when it doesnt work you get charged fees that arent refundable

Be Better

Nov 11, 2025  on Shopify

Easy to manage and edit workflows, but everytime you duplicate a workflow the original marketing emails get deleted in the new workflow. This makes you repeat the work all over again. It would be great if this is fixed, just in case you want to use the same workflow with different segments or tags.

Happy Campers Gluten Free

Nov 11, 2025  on Shopify

Powerful app, but very difficult to use for a non-developer person. Not user friendly, but gets the job done. Just takes forever for a typical Shopify owner, unless you have coding background and/or tons of experience navigating the Flow app.

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