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Customer reviews: Shopify Flow

Develop by Shopify

Reviews (1,557)

Overall rating
4.7

What Merchants Think

Merchants have mixed feelings about Shopify Flow. While many recognize its potential to streamline operations through automation, others find it cumbersome and difficult to use, especially without technical knowledge. The lack of certain features, issues with multilingual support, and occasional unreliable performance have been points of frustration for some users. Despite these challenges, certain users find it indispensable and appreciate its capabilities for automating workflows.

Key Strengths

  • Powerful automation capabilities that save time and streamline operations.
  • The ability to set up rules for various conditions, such as fraud prevention and inventory management.
  • The potential to replace other automation tools like Zapier.
  • Free access to features that can bolster store management.
  • The low-code editor that simplifies the creation of custom automations.

Common Concerns

  • Difficult to use for non-technical users, with unclear instructions.
  • Lack of native multilingual support, affecting global merchants.
  • Unreliable performance with certain flows not working as expected.
  • Poor customer support and limited assistance in resolving issues.
  • Some users find it creates more problems than it solves, leading to frustration.

Final Thoughts

Overall, "Shopify Flow" has been a valuable tool for merchants looking to enhance their store operations through automation. However, its potential is marred by usability issues, unreliable functionality, and a lack of support, making it more suitable for those with technical expertise or the patience to work through its complexities. While improvements and additional features could make it a go-to solution for even more users, as it stands, it appeals primarily to those who can fully navigate and leverage its capabilities.

Ravensby Firewood

Aug 09, 2025  on Shopify

So far so good, no doubt I am underusing this tool but already some of the things I have created have saved me so much time. Couple it with ChatGPT for easy instructions

DuraPaw

Aug 08, 2025  on Shopify

Very powerful but missing some things like "customer updated" and every time you edit something the screen goes white and then reloads the page.

Ghama Health

Aug 08, 2025  on Shopify

Flow has been an excellent addition to our Shopify toolkit. It’s easy to set up, highly reliable, and has saved us countless hours by automating repetitive tasks. The flexibility to create custom workflows means we can adapt it to suit our business perfectly. Highly recommended for any merchant looking to streamline operations and boost efficiency.

earthynarelle

Aug 07, 2025  on Shopify

I find the options to be a little bit confusing sometimes but overall I am so grateful for this as an option.

Pescuezo

Aug 06, 2025  on Shopify

Básicamente la mejor aplicación que encontrado, es una tristeza que no la promoción en más o que no la instalen de forma predeterminada, me ha costado meses llegar hasta aquí

Natures Trace

Aug 06, 2025  on Shopify

Its a powerful concept but basic things like checking if an array such as tags: [] is null or empty doesn't work at all. Even your AI bot knows of this "quirk"

Rigid lenses

Aug 06, 2025  on Shopify

So bad i cant even imagine, need to wait 2 months, but workflow gets deleted because it cant stay active more than 14 days? So why even offer an option to wait so long? Why even create this app if it cant complete the only function it is supposed to do...

One Up Party Canada

Aug 06, 2025  on Shopify

great love the 0 code method, gets the job done can build some cool custom work flows. I wish it was easier to find specific ID's for example, when a customer buys this specific product, I want to send a custom discount code for another product, i was having a hard time finding the ID of the first product thus when its true the next automation fires.

Decopot Limited

Aug 04, 2025  on Shopify

I just used this app for 2 months. It works fine for most of the cases but the issue is... when any automation stopped working it doesn't send any alert. Recently I have changed the coupon code which was used in one of automations. The automation stopped working and there was no update regarding this. when I was checking the automation then i realised why coupon automation is puased and the reason was changing in the code setting.

Mid-Cities Makers

Aug 04, 2025  on Shopify

Fairly user-friendly, though I've still had to resort to AI to help me through parts that weren't intuitive for me.

Healthcare Vibes

Aug 04, 2025  on Shopify

It is pretty confusing at first, so watch the videos on how to use it—otherwise, it's a beneficial app.

Rachel Ashwell Shabby Chic Couture

Jul 31, 2025  on Shopify

I wish I could preview how many people or email addresses are captured with each condition before turning it on.

Dress By Vicky

Jul 30, 2025  on Shopify

Dozens of templates for any occasion. Easy to install & manage, and it brings your customer service and shopping experience to the next level!

Flip Flop Dynasty

Jul 30, 2025  on Shopify

FlipFlopDynasty-Style Review: "This app works like a personal stylist behind the scenes." Shopify Flow helps us keep things elegant and effortless — just like our brand. It automatically tags our products by trend (Boho Chic, Quiet Luxury, etc.), adds them to collections, and keeps everything flowing without manual work. If you're running a fashion-forward boutique and want to automate the backend while keeping the front-end fabulous, this is it.

Max

Jul 29, 2025  on Shopify

Very helpful and easy to use - Highly recommended. BUT, be very careful as basic functions you would assume to be available in an app of this type, are often not.

HOFF COLOMBIA

Jul 29, 2025  on Shopify

Excelente, pero se podría mejorar un poco la documentanción y la forma en que se puede usar el Flow de manera más avazanda ya que en algunos momentos se es dificil comprender como poder implementarlo.

Naturalmat

Jul 29, 2025  on Shopify

Flow has been instrumental in many ways to the day-to-day smooth running of internal operations. I cannot imagine doing our Shopify store without flow.

Aeroo Drones

Jul 29, 2025  on Shopify

Great app! Some more inputs and scenarios would be excellent; for example the ability to start a flow based on order edits

CarLab

Jul 24, 2025  on Shopify

Super smart - but could use som AI in the interface to make it easier for us "no programmers" - but great to have...

Haus of Brilliance

Jul 23, 2025  on Shopify

missing lots of shopify values. e.g. i can look up discounts but not create or apply existing ones? Lots of potential with Flow but currently seems half baked.

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