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Customer reviews: Shopify Flow

Develop by Shopify

Reviews (7,118)

Overall rating
4.7

What Merchants Think

Merchants have mixed feelings about Shopify Flow. While many recognize its potential to streamline operations through automation, others find it cumbersome and difficult to use, especially without technical knowledge. The lack of certain features, issues with multilingual support, and occasional unreliable performance have been points of frustration for some users. Despite these challenges, certain users find it indispensable and appreciate its capabilities for automating workflows.

Key Strengths

  • Powerful automation capabilities that save time and streamline operations.
  • The ability to set up rules for various conditions, such as fraud prevention and inventory management.
  • The potential to replace other automation tools like Zapier.
  • Free access to features that can bolster store management.
  • The low-code editor that simplifies the creation of custom automations.

Common Concerns

  • Difficult to use for non-technical users, with unclear instructions.
  • Lack of native multilingual support, affecting global merchants.
  • Unreliable performance with certain flows not working as expected.
  • Poor customer support and limited assistance in resolving issues.
  • Some users find it creates more problems than it solves, leading to frustration.

Final Thoughts

Overall, "Shopify Flow" has been a valuable tool for merchants looking to enhance their store operations through automation. However, its potential is marred by usability issues, unreliable functionality, and a lack of support, making it more suitable for those with technical expertise or the patience to work through its complexities. While improvements and additional features could make it a go-to solution for even more users, as it stands, it appeals primarily to those who can fully navigate and leverage its capabilities.

Saffron Threads

Jan 31, 2026  on Shopify

I cant even run a simple logical workflow, even with the help from shopify support team and side kick. Absolutely dissapointed

Magnetz og Magnordic

Jan 31, 2026  on Shopify

Would be great that you could move around on the flow (change arrow direction if you need to add or remove a step in the middle of a flow) - so you don't have to start all over making the same steps again

Waterfront News

Jan 30, 2026  on Shopify

Can be a bit of a steep learning curve, but having the AI to help makes it a very useful and powerful tool.

Gold Drip

Jan 29, 2026  on Shopify

Flow makes automations easy to set up once you understand the logic. It helped me create post-purchase emails that reward repeat customers without upgrading plans. Super powerful for retention.

Gamer 4 Ever

Jan 29, 2026  on Shopify

Superfuncional para automatizar procesos y con la nueva herramienta de inteligencia artificial, queda de inmediato sin mucho esfuerzo

MILVEC

Jan 28, 2026  on Shopify

Doesn't work when set up and shows no errors, no customer support to contact. Looking for a different app now.

Big Deck Energy Games

Jan 26, 2026  on Shopify

Lack of support for Incoming Inventory or Purchase Orders is impactful, but very impressed with Sidekicks ability to create flow - and flow in general.

Sunsafe Rx

Jan 26, 2026  on Shopify

Not very good. WE had a ton of fraud so we set our products to draft for just a few minutes, then when we made them active again our automation email with the product in it did not work, said our product was not found, and email was inactive. We had to re-select the same exact product that was selected before but deleted in the email. Could you imagine if we had to do this for a number of products? Ridiculous, as nothing changed with anything except turning product off and on for a minute. Clunky platform.

TCGM

Jan 25, 2026  on Shopify

This Flow was created in the past and was some how deleted allowing fraudulent orders to still be processed. I am not happy with the amount of fraud being processed through Shopify and I am disappointed that the previous Flow was removed without me knowing. If this issue is not resolved I will be forced to close my Shopify store.

Maison Khloe

Jan 25, 2026  on Shopify

I have to get AI to make my workflows because I can't figure this one out. It does have some limitations.

Prețuiește Relația

Jan 23, 2026  on Shopify

game changer. tips for beginners . if you want any abandoned cart flows this is the first app that you open, search a template and theeen you go to Messaging App (Email Marketing Design). It is pretty confusing if nobody tells you that. Good thing that I exist

btflboards

Jan 23, 2026  on Shopify

Die App erfüllt allerhand Funktionen, die die Automatisierung von E-Mails und Kundenkommunikation erleichtern

Fishburne Gallery

Jan 21, 2026  on Shopify

This is a jewel. When you have an idea but don't know how to execute it, Shopify and Flow to the rescue!

Halekai

Jan 20, 2026  on Shopify

設定が合っているのか、不明です。チャットサポートなどあれば嬉しいです。

NELPANDA

Jan 20, 2026  on Shopify

best app ever used. Hope to have more triggers&actions, such as Wait till 8am to do Send external email to (can be rate limited)

Outer Layer

Jan 18, 2026  on Shopify

I'm a small new brand running everything myself with little capital – and this app makes basic email automation really easy to set up, edit and analyse. I'm sure bigger businesses might require more complexity and option – but for small/new brands, highly recommend!

Gardenista Jax

Jan 18, 2026  on Shopify

I love the automations that I am able to create within the Flow app. It makes my life so much easier and my business more efficient.

MexicoMiAmor

Jan 15, 2026  on Shopify

Flow ist eine große Hilfe um Dinge einzurichten, die sonst kostenpflichtige Apps erledigt haben. Zum Beispiel Tags für bestimmte Bestellungsbedingungen hinzuzufügen, Kundensegmente zu pflegen oder auch Betrugsmaschen zu blockieren. Wahrscheinlich eine der besten Apps, die Shopify selbst herausgebracht hat und hoffentlich noch mit Potential für weitere Funktionen in der Zukunft.

Sisters Candle Co.

Jan 15, 2026  on Shopify

I am still learning the "tech" side and the workflow assistant was incredibly helpful and easy to follow. It worked out the kinks quickly and helped me navigate issues.

My Retro Poster

Jan 13, 2026  on Shopify

Very difficult to use. Conditions are not easy to understand. AI could certainly help if it could create full flow following our requests / description. Also not being able to edit an existing flow by adding condition in teh middle of a flow is really not handy (you may add a new condition, but you can't link it to the rest of the flow / you must recreate all the flow from scratch)

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