Taranker.Com Logo
Shopify Flow logo

Customer reviews: Shopify Flow

Develop by Shopify

Reviews (2,310)

Overall rating
4.7

What Merchants Think

Merchants have mixed feelings about Shopify Flow. While many recognize its potential to streamline operations through automation, others find it cumbersome and difficult to use, especially without technical knowledge. The lack of certain features, issues with multilingual support, and occasional unreliable performance have been points of frustration for some users. Despite these challenges, certain users find it indispensable and appreciate its capabilities for automating workflows.

Key Strengths

  • Powerful automation capabilities that save time and streamline operations.
  • The ability to set up rules for various conditions, such as fraud prevention and inventory management.
  • The potential to replace other automation tools like Zapier.
  • Free access to features that can bolster store management.
  • The low-code editor that simplifies the creation of custom automations.

Common Concerns

  • Difficult to use for non-technical users, with unclear instructions.
  • Lack of native multilingual support, affecting global merchants.
  • Unreliable performance with certain flows not working as expected.
  • Poor customer support and limited assistance in resolving issues.
  • Some users find it creates more problems than it solves, leading to frustration.

Final Thoughts

Overall, "Shopify Flow" has been a valuable tool for merchants looking to enhance their store operations through automation. However, its potential is marred by usability issues, unreliable functionality, and a lack of support, making it more suitable for those with technical expertise or the patience to work through its complexities. While improvements and additional features could make it a go-to solution for even more users, as it stands, it appeals primarily to those who can fully navigate and leverage its capabilities.

Foxes and Ravens

Aug 30, 2025  on Shopify

It's more geared towards people who are already coders. There's no option to contact a customer with a specific email, which was the only reason we wanted to use Flow, so that's pretty disappointing.

ABC Fabric

Aug 29, 2025  on Shopify

The perfect companion to automate those small but important tasks. It just works great every time, if there's an issue it'll let you know about it. Paired with sidekick you can view example output of your workflows before you run them and receive recommendations on improvements to variables.

American Filament

Aug 29, 2025  on Shopify

Has helped us tremendously. The template selection is extensive which saves time when setting up flows!

QBAY

Aug 29, 2025  on Shopify

Shopify Flow is a powerful and practical tool once you get the hang of it. The automation features are useful. Once flows are properly set up, they trigger reliably and help save a lot of manual work.

Sonarworks Store

Aug 28, 2025  on Shopify

It offers a wide range of possibilities and can cover very complex needs, but the technical setup is often difficult to manage or figure out, and support assistance is usually required.

Knot & Grain

Aug 28, 2025  on Shopify

Flow is easy to use and allows us to manage a number of complex automations to simplify our processes. Would definitely recommend this app!

AstroPet Shop

Aug 27, 2025  on Shopify

Great - could be easier to use with common ready to use flows presetup, and natural language rules not liquid variables - but overall its helpfull

The Painted Heirloom

Aug 26, 2025  on Shopify

I need a FLOW that can tag MULTIPLE open/unfulfilled/partially fulfilled/not cancelled orders by the same customer - basically multiple un-shipped orders so I can easily ID them. Shopify AI and ChatGPT have not been able to successfully suggest a method. Seems absolutely ridiculous this isn't a template - TO SAVE SELLER AND BUYER MONEY!

White Fox Boutique AU

Aug 25, 2025  on Shopify

Flow has gotten incredibly useful and flexible, to the point of handling a lot of the actions you would normally do in a middleware. The other day we implemented a first_published_date to have a source of truth on which products came first, and it was doable entirely in Flow. Excited to see what comes next.

Top Knot Gifts & Boutique

Aug 25, 2025  on Shopify

It's great when it works but we seem to run into issues every few months with something not working correctly even though we have changed nothing to our flow. I do not know if this is due to updates or what but it is getting exhausting.

Vêtements Mandala

Aug 25, 2025  on Shopify

L'application est relativement facile d'utilisation, mais j'aimerais avoir accès à un tutoriel ou un guide de ressources pour mieux comprendre la définition des différents éléments.

Blue Collar Mercantile

Aug 22, 2025  on Shopify

I wish it were a little more user friendly when trying to figure out the actions need to create the flow end results you wanted.

The Spanish Table

Aug 19, 2025  on Shopify

the concept is genius, but understanding how the pieces fit together and the selection of the data elements and loops that are needed for each is beyond a normal user. We're techy, but we have had 10 runs at it and finally gave up.

cpap.com

Aug 18, 2025  on Shopify

I would like a way to send an event to Klaviyo when setting up the flow so I can test with the new metric

House of Elia

Aug 18, 2025  on Shopify

Pas super user friendly et pourrai être simplifié selon moi... Les traductions ne sont pas géniales et il faut faire beaucoup (trop?!) d'essais-erreur... Mais quand le flux est bien construit, c'est vraiment un outil génial!

Samirahan BD

Aug 16, 2025  on Shopify

I love this app, it's a game changer when it comes to email marketing. Thanks for the great features, please keep them coming.

Fácil Persianas

Aug 15, 2025  on Shopify

Probably the best app made by shopify. Its really usefull, would it be better if it had more options

RopesGear.com

Aug 14, 2025  on Shopify

Too many limitations that seem like they're simply designed to protect the subscription model from entrepreneurs with more ambition and wits than money. I'm CONSTANTLY hitting arbitrary "can't do that" dead-ends. For example, you can use variables in certain address fields, and you can enter custom liquid in certain email content fields, but you can't do both in any action. Even the run code action is hamstrung with arbitrary limitations. Want real power? Use Mechanic (or another platform).

Pootjes Plezier

Aug 14, 2025  on Shopify

Het werkt goed en soepel, en je hebt ook veel opties die je kunt gebruiken. Ik ben er tot nu toe - na 4 maanden gebruik nog steeds erg tevreden mee.

Whistlefish

Aug 14, 2025  on Shopify

Good, but the limit needs to be higher for Shopify Plus customers who are low AOV and high order rates

Scroll to Top