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Customer reviews: AdScale AI Ads Meta/Google Ads

Develop by AdScale

AdScale is a Shopify app designed to optimize ad performance and automate ad scaling for eCommerce stores. This review covers its features, pricing, and real user experiences to help merchants decide if it’s the right tool for their business.

Reviews (337)

Overall rating
4.8

What Merchants Think

Overall, merchants have mixed feelings about "AdScale: Facebook & Google Ads." While many appreciate the platform's features and customer service, particularly the support provided by team members like Nicole, Natalie, Ksenia, and Diana, some users have raised concerns about the platform's tracking accuracy, cost, and customer support responsiveness. Despite these issues, many merchants credit the app with improving their return on ad spend (ROAS) and helping them streamline advertising efforts.

Key Strengths

  • Effective customer support, particularly from Nicole, Natalie, Ksenia, and Diana, who are highlighted for their dedication and responsiveness.
  • Improved return on ad spend (ROAS) with some users reporting significant increases.
  • User-friendly interface that helps simplify ad management.
  • Comprehensive analytics and advertising tools that integrate well with Shopify stores.
  • Assistance in ad optimization and strategic planning that several users found invaluable.

Common Concerns

  • Issues with tracking accuracy, such as incorrect sales reporting.
  • High cost of the app, which may not be justified for all businesses, especially those with high ad spend.
  • Difficulties in accessing customer support promptly and effectively.
  • Steep learning curve for new users without a solid marketing strategy.
  • Concerns about transparency and clarity of billing processes.

Final Thoughts

"AdScale: Facebook & Google Ads" is a powerful tool for businesses seeking to optimize their digital advertising strategies. While the app has received praise for its capabilities and the outstanding support team, potential users should be aware of the associated costs and ensure they have a solid marketing foundation to fully benefit from its features. Despite some criticisms, the app continues to attract users who see significant benefits from its integrated approach and detailed analytics.

Diamond D® Outdoors

Aug 11, 2025  on Shopify

I WAS using an independent social media manager, it was working well but my costs keep on going up and they would just tell me it was due to creative fatigue and other excuses. I would send in new images and it was always the same excuse.. "we need more budget to test." I was tired of it and needed a change! I found AdScale and WOW, what a difference. From the first zoom meeting their knowledge and follow thru have been everything I can ask for. As advertised, my costs went down substantially while my ROAS and purchases went up. I was expecting a slight decrease in sales during the transition but that didn't happen. Their AI and personal help (white glove service) have taken this task off of my plate and put it into a trusted partner. I have been working with Kseniya for only 2 months now but she immediately understood my business, my products, and my goals. While I am confident that any of their employee's would do well, I truly feel fortunate to have been matched with Kseniya, in fact so much so that I am going to bring another of our businesses to AdScale and hopefully Kseniya. It is hard as a business owner to give up control or trust a service for what they claim....that is not the case with AdScale. If you are considering a new ad service for Meta and Google, I can't recommend their services enough. I am delighted with how well their services have done exactly what they promise. Mike Diamond D Outdoors

ebiketech

Aug 10, 2025  on Shopify

I installed the app and paid for a few months without using it. In April, I decided it was time to either cancel the service or finally start using it — and I’m glad I chose the latter. The Facebook advertising campaigns have been highly successful. In the first month, we achieved a ROAS of 2,345%. By August, it averaged 1,413%, but over a period of less than four months, we generated over one million in additional revenue at a cost of only 74,800. Getting started was surprisingly easy. AdScale offers a free onboarding session, and every support request we’ve made has been answered quickly and professionally (special thanks to Nicole). We highly recommend the AdScale app to any business looking to scale their advertising effectively.

Si Joli

Aug 03, 2025  on Shopify

A Game Changing App! (for me) I absolutely love AdScale, it finally gives me full control over my marketing I can see exactly which campaign is working, on which platform, and all the data is just one click away. No more waiting for a marketer to summarize things, everything is right there, clear and organized. The app itself is super user-friendly, and as someone who’s a total “control freak” and “report addict” - this is pure heaven for me.

Livora

Jul 31, 2025  on Shopify

I've been using this app for quite some times now with 2 different stores and since then I would never go back to an agency management. Plus the team is super helpful with tips and guidance

Daylight Curfew

Jul 30, 2025  on Shopify

Great service so far. Customer service is very helpful in helping craft campaigns and we've seen some great returns on spend. So far Adscale has been a good addition to our marketing efforts.

Angsty Addie

Jul 29, 2025  on Shopify

Sign up for a year as it's cheaper and enjoy great customer service! Idan and Nicole have been very helpful helping me to navigate budget and best practices. I have already seen an uptick in traffic to my site.

STAIT

Jul 28, 2025  on Shopify

Great app! Makes creating and managing ads very easy and straightforward. Idan is extremely helpful and walked me through the various functions of the app brilliantly. Highly recommend!

BrahmatellsStore

Jul 07, 2025  on Shopify

Shoutout to Idan Rozenberg – AdScale Onboarding Legend Just wrapped up my onboarding with AdScale AI Ads, and honestly, I have to say — Idan Rozenberg made the entire experience a breeze. From the first call, he was super clear, patient, and genuinely helpful. It wasn’t just a generic walkthrough — he took the time to understand my setup, asked the right questions, and helped tailor everything around my actual goals for Meta and Google Ads. What I really appreciated was that he made complex stuff feel simple. No jargon overload, just straight-up practical guidance. You can tell he knows the platform inside out and actually cares that you succeed. Huge thanks, Idan — you turned what could’ve been a stressful process into something I actually enjoyed. If every onboarding felt like this, scaling ads would be 10x easier.

John Dyer Gallery

Jul 06, 2025  on Shopify

Install, get results, lower your costs, and enjoy superb customer service alongside agency-level knowledge and support to grow your business. We have been totally impressed by AdScale and the kind, effective, and accurate advice from Nicole, who onboarded our small art gallery business seamlessly. Previously, our ROAS was around 250% working directly on Google, and we had no idea how Meta was performing. Now, with AdScale, we have reached a ROAS of 664% in just the last week. The ads and spend are automatically adjusted in real time, with Nicole adding an invaluable human touch to the process. If we could give 20 stars, we would. Thank you to AdScale and Nicole – we look forward to a long and successful partnership and to growing our online business to new heights.

lifespaceint

Jul 01, 2025  on Shopify

I have been trying to get my advertising going myself for a while now and it was costing me more than I was making. Downloading AdScale might just be the best thing I have done in a while. Nicole has been nothing but helpful, engaged and really interested in my business and its marketing needs. I no longer feel alone in trying to get my business profitable. The personal attention and genuine interest have really touched me and I look forward to what comes next! Thank you Nicole and AdScale I really appreciate it.

Ella’s World

Jun 30, 2025  on Shopify

Idan was a very helpful and polite, he made it easy for me to understand and helped me one step at a time until we reach success. Thank you, Idan!!

Marcel Olsen

Jun 30, 2025  on Shopify

Misleading Performance Guarantees, No Accountability, and Disregard for EU Protections We joined AdScale after two onboarding calls with Daniel, where we were promised results within 2–3 weeks and a minimum 4× ROAS. Instead, we spent over €2,800 through their platform and saw only one attributed sale — despite using a stable, previously successful ad account with the same products, website, and creatives. We reported technical issues early in the campaign and received no meaningful response. There was an 11-day gap in communication, even after escalation was promised by their senior team. To this day, those problems remain unresolved. When we requested a refund, AdScale acknowledged that the service did not meet expectations, but refused to accept any commercial responsibility. They repeatedly cited internal policy and the fact that ad spend was paid to Google/Meta — ignoring the role their system played in mismanaging those funds. What’s especially concerning is that while AdScale has an office in the Netherlands and clearly targets EU-based customers, they appear to disregard EU commercial law obligations. Instead, they rely on internal policy and the fact that their headquarters are in Israel as a way to sidestep accountability. This use of jurisdictional loopholes to avoid offering refunds or proper redress raises serious concerns. Many of the 5-star reviews on their platform appear to reflect early onboarding impressions, not long-term outcomes. In contrast, our experience aligns closely with several well-documented negative reviews — poor performance, lack of support, and refusal to take responsibility. We strongly advise caution. If your campaigns underperform or something goes wrong, you’ll be ignored, and AdScale will offer free platform credits rather than resolving the issue or acknowledging fault. That’s not acceptable for a business-facing tool handling serious ad budgets.

Show My Cards

Jun 26, 2025  on Shopify

We've been using AdScale for our 3D printed card stand business and have seen really positive results. The team has been fantastic - Nicole and Idan have given us great personal assistance and have been super responsive whenever we've had questions. AdScale's AI automation has made managing our ads much easier, and much more cost effective. The combination of good technology and knowledgeable support makes it easy to recommend to other businesses looking to improve their advertising. It's been a solid investment that's helped us scale our advertising efforts. We can definitely recommend using AdScale for your business as well.

Serena Sparkles

Jun 25, 2025  on Shopify

I’ve had a great experience working with Adscale so far. Nicole has been incredibly helpful in guiding me through the ins and outs of Google Ads. She took the time to explain things clearly and made the entire process feel a lot more approachable and manageable. I really appreciate her patience and expertise. Thanks to her and the team at Adscale, I feel much more confident in how we’re setting up and optimizing our campaigns. I'm looking forward to continuing our work together and seeing the results grow!

Flashmob Nation

Jun 19, 2025  on Shopify

DO NOT USE THIS APP THEY TOOK THE DOMAIN ON FACEBOOK and customer service is not replying They are the worst

CelebriSkin

Jun 19, 2025  on Shopify

Highly recommended! Idan provided incredibly humanized, step-by-step guidance on how to get started with running ads—making the whole process feel simple and accessible thanks to AdScale’s intuitive platform. For anyone tired of spending endless hours trying to figure out the complexities of Google and Facebook Ads, AdScale is truly a one-stop dashboard that makes it all manageable.

Korean Beauty

Jun 15, 2025  on Shopify

One of the best apps I've used. Was a bit difficult to get my head around some of the features at first, but Nicole and the team are excellent at support and advice. I would recommend doing the scheduled call with them so you can get the most out of the app.

SILYMX

Jun 12, 2025  on Shopify

Nicole es la mejor ayudandome dandome ideas esta aplicación realemnte hace que tu tienda venda más, super recomendada empieza a dar resultados muy rápido

Demi

May 29, 2025  on Shopify

Been using Adscale for just about a week time, so far the support is great and available when I need help. Idan and Nicole are freindly and easy to work with. Can recommend!

Primmeshiper

May 18, 2025  on Shopify

AdScale AI is a great platform with smart solutions that have significantly increased our visibility. We’re impressed by the technology – and especially by the support, which is always fast, dedicated, and solution-oriented. Thank you!

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