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Customer reviews: AdScale AI Ads Meta/Google Ads

Develop by Shopify

AdScale is a Shopify app designed to optimize ad performance and automate ad scaling for eCommerce stores. This review covers its features, pricing, and real user experiences to help merchants decide if it’s the right tool for their business.

Reviews (344)

Overall rating
4.8

What Merchants Think

Overall, merchants have mixed feelings about "AdScale: Facebook & Google Ads." While many appreciate the platform's features and customer service, particularly the support provided by team members like Nicole, Natalie, Ksenia, and Diana, some users have raised concerns about the platform's tracking accuracy, cost, and customer support responsiveness. Despite these issues, many merchants credit the app with improving their return on ad spend (ROAS) and helping them streamline advertising efforts.

Key Strengths

  • Effective customer support, particularly from Nicole, Natalie, Ksenia, and Diana, who are highlighted for their dedication and responsiveness.
  • Improved return on ad spend (ROAS) with some users reporting significant increases.
  • User-friendly interface that helps simplify ad management.
  • Comprehensive analytics and advertising tools that integrate well with Shopify stores.
  • Assistance in ad optimization and strategic planning that several users found invaluable.

Common Concerns

  • Issues with tracking accuracy, such as incorrect sales reporting.
  • High cost of the app, which may not be justified for all businesses, especially those with high ad spend.
  • Difficulties in accessing customer support promptly and effectively.
  • Steep learning curve for new users without a solid marketing strategy.
  • Concerns about transparency and clarity of billing processes.

Final Thoughts

"AdScale: Facebook & Google Ads" is a powerful tool for businesses seeking to optimize their digital advertising strategies. While the app has received praise for its capabilities and the outstanding support team, potential users should be aware of the associated costs and ensure they have a solid marketing foundation to fully benefit from its features. Despite some criticisms, the app continues to attract users who see significant benefits from its integrated approach and detailed analytics.

Jennie Dots

Nov 11, 2025  on Shopify

AdScale has been a lot easier to navigate than Google ads and Meta. So far so good. It's also really nice to have support just a chat or email away. Nicole has been very helpful!

YinzerShop

Oct 30, 2025  on Shopify

Adscale has completely transformed how I manage my Meta and Google Ads. The platform is beyond awesome—it simplifies the entire process of running ads, removing the usual complexity while giving me full control over my budget and optimization. A huge shoutout to Idan Rozenberg for the incredible support. He went above and beyond to quickly resolve my questions, fine-tuned my setup, and even shared valuable tips to get more out of the platform. If you want to run smarter ads with less stress and better results, Adscale is absolutely the way to go!

MetOlijf.nl

Oct 27, 2025  on Shopify

Pretty impressive. I got into agencies who charged literally thousands of euros per month for bad results. Now I can make collection based ads, caroussels, branding and awareness campaings; everything under one roof with a few clicks (and I don't know a single thing about the backend of Meta). This works like a charm and I feel confident enough to be my own marketeer instead of commercial agencies who like to scare you with vocabulary and doomsday scenarios. And Idan and Diederik are the best, I can't wait to get more results in the upcoming months. Mark from MetOlijf.nl.

L For Light

Oct 20, 2025  on Shopify

Hello, I just want to share my honest feedback. Their support team takes too long to reply in the chat, and the assistant is not helpful at all. They created one search ad, but the keywords they used are not even ranking or relevant. In my Max campaign, I personally added all the headlines, descriptions, pictures, and even the video — so what exactly are they doing? They told me I have to wait almost 90 days for the best results. But if I run ads directly on Google, Google’s own AI also optimizes over time — so what’s the real power of their AI? Even my ad strength shows as “poor,” and no one contacted me to help improve it. I’m still in the trial period, otherwise I would have already lost my money. Honestly, I suggest that if you already know how to run ads yourself, don’t expect much from them. They just say “our AI will take data and improve,” but in reality, it works the same as Google’s AI.

Moderne Monocle

Sep 29, 2025  on Shopify

I just signed up a week ago and I am impressed by the Adscale system so far. This platform has gotten me much better results than an agency was able to do. I had a meeting with Idan and he walked me through optimization and reviewed my ads. He gave me great tips and let me know I was on the right path. Thank you Idan! My only suggestion is for Adscale to make many more videos for people to watch about best practices and optimizing the ads. You have one video that gives basic advice set up but we need more explainer videos.

Rimiro

Sep 28, 2025  on Shopify

We’ve had a great experience with AdScale so far. The app makes everything simple and provides a smooth user experience — and it even brought us sales within a very short time after setup! I’ll update my review again after we’ve used it longer, but so far I’m very satisfied. Special thanks to Nicole from the support team, who has been extremely helpful, and to Idan as well. Great support and great results.

Sun of the Beach Boutique

Sep 17, 2025  on Shopify

I love this app and the service! I have been working with Nicole and she is a dream. If you are a small business without a marketing team, you need to add AdScale to your team.

Crystal Fortress

Sep 09, 2025  on Shopify

I’ve been using AdScale for just over three months and invested thousands of dollars through the platform. Unfortunately, the performance has been disappointing. My ROAS stayed well below break-even, which meant I was actually losing money while running ads through the app. The AI recommendations have also been underwhelming. In my entire time using it, I only received two optimization tips. For a tool that promises AI-driven improvements, I expected much more proactive support. Instead, it feels like the app is still in development, with new features being added but core performance not delivering results. Since pausing AdScale and switching back to managing my own Google Ads (using Google’s free support), I’ve seen smoother results and better control. That said — I want AdScale to work. I like the concept, and I’d gladly come back if the team can provide more hands-on guidance or prove the AI is learning and improving campaigns over time. Hopefully, the developers can reach out to help me make this a better experience, because I do see the potential here.

Saltwater Luxe

Sep 09, 2025  on Shopify

Great and responsive costumer service with our success manager Ksenia. Amazingly, we have been able to see growth in our e-commerce by working with Adscale and their optimization tools while reducing our overall ad spend. Ksenia and the back-end team are very attentive to all aspects of the campaign management.

DandyMen Co.

Sep 08, 2025  on Shopify

Adscale has been a great partner in helping us scale with purpose and intention, not just chasing numbers. Our account manager, Kseniya, has been incredible, always proactive, thoughtful, and easy to work with. She’s become a real asset to our team, making the process smooth and collaborative. We’ve seen steady, meaningful growth and feel confident knowing we’re building in the right direction.

Aleph You

Sep 01, 2025  on Shopify

It's been about a month and a half so far and things are moving in the right direction. Nicole at Adscale is super helpful and never leaves a question unanswered.

Western Kids Emporium - Little Cowgirls & Cowboys

Aug 14, 2025  on Shopify

Idan was very helpful in getting my Facebook integrated as it was complicated. He even took extra time to help me learn how to use AdScale and is willing to help me with the additional integrations. AND I got to speak to a person, which is rare these days! Thank you!

Diamond D® Outdoors

Aug 11, 2025  on Shopify

I WAS using an independent social media manager, it was working well but my costs keep on going up and they would just tell me it was due to creative fatigue and other excuses. I would send in new images and it was always the same excuse.. "we need more budget to test." I was tired of it and needed a change! I found AdScale and WOW, what a difference. From the first zoom meeting their knowledge and follow thru have been everything I can ask for. As advertised, my costs went down substantially while my ROAS and purchases went up. I was expecting a slight decrease in sales during the transition but that didn't happen. Their AI and personal help (white glove service) have taken this task off of my plate and put it into a trusted partner. I have been working with Kseniya for only 2 months now but she immediately understood my business, my products, and my goals. While I am confident that any of their employee's would do well, I truly feel fortunate to have been matched with Kseniya, in fact so much so that I am going to bring another of our businesses to AdScale and hopefully Kseniya. It is hard as a business owner to give up control or trust a service for what they claim....that is not the case with AdScale. If you are considering a new ad service for Meta and Google, I can't recommend their services enough. I am delighted with how well their services have done exactly what they promise. Mike Diamond D Outdoors

ebiketech

Aug 10, 2025  on Shopify

I installed the app and paid for a few months without using it. In April, I decided it was time to either cancel the service or finally start using it — and I’m glad I chose the latter. The Facebook advertising campaigns have been highly successful. In the first month, we achieved a ROAS of 2,345%. By August, it averaged 1,413%, but over a period of less than four months, we generated over one million in additional revenue at a cost of only 74,800. Getting started was surprisingly easy. AdScale offers a free onboarding session, and every support request we’ve made has been answered quickly and professionally (special thanks to Nicole). We highly recommend the AdScale app to any business looking to scale their advertising effectively.

Si Joli

Aug 03, 2025  on Shopify

A Game Changing App! (for me) I absolutely love AdScale, it finally gives me full control over my marketing I can see exactly which campaign is working, on which platform, and all the data is just one click away. No more waiting for a marketer to summarize things, everything is right there, clear and organized. The app itself is super user-friendly, and as someone who’s a total “control freak” and “report addict” - this is pure heaven for me.

Livora

Jul 31, 2025  on Shopify

I've been using this app for quite some times now with 2 different stores and since then I would never go back to an agency management. Plus the team is super helpful with tips and guidance

Daylight Curfew

Jul 30, 2025  on Shopify

Great service so far. Customer service is very helpful in helping craft campaigns and we've seen some great returns on spend. So far Adscale has been a good addition to our marketing efforts.

Angsty Addie

Jul 29, 2025  on Shopify

Sign up for a year as it's cheaper and enjoy great customer service! Idan and Nicole have been very helpful helping me to navigate budget and best practices. I have already seen an uptick in traffic to my site.

STAIT

Jul 28, 2025  on Shopify

Great app! Makes creating and managing ads very easy and straightforward. Idan is extremely helpful and walked me through the various functions of the app brilliantly. Highly recommend!

BrahmatellsStore

Jul 07, 2025  on Shopify

Shoutout to Idan Rozenberg – AdScale Onboarding Legend Just wrapped up my onboarding with AdScale AI Ads, and honestly, I have to say — Idan Rozenberg made the entire experience a breeze. From the first call, he was super clear, patient, and genuinely helpful. It wasn’t just a generic walkthrough — he took the time to understand my setup, asked the right questions, and helped tailor everything around my actual goals for Meta and Google Ads. What I really appreciated was that he made complex stuff feel simple. No jargon overload, just straight-up practical guidance. You can tell he knows the platform inside out and actually cares that you succeed. Huge thanks, Idan — you turned what could’ve been a stressful process into something I actually enjoyed. If every onboarding felt like this, scaling ads would be 10x easier.

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