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Customer reviews: AdScale AI Ads Meta/Google Ads

Develop by AdScale

AdScale is a Shopify app designed to optimize ad performance and automate ad scaling for eCommerce stores. This review covers its features, pricing, and real user experiences to help merchants decide if it’s the right tool for their business.

Reviews (338)

Overall rating
4.8

What Merchants Think

Overall, merchants have mixed feelings about "AdScale: Facebook & Google Ads." While many appreciate the platform's features and customer service, particularly the support provided by team members like Nicole, Natalie, Ksenia, and Diana, some users have raised concerns about the platform's tracking accuracy, cost, and customer support responsiveness. Despite these issues, many merchants credit the app with improving their return on ad spend (ROAS) and helping them streamline advertising efforts.

Key Strengths

  • Effective customer support, particularly from Nicole, Natalie, Ksenia, and Diana, who are highlighted for their dedication and responsiveness.
  • Improved return on ad spend (ROAS) with some users reporting significant increases.
  • User-friendly interface that helps simplify ad management.
  • Comprehensive analytics and advertising tools that integrate well with Shopify stores.
  • Assistance in ad optimization and strategic planning that several users found invaluable.

Common Concerns

  • Issues with tracking accuracy, such as incorrect sales reporting.
  • High cost of the app, which may not be justified for all businesses, especially those with high ad spend.
  • Difficulties in accessing customer support promptly and effectively.
  • Steep learning curve for new users without a solid marketing strategy.
  • Concerns about transparency and clarity of billing processes.

Final Thoughts

"AdScale: Facebook & Google Ads" is a powerful tool for businesses seeking to optimize their digital advertising strategies. While the app has received praise for its capabilities and the outstanding support team, potential users should be aware of the associated costs and ensure they have a solid marketing foundation to fully benefit from its features. Despite some criticisms, the app continues to attract users who see significant benefits from its integrated approach and detailed analytics.

Show My Cards

Jun 26, 2025  on Shopify

We've been using AdScale for our 3D printed card stand business and have seen really positive results. The team has been fantastic - Nicole and Idan have given us great personal assistance and have been super responsive whenever we've had questions. AdScale's AI automation has made managing our ads much easier, and much more cost effective. The combination of good technology and knowledgeable support makes it easy to recommend to other businesses looking to improve their advertising. It's been a solid investment that's helped us scale our advertising efforts. We can definitely recommend using AdScale for your business as well.

Serena Sparkles

Jun 25, 2025  on Shopify

I’ve had a great experience working with Adscale so far. Nicole has been incredibly helpful in guiding me through the ins and outs of Google Ads. She took the time to explain things clearly and made the entire process feel a lot more approachable and manageable. I really appreciate her patience and expertise. Thanks to her and the team at Adscale, I feel much more confident in how we’re setting up and optimizing our campaigns. I'm looking forward to continuing our work together and seeing the results grow!

Flashmob Nation

Jun 19, 2025  on Shopify

DO NOT USE THIS APP THEY TOOK THE DOMAIN ON FACEBOOK and customer service is not replying They are the worst

CelebriSkin

Jun 19, 2025  on Shopify

Highly recommended! Idan provided incredibly humanized, step-by-step guidance on how to get started with running ads—making the whole process feel simple and accessible thanks to AdScale’s intuitive platform. For anyone tired of spending endless hours trying to figure out the complexities of Google and Facebook Ads, AdScale is truly a one-stop dashboard that makes it all manageable.

Korean Beauty

Jun 15, 2025  on Shopify

One of the best apps I've used. Was a bit difficult to get my head around some of the features at first, but Nicole and the team are excellent at support and advice. I would recommend doing the scheduled call with them so you can get the most out of the app.

SILYMX

Jun 12, 2025  on Shopify

Nicole es la mejor ayudandome dandome ideas esta aplicación realemnte hace que tu tienda venda más, super recomendada empieza a dar resultados muy rápido

Demi

May 29, 2025  on Shopify

Been using Adscale for just about a week time, so far the support is great and available when I need help. Idan and Nicole are freindly and easy to work with. Can recommend!

Primmeshiper

May 18, 2025  on Shopify

AdScale AI is a great platform with smart solutions that have significantly increased our visibility. We’re impressed by the technology – and especially by the support, which is always fast, dedicated, and solution-oriented. Thank you!

Il Mondo Baby

May 13, 2025  on Shopify

Great service and customer support! Ian was very helpful and helped me set up my account to perform at its best.

Baja Racing Gear

May 12, 2025  on Shopify

Idan was very helpful getting my app setup and integrated. This is a very complicated process and it is nice to have experts available to guide you through the process. I love the app and look forward to rising revenues.

TRL NUTRITION

Apr 27, 2025  on Shopify

Positive experience 4months in working with Kseniya. Will leave an in depth review following our full term with them.

Beach Soul®

Apr 12, 2025  on Shopify

Nicole was amazing and very helpful from the beginning to the end of our trial period. We unfortunately had to make a business decision to pause implementing adscale full time for our company for now, but definitely will be re-visiting using this AI software later down the track. This tool would be gamechanger for any business that has no experience or a lot of experience in paid media buying. Makes running ads simple!

The Revury

Apr 10, 2025  on Shopify

Highly recommend!! Nicole is fantastic too!! So helpful, real results. Cannot recommend any higher!

Ewing Athletics

Apr 02, 2025  on Shopify

Our sales and ROAS have greatly improved with Adscale and its cheaper than other manual agencies we have used in the past, on top of the much better performance. Kseniya is great to work with and always on top of our account, would HIGHLY recommend making the switch over to them!

Trees for a Change LLC

Mar 26, 2025  on Shopify

I HATE it when people write reviews before they have actually used an app. (Hello folks! It's totally not helpful when you do that!) So, after 6 weeks of using Adscale at this point, I can truly say that this app and the people behind it are incredible. The app itself works well and is already making me $, and I feel like I'm just getting started in terms of understanding all it can do and getting things optimized. Also, the customer service/support with Adscale has been exceptional. (And I don't hand out compliments like that unless they are earned.) When I first signed up for Adscale, I was contacted within a few hours with offers of help to get set up. I want to give a special shout out to Nicole, who has been incredibly knowledgeable, patient and helpful as she has answered all my questions and helped me get everything dialed in. I've had my store on Shopify for over 10 years now, and I have never before used an app that has actually done what it promised to do, was affordable, and had amazing support all in one place. I expect to have a long and wonderful relationship with Adscale. <3

VIOSSI

Mar 23, 2025  on Shopify

Misleading Sales Promises, Poor Performance, and Overpriced Contract – Not Worth $3,000/month ------------------------------------------------------------------------ Total waste: 9000$ on 3 month subscription with no value, time and no clear strategy. We’ve been a client of AdScale for the past two months, and unfortunately, our experience has been extremely disappointing. Before signing, their sales team assured us—during calls on Zoom or Google Meet—that AdScale would significantly improve our ROAS and campaign performance using AI. They even showcased results from other companies as proof. Their website reinforces these claims, stating they can improve ROAS and other key performance metrics. He said that our cost per purchase in our brand was too high and that their app would help lower our customer acquisition cost. Then he showed examples and performance data from other clients, which we found to be unprofessional and unethical, as it involved sharing confidential store performance information without consent. However, the reality was far from what was promised. After signing a $3,000/month contract (which they call a "software + account manager" fee), we quickly discovered that no meaningful optimization was being done. The campaigns they ran were basic, and they didn’t even use the full “Website and Shop” setup in Meta ads—just “Website” only, which is a huge miss for an eCommerce brand. Our ad budget of $8-10k per month was essentially wasted, with no improvement in results compared to managing ads ourselves or hiring a freelancer for $500–$1,000/month. Don’t rely on what the sales team tells you—read the contract carefully. Or better yet, don’t sign anything at all unless you're 100% sure. What they promise and what they deliver are miles apart. When we raised concerns after the first month, we were told “it takes time” and that “resources have been allocated,” but those were just empty words. We waited another month, but nothing changed. In fact, our performance actually got worse—especially disappointing since this is our peak season compared to last year. There are no performance KPIs in the contract. So even if your CPA is terrible or your ads are underperforming, the contract remains active, and you’re still expected to pay $3,000/month while they say, “we have a plan, we’ll do better.” This creates a situation where you’re locked in, paying for poor service, with no accountability on their side. We initially accepted a three-month term with an early exit window. Now, after two full months of poor performance, we’ve requested to exit early and not pay for the third month—because it’s clear this service is not as advertised and not worth continuing. I wanted to rate 0 but there no 0 button. Bottom line: If you’re expecting real strategy, results-driven media buying, and campaign improvements, you won’t find it here. You're better off hiring a competent freelancer or internal media buyer. We feel misled and regret signing this contract.

Création Privée

Mar 21, 2025  on Shopify

I am using now for 6 days ADSCALE it was really difficult to understand the systeem for me. But Nicole help me a lot. And now my ads are running ! I will check how it s going also this Month. But for now. I am really happy. Thank you.

Crook and Crook Fishing, Electronics, and Marine Supplies

Mar 18, 2025  on Shopify

In the short time we have been utilizing AdScale's tools, we have begun to see forward motion in our visibility to consumers. Natalie Bondorowsky's support had been instrumental in our understanding who AdScale was, the services they provide, how to navigate their software, and offering her guidance and expertise to further support us to thrive through their platform. The app is easy to use and navigate which is allowing us to further explore our options towards organizing and maximizing our advertising potential!

YARD-O-LED

Mar 18, 2025  on Shopify

Brilliant software and outstanding customer service from Natalie Bondorowsky. I feel confident that she will continue providing excellent support going forward.

Art Gold Jewelry

Mar 18, 2025  on Shopify

We’ve been using AdScale for our e-commerce advertising, and the results have been nothing short of amazing! The AI-driven optimization has significantly improved our ad performance, making campaign management more efficient and results-driven. The platform’s ability to automate ad creation and bidding across multiple channels has saved us time while increasing our ROAS. A special shoutout to Nicole from the support team—her expertise, patience, and dedication have been invaluable. She went above and beyond to help us fine-tune our campaigns, ensuring we got the best possible performance. Her customer-first approach made a huge difference, and we truly appreciate her support!

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