Shopify Email vs Mailchimp vs Yotpo vs Omnisend: Best App?

Navigating the world of email and SMS marketing can be overwhelming, especially when trying to select the right app for your Shopify store. In this comprehensive comparison, we'll delve into Shopify Email vs. Mailchimp Email & SMS vs. Yotpo Email Marketing & SMS vs. Omnisend Email Marketing & SMS. Our guide will break down the key features, integration capabilities, pricing, and customer support of each platform, allowing you to make an informed decision tailored to your business needs. Whether you're looking to enhance customer engagement, streamline communication, or boost sales, this comparison will highlight the strengths and weaknesses of each app, helping you choose the ideal solution to enhance your Shopify store's marketing strategy.

Shopify Email

Email marketing made for commerce

Mailchimp Email SMS Marketing

Drive traffic and sales with email, SMS, and automation

Yotpo: Email Marketing & SMS

Email & Text Marketing, SMS Automation and Abandoned Carts

Omnisend Email Marketing & SMS

Drive sales with email marketing, newsletters, SMS, and popups

Shopify Email

Email marketing made for commerce

Mailchimp Email SMS Marketing

Drive traffic and sales with email, SMS, and automation

Yotpo: Email Marketing & SMS

Email & Text Marketing, SMS Automation and Abandoned Carts

Omnisend Email Marketing & SMS

Drive sales with email marketing, newsletters, SMS, and popups

Overview

What is Shopify Email?

Shopify Email is a built-in email marketing tool designed specifically for Shopify merchants. It allows users to create, send, and track email campaigns directly from their Shopify admin.

Key Strengths:

Seamless integration with Shopify stores
No additional app installation required
Pay-as-you-go pricing with no monthly fees

What is Yotpo: Email Marketing & SMS?

Yotpo Email Marketing & SMS is a Shopify app designed to help businesses automate email and SMS campaigns, boost customer engagement, and drive sales through personalized messaging.

Key Strengths:

Advanced segmentation for targeted campaigns
Seamless integration with Shopify and other Yotpo tools
AI-driven recommendations for optimized messaging

What is Omnisend Email Marketing & SMS?

Omnisend is an all-in-one email and SMS marketing platform designed for eCommerce businesses. It offers advanced automation, segmentation, and analytics to help store owners drive sales.

Key Strengths:

Powerful automation workflows (e.g., abandoned cart, welcome series)
Seamless Shopify integration with pre-built templates
Combined email and SMS campaigns for higher engagement

Rating

2,542 Reviews

9.2

753 Reviews

9.1

8,440 Reviews

8.9

6,179 Reviews

9.2

Pricing

Install App More info

Features

Drag-and-drop editor
Customer segmentation
Performance tracking
Sales-focused templates
Ai-generated content
Automated email triggers

A/b testing
Email automation
Landing pages
Custom templates
Campaign types
Data insights
Pop-up forms
Segmentation targeting
Content studio
Ai improvements

Product recommendations
A/b testing
Drag & drop editor
Email & sms campaigns
Automated flows
300+ templates
Built-in canva
Audience building
Design effective emails
Ai text assistance
Sign-up automation
Cart abandonment automation
Shopper data segments

Abandoned cart recovery
Personalized emails
Exit-intent popups
Email marketing automation
Campaign analytics
Spin-to-win games
Sms campaigns
Landing pages
Ready-made templates
Welcome workflows
Signup forms
Automated segmentations

Screenshots

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Omnisend Email Marketing & SMS screenshot

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Pros

User-friendly and easy to navigate interface
Integrated seamlessly with Shopify, enhancing platform trust
Drag-and-drop editor and sales-focused templates for quickly creating branded emails
Pre-built automation templates and customer segmentation to target specific audiences
Tracks results like click-through rates, products added to cart, and purchases
AI-generated email subject lines, body copy, and optimized send times
Cost-effective, especially beneficial for small businesses with limited budgets
Allows saving and reusing templates for future email campaigns
Supports multiple customization options including images, links to products, specific sales, and discounts
Enhances customer interaction and engagement, supporting business growth and retention
Some users have found it to integrate well with other platforms like Faire

Precision-targeted emails.
Expert insights and powerful marketing CRM.
Integration with Shopify online store and POS.
Launch email automations (e.g., abandoned cart, welcome emails).
Access to creative assets in Content Studio for reuse.
AI-powered improvements with Content Optimizer.
Insights powered by data from millions of campaigns.
Pre-built pop-up forms and landing pages.
Extensive email marketing features (e.g., newsletters, SMS campaigns, promotions).

Flexible, pay-as-you-send pricing helps brands grow without excessive costs
Over 300 email templates and a drag & drop editor with Canva integration
Automated flows for email & SMS campaigns to drive sales and build relationships
AI tools to optimize writing, timing, audience building, and product recommendations
Easily craft, personalize, and A/B test campaigns
Responsive and highly praised customer support
Easy navigation and integration
High open rates for SMS campaigns
Positive overall user experience and seamless setup

Packed with features making it easy to grow email lists with landing pages & popups
Hundreds of pre-made email templates, eliminating the need for coding
Personalized emails for effective abandoned cart & welcome automation workflows
24/7 email & live chat support for all users, including free plan users
Seamless integration with Shopify
Detailed metrics and analytics showing app’s impact on revenue
Extremely user-friendly for beginners
High-quality educational resources and marketing blogs
Effective customer support, frequently praised in user reviews
Includes additional features like exit-intent popups, spin-to-win, and product reviews

Cons

Limited advanced email marketing tools compared to other apps
Issues with sender email address visibility and professional appearance
Reports of feature limitations, such as unable to send emails to non-opted-in users
Complaints about not showing open rates for campaigns
Misleading information about free email limit and base price
Segment parameter issues causing improper targeting
Problem with emails being sent without profile images and different sender email addresses
Periodic unexpected billing issues reported by users
Users suggesting the need for more seasonal templates and customization options

Cleverly hidden prices and overcharges reported by users.
Issues with disabling and deactivating features.
Difficulty in resolving integration problems with Shopify.
Random issues with double opt-ins overriding Shopify subscriptions.
Poor live chat support with template answers.
Faulty domain validation code.
High fees related to bot activities.
Manual efforts required due to synchronization problems.
Persistent code residues on websites post-uninstallation.
Comparatively less user-friendly than other email marketing apps.

Reports of unauthorized charges and billing issues
Poor handling of abandoned cart reminders for non-subscribed users
Difficulties in account creation and access
Complaints about unresponsive or unhelpful support in some situations
Concerns regarding transparency in billing and refunds

Interface might not be the most intuitive initially
Issue reported with coupons having dark backgrounds causing date visibility problems
Reports of unapproved widgets being added to product pages affecting conversions
Perceived high increase in subscription prices
Restrictions in the free version such as inability to remove the watermark, leading to reduced professionalism
Confusing refund policy and complaints of poor handling of refunds
User complaints about non-responsive customer support, particularly regarding unresolved technical issues
Problems with the definition of 'unlimited' services causing disruptions
Complaints about being charged monthly despite low or no usage of services
Issues with SMS functionality, such as not providing dedicated toll-free numbers and delays in purchasing credits

Launched

Apr 13, 2020

Nov 27, 2018

Oct 12, 2015

Mar 09, 2014

Developer

Built by Shopify

Apps:

1063

Average Rating:

3.1

Reviews:

43,539

Built by Intuit Mailchimp

Apps:

Average Rating:

4.3

Reviews:

753

Built by Yotpo - Email & SMS

Apps:

Average Rating:

4.9

Reviews:

8,440

Built by Omnisend

Apps:

Average Rating:

4.7

Reviews:

6,179

Make Your Choice

Install App More info View alternatives

Shopify Email vs Mailchimp vs Yotpo vs Omnisend: Best App?

Shopify Email

Mailchimp Email SMS Marketing

Yotpo: Email Marketing & SMS

Omnisend Email Marketing & SMS

Shopify Email

Mailchimp Email SMS Marketing

Yotpo: Email Marketing & SMS