Starting a Shopify store in 2025? One of the most crucial decisions you’ll make is choosing the right apps to streamline operations, enhance customer experience, and boost your sales.

With thousands of Shopify apps available, it can be overwhelming to figure out which ones are must-haves for a new store. That’s why we’ve compiled this ultimate guide featuring 12 essential Shopify apps that every beginner should install.

Whether you’re dropshipping, selling print-on-demand products, or running a traditional eCommerce business, these apps will help you scale efficiently.

1. Shopify Email

Why use it?

Email marketing is one of the most effective ways to engage customers and increase sales. Shopify Email is a built-in app that allows you to:  

•  Send professional emails with customizable templates.  

• Seamlessly integrate with your store’s product catalog.  

• Send up to 10,000 emails per month for free.  

Key Features:

•  Drag-and-drop email builder for easy customization.  

• Pre-built templates for promotions, product launches, and newsletters.  

• Analytics to track open rates, click-through rates, and conversions.  

Pro Tip:

• Use Zotabox alongside Shopify Email to capture email leads and automate welcome emails.  

2. Klaviyo – Email Marketing & SMS

Why use it?

As your business grows, you’ll need a more advanced marketing solution. Klaviyo is the ultimate email & SMS marketing tool that allows you to:  

• Send highly personalized campaigns using customer data.  

• Automate email flows like cart abandonment reminders and re-engagement emails.  

• Integrate with Facebook & Instagram for retargeting ads.  

Key Features:

• AI-powered segmentation for targeted messaging.  

• Automated SMS marketing to increase conversions.  

• Detailed analytics to optimize your marketing campaigns.  

Pro Tip: 

• Start with a welcome email series and use SMS for time-sensitive promotions like flash sales!  

3. DSers ‑  AliExpress Dropshipping

Why use it?

If you’re starting a dropshipping business, DSers is a must-have app that helps you:  

• Find and import trending products.  

• Automate order fulfillment with reliable suppliers.  

• Keep track of real-time inventory updates.  

Key Features: 

• Direct integration with AliExpress, CJ Dropshipping, and other suppliers.  

• AI-powered profit margin calculator.  

• Automatic tracking number updates for customers.  

Pro Tip:

• Always test your products before adding them to your store to maintain high quality!  

4. Judge.me – Product Reviews App

Why use it?

Social proof is one of the best ways to increase conversions. Judge.me allows you to:  

• Collect photo and video reviews from customers.  

• Automatically send review request emails after purchase.  

• Display star ratings on Google search results.  

Key Features:

• SEO-friendly review widgets.  

• Automatic translation support for global customers.  

• Option to offer discounts in exchange for reviews.  

Pro Tip:

• Send a personalized email with an incentive (e.g., discount on the next order) to encourage customers to leave reviews.  

5. Attribuly Analytics

Why use it? 

Are you spending money on Facebook Ads, Google Ads, or TikTok Ads? Attribuly helps you track:  

• Which marketing channels are driving the most sales.  

• Your Return on Investment (ROI) across different campaigns.  

• Customer journeys to see how people discover your store.  

Key Features:  

• Real-time attribution tracking.  

• AI-powered budget recommendations.  

• Deep integration with Google Analytics & Facebook Pixel.  

Pro Tip:

• Focus your budget on the platforms that deliver the highest return on investment (ROI). 

6. Zotabox – Promote & Convert 20+

Why use it? 

Want to capture more leads and reduce cart abandonment? Zotabox offers:  

• Customizable pop-ups, banners, and opt-in forms.  

• Exit-intent pop-ups to recover lost sales.  

• Social sharing buttons to drive more organic traffic.  

Key Features:

• Mobile-optimized designs for higher conversions.  

• Drag-and-drop editor for easy customization.  

• Integration with Mailchimp, Klaviyo, and Shopify Email.  

Pro Tip:

• Use a countdown timer on pop-ups to create urgency and boost conversions!  

7. Report Pundit – Custom Reports

Why use it?

Understanding your store’s performance is crucial for growth. Report Pundit lets you:  

• Generate custom reports for sales, inventory, and marketing.  

• Track customer behavior and profit margins.  

• Automate report delivery to your email or Slack.  

Key Features:

• Over 80+ pre-built reports to choose from.  

• Real-time dashboard analytics.  

• Easy export to Excel, Google Sheets, and PDF.  

Pro Tip:  

• Schedule daily or weekly reports to stay on top of key metrics without manual effort.  
  

8. Bon Loyalty – Program & Rewards

Why use it?

Repeat customers spend more than first-time buyers. Bon Loyalty helps you:  

• Set up a point-based reward system.  

• Offer exclusive VIP tiers for loyal customers.  

• Integrate loyalty programs with your email marketing strategy.  

Pro Tip:

• Run a holiday bonus points campaign to boost customer retention during peak seasons.  

9. SEOAnt - AI-Driven SEO Optimizer

Why use it?

SEOAnt can make or break your Shopify store. This app:  

• Automatically optimizes your meta tags & descriptions.  

• Provides actionable insights to improve rankings.  

• Helps fix broken links and other SEO issues.  

Pro Tip:  

• Perform a monthly SEO audit to keep your store ranking high on Google.  

10. Supercart - Drawer & Upsells

Why use it?

• Displays product recommendations in the cart.  

• Offers one-click upsells to increase revenue.  

• Integrates with Shopify Checkout Extensions.  

Pro Tip:

• Use limited-time offers to encourage upsells at checkout!  

11. Printful – Print on Demand

Why use it?

• Start selling without holding stock or handling fulfillment.

• Orders are automatically processed, printed, and shipped to customers worldwide.

• Expand your product line effortlessly without upfront costs.

Key Features:

• No upfront inventory costs – Only pay when a customer places an order, reducing financial risk.

• Automated fulfillment – Orders are printed, packed, and shipped directly to customers without manual intervention.

• Custom branding options – Add your logo to packaging, labels, and inserts to strengthen brand identity.

Pro Tip:

• Target niche markets like fitness, gaming, or pet lovers for higher conversions.

• Create limited-edition collections to drive urgency and repeat purchases.

• Order samples to ensure quality before running ads or promotions.

12. PageFly – Landing Page Builder

Why use it?

• Easily design and customize landing pages with a drag-and-drop editor.

• Create high-converting product pages optimized for sales.

• Ensure fast-loading, mobile-responsive pages for seamless shopping.

Key Features:

• Easily create and customize pages without any coding skills.

• Choose from professionally designed layouts optimized for sales and engagement.

• Ensure a seamless shopping experience across all devices for better conversion rates.

Pro Tip:

• Use A/B testing to find the most effective layout for conversions.

• Highlight customer testimonials to build trust on product pages.

• Optimize loading speed by using compressed images and minimal animations.

Final Thoughts: Take Your Shopify Store to the Next Level

Launching and growing a successful Shopify store in 2025 requires more than just great products; you need the right tools to automate processes, optimize marketing, and enhance customer experience. No matter your niche whether dropshipping, print-on-demand, or a traditional eCommerce business these apps provide the features you need to scale efficiently.