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Customer reviews: Selfnamed: Cosmetics on demand

Develop by Shopify

The SelfNamed Cosmetics app for Shopify enables merchants to create and sell personalized cosmetics on demand. This review covers its features, pricing, and real user experiences to help you decide if it fits your business.

Reviews (60)

Overall rating
4.3

What Merchants Think

Merchants using "Selfnamed: Cosmetics on demand" have mixed experiences. While many appreciate the high quality of products and ease of use in setting up and operating their online stores, others have faced significant challenges with customer support and order fulfillment. There is an evident disparity in service experiences, making the overall reception of the app quite varied.

Key Strengths

  • High-quality, customizable skincare products and packaging
  • Easy-to-use app and integration with e-commerce platforms
  • Effective design tools for branding and product design
  • Responsive customer support for technical issues (in some cases)
  • Smooth dropshipping process with organic and vegan product options

Common Concerns

  • Significant delays in order fulfillment and inaccurate shipping times
  • Inconsistent customer service and slow response times
  • Technical issues, such as bugs and syncing problems with Shopify
  • Complexity in modifying product designs without starting from scratch
  • Order and delivery complications, including high shipping fees and issues with shipping partners
  • Limited support options, primarily restricted to email with delays

Final Thoughts

"Selfnamed: Cosmetics on demand" continues to impress with its product offerings and user-friendly design tools, making it a good choice for businesses seeking customizable skincare solutions. However, frequent customer support shortcomings and operational glitches highlight the need for improvements to fully capitalize on its potential. Merchants should weigh these factors against their specific business needs to determine if the app aligns with their expectations.

LYSENÉ

Jan 09, 2026  on Shopify

For some reason, all my products with my design disappeared, and I thought that was it, I'd have to start all over again. But the team at Selfnamed helped me and restored everything, for which I'm very grateful. Thank you for helping your clients.

Lang Wellness LLC

Jan 07, 2026  on Shopify

Everything seems to connect properly but I've been unable to get any orders to go through for over a month. I just get a "something went wrong" error. Nothing I try works and the response time for assistance from Selfnamed takes multiple days between messages which makes it impossible to actively troubleshoot. The only advice I've received is to uninstall all other apps and try again. That's not happening. The other apps are actually selling things. I've delisted all 60 Selfnamed items I have in my store because of this. It's a shame because of how much work I've put into the labels.

Healmi

Dec 09, 2025  on Shopify

Selfnamed set the bar incredibly high for both product quality and customer service. There formulations are high quality and proven to deliver results. The final products we received were exactly what we envisioned. The ingredients are clearly high-quality. The team at selfnamed.com has been professional, responsive, and incredibly supportive throughout the entire process, they are a reliable partner that I highly recommend to anyone looking to launch or scale their skincare line!

EVANIA

Nov 25, 2025  on Shopify

They are a very serious company, and they treat the customers very well. I totally recommend working with them.

Ivy & Onyx

Nov 20, 2025  on Shopify

A dream of mine has to start my own skincare line, but overhead cost for wholesale and all the fees has been a barrier for years. I am an industry educator and professional and reviewed all of their product offers to come here and say their formulations are quality. Starting your own company with FDA tested and extensive product details from scent to percent natural and organic are easy to digest on their page to create something beautiful. No monthly fee and paying per order for drop ship has been a great ey to start my business to learn customer trends and see what they are buying before investing heavily in my wholesale purchase. You get to flex up and minimize your cost by then offering both drop ship and wholesale. Again, looked at other companies that offer similar services but with only 7-10 products. Making you unable to differentiate yourself from the competition. The adobe illustrator files provided as templates to really make the brand your own if you are savvy with computers and design, but they offer support in design AND they have templates where you can build the product on their page. I went the adobe route and changes the product names and did designs that will ensure I am truly differentiated. Retinol alternative anti aging, to trending ingredients like niacinamide and glycolic. They quite literally have everything you need to create beautiful skincare brand.

ShiftGlow

Oct 20, 2025  on Shopify

I’ve been using Selfnamed for a while now, and their products are absolutely amazing, the quality, packaging, and overall branding options are top-tier. You can tell they really care about making their formulas and designs stand out. However, I’ve noticed that their customer support isn’t as responsive as it used to be. They used to reply super fast, but since the company started scaling, responses seem slower and less personal. I understand growth can stretch resources, but I hope they bring back that same level of support they had before. Still, I’ll continue using them because their product quality is genuinely impressive, one of the best in the private-label skincare space.

yūgen. skincare essentials

Oct 11, 2025  on Shopify

I have been using Selfnamed for several months now, I really like the quality of products, smooth navigation, and support from the Team!

THAROS

Oct 06, 2025  on Shopify

Selfnamed has been a game-changer for us! The platform is easy to use, the product quality is top-notch, and the branding options are beautifully executed. Their customer support is also really responsive. We’ve been able to create a seamless private label experience, and our customers love the final result.

Riche RX

Oct 03, 2025  on Shopify

The platform is totally automated and easy to use which is soo amazing. However when it comes to getting attention from a live agent for technical matters they dont respond for hours/days and are often very unresponsive. I have been having a few issues with technical things that only can be addressed with a human or tech support and I have not gotten the assistance or attention i would think would be important in order to make sales.

Allure Hera

Sep 10, 2025  on Shopify

I started listing products from Selfnamed, and I also ordered a few to test the quality. I’m very satisfied with the quality, and as for the app itself, I’m also very pleased — it’s easy to use, offers high-quality mock-ups, and the print quality is excellent. I appreciate that all the ingredients are listed, and the delivery was quite fast: it says 9 days, but I received it in 7. I would love to see an option to customize the box in which the products are delivered — that would be really nice. For example, for the serum, I’m referring to the Rosemary box, it would be great if it were made of sturdier cardboard. I would also like to do dropshipping with cosmetics, and it would be amazing if perfumes could be listed as well, and maybe even a category for children’s products.

Green Cloud Nine

Mar 27, 2025  on Shopify

I have been using this app for about 4 months now, the products are of good quality there are many glitches in the tool and things to be improved to make it more efficient. On the plus side are the products, they keep including new ones and they are of high quality and You can start a business quickly with them. You can preview your products and they provide automated mockups directly to your shopify. The ordering process is quite seemless once you know what settings to apply which are not explained anywhere. On the need to improve section i would mention that the support team takes quite a long time to answer and we had a few issues until now. One of them is not being able to give access to other users like your graphic designers, so everything needs to be managed from one user account. Key functionalities like being able to delete old or no longer needed designs in the design studio are not available and they create a big chaos of designs with so many products and customisations. Also the filtering options in the my products sections is very limited and does not allow you to group them. The process of creating and applying templates to products could be simplified, unfortunately they do not provide tutorials on how to do it properly so I had to make a lot of mistakes until i worked it out. There are also inconsistencies for example the product has a name on the website and a different one in the templates and some templates do not have the right dimmensions. Beyond the tool, we have had a couple of issues with shipments, the delivery times are much longer than what it is stated in the website. My last customer order was placed on 17 March and the customer just told me they have not yet received it after 10 days. This is a big issue!

Root & Renew

Feb 26, 2025  on Shopify

If you're launching a cosmetic brand, Selfnamed is an absolute game-changer! Their Shopify integration makes it so easy to manage product development, and their custom formulations are top-tier. The process is smooth, and their customer support team is incredibly responsive and helpful. Whether you're just starting or looking to expand, Selfnamed provides everything you need to build a standout beauty brand. I highly recommend it for any beauty entrepreneur!

Madam Seta

Feb 06, 2025  on Shopify

Ho riscontrato problemi su ogni singolo ordine: 1. Gli ordini rimangono in stato "pendente" per giorni (sul sito è indicato che gli ordini vengono preparati e spediti in 2 giorni). 2. E quando finalmente l'ordine riesce a partire il cliente non riceverà mail il suo ordine. Su 10 ordini solo 2 sono arrivati a destinazione (e con tempi molto più lunghi da quelli indicati sul sito: 4/5 giorni per la preparazione e 15/20 giorni per la spedizione). 3. Il supporto clienti non è dei migliori, rispondono dopo 2-4 giorni e spesso senza fornire un aiuto concreto.

AKUA - Natural Skincare

Jan 17, 2025  on Shopify

First of all I'm impressed with the quality of their products. Everything is well-made, from creams and serums to packaging. The app is incredibly easy to use, making it simple to manage orders and streamline operations. What truly stands out, though, is their customer support. I faced an issue with shipping caused by the courier, and even though it wasn’t their fault, the SelfNamed team (special thanks to Utpinjar!) went above and beyond to help me resolve it quickly and efficiently. I’m very happy with the service and products, and I’ll definitely continue working with them. Highly recommended!

Shape Cosmetics

Jan 12, 2025  on Shopify

A very good system! The products are very high quality and easy to use or market. The online designer is super easy to handle and works very well. If you have any questions, the support is always available, even very quickly. We can only recommend the system and the app Selfnamed!

Silk&Echo

Jan 08, 2025  on Shopify

Selfnamed offers a great range of products, and integrating it into my Shopify store was seamless. The overall product quality is impressive, and I appreciate their wide selection. However, the fulfillment times are considerably longer than what they claim on their site, which has been disappointing. Another downside is not being able to update designs for product packaging on the fly—you have to remove the product entirely and add a new one with the revised design. While there’s definitely potential here, these drawbacks make the experience less smooth than I had hoped.

Resnova UK Branch Ltd trading as rès növa

Jan 08, 2025  on Shopify

** updated review *** Following my initial review, the service has really improved. It appears that there are more staff working at Selfnamed now, previously I just received an email from the same person, but now there are different people replying. The speed of response is really quick now, and the team are helpful. I put the problems I had earlier down to 'teething' problems. Looking towards success with Selfnamed now. Set up my store and branded 66 products with Selfnamed. I did a test order on my store, and it went through fine. I did a further 3 orders to provide products to 2 UGC creators and 12 products to myself to photograph, and I had no end of problems. The two UGC orders wouldn't fulfil. I reached out to the support team who kept on telling me the same thing (i.e. look at the reason) despite me telling them there wasn't a reason. They eventually sent a request to access my Shopify store, yet despite giving them access 3 working days (5 calendar days) ago, no one has logged into look at it. This is really awful service - if these had have been customer orders I'd be screwed. I'm now deleting the Selfnamed products from my store and deleting the app.

Koryo Skincare

Jan 06, 2025  on Shopify

Selfnamed is an excellent app for anyone looking to sell high-quality, customizable skincare products. The organic and vegan formulas are a big plus, and the dropshipping process is smooth and efficient. The label customization feature makes branding easy and professional. While the product quality is impressive, occasional technical glitches and response times from customer support could be improved. Overall, it's a great tool for building a personalized skincare line.

Kindof Good

Dec 29, 2024  on Shopify

Very happy with my experience so far. I have used their design service and they have been very accommodating towards my requests for some changes. I have also ordered some sample products and couldn’t be happier with the quality.

Resnova UK Branch Ltd trading as rès növa

Nov 30, 2024  on Shopify

Set up my store and branded 66 products with Selfnamed. I did a test order on my store, and it went through fine. I did a further 3 orders to provide products to 2 UGC creators and 12 products to myself to photograph, and I had no end of problems. The two UGC orders wouldn't fulfil. I reached out to the support team who kept on telling me the same thing (i.e. look at the reason) despite me telling them there wasn't a reason. They eventually sent a request to access my Shopify store, yet despite giving them access 3 working days (5 calendar days) ago, no one has logged into look at it. This is really awful service - if these had have been customer orders I'd be screwed. I'm now deleting the Selfnamed products from my store and deleting the app.

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