Whether segmenting by specific audiences for email campaigns or paid ads, Lexer gives us the tools to build these segments and then seamlessly export them to the platform where they’ll be activated. The user interface is clean and straightforward, making segment-building a visually streamlined process. We also heavily lean on Lexer as an integrated hub for inbound customer service questions and queries and use the Respond tool as our primary method of connecting with our customers. Support from Lexer has always been great - with a dedicated account support contact, we’re always able to reach out with questions about segment building or Lexer functionality and receive a timely response.