The shift to a cookie-less era demands a focus on first-party data. Aimerce enhances this with server-side tracking, capturing data lost to ad blockers, iOS updates, and browser tracking. Its Durable ID extends visitor tracking from 7 days (or 24 hours for ads) to a full year, enriches return visitor's session and provides the complete customer journey. With one-click integration for Klaviyo and Meta ads, accurate first-party data will improve email campaign revenue and ad ROAS.

• Identify more of your website traffic over time and across sessions.
• Server-side tracking to enrich your first-party data.
• Send more cart abandonment emails through Klaviyo integration.
• One-click Meta Event Manager integrations and audience building.
• Understanding the customer behaviors with fully owned first-party data.