Aimerce First‑Party Pixel

Develop by Aimerce

$299

/ Month

First-party pixel and server-side tracking to improve ROAS.

Visitor tracking

Server-side tracking

Session enrichment

One-click integration

Audience building

Klaviyo integration

Customer journey

Durable id

Meta ads integration

About Aimerce First‑Party Pixel

Launched Apr 19, 2024

Built by Aimerce

Email :

[email protected]

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Description

Navigate the cookieless world by leveraging Aimerce's Server-Side Tracking and First-Party Data.

The shift to a cookie-less era demands a focus on first-party data. Aimerce enhances this with server-side tracking, capturing data lost to ad blockers, iOS updates, and browser tracking. Its Durable ID extends visitor tracking from 7 days (or 24 hours for ads) to a full year, enriches return visitor's session and provides the complete customer journey. With one-click integration for Klaviyo and Meta ads, accurate first-party data will improve email campaign revenue and ad ROAS.

Identify more of your website traffic over time and across sessions.
Server-side tracking to enrich your first-party data.
Send more cart abandonment emails through Klaviyo integration.
One-click Meta Event Manager integrations and audience building.
Understanding the customer behaviors with fully owned first-party data.

Pros

Captures data lost to ad blockers, iOS updates, and browser tracking
Extends visitor tracking from 7 days (or 24 hours for ads) to a full year with Durable ID
Provides richer data on returning visitors and a complete customer journey
One-click integration with Klaviyo and Meta ads, improving ease of use
Server-side tracking enriches first-party data
Helps increase email campaign revenue and ad ROAS (Return on Ad Spend)
Improves identification of website traffic over time and across sessions
Enhances capabilities for sending cart abandonment emails via Klaviyo
Facilitates audience building with one-click Meta Event Manager integration
Supports a better understanding of customer behaviors with fully owned first-party data

Cons

Implementation depends heavily on the compatibility and existing infrastructure of the website
Reliance on first-party data may require existing robust data management practices
Setup and configuration might be complex for those unfamiliar with server-side tracking
May involve additional costs for enterprises using advanced features or requiring premium support
Depends on external platforms (Klaviyo and Meta ads) for full utilization