Aimerce First‑Party Pixel is an innovative app designed for the evolving cookie-less digital landscape, emphasizing the value of first-party data. It leverages server-side tracking to capture valuable insights often lost due to ad blockers, iOS updates, and browser restrictions. A key feature is its Durable ID, which significantly extends visitor tracking from a mere 7 days (or 24 hours for ads) to an impressive full year, enriching the return visitor's experience and offering a comprehensive overview of the customer journey. With seamless one-click integrations for platforms like Klaviyo and Meta ads, businesses can harness accurate first-party data to boost email campaign revenue and optimize ad Return on Ad Spend (ROAS). By identifying more website traffic over time, Aimerce empowers businesses to effectively understand customer behaviors across sessions. This understanding enables enhanced audience building and strategic interventions, such as sending more targeted cart abandonment emails, to drive better conversion rates. Overall, Aimerce equips businesses with the tools needed to thrive in a world prioritizing privacy and data ownership.