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Customer reviews: AdRoll Marketing & Advertising

Develop by Shopify

Reviews (329)

Overall rating
4.3

What Merchants Think

Overall, merchants have diverse opinions on "AdRoll Marketing & Advertising." Many reviewers praise the app for its effective retargeting tools, user-friendly interface, and excellent customer support. They find it to be a vital tool for enhancing digital marketing efforts and improving ad performance. However, some users express dissatisfaction with issues such as billing, complexity in setup, and inconsistent conversion results, which impacts their overall experience.

Key Strengths

  • User-friendly platform with easy integration, particularly with Shopify.
  • Effective retargeting features leading to better customer engagement and increased sales.
  • Robust insights and reporting tools that aid in making informed decisions.
  • Highly responsive and knowledgeable customer support.

Common Concerns

  • Issues with spam emails and unsolicited billing notifications.
  • Complexities in setting up campaigns and navigating the platform.
  • Lack of support in certain regions and time zones.
  • Reported discrepancies in conversion tracking and billing processes.
  • Challenges with customization options for ads.

Final Thoughts

"AdRoll Marketing & Advertising" is a powerful tool for digital marketing, appreciated for its impressive features and strong customer support. However, it may present challenges related to billing, setup complexity, and regional support limitations. While it generally receives high recommendations, potential users should weigh the advantages against the concerns to determine its suitability for their specific needs.

Reefilm

Oct 08, 2025  on Shopify

Adroll is essentially the go option for all your Ads optimization. It caters for all the advertising aspects from Facebook, Twitter or YouTube. I love their support as they will customize your Ads to help you run unique ad sets and also try different assets to help you reach your audience. I totally recommend for anyone from beginner to novice.

Skipper

Oct 06, 2025  on Shopify

Neil was a pleasure to work with, would highly recommend AdRoll for mid-large sized brands looking for ways to scale outside of Meta/Google.

Nationwide Trailer Parts

Oct 04, 2025  on Shopify

Easy-to-use, very effective setup of marketing-funnel stages and audience segmentation. Reporting is pretty decent. Integration with shopify is seamless. We found it was easy to create new creatives using their templates, especially for dynamic product ads. Much easier to manage out-of-the-box than google shopping ads, and it feels like you have more granular control here than other platforms that force you to use more AI-guided algorithms.

Bargain Balloons Canada

Oct 02, 2025  on Shopify

We are very pleased with the performance and results we’ve seen from AdRoll. Their platform has been instrumental in helping us reach new customers while re-engaging with existing ones. Since working with AdRoll, we’ve seen consistent improvements in both traffic and conversions, and their support team has always been responsive and helpful whenever we’ve had questions.

Jahuana by Cleopatra Oshun

Oct 02, 2025  on Shopify

This app is a fantastic tool that has been incredibly beneficial for my store. I highly encourage you to embrace this app on your own terms.

Mleem

Sep 29, 2025  on Shopify

Just started using this and already impressed. The dashboard is super clear, makes data easy to understand, and saves time. Setup was quick, retargeting is smooth, and support actually gives helpful advice. Excited to keep using it for ads and audience targeting.

Panda

Sep 29, 2025  on Shopify

Super easy to implement and adds a powerful retargeting layer to our marketing. The dashboard gives clear insights, and support is responsive and helpful. Highly recommend for any Shopify store wanting better ad performance.

Luxedore

Sep 25, 2025  on Shopify

Our brand has been using AdRoll to help with customer retention and scale our remarketing efforts across web and social platforms and we like what we're seeing. The setup was straightforward, and the integration with Shopify makes syncing audiences and tracking performance quick and easy. The dashboard shows clear insights into campaign performance, ROAS, and customer journey metrics. Also, our team appreciates the ability to run both retargeting and prospecting campaigns from one platform. The support team at Adroll has also been quick and easy to connect with and helpful in optimizing our campaigns and providing best practices.

KickAss Products

Sep 24, 2025  on Shopify

The role it plays in our marketing landscape from a display perspective is really beneficial. However, I have run into issues with scheduling and ads not being on/off when they should.

Carex

Sep 24, 2025  on Shopify

Super easy to implement and add a new layer of retargeting outside of other channels. Love the support the team provides. Unlike Google Ad's support team, they actually give you solid advice on methods to improve your retargeting. Highly recommend this as a staple for any ecommerce site.

Progenex

Sep 24, 2025  on Shopify

An excellent option for those who love analytics. It automatically collects and organizes key data, presenting it in an intuitive, easy-to-read dashboard. Insights are clear, actionable, and delivered without the usual complexity, making it perfect for both beginners and experienced marketers. Its automation saves hours of manual work and turns raw data into meaningful trends with just a glance.

LifeWall - Outdoor and Landscape Design Agency

Sep 01, 2025  on Shopify

on signup it asks an irrelevant question - Hey there! We're so glad you're here. Please answer a few quick questions to help us get to know you better. after that it freezes and doesnt move ahead with next button.

Decora Home

Jul 26, 2025  on Shopify

Real scammer, one you deleted the app, and all compaign you continue to be charge every week, i recommand to no select this app, make you ads with facebook directly its better, it would not give any result anyway

Last Bubbles

Jun 30, 2025  on Shopify

Works well to run Meta ads. The campaign builder is pretty straight forward. Also, If you happen to also use Klaviyo, there's a connector that allows you to synch your Klaviyo audiences for easy custom targeting. Support works quick to resolve issues, too.

JLUXLABEL

Jun 25, 2025  on Shopify

We've been using AdRoll to help drive customer retention and scale our remarketing efforts across web and social platforms. The setup was straightforward, and the integration with Shopify makes syncing audiences and tracking performance seamless. The dashboard provides clear insights into campaign performance, ROAS, and customer journey metrics. We've especially appreciated the ability to run both retargeting and prospecting campaigns from one platform. Their support team has also been responsive and helpful in optimizing our campaigns and providing best practices. If you're a growing eCommerce brand looking for an easy-to-use remarketing solution with solid customer support, AdRoll is definitely worth considering. Lawrence K

Crush Store

Jun 23, 2025  on Shopify

SCAM the app seems fine but as soon as you put payment method they charge without permission things that nothing fits with ad marketing like hotels etc.. I had to block my card, don't download! Reply to Rohini: I was well aware of the charge for the campaign and I created it voluntarily, in fact I immediately called my bank to inform them of the transparency of the operation and request the unblocking of the card. But they told me that in addition to that charge that I was aware of, there had been an attempt to pay for a hotel in Milan! The card had been cloned so I had to block it permanently and waste time to resolve the situation. I believe in your good faith but I believe there is a large flaw in your systems with which malicious people collect information on cards and payment systems, please commit to resolving it.

Barnies Coffee & Tea Co.

Jun 22, 2025  on Shopify

AdRoll has been a game-changer for our business! The platform makes retargeting effortless, helping us bring back lost customers and boost conversions like never before. Why We Love AdRoll: Seamless Multi-Channel Ads – Run retargeting campaigns across display ads, social media (Meta, TikTok, Pinterest), and email—all from one dashboard. Dynamic Product Ads – Automatically shows shoppers the exact products they viewed, increasing engagement and sales. Easy Setup & Automation – Pre-built campaigns and smart automations save us hours of manual work. Powerful Analytics – Clear, centralized reporting helps us track ROI and optimize performance. Great Support – Their team is responsive and helpful whenever we have questions. The Results? Since using AdRoll, we’ve seen a significant increase in repeat purchases and a higher return on ad spend (ROAS). The ability to retarget across multiple platforms ensures we stay top-of-mind with potential buyers. Final Verdict: If you’re serious about recovering lost sales and scaling your marketing, AdRoll is a must-try. The free install makes it easy to get started, and the results speak for themselves.

Kaspar Sovrano

May 16, 2025  on Shopify

DO NOT USE!!! UPDATE: they have confirmed the issue is present, their responsibility and they have overcharged by more than $4000, its been almost a week and they are still refusing to process the refund. Paypal has reached out to them with a refund request which they are ignoring. The excuse they're using is that they need to go through and investigate the cause. As if it's our companies responsibility to be out of pocket while they investigate their issue without processing the refund. I cannot stress this enough, DO NOT USE THIS BUSINESS!! We used AdRoll to gauge what type of traffic comes through. We opened a contextual ad campaign with a budget of $4.00 per day, over the course of two days. The AdRoll spent $4276.00 I reached out to the company to point out the error and they confirmed it was an issue. A few days later they still charged it. I reached out again and raised a dispute through Paypal business but they refuse to process the refund. Paypal have sent the refund request and they are using excuses like our engineers need to look into the issue etc. It seems they have done this before to others and will use any means necessary to scam you.

GorrasVaqueras

Mar 27, 2025  on Shopify

As the only marketer in a small company, I focus on maximizing the efficiency of our multi-channel marketing efforts. Adroll simplifies the process of launching web banner ads, allowing us to easily implement retargeting, reach lookalike audiences, and target users based on demographics and interests. I believe if you are not web savvy you should install it and see what it can help you do for your business.

Barnies Coffee & Tea Co.

Mar 27, 2025  on Shopify

AdRoll has been a game-changer for our business! The platform makes retargeting effortless, helping us bring back lost customers and boost conversions like never before. Why We Love AdRoll: ✅ Seamless Multi-Channel Ads – Run retargeting campaigns across display ads, social media (Meta, TikTok, Pinterest), and email—all from one dashboard. ✅ Dynamic Product Ads – Automatically shows shoppers the exact products they viewed, increasing engagement and sales. ✅ Easy Setup & Automation – Pre-built campaigns and smart automations save us hours of manual work. ✅ Powerful Analytics – Clear, centralized reporting helps us track ROI and optimize performance. ✅ Great Support – Their team is responsive and helpful whenever we have questions. The Results? Since using AdRoll, we’ve seen a significant increase in repeat purchases and a higher return on ad spend (ROAS). The ability to retarget across multiple platforms ensures we stay top-of-mind with potential buyers. Final Verdict: If you’re serious about recovering lost sales and scaling your marketing, AdRoll is a must-try. The free install makes it easy to get started, and the results speak for themselves.

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