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AdRoll Marketing & Advertising

Develop by AdRoll
Free plan available

Run web and social ad campaigns to retarget cart abandoners.

Automations
Email campaigns
Display ads
Social ad integrations
Reporting & analysis

About AdRoll Marketing & Advertising

Launched Aug 18, 2015

Categories

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Introduction Video

Description

Reach your customers wherever they go with brand awareness and retargeting ad campaigns.

The majority of shoppers don’t make a purchase on the first visit to your store. AdRoll brand awareness ads find new ideal customers. AdRoll retargeting ads bring shoppers back to purchase again and again. Using over a decade of data and machine learning, our full-funnel multi-channel advertising solution is proven to generate awareness, deepen interest and drive outcomes with tools for identifying the right audience, building and optimizing campaigns and attributing cross-channel impact.

The majority of shoppers don’t make a purchase on the first visit to your store. AdRoll brand awareness ads find new ideal customers. AdRoll retargeting ads bring shoppers back to purchase again and again. Using over a decade of data and machine learning, our full-funnel multi-channel advertising solution is proven to generate awareness, deepen interest and drive outcomes with tools for identifying the right audience, building and optimizing campaigns and attributing cross-channel impact. more
  • Multi-channel: Target audiences on display, native, mobile apps, video, and CTV.
  • Audience Segmentation: Launch ad campaigns targeting your Shopify segments
  • Dynamic Ads: Feature products on millions of websites and native mobile apps
  • Reporting & Analytics: Achieve ROAS with performance insights and benchmarking
  • Programmatic Predictions: Place optimal bids with our AI-powered bidding engine

Pros

  • Uses a decade of data and machine learning to retarget current and future customers effectively
  • Personalizes messages with dynamic images of products that users have already engaged with
  • Supports display ads on millions of websites
  • Integrates social ad campaigns on TikTok, Meta, and Pinterest
  • Pairs unlimited emails with ads for peak performance
  • Runs pre-optimized retargeting campaigns across ads and email
  • Centralizes performance metrics in one place

Cons

  • Connection issues with Google account, limiting ad platform capabilities
  • Significant credit card holds when setting up ads, immobilizing funds
  • Dynamic campaign images can be inconsistent, impacting brand identity
  • Logo color and appearance issues in the dashboard, with inadequate support
  • Lack of real-time campaign previews, making it hard to ensure brand alignment
  • Custom cookie banners can be removed without notice, causing aesthetic and potential legal issues
  • Time-consuming setup and troubleshooting with insufficient support assistance
  • Overall negative user experience due to aesthetic and functionality challenges

Top Helpful Reviews

KickAss Products

Sep 24, 2025  on Shopify

The role it plays in our marketing landscape from a display perspective is really beneficial. However, I have run into issues with scheduling and ads not being on/off when they should.

Carex

Sep 24, 2025  on Shopify

Super easy to implement and add a new layer of retargeting outside of other channels. Love the support the team provides. Unlike Google Ad's support team, they actually give you solid advice on methods to improve your retargeting. Highly recommend this as a staple for any ecommerce site.

Progenex

Sep 24, 2025  on Shopify

An excellent option for those who love analytics. It automatically collects and organizes key data, presenting it in an intuitive, easy-to-read dashboard. Insights are clear, actionable, and delivered without the usual complexity, making it perfect for both beginners and experienced marketers. Its automation saves hours of manual work and turns raw data into meaningful trends with just a glance.

LifeWall - Outdoor and Landscape Design Agency

Sep 01, 2025  on Shopify

on signup it asks an irrelevant question - Hey there! We're so glad you're here. Please answer a few quick questions to help us get to know you better. after that it freezes and doesnt move ahead with next button.

Decora Home

Jul 26, 2025  on Shopify

Real scammer, one you deleted the app, and all compaign you continue to be charge every week, i recommand to no select this app, make you ads with facebook directly its better, it would not give any result anyway

Last Bubbles

Jun 30, 2025  on Shopify

Works well to run Meta ads. The campaign builder is pretty straight forward. Also, If you happen to also use Klaviyo, there's a connector that allows you to synch your Klaviyo audiences for easy custom targeting. Support works quick to resolve issues, too.

JLUXLABEL

Jun 25, 2025  on Shopify

We've been using AdRoll to help drive customer retention and scale our remarketing efforts across web and social platforms. The setup was straightforward, and the integration with Shopify makes syncing audiences and tracking performance seamless. The dashboard provides clear insights into campaign performance, ROAS, and customer journey metrics. We've especially appreciated the ability to run both retargeting and prospecting campaigns from one platform. Their support team has also been responsive and helpful in optimizing our campaigns and providing best practices. If you're a growing eCommerce brand looking for an easy-to-use remarketing solution with solid customer support, AdRoll is definitely worth considering. Lawrence K

Crush Store

Jun 23, 2025  on Shopify

SCAM the app seems fine but as soon as you put payment method they charge without permission things that nothing fits with ad marketing like hotels etc.. I had to block my card, don't download! Reply to Rohini: I was well aware of the charge for the campaign and I created it voluntarily, in fact I immediately called my bank to inform them of the transparency of the operation and request the unblocking of the card. But they told me that in addition to that charge that I was aware of, there had been an attempt to pay for a hotel in Milan! The card had been cloned so I had to block it permanently and waste time to resolve the situation. I believe in your good faith but I believe there is a large flaw in your systems with which malicious people collect information on cards and payment systems, please commit to resolving it.

Barnies Coffee & Tea Co.

Jun 22, 2025  on Shopify

AdRoll has been a game-changer for our business! The platform makes retargeting effortless, helping us bring back lost customers and boost conversions like never before. Why We Love AdRoll: Seamless Multi-Channel Ads – Run retargeting campaigns across display ads, social media (Meta, TikTok, Pinterest), and email—all from one dashboard. Dynamic Product Ads – Automatically shows shoppers the exact products they viewed, increasing engagement and sales. Easy Setup & Automation – Pre-built campaigns and smart automations save us hours of manual work. Powerful Analytics – Clear, centralized reporting helps us track ROI and optimize performance. Great Support – Their team is responsive and helpful whenever we have questions. The Results? Since using AdRoll, we’ve seen a significant increase in repeat purchases and a higher return on ad spend (ROAS). The ability to retarget across multiple platforms ensures we stay top-of-mind with potential buyers. Final Verdict: If you’re serious about recovering lost sales and scaling your marketing, AdRoll is a must-try. The free install makes it easy to get started, and the results speak for themselves.

Kaspar Sovrano

May 16, 2025  on Shopify

DO NOT USE!!! UPDATE: they have confirmed the issue is present, their responsibility and they have overcharged by more than $4000, its been almost a week and they are still refusing to process the refund. Paypal has reached out to them with a refund request which they are ignoring. The excuse they're using is that they need to go through and investigate the cause. As if it's our companies responsibility to be out of pocket while they investigate their issue without processing the refund. I cannot stress this enough, DO NOT USE THIS BUSINESS!! We used AdRoll to gauge what type of traffic comes through. We opened a contextual ad campaign with a budget of $4.00 per day, over the course of two days. The AdRoll spent $4276.00 I reached out to the company to point out the error and they confirmed it was an issue. A few days later they still charged it. I reached out again and raised a dispute through Paypal business but they refuse to process the refund. Paypal have sent the refund request and they are using excuses like our engineers need to look into the issue etc. It seems they have done this before to others and will use any means necessary to scam you.

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