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AdRoll Marketing & Advertising logo

AdRoll Marketing & Advertising

Develop by AdRoll

$40-$80

/ Month
Free plan available

Run web and social ad campaigns to retarget cart abandoners.

Automations
Email campaigns
Display ads
Social ad integrations
Reporting & analysis

About AdRoll Marketing & Advertising

Launched Aug 18, 2015

Categories

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Introduction Video

Description

Run retargeting campaigns across display ads, social ads & email — from one place.

The majority of shoppers don’t make a purchase on the first visit to your store. AdRoll retargeting ads find those shoppers and bring them back to purchase again and again. Using a decade of data and machine learning, we retarget your future and current customers on their favorite websites, mobile apps, and social platforms — personalizing your message with dynamic images of the products they’ve already engaged with. Install the AdRoll app to create your first campaign in minutes.

The majority of shoppers don’t make a purchase on the first visit to your store. AdRoll retargeting ads find those shoppers and bring them back to purchase again and again. Using a decade of data and machine learning, we retarget your future and current customers on their favorite websites, mobile apps, and social platforms — personalizing your message with dynamic images of the products they’ve already engaged with. Install the AdRoll app to create your first campaign in minutes. more
  • Display Ads: Use dynamic ads that feature your products on millions of websites
  • Social Ad Integrations: Manage social ad campaigns on TikTok, Meta & Pinterest
  • Automations: Run pre-optimized retargeting campaigns across ads and email
  • Reporting & Analysis: Centralize performance metrics in one place

Pros

  • Uses a decade of data and machine learning to retarget current and future customers effectively
  • Personalizes messages with dynamic images of products that users have already engaged with
  • Supports display ads on millions of websites
  • Integrates social ad campaigns on TikTok, Meta, and Pinterest
  • Pairs unlimited emails with ads for peak performance
  • Runs pre-optimized retargeting campaigns across ads and email
  • Centralizes performance metrics in one place

Cons

  • Connection issues with Google account, limiting ad platform capabilities
  • Significant credit card holds when setting up ads, immobilizing funds
  • Dynamic campaign images can be inconsistent, impacting brand identity
  • Logo color and appearance issues in the dashboard, with inadequate support
  • Lack of real-time campaign previews, making it hard to ensure brand alignment
  • Custom cookie banners can be removed without notice, causing aesthetic and potential legal issues
  • Time-consuming setup and troubleshooting with insufficient support assistance
  • Overall negative user experience due to aesthetic and functionality challenges

Top Helpful Reviews

Shinobi Industries

Dec 22, 2024  on Shopify

My inbox is full of spam emails from adroll. I emailed support, uninstalled the app, and received 10 of the exact same confirmation emails in the last hour, and they're still coming. Not good at all.

ResMed Australia

Dec 15, 2024  on Shopify

AdRoll has been incredibly helpful for our marketing campaigns. The platform is user-friendly and offers powerful tools for audience targeting, retargeting, and campaign optimization. It has significantly improved our ad performance and allowed us to engage with our audience more effectively across channels. The insights and reporting features are also excellent, providing clear data to make informed decisions. Overall, AdRoll has been a valuable addition to our digital marketing toolkit, and I highly recommend it to businesses looking to scale their online advertising efforts.

Alkaline for Life

Dec 14, 2024  on Shopify

Ad roll has been helpful in breaking through into paid ads. I Like the platform and the interface and look forward to using more of t he features in the new year.

rikumo

Dec 11, 2024  on Shopify

A very solid experience that is boosted by an attentive customer support team. With their help, all of our ads were able to be implemented effectively and efficiently!

VitalSleep

Dec 10, 2024  on Shopify

AdRoll's retargeting solutions have significantly boosted our sales by re-engaging website visitors who didn’t initially convert. The platform’s advanced targeting and personalization features ensure our ads are shown to the right audience at the right time. With AdRoll, we’ve seen increased ROI and a measurable lift in customer acquisition.

Compleat Angler Australia

Dec 10, 2024  on Shopify

A fantastic APP and amazing customer service. I have been using AdRoll for Marketing and Advertising for years and it's a game changer. I highly recommend Adroll.

Alamour The Label

Dec 10, 2024  on Shopify

this is a highly recommended retargeting platform... only issue is being in Australia there is limited support due to timezone differences. I still use it nonetheless.. but wish there was more dedicated support for AUS based clients

MakerStock

Dec 10, 2024  on Shopify

We've been using AdRoll for a few months now, and overall, it's been a great experience. The platform is user-friendly, and the retargeting tools are particularly effective in driving conversions. Their ability to integrate with multiple platforms and provide detailed analytics has made it easier for us to measure campaign performance and adjust strategies in real time. The customer support team is responsive and knowledgeable, which has been invaluable as we navigated some of the more advanced features. The pricing is competitive, and the return on investment has been solid for our business. The only reason I’m giving 4 stars instead of 5 is that the conversion results are all over the place. One week it will be $12,000+, the next $3,000 with no rhyme or reason. Additionally, some of the customization options for ads could be more robust. Overall, AdRoll is an excellent tool for businesses looking to enhance their digital marketing efforts. With a few minor improvements, it would easily be a 5-star service!

AtmosFX Digital Decorations

Dec 10, 2024  on Shopify

As the sole marketing person at a small company I need to find the most efficient ways to market our products across different channels. Adroll provides us an easy way to set up web banner ads that can be set to retarget, reach lookalike audiences, or target based on demographics and interests. While they offer other functionality for email and social advertising, the ease of creating web banner ad campaigns has been most helpful to our small company.

Lister Cartwright

Dec 10, 2024  on Shopify

AdRoll has been a game-changer for our Shopify store! The integration is seamless, and the retargeting features help us bring back customers and boost sales. Easy to set up and delivers great results. Highly recommend!

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