6.5
AdRoll Marketing & Advertising logo

AdRoll Marketing & Advertising

Develop by AdRoll

$40-$150

/ Month
  • Built for Shopify
  • Free plan available

    Run web and social ad campaigns to retarget cart abandoners.

    Automations
    Email campaigns
    Display ads
    Social ad integrations
    Reporting & analysis
    485 Reviews
    6.5

    About AdRoll Marketing & Advertising

    Launched Aug 19, 2015

    Categories

    Description

    Run retargeting campaigns across display ads, social ads & email — from one place.

    The majority of shoppers don’t make a purchase on the first visit to your store. AdRoll retargeting ads find those shoppers and bring them back to purchase again and again. Using a decade of data and machine learning, we retarget your future and current customers on their favorite websites, mobile apps, and social platforms — personalizing your message with dynamic images of the products they’ve already engaged with. Install the AdRoll app to create your first campaign in minutes.

    The majority of shoppers don’t make a purchase on the first visit to your store. AdRoll retargeting ads find those shoppers and bring them back to purchase again and again. Using a decade of data and machine learning, we retarget your future and current customers on their favorite websites, mobile apps, and social platforms — personalizing your message with dynamic images of the products they’ve already engaged with. Install the AdRoll app to create your first campaign in minutes. more
    • Display Ads: Use dynamic ads that feature your products on millions of websites
    • Social Ad Integrations: Manage social ad campaigns on TikTok, Meta & Pinterest
    • Email: Pair (unlimited!) emails with ads for peak performance
    • Automations: Run pre-optimized retargeting campaigns across ads and email
    • Reporting & Analysis: Centralize performance metrics in one place

    Introduction Video

    Pros

    • Uses a decade of data and machine learning to retarget current and future customers effectively
    • Personalizes messages with dynamic images of products that users have already engaged with
    • Supports display ads on millions of websites
    • Integrates social ad campaigns on TikTok, Meta, and Pinterest
    • Pairs unlimited emails with ads for peak performance
    • Runs pre-optimized retargeting campaigns across ads and email
    • Centralizes performance metrics in one place

    Cons

    • Connection issues with Google account, limiting ad platform capabilities
    • Significant credit card holds when setting up ads, immobilizing funds
    • Dynamic campaign images can be inconsistent, impacting brand identity
    • Logo color and appearance issues in the dashboard, with inadequate support
    • Lack of real-time campaign previews, making it hard to ensure brand alignment
    • Custom cookie banners can be removed without notice, causing aesthetic and potential legal issues
    • Time-consuming setup and troubleshooting with insufficient support assistance
    • Overall negative user experience due to aesthetic and functionality challenges

    Rating And Reviews

    CodeXDeal

    Sep 07, 2024  on Shopify

    Great app Great cuatomer service Just started my advertising with them . And they are professional Thank you for the app

    SOMM DIGI

    Aug 30, 2024  on Shopify

    My Experience with AdRoll as a Small Store Owner As a small store owner, I'm always on the lookout for effective ways to increase traffic and sales. I decided to give AdRoll a try, hoping it would help boost my online presence. Here’s my honest experience: Pros: Great Customer Service: AdRoll's customer service team was responsive and helpful whenever I had questions. They made sure to address my concerns promptly. Cons: Complex Platform: Setting up a campaign on AdRoll was much more complicated than I anticipated. The interface is not user-friendly, making it difficult to navigate and understand. Tedious Upload Process: The image upload process was time-consuming. I had to upload each size of every picture individually, which took a lot of time and effort. Approval Issues: After all the work of uploading, only two images were approved. The rest were rejected without clear explanations, leading to frustration. Limited Impact: I ran ads for a week with the few approved images, but unfortunately, I didn’t see any noticeable results. The return on investment was disappointing. Difficult Cancellation Process: Canceling the account was a hassle. AdRoll doesn’t easily remove your credit card information, and even after canceling, there’s a risk of being charged. I strongly recommend ensuring that your account is fully removed and monitoring your bank account closely after canceling. Conclusion: In the end, I uninstalled AdRoll because it didn’t work for me. While it might be effective for others, in my opinion, it was a waste of time and resources. Small store owners should be aware of the challenges, particularly with image approvals and the cancellation process. This was my personal experience, and I hope it helps others make an informed decision.

    Willows Whiskers Pet Store

    Aug 05, 2024  on Shopify

    Very helpful customer service, I didn't understand what I was doing but got all the help I needed

    Greener Grass Design

    Jul 31, 2024  on Shopify

    We've been using AdRoll for Marketing and Advertising for years and it's a game changer. The customer support team is very responsive and knowledgeable. I highly recommend this company / app!!

    Grow Vitamin

    Jul 18, 2024  on Shopify

    I am extremely disappointed with my experience using AdRoll for marketing and advertising. The app is incredibly confusing, and I believe it’s designed that way on purpose. Setting up my campaigns was a frustrating ordeal, but I managed to create two campaigns, hoping for a positive outcome. However, in just three days, with a click rate set at $0.10, I was billed nearly $500. What did I get in return? Absolutely nothing. My return on investment was a staggering $0. This is incredibly disheartening, especially since the product I was advertising typically performs exceptionally well. When I use other advertising platforms, I consistently achieve a 6x return on my investment. This stark contrast makes AdRoll’s performance even more disappointing. Not only did I waste a significant amount of money, but I also wasted my time. The lack of results and the confusing nature of the app make it clear that AdRoll is not a reliable platform for effective advertising. I would strongly advise others to steer clear of this app. Based on my experience, I cannot recommend AdRoll to anyone looking for a worthwhile advertising solution.

    Salvanity

    Jul 17, 2024  on Shopify

    customer service - meghana nakirikanti helped me well

    Lung Master

    Jul 02, 2024  on Shopify

    Easy setup and amazing and very knowledgeable customer support agents. clear dashboard

    Celeste Pisenti

    Jun 06, 2024  on Shopify

    I had may ploblems with Ad Roll : 1. Dynamic Campaign Photos Problem: Dynamic campaigns often select random product images, ruining the brand’s image. Impact: This can seriously compromise the visual identity and appeal of the brand, especially for a luxury fashion brand that relies heavily on aesthetic consistency. 2. Logo Issues Problem: The color of the logo changes in the dashboard, and support does not provide a way to monitor if the logo appears correctly in the campaigns. • Impact: The inability to verify the integrity of the logo in advertising campaigns creates uncertainty about the brand’s presentation. 3. Campaign Previews Problem: Even though you can see the campaign preview in the dashboard, it is not possible to get a control link to see how the campaign actually runs online. Support only provides textual reports, without the possibility to visually verify the campaigns in real-time. Impact: Without being able to see a live preview of the campaigns, it is difficult to ensure that they are in line with the brand’s image and values. 4. Cookie Banner Issues: Problem: After setting up a customized cookie banner, it was removed without notice, forcing the use of a system banner that is aesthetically displeasing. Impact: This not only ruined the homepage’s aesthetics but also created potential legal issues. Conclusion: Wasted Time: Hours spent configuring Shopify integrations and trying to resolve issues with support without success. Legal Risks: The sudden removal of the customized cookie banner could lead to legal non-compliance. Overall Negative Experience: The combination of these problems led to a frustrating and inefficient experience. Advice: Based on My experience, it seems prudent for luxury fashion brands to consider alternatives to AdRoll that offer greater control over the aesthetics and consistency of advertising campaigns, as well as more transparent and reliable support.

    crystal cavern imports

    Apr 11, 2024  on Shopify

    I did like the idea of the platform but I had a few issues. 1) No matter what I did I could not get my google account to connect. There was even a third party app google recommended to transfer account data but even that didn't work so there was a big platform missing for my ads. 2) Probably more importantly for me was that they put pretty big holds on your credit cards for the ads. I set up an ad campaign for a total spend of $45 a day and there was almost $800 worth of holds on my credit card. If I just run these ads myself through google, facebook, etc. there aren't holds on my credit card. If I was trying to run a few ads and was spending closer to $100+ a day there would have been almost 2k worth of holds on my credit card and I just don't want my credit tied up like that.

    Ascend Lighting

    Mar 28, 2024  on Shopify

    I am very happy with Ankita. This is the first time I have created an ad campaign with AdRoll, and Ankita guides me on how to do it with patience until I finish and submit the ads. Thank you so much, Ankita. You did a very good job.

    Show more reviews

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