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AdRoll Marketing & Advertising

Develop by AdRoll

$40-$80

/ Month
Free plan available

Run web and social ad campaigns to retarget cart abandoners.

Automations
Email campaigns
Display ads
Social ad integrations
Reporting & analysis

About AdRoll Marketing & Advertising

Launched Aug 18, 2015

Categories

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Introduction Video

Description

Reach your customers wherever they go with retargeting campaigns across display, social & mobile.

The majority of shoppers don’t make a purchase on the first visit to your store. AdRoll retargeting ads find those shoppers and bring them back to purchase again and again. Using a decade of data and machine learning, we retarget your future and current customers on their favorite websites, mobile apps, and social platforms — personalizing your message with dynamic images of the products they’ve already engaged with. Install the AdRoll app to create your first campaign in minutes.

The majority of shoppers don’t make a purchase on the first visit to your store. AdRoll retargeting ads find those shoppers and bring them back to purchase again and again. Using a decade of data and machine learning, we retarget your future and current customers on their favorite websites, mobile apps, and social platforms — personalizing your message with dynamic images of the products they’ve already engaged with. Install the AdRoll app to create your first campaign in minutes. more
  • Display Ads: Use dynamic ads featuring your products on millions of sites & apps
  • Social Ad Integrations: Create social ads campaigns on TikTok, Meta & Pinterest
  • Automations: Run pre-optimized retargeting campaigns across display & social
  • Reporting & Analytics: Achieve ROAS with performance insights & benchmarking
  • Programmatic Predictions: Place optimal bids with our AI-powered bidding engine

Pros

  • Uses a decade of data and machine learning to retarget current and future customers effectively
  • Personalizes messages with dynamic images of products that users have already engaged with
  • Supports display ads on millions of websites
  • Integrates social ad campaigns on TikTok, Meta, and Pinterest
  • Pairs unlimited emails with ads for peak performance
  • Runs pre-optimized retargeting campaigns across ads and email
  • Centralizes performance metrics in one place

Cons

  • Connection issues with Google account, limiting ad platform capabilities
  • Significant credit card holds when setting up ads, immobilizing funds
  • Dynamic campaign images can be inconsistent, impacting brand identity
  • Logo color and appearance issues in the dashboard, with inadequate support
  • Lack of real-time campaign previews, making it hard to ensure brand alignment
  • Custom cookie banners can be removed without notice, causing aesthetic and potential legal issues
  • Time-consuming setup and troubleshooting with insufficient support assistance
  • Overall negative user experience due to aesthetic and functionality challenges

Top Helpful Reviews

Kaspar Sovrano

May 16, 2025  on Shopify

DO NOT USE!!! UPDATE: they have confirmed the issue is present, their responsibility and they have overcharged by more than $4000, its been almost a week and they are still refusing to process the refund. Paypal has reached out to them with a refund request which they are ignoring. The excuse they're using is that they need to go through and investigate the cause. As if it's our companies responsibility to be out of pocket while they investigate their issue without processing the refund. I cannot stress this enough, DO NOT USE THIS BUSINESS!! We used AdRoll to gauge what type of traffic comes through. We opened a contextual ad campaign with a budget of $4.00 per day, over the course of two days. The AdRoll spent $4276.00 I reached out to the company to point out the error and they confirmed it was an issue. A few days later they still charged it. I reached out again and raised a dispute through Paypal business but they refuse to process the refund. Paypal have sent the refund request and they are using excuses like our engineers need to look into the issue etc. It seems they have done this before to others and will use any means necessary to scam you.

GorrasVaqueras

Mar 27, 2025  on Shopify

As the only marketer in a small company, I focus on maximizing the efficiency of our multi-channel marketing efforts. Adroll simplifies the process of launching web banner ads, allowing us to easily implement retargeting, reach lookalike audiences, and target users based on demographics and interests. I believe if you are not web savvy you should install it and see what it can help you do for your business.

Barnies Coffee & Tea Co.

Mar 27, 2025  on Shopify

AdRoll has been a game-changer for our business! The platform makes retargeting effortless, helping us bring back lost customers and boost conversions like never before. Why We Love AdRoll: ✅ Seamless Multi-Channel Ads – Run retargeting campaigns across display ads, social media (Meta, TikTok, Pinterest), and email—all from one dashboard. ✅ Dynamic Product Ads – Automatically shows shoppers the exact products they viewed, increasing engagement and sales. ✅ Easy Setup & Automation – Pre-built campaigns and smart automations save us hours of manual work. ✅ Powerful Analytics – Clear, centralized reporting helps us track ROI and optimize performance. ✅ Great Support – Their team is responsive and helpful whenever we have questions. The Results? Since using AdRoll, we’ve seen a significant increase in repeat purchases and a higher return on ad spend (ROAS). The ability to retarget across multiple platforms ensures we stay top-of-mind with potential buyers. Final Verdict: If you’re serious about recovering lost sales and scaling your marketing, AdRoll is a must-try. The free install makes it easy to get started, and the results speak for themselves.

ePLanetJ

Mar 27, 2025  on Shopify

AdRoll is a game-changer for Shopify store owners! With AI-powered ads, dynamic retargeting, and multi-channel automation, it helps boost conversions effortlessly. Easy to set up, data-driven insights, and seamless Shopify integration make it a must-have for scaling your business. Highly recommended! #AdRoll #ShopifyApps #EcommerceMarketing

GG Equine

Mar 27, 2025  on Shopify

AdRoll is fantastic! It has helped us reach and retarget our website visitors, bringing them back to take action. It's a valuable asset in our digital marketing portfolio!

Dr. JimZ

Mar 27, 2025  on Shopify

AdRoll does a good job with our retargeting ads :) LOVE it! They can help with some good creatives too. Cheers!

Shinobi Industries

Dec 22, 2024  on Shopify

My inbox is full of spam emails from adroll. I emailed support, uninstalled the app, and received 10 of the exact same confirmation emails in the last hour, and they're still coming. Not good at all.

ResMed Australia

Dec 15, 2024  on Shopify

AdRoll has been incredibly helpful for our marketing campaigns. The platform is user-friendly and offers powerful tools for audience targeting, retargeting, and campaign optimization. It has significantly improved our ad performance and allowed us to engage with our audience more effectively across channels. The insights and reporting features are also excellent, providing clear data to make informed decisions. Overall, AdRoll has been a valuable addition to our digital marketing toolkit, and I highly recommend it to businesses looking to scale their online advertising efforts.

Alkaline for Life

Dec 14, 2024  on Shopify

Ad roll has been helpful in breaking through into paid ads. I Like the platform and the interface and look forward to using more of t he features in the new year.

rikumo

Dec 11, 2024  on Shopify

A very solid experience that is boosted by an attentive customer support team. With their help, all of our ads were able to be implemented effectively and efficiently!

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