Best Shopify Analytics Apps 2025

Octup: Analytics provides a comprehensive view of your business operations, integrating data from marketing, logistics, and fulfillment into a single platform. It offers dashboards and business metrics like marketing attribution and unit economics, combined with AI-based insights and alerts to aid in data-driven decision making.

• Marketing Attribution: Manage ad spend effectively with key metrics and attribution data to boost marketing results.
• Unit Economics: Analyze costs and profitability for making informed decisions with a data-driven approach.
• AI-Based Insights: Receive automated insights and alerts for proactive business management.
• Logistics Tracking: Real-time tracking to maintain oversight of inventory and deliveries.
• Comprehensive Dashboards: Visualize various aspects of your business for thorough analysis and decision support.

Octup: Analytics has been highly rated for its ability to simplify the complexity of data analysis and provide actionable insights quickly. Users have praised its intuitive interface, which makes sophisticated data analytics accessible even for those with minimal technical expertise, and its effectiveness in improving operational efficiency and strategic decision-making.

ThoughtMetric Analytics integrates seamlessly with your marketing platforms to provide a comprehensive view of your marketing ROI. By accurately identifying the true source of conversions using pixel tracking and customer surveys, it eliminates the confusion caused by siloed marketing data.

• Ground truth marketing analytics: Offers precise insights into which marketing channels are truly driving conversions, helping you allocate resources effectively.
• Multi Touch Attribution: Accurately attributes conversions to the correct sources, preventing over-crediting and facilitating accurate budget decisions.
• Discover Top-Performing Ads: Identifies the most effective ads across all your campaigns, allowing you to replicate and refine successful strategies.
• Analyze Ad Creatives: Provides detailed analysis on ad performance, enabling optimization of creative assets for better results.
• Customer analytics: Delivers in-depth insights into customer behavior, enhancing marketing strategies to improve engagement and retention.

ThoughtMetric is praised for its world-class attribution accuracy and ease of use, as highlighted by user reviews. With seamless onboarding, responsive support, and an intuitive model for deriving insights, users report significant improvements in understanding channel performance and making informed budget decisions. Rated consistently high, it is considered essential for maximizing marketing effectiveness.

Sweet Analytics and Reporting is a comprehensive tool designed for retailers, offering valuable insights and actions to enhance marketing ROI. It helps identify key sales drivers, evaluate marketing channels' effectiveness, and streamline customer acquisition strategies for retention.

• Real-time Campaign Performance: Monitor your marketing efforts and integrate direct mail with online activities seamlessly.
• Growth Modelling Tool: Forecast customer acquisition and manage marketing expenses efficiently.
• Audience Segmentation: Build and export audience segments to email and social media platforms for targeted marketing.
• Attribution Reconciliation: Match attribution numbers with sales data for accurate performance tracking.
• Comprehensive Marketing Cost View: Track your marketing costs in real-time and optimize your return on investment.

The app consistently receives accolades for its intuitive interface and ability to significantly improve marketing ROI. Users praise its comprehensive insights into customer behavior, its seamless integration capabilities, and the significant time savings it affords in reporting processes.

Attribuly Marketing Analytics enhances conversion tracking and attribution accuracy, overcoming common misreporting issues in ad platforms and analytics. It utilizes first-party cookies and over ten integrations to provide marketers with a comprehensive view of campaign performance, enabling better budget allocation and increased return on ad spend (ROAS).

• First-party cookies: Elevate tracking accuracy by using native first-party cookies and over 10 integrations to better attribute to ads, social media, and SEO.
• Comprehensive attribution: Attribute campaigns across diverse channels like affiliates, influencers, Facebook Shop, and POS to understand your best-performing strategies.
• Advanced influencer marketing: Enhance influencer collaborations with advanced tracking, collaboration, and analysis features.
• Centralized dashboard: Access a centralized dashboard for insights into customer journey, lifetime value (LTV), profit, margin, and blended ROAS.
• Multichannel ROI measurement: Accurately measure ROI for campaigns on platforms like Facebook, Google, Tiktok, LinkedIn, and Pinterest.

The app's outstanding advantages include a high user satisfaction rate, as reflected in positive feedback and top ratings of 5/5 from new and experienced users, underscoring its effectiveness in improving marketing analytics and tracking capabilities.

The Analyzely - Google Analytics 4 app integrates seamlessly with GA4 to help store owners better understand visitor behavior. It offers automatic measurement ID integration and provides comprehensive reports directly on the app's dashboard, simplifying the process of monitoring store performance.

• Seamless GA4 Integration: Easily connects with GA4 without the need for coding, ensuring fast and accurate analytics setup.
• Comprehensive Event Tracking: Enhances eCommerce strategy by tracking a wide range of user interactions and store events.
• Standard & Ecommerce Reports: Consolidates crucial store metrics into a singular view for streamlined analysis and decision-making.
• Server Side Event Integration: Enables precise purchase tracking, ensuring key events are accurately captured and reported.
• GDPR Friendly Tracking: Supports data protection standards by providing tracking options that comply with GDPR guidelines.

The Analyzely app is praised for its simple installation and user-friendly interface. Users appreciate its capability to import Google Analytics data into Shopify for easy access to traffic and sales insights. The app addresses critical issues such as purchase event tracking, with outstanding customer support, including live chat, enhancing user satisfaction and troubleshooting capabilities.

Datma Product Analytics is a powerful tool designed to maximize business potential by offering comprehensive features such as product views, performance metrics, and collection attribution. It supports unlimited custom reports and multi-store data aggregation, providing real-time insights through a live data module. The app transforms complex data into actionable insights by utilizing 14 diverse data sources and hundreds of dimensions and metrics.

• Product Views & Performance Metrics: Offers detailed insights into product views and various performance metrics to aid strategic business decisions.
• Collection Attribution & Scheduled Reports: Provides transparency in sales attribution and the convenience of automated, scheduled reporting.
• Unlimited Custom Reports & Multi-Store Aggregation: Facilitates in-depth analysis across different stores, with the ability to create unlimited custom reports.
• Real-Time Insights with Live Data Module: Empowers users with live data feeds for up-to-the-minute analysis and decision-making.
• Diverse Data Sources & Extensive Metrics: Utilizes 14 data sources and hundreds of metrics and dimensions for comprehensive data analysis.

Reviewers highlight Datma Product Analytics for its exceptional ability to simplify complex data into meaningful insights, offering unmatched customization and real-time data options. Users appreciate the ease of creating custom reports and the multi-store support, praising its reliability and efficiency in improving decision-making processes.

DataDrew LTV is a powerful tool designed to help businesses calculate and analyze the lifetime value of their customers, aiding in making informed decisions about marketing and customer relationship management strategies.

• Advanced Analytics: Offers in-depth analysis of customer data to estimate and enhance lifetime value accurately.
• User-Friendly Interface: Features an intuitive design, making it easy for users to navigate and access information efficiently.
• Customizable Reports: Provides the ability to tailor reports according to specific business needs and criteria.
• Seamless Integration: Easily integrates with existing CRM and marketing platforms for a smooth workflow.
• Real-Time Data Updates: Ensures decision-making is based on the most current customer data available.

Users consistently praise DataDrew LTV for its accuracy and ease of use. The powerful analytics engine coupled with the customizable reporting features has been highlighted in reviews, making it an indispensable tool for businesses striving to maximize customer value.

Twik leverages advanced analytics to understand shopper behavior and predict their intentions, providing a personalized shopping experience tailored uniquely to each customer.

• Actionable Insights: Gain a deep understanding of user behavior to make informed business decisions.
• Trust Your Data: Utilize reliable and cookie-free analytics to ensure data integrity.
• Personalize Product Displays: Easily align products with shopper interests for enhanced engagement.
• Set It & Forget It: Automatically refine store personalization with Twik's seamless operation.
• Google Analytics: Benefit from seamless integration for enhanced data accuracy and richness.

Based on user reviews, Twik is highly praised for its user-friendly interface and effective data exploration, making analytics enjoyable. Its standout features include personalized recommendations that enhance understanding of customer preferences and store performance, accompanied by seamless integration and reliable value delivery, earning a top rating of 5/5.

Hitsteps Analytics provides real-time web visitor statistics, offering insights to enhance your marketing exposure and SEO efforts. It features analytics, heatmap capabilities, and live chat options to track visitor pathways, giving you a comprehensive understanding of your audience's interactions with your website.

• Real-time Analytics: Gain immediate insights into visitor behavior and site performance as users interact with your web pages.
• Heatmap Visualization: Understand user engagement by visualizing clicks, scrolls, and interactions across your site.
• Live Chat Feature: Engage directly with online visitors, offering support and assistance to enhance customer experience.
• Visitor Path Tracking: Follow individual visitors’ journeys through your site to better understand navigation patterns and preferences.
• SEO and Marketing Insights: Use analytical data to improve marketing strategies and search engine visibility.

Hitsteps Analytics is praised for its comprehensive real-time tracking and ease of use, enabling users to optimize their websites effectively. Reviewers highlight the platform's ability to enhance customer interactions via live chat and provide detailed insights that lead to improved business decisions.

GoProfit: Profit Analytics is a comprehensive app designed to make profit tracking effortless. It simplifies monitoring of sales, expenses, margins, LTV, and ad performance through an easy-to-use dashboard. The app offers real-time profit calculations, automated reports, and insightful metrics that aid in smarter, ROI-driven decision-making.

• Profit-focused dashboard: Simplifies tracking profits, sales, expenses, margins, LTV, and ad performance.
• Automated profit reports: Sends weekly or monthly profit reports directly to your inbox for actionable insights.
• Ad spend synchronization: Syncs ad spends from platforms like Facebook, Google, and TikTok, providing accurate ROAS and performance metrics.
• Easy data export: Exportable profit data to CSV or PDF, allowing custom analysis and adjustments.
• Responsive customer support: Highly praised personalized support to address user queries and improvements.

Based on the app's reviews, GoProfit is highly regarded for its exceptional customer support, user-friendly interface, and comprehensive tracking features. Users particularly appreciate the app's ability to track a variety of ad expenses and profit metrics seamlessly. The responsiveness of the support team and their willingness to incorporate user feedback stand out as significant advantages. Highly recommended by users, GoProfit is seen as a valuable tool for business growth and efficiency, especially given its cost advantages as a free app.

Bloom: Profit Analytics is a user-friendly app designed for precise analytics and data-driven decision-making. It helps you understand your store's performance through various analytics like Profit Analytics, Product Analytics, and more, while providing the flexibility to delve into detailed KPIs using visualizations and reports.

• Profit Analytics: Track and understand the factors driving your store's sales and net profit.
• Product Metrics: Monitor the entire product journey from initial page views to final sales.
• Metrics Library: Access over 120 metrics to monitor different areas of your business effectively.
• Marketing & Ads: Obtain consolidated Return on Ad Spend and Profit on Ad Spend across multiple channels.
• Customer Cohorts: Calculate customer lifetime value and gain insights into customer behavior.

Based on user reviews, Bloom offers outstanding real-time analytics that significantly enhances store performance understanding, with users praising the responsive and helpful support staff. Customers find it a very useful addition to their business operations, making it a highly rated tool among users.

Polar Analytics is a dynamic business intelligence platform that centralizes all your data, enabling quick and informed decision-making with a simple 1-click setup. By connecting your data sources and utilizing a library of pre-loaded metrics, the app abolishes the need for manual reporting, complemented by hands-on support for dashboard configuration.

• 1-click integrations: Seamlessly connect with a variety of platforms like Shopify, Amazon, Google, Meta, and more.
• Custom KPI Dashboards: Tailor dashboards for metrics such as Spend, LTV, ROAS, and Inventory, among others.
• Security you can count on: Benefit from a private, flexible Snowflake database to ensure data security.
• Real-time alerts: Stay updated with instantaneous alerts for fluctuations in conversion rates.
• Omnichannel reporting: Manage and report across multiple brands and stores effortlessly.

The app is lauded for its high-quality software and excellent user support, transforming cumbersome manual reporting into seamless automated insights. Users particularly appreciate the intuitive interface, robust performance insights, and the exceptional support team, which is both responsive and dedicated to improving user experience. Polar Analytics is highly recommended for anyone serious about scaling their eCommerce operations.

Kendall Analytics is a powerful app designed for merchants aiming to grow efficiently and track their progress seamlessly. It features a first-party pixel for accurately identifying top-performing ads and provides detailed conversion rate reports to enhance website traffic efficiency. The app includes simple daily and historical KPI dashboards, alerts for new metric outliers, and benchmarking reports to compare store performance with industry standards.

• First-party Pixel: Helps accurately identify the best performing ads to enhance conversion rates and improve overall ad efficiency.
• KPI Dashboards: Offers user-friendly daily and historical dashboards to keep track of key performance indicators effortlessly.
• Alerts for Anomalies: Provides daily alerts for new metric outliers and unusual trends, ensuring no important detail is overlooked.
• Benchmarking Reports: Allows merchants to compare their stores with others using robust industry benchmarking data to gauge where they stand.
• Conversion Optimization: Enhances the ability to convert website traffic into orders with detailed reports and insights for optimization.

Kendall Analytics is highly praised for its seamless integration, ease of use, and comprehensive analytics tools, which provide merchants clarity on their performance metrics. Users commend its ability to accurately track ad performance and assist in strategic decision-making, making it a valuable asset for both novice and experienced merchants.

PayHelm: Analytics & Reports is a comprehensive tool that connects and analyzes data from various e-commerce platforms. It provides insights into marketing performance, operational costs, and financial metrics to help businesses maximize profits.

• Data Integration: Seamlessly consolidates data from platforms like Amazon, Etsy, Google Ads, and Facebook Ads to provide a unified view of business performance.
• Financial Analysis: Connects with payment gateways such as Stripe, Braintree, and PayPal to analyze gateway fees and calculate Gross Margin and Profit.
• Cost Management: Offers insights into logistical costs, including UPS labels and ShipStation expenses, to optimize overall business operations.
• Custom Reporting: Enables report sharing and exporting in formats like PDF, Excel, CSV, and Google Sheets, with scheduled reports sent automatically via email.
• E-commerce Dashboard: Tailors a comprehensive ecommerce dashboard that's set up to align with specific business needs for better decision-making.

Users highlight the app's ability to streamline multiple data streams into clear, actionable insights, significantly reducing analytical workload and improving strategic planning. The integration and visualization tools are praised for their intuitiveness and ease of use, making complex data more accessible to users.

Google Analytics Reports app is designed to seamlessly integrate classic Universal Analytics e-commerce reports into your Shopify admin using GA4 data. It eliminates the need to create new reports or log into GA4, ensuring you have easy access to essential analytics.

• Automated Connection Wizard: Quickly set up reports in less than a minute without hassle.
• Comprehensive Report Coverage: Includes channels, pages, landing pages, e-commerce overview, and funnel charts.
• Utilizes GA4 Data: No additional tracking needed or waiting for data accumulation.
• Built-In Shopify Integration: Reports are accessible directly in the Shopify admin for convenience.
• Automatic Report Generation: All necessary e-commerce reports are readily available.

This app’s outstanding advantage, as echoed by its users, is its seamless integration and efficiency, allowing users to access detailed analytics without additional setup or switching between tools. Users appreciate the straightforward setup process and the automation of complex data analysis.

Sense UTM Analytics provides users with the ability to view real-time conversion analytics for Shopify orders organized into campaigns, addressing the reporting delays and inaccuracies introduced by iOS14.

• Real-time Insights: Gain immediate access to your UTM conversion data, minimizing the wait time for reports.
• Visual Graphs and Statistics: Easily interpret your campaign data with intuitive and comprehensive visual representations.
• Quick UTM Link Generation: Effortlessly create UTM links to streamline your marketing campaigns and track conversions effectively.

The app stands out for its user-friendly, clean interface and powerful features, earning high praise for excellent customer support. Users appreciate the ease of navigation and comprehensive functionality that makes campaign tracking straightforward and effective, with a perfect rating from satisfied customers.

Decile ‑ Customer Analytics is a powerful tool designed to optimize the customer journey by integrating extensive first-party data and enrichment attributes. It enables businesses to identify high-value customer personas, align products with customer preferences, and enhance customer retention by understanding the customer lifecycle more deeply. The app also facilitates the activation of these insights by syncing data with key marketing platforms.

• Analytics: Offers detailed insights into customer cohorts, product analytics, and sequential purchase reports.
• Enrichment: Builds customer personas using hundreds of demographic and psychographic traits.
• Segmentation: Allows the creation and comparison of segments to pinpoint high-value customers.
• Predictive Models: Enhances marketing efforts with predictive LTV and lifecycle segmentation tools.
• Activate: Seamlessly syncs data with major marketing platforms like Klaviyo, Attentive, and Meta.

Decile ‑ Customer Analytics receives high praise for enabling businesses to deeply understand their customer base and effectively target high-value segments, leading to improved customer acquisition and retention. Users appreciate its comprehensive data enrichment capabilities and the intuitive integration with popular marketing platforms, which streamline marketing efforts and elevate customer engagement strategies.