Best Shopify Analytics Apps 2025

ThoughtMetric Analytics integrates seamlessly with your marketing platforms to provide a comprehensive view of your marketing ROI. By accurately identifying the true source of conversions using pixel tracking and customer surveys, it eliminates the confusion caused by siloed marketing data.

• Ground truth marketing analytics: Offers precise insights into which marketing channels are truly driving conversions, helping you allocate resources effectively.
• Multi Touch Attribution: Accurately attributes conversions to the correct sources, preventing over-crediting and facilitating accurate budget decisions.
• Discover Top-Performing Ads: Identifies the most effective ads across all your campaigns, allowing you to replicate and refine successful strategies.
• Analyze Ad Creatives: Provides detailed analysis on ad performance, enabling optimization of creative assets for better results.
• Customer analytics: Delivers in-depth insights into customer behavior, enhancing marketing strategies to improve engagement and retention.

ThoughtMetric is praised for its world-class attribution accuracy and ease of use, as highlighted by user reviews. With seamless onboarding, responsive support, and an intuitive model for deriving insights, users report significant improvements in understanding channel performance and making informed budget decisions. Rated consistently high, it is considered essential for maximizing marketing effectiveness.

Octup: Analytics provides a comprehensive view of your business operations, integrating data from marketing, logistics, and fulfillment into a single platform. It offers dashboards and business metrics like marketing attribution and unit economics, combined with AI-based insights and alerts to aid in data-driven decision making.

• Marketing Attribution: Manage ad spend effectively with key metrics and attribution data to boost marketing results.
• Unit Economics: Analyze costs and profitability for making informed decisions with a data-driven approach.
• AI-Based Insights: Receive automated insights and alerts for proactive business management.
• Logistics Tracking: Real-time tracking to maintain oversight of inventory and deliveries.
• Comprehensive Dashboards: Visualize various aspects of your business for thorough analysis and decision support.

Octup: Analytics has been highly rated for its ability to simplify the complexity of data analysis and provide actionable insights quickly. Users have praised its intuitive interface, which makes sophisticated data analytics accessible even for those with minimal technical expertise, and its effectiveness in improving operational efficiency and strategic decision-making.

By the Numbers is a dynamic dashboard suite offering powerful analytics tools to enhance business performance. It facilitates analyzing customer behavior, optimizing discounts, creating profitable product bundles, and more. With features like Customer Lifetime Value and Cohort Retention, it allows for targeted campaign creation through audience segmentation. The app also integrates with platforms like Google and Klayvio for efficient audience management.

• Customer Lifetime Value Analysis: Understand the key segments, channels, and products that drive customer lifetime value.
• Dashboard KPIs: Access comprehensive KPIs related to customers, sales, products, advertising, cohorts, and repurchase rates.
• Seamless Integrations: Sync customer lists effortlessly with one-click integrations, including Google Ads and Klaviyo.
• Loyalty and Retention Tools: Build customer loyalty, maximize Return on Ad Spend (ROAS), and prevent defection to competing brands.
• Advanced Reporting: Receive weekly email reports, conduct historical data comparisons, and export data via CSV.

The outstanding advantages of By the Numbers, as highlighted by users, include its intuitive design and capability to generate targeted marketing lists, thereby enhancing business understanding and growth potential. It is praised as an excellent analytics platform suitable for any business aiming to solidify and expand its market presence, receiving top ratings for its reliability and effectiveness.

Sweet Analytics and Reporting is a comprehensive tool designed for retailers, offering valuable insights and actions to enhance marketing ROI. It helps identify key sales drivers, evaluate marketing channels' effectiveness, and streamline customer acquisition strategies for retention.

• Real-time Campaign Performance: Monitor your marketing efforts and integrate direct mail with online activities seamlessly.
• Growth Modelling Tool: Forecast customer acquisition and manage marketing expenses efficiently.
• Audience Segmentation: Build and export audience segments to email and social media platforms for targeted marketing.
• Attribution Reconciliation: Match attribution numbers with sales data for accurate performance tracking.
• Comprehensive Marketing Cost View: Track your marketing costs in real-time and optimize your return on investment.

The app consistently receives accolades for its intuitive interface and ability to significantly improve marketing ROI. Users praise its comprehensive insights into customer behavior, its seamless integration capabilities, and the significant time savings it affords in reporting processes.

Datma Product Analytics is a powerful tool designed to maximize business potential by offering comprehensive features such as product views, performance metrics, and collection attribution. It supports unlimited custom reports and multi-store data aggregation, providing real-time insights through a live data module. The app transforms complex data into actionable insights by utilizing 14 diverse data sources and hundreds of dimensions and metrics.

• Product Views & Performance Metrics: Offers detailed insights into product views and various performance metrics to aid strategic business decisions.
• Collection Attribution & Scheduled Reports: Provides transparency in sales attribution and the convenience of automated, scheduled reporting.
• Unlimited Custom Reports & Multi-Store Aggregation: Facilitates in-depth analysis across different stores, with the ability to create unlimited custom reports.
• Real-Time Insights with Live Data Module: Empowers users with live data feeds for up-to-the-minute analysis and decision-making.
• Diverse Data Sources & Extensive Metrics: Utilizes 14 data sources and hundreds of metrics and dimensions for comprehensive data analysis.

Reviewers highlight Datma Product Analytics for its exceptional ability to simplify complex data into meaningful insights, offering unmatched customization and real-time data options. Users appreciate the ease of creating custom reports and the multi-store support, praising its reliability and efficiency in improving decision-making processes.

DataDrew LTV is a powerful tool designed to help businesses calculate and analyze the lifetime value of their customers, aiding in making informed decisions about marketing and customer relationship management strategies.

• Advanced Analytics: Offers in-depth analysis of customer data to estimate and enhance lifetime value accurately.
• User-Friendly Interface: Features an intuitive design, making it easy for users to navigate and access information efficiently.
• Customizable Reports: Provides the ability to tailor reports according to specific business needs and criteria.
• Seamless Integration: Easily integrates with existing CRM and marketing platforms for a smooth workflow.
• Real-Time Data Updates: Ensures decision-making is based on the most current customer data available.

Users consistently praise DataDrew LTV for its accuracy and ease of use. The powerful analytics engine coupled with the customizable reporting features has been highlighted in reviews, making it an indispensable tool for businesses striving to maximize customer value.

OmniTrack Facebook Pixel is an innovative app designed to combat the challenges posed by iOS 14+ on digital marketing tracking. It offers a streamlined solution for advertisers to implement server-side tracking, a method previously reserved for larger brands, enabling them to supply Facebook's algorithm with precise and reliable data. This app simplifies the integration of multiple tracking pixels, including Facebook Pixel (Meta Pixel), TikTok Pixel, and Google Ads, all within a single platform. With OmniTrack, users can easily install multi-pixels in just three minutes, without needing any coding expertise. Its robust tracking capabilities are powered by Facebook Conversions API (FB CAPI), ensuring accurate conversion tracking, even with iOS14+ limitations. Moreover, OmniTrack enhances your advertising strategies by providing features such as UTM tag automation, pixel reporting, Facebook Catalog integration, and multi-audience builder, aiming to boost your return on ad spend (ROAS). With these comprehensive tools, advertisers of all scales can optimize their digital campaigns and maximize their marketing performance effortlessly.

Zoho Advanced Analytics transforms your Shopify store into a growth powerhouse by enabling the visual analysis of data and extraction of insights for informed business decisions and unlocking opportunities with advanced AI capabilities.

• AI-powered insights: Leverage advanced artificial intelligence to unlock new business opportunities and make informed decisions.
• Comprehensive dashboards: Access a variety of visualizations to organize and view your key metrics and data.
• Pre-built reports & dashboards: Get started quickly with ready-made reports and dashboards for a comprehensive business overview.
• Scheduled emails and smart alerts: Receive automated updates and alerts on key metrics directly to your inbox.
• Data blending capabilities: Integrate and analyze data from different sources for a holistic view and deeper insights.

According to app reviews, Zoho Advanced Analytics is praised for its user-friendly interface and capacity to deliver robust and insightful data analysis. Users highly appreciate the comprehensive pre-built reports and dashboards which offer immediate insights. The scheduling of reports and alerts is particularly valued for its contribution to efficient business monitoring and decision-making, earning the app an exceptional rating for its impact on store growth and performance optimization.

Store Analytics is a cutting-edge app designed for store owners, marketers, and eCommerce agencies to efficiently track and manage their business metrics. This comprehensive tool offers a unified dashboard that consolidates vital information such as Marketing Efficiency Ratio (MER), top-performing ads, and best-selling products, enabling users to make data-driven decisions. With real-time insights into customer trends and omnichannel reporting, including seamless integration with platforms like Shopify, Store Analytics provides a holistic view of your store's performance. Whether you're a solopreneur looking to enhance your business strategy, a brand manager aiming to optimize operations, or an agency striving for effective marketing campaigns, this app simplifies performance tracking across the board. By focusing on ad and product insights, it empowers users to identify what drives success and tailor their strategies accordingly. In essence, Store Analytics is your go-to solution for streamlining store operations and unlocking the potential of your business.

Metricos is an innovative app tailored for data-driven merchants seeking to simplify and enhance their business analytics. By providing customizable dashboards, it facilitates advanced KPI tracking, allowing users to seamlessly monitor and analyze their e-commerce performance. Metricos consolidates all store and ad account data into a singular, powerful platform, offering real-time insights and trend identification. This enables merchants to make informed decisions to boost profitability. Key features include real-time profit tracking, comprehensive expenses monitoring for COGS, shipping, fees, and taxes, and synchronization of advertising spend across major platforms like Facebook, Google, and TikTok. Additionally, users can delve into product and marketing analytics, accessing detailed reports such as CLV and P&L statements. Metricos also supports mobile access and multi-store views for comprehensive e-commerce ecosystem management.

The Analyzely - Google Analytics 4 app integrates seamlessly with GA4 to help store owners better understand visitor behavior. It offers automatic measurement ID integration and provides comprehensive reports directly on the app's dashboard, simplifying the process of monitoring store performance.

• Seamless GA4 Integration: Easily connects with GA4 without the need for coding, ensuring fast and accurate analytics setup.
• Comprehensive Event Tracking: Enhances eCommerce strategy by tracking a wide range of user interactions and store events.
• Standard & Ecommerce Reports: Consolidates crucial store metrics into a singular view for streamlined analysis and decision-making.
• Server Side Event Integration: Enables precise purchase tracking, ensuring key events are accurately captured and reported.
• GDPR Friendly Tracking: Supports data protection standards by providing tracking options that comply with GDPR guidelines.

The Analyzely app is praised for its simple installation and user-friendly interface. Users appreciate its capability to import Google Analytics data into Shopify for easy access to traffic and sales insights. The app addresses critical issues such as purchase event tracking, with outstanding customer support, including live chat, enhancing user satisfaction and troubleshooting capabilities.

Atom Analytics is an essential tool designed specifically for Shopify merchants aiming to enhance their marketing strategies and boost sales performance. By seamlessly integrating with Meta Ads, Google Ads, Google Analytics 4, and Shopify, among other platforms, Atom Analytics centralizes crucial data for comprehensive analysis. Users benefit from intuitive dashboards that make it easy to track key metrics such as Return on Advertising Spend (ROAS), Lifetime Value (LTV), ad spending, Customer Acquisition Cost (CAC), and Conversion Rate (CVR). The app empowers business owners to unlock actionable insights and make informed, data-driven decisions effortlessly. Additionally, Atom Analytics offers real-time alerts via email to keep users updated on critical business changes. This makes it an invaluable resource for merchants looking to enhance their marketing efficiency and achieve sustained growth.

PayHelm: Analytics & Reports is a comprehensive tool that connects and analyzes data from various e-commerce platforms. It provides insights into marketing performance, operational costs, and financial metrics to help businesses maximize profits.

• Data Integration: Seamlessly consolidates data from platforms like Amazon, Etsy, Google Ads, and Facebook Ads to provide a unified view of business performance.
• Financial Analysis: Connects with payment gateways such as Stripe, Braintree, and PayPal to analyze gateway fees and calculate Gross Margin and Profit.
• Cost Management: Offers insights into logistical costs, including UPS labels and ShipStation expenses, to optimize overall business operations.
• Custom Reporting: Enables report sharing and exporting in formats like PDF, Excel, CSV, and Google Sheets, with scheduled reports sent automatically via email.
• E-commerce Dashboard: Tailors a comprehensive ecommerce dashboard that's set up to align with specific business needs for better decision-making.

Users highlight the app's ability to streamline multiple data streams into clear, actionable insights, significantly reducing analytical workload and improving strategic planning. The integration and visualization tools are praised for their intuitiveness and ease of use, making complex data more accessible to users.

Google Analytics Reports app is designed to seamlessly integrate classic Universal Analytics e-commerce reports into your Shopify admin using GA4 data. It eliminates the need to create new reports or log into GA4, ensuring you have easy access to essential analytics.

• Automated Connection Wizard: Quickly set up reports in less than a minute without hassle.
• Comprehensive Report Coverage: Includes channels, pages, landing pages, e-commerce overview, and funnel charts.
• Utilizes GA4 Data: No additional tracking needed or waiting for data accumulation.
• Built-In Shopify Integration: Reports are accessible directly in the Shopify admin for convenience.
• Automatic Report Generation: All necessary e-commerce reports are readily available.

This app’s outstanding advantage, as echoed by its users, is its seamless integration and efficiency, allowing users to access detailed analytics without additional setup or switching between tools. Users appreciate the straightforward setup process and the automation of complex data analysis.

Amplitude is a powerful analytics tool that empowers teams to make informed investment decisions, identify key products and customer actions, and determine areas of focus. By diving deeper than just basic metrics like page views and clicks, Amplitude allows you to analyze detailed user behaviors, attributes, and channels. Its advanced segmentation capability is perfect for optimizing marketing campaigns and enhancing store performance. Gain automatic insights into browsing and purchasing behaviors, allowing you to track cart engagement and product popularity effortlessly. Amplitude equips businesses with the ability to understand and serve their customers better, ultimately boosting revenue through comprehensive customer insights. This self-service platform is designed to transform data into actionable strategies, helping you achieve your business goals efficiently.

GoProfit: Profit Analytics is a comprehensive app designed to make profit tracking effortless. It simplifies monitoring of sales, expenses, margins, LTV, and ad performance through an easy-to-use dashboard. The app offers real-time profit calculations, automated reports, and insightful metrics that aid in smarter, ROI-driven decision-making.

• Profit-focused dashboard: Simplifies tracking profits, sales, expenses, margins, LTV, and ad performance.
• Automated profit reports: Sends weekly or monthly profit reports directly to your inbox for actionable insights.
• Ad spend synchronization: Syncs ad spends from platforms like Facebook, Google, and TikTok, providing accurate ROAS and performance metrics.
• Easy data export: Exportable profit data to CSV or PDF, allowing custom analysis and adjustments.
• Responsive customer support: Highly praised personalized support to address user queries and improvements.

Based on the app's reviews, GoProfit is highly regarded for its exceptional customer support, user-friendly interface, and comprehensive tracking features. Users particularly appreciate the app's ability to track a variety of ad expenses and profit metrics seamlessly. The responsiveness of the support team and their willingness to incorporate user feedback stand out as significant advantages. Highly recommended by users, GoProfit is seen as a valuable tool for business growth and efficiency, especially given its cost advantages as a free app.

Kendall Analytics is a powerful app designed for merchants aiming to grow efficiently and track their progress seamlessly. It features a first-party pixel for accurately identifying top-performing ads and provides detailed conversion rate reports to enhance website traffic efficiency. The app includes simple daily and historical KPI dashboards, alerts for new metric outliers, and benchmarking reports to compare store performance with industry standards.

• First-party Pixel: Helps accurately identify the best performing ads to enhance conversion rates and improve overall ad efficiency.
• KPI Dashboards: Offers user-friendly daily and historical dashboards to keep track of key performance indicators effortlessly.
• Alerts for Anomalies: Provides daily alerts for new metric outliers and unusual trends, ensuring no important detail is overlooked.
• Benchmarking Reports: Allows merchants to compare their stores with others using robust industry benchmarking data to gauge where they stand.
• Conversion Optimization: Enhances the ability to convert website traffic into orders with detailed reports and insights for optimization.

Kendall Analytics is highly praised for its seamless integration, ease of use, and comprehensive analytics tools, which provide merchants clarity on their performance metrics. Users commend its ability to accurately track ad performance and assist in strategic decision-making, making it a valuable asset for both novice and experienced merchants.

EigenAI Analytics is a powerful Shopify application designed to help businesses minimize customer churn using advanced machine learning techniques. By analyzing your store's transactional data, the app builds precise models to predict which customers are at risk of leaving. This enables your business to take timely, targeted actions to retain these customers and prevent revenue loss. With EigenAI Analytics, you can seamlessly integrate sophisticated predictive technology without needing any prior expertise. In less than 10 minutes, gain meaningful insights into which customers are most likely to churn within a specified timeframe. Empower your business with data-driven strategies to ensure sustained growth and enhanced customer retention.

Kuma is a marketing assistant AI designed to enhance customer understanding, predict purchasing behavior, and implement targeted marketing campaigns without relying on cookies, thereby respecting customer privacy.

• Customer Understanding: Gain insights into customer behavior and preferences to optimize marketing strategies.
• Predictive Analysis: Anticipate customer purchasing tendencies to tailor promotions and offers effectively.
• Audience Synchronization: Seamlessly sync with platforms like Meta Ads, Klavyio, and Hubspot for cohesive marketing outreach.
• Privacy Respect: Operates without cookies, ensuring respectful and privacy-conscious customer engagement.
• Product Buying Journey: Analyze product interactions to increase customer retention and satisfaction.

The app's outstanding advantages include its ability to provide deep insights into customer behavior, effectively predict purchase interests, and deliver personalized marketing campaigns, all while prioritizing user privacy. According to user reviews, Kuma's integration capabilities and ease of use have led to increased campaign success rates and higher customer engagement levels.