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Product Analytics ‑ Datma logo

Product Analytics ‑ Datma

Develop by Datma

$1-$240

/ Month
30 Days Free Trial

Product Analytics: visibility, conversions, and performance

Pre-made reports
Performance metrics
Scheduled reports
Product views
Collection attribution
Unlimited custom reports
Multi-store aggregation
Live data insights
Session metrics

About Product Analytics ‑ Datma

Launched Jun 06, 2021

Categories

Built by Datma

Email :

[email protected]

Address

Intrare GHEORGHE SIMIONESCU, Nr 19, Ap B26, Bucharest, B, 014155, RO

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Introduction Video

Description

All you need to know about your products! Measure. Analyse. Profit.

Datma empowers you with advanced analytics and custom dashboards. Track product and collection performance using pixel data, view real-time sales, and aggregate insights across multiple stores with auto currency conversion. Add tags synced to Shopify for better segmentation. Need custom reports? We’ll build them for you. Datma is your off-site data analytics team, helping you make smarter decisions and grow your business.

Datma empowers you with advanced analytics and custom dashboards. Track product and collection performance using pixel data, view real-time sales, and aggregate insights across multiple stores with auto currency conversion. Add tags synced to Shopify for better segmentation. Need custom reports? We’ll build them for you. Datma is your off-site data analytics team, helping you make smarter decisions and grow your business. more
  • Pixel-powered product and collection analytics for deeper insights.
  • Multi-store data aggregation with automatic currency conversion.
  • Real-time product and collection sales tracking for instant updates.
  • Tagging system synced seamlessly with Shopify.
  • Custom dashboards and reports tailored to your needs.

Pros

  • Provides comprehensive visibility with product views and performance metrics
  • Offers collection attribution to understand the performance of grouped products
  • Convenient scheduled reports for ongoing insights without manual effort
  • Unlimited custom reports tailored to specific business needs
  • Multi-store data aggregation for businesses with multiple locations
  • Real-time insights with the live data module
  • Diverse data integration from 14 data sources
  • Hundreds of dimensions and metrics available to analyze
  • Pre-made reports available covering customer cohorts, product trends, finance, etc
  • Session-based metrics for detailed analysis of user interactions

Cons

  • Complexity in setting up custom reports due to the wide range of metrics and dimensions
  • Potential information overload due to the extensive data sources and metrics
  • Coordination required to effectively manage multi-store data aggregation
  • Dependency on the accuracy of integrated data sources
  • The interface may have a steep learning curve for new users

Top Helpful Reviews

DirectBed

Mar 05, 2025  on Shopify

Great app to get data from your store and apply to your marketing efficiency. For example, we narrowed down products that weren't selling, tagged them and then removed them from our google marketplace ads so we do not pay for inefficient advertising. We were able to also delist certain products from our site we didnt realize were costing us money to advertise. The support for the app was great as well, came and helped exactly when I needed it. Thank you!

chiclara

Jan 14, 2025  on Shopify

This is a great great app. Superb customer service and one of the very few apps that provides the full picture of your data. Highly recommend.

Plebs en Snobs

Jun 10, 2024  on Shopify

So when I first installed this app, I didnt think to much of it. Many Shopify analytics apps claim to be the holy grail of data analysis. But with Datma I was positively supprised. I have been doing online marketing and CRO for about 15 years now and this might have been the best bang for buck I have seen with shopify in terms of data analysis so far. Verticals are deep, conversion rate per product page, segment against UTM's, and sooo much more. If you are looking for more in depth data on sales, marketing channels and customer behavior I would highly recommend installing this app. Look and feel is basic, but the data is really really good. 5/5 easily.

Sunset and Swim

Mar 06, 2024  on Shopify

This is hands down the best reporting app we've tested. And we've tested a few. It's also the only app that shows what products are viewed the most including photo thumbnail of the products. It's a golden feature when you have several thousand products in stock. Also amazing customer support with live chat function, no lengthy wait for answers. Absolutely stellar app, that we will add to our other stores also. Thanks and keep up the good work!

Citywide Fashions

Feb 28, 2024  on Shopify

Great product and really amazing support! So many insights and the people working there are so eager to help.

BIG STORE (SC Dynamic Tools SRL)

Dec 21, 2023  on Shopify

Very good app for all kinds of reports, even some you didn't think you might need. Combined with a great support team it's truly a great product.

The Dude's Threads

Dec 15, 2022  on Shopify

Truly amazing app that gives insight into your store that no other app does. I've learned so much by having it and am able to take detailed actions in my marketing and site development based on the info in Dhatma that it pays for itself many, many times over. And the developer is a genius who is incredibly responsive and truly wants to make it the best analytics/reports app available, if it isn't already. Can't go wrong with it, highly recommended.

COSMETIC PLANT

Jul 28, 2022  on Shopify

Very detailed reports for those who want to go deep in analyzing their stores portfolio performance.

Játszma.ro - A maradandó élmények boltja

Jul 24, 2021  on Shopify

We have over 4000 products in our store and it's easy to lose sales if you cannot properly track them and don't know which products are performing poorly. Thankfully with this tool you can analyze each product and product category individually, filter it by vendor and see its performance through different time periods. Really useful!

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