I'm reporting a massive failure in translation integrity and UI design inside Shopify's Translate & Adapt app. The app is silently cherry-picking what it translates and has published many half-translated, outdated, or blank pages to my live international storefront — without warning, notice, or transparency. It is hiding this behind a deeply inefficient and non-transparent interface, and leaving me with a grueling, manual audit job that no modern technology stack should ever require. This issue has cost me visibility in Google, revenue from international traffic, and days of unpaid labor just to locate and fix what Shopify never properly built or marketed in the first place. Translate & Adapt is Failing on Every Front: It has arbitrarily skipped translating major portions of many product descriptions, default product and variant fields, collections, metaobjects, menus, etc. It does not alert me to untranslated or out-of-sync content. It offers no dashboard or audit view to track which items have been translated and which haven’t. It forces me to manually click through every parent > child > grandchild element in the app to detect translation failures. And with 975 failures according to Google, this workflow is unacceptable. Each click comes with a 10–20 second load time, and each missing translation takes up to 2 minutes to fix. There is no batch view, no summary, and no timeline of what's been changed or ignored. SEO Consequences — and Why This Is Costing Me Revenue The result is that hundreds of translated pages and site elements are not approved by Google because of: Outdated content Wrong languages (e.g., body text in English on a Dutch page) Thin content (e.g., product title + images, but no body text) Blank product descriptions Mismatched content across locales Missing translations for default fields or field values (e.g., price, color, gender, and age which are required by Google) Google doesn’t just check if a translated page exists — it checks for: Relevant content in the expected language Unique, high-quality body copy Content-to-code ratio and completeness If a page is: Just images or 1–2 words Missing description text Marked Dutch URL but written in English Identical or near-duplicate to the English page Showing outdated content that's inconsistent with the same page in another translation Lacking critical information like price, color, gender, and age group Google will suppress or deindex that page. And that’s exactly what’s happening: Google Search Console currently shows 975 translated URLs as “Not Approved” — many flagged for content, indexing, or missing product attributes that originate directly from incomplete translations and broken data inheritance caused by Translate & Adapt. Shopify Has Misled by Omission. Shopify markets Translate & Adapt as a seamless way to expand globally. I built my international storefront using Shopify’s tools, trusting the system to behave predictably and honor its own architecture. Instead, I’ve been forced into a days-long audit of every product, data field, menu, collection, etc., wasting time I should be spending on design, production, and marketing. I'm now looking at at least a full week of manual fixes ahead — just to correct what should never have happened, much less happened deep under the hood with no notification or warning. What I Need from Shopify Immediately: A formal acknowledgment that Translate & Adapt cherry-picks content silently and has no features in place to notify merchants or help them fix it in a reasonable workflow. A clear admission that this breaks international SEO and harms indexing in Google Merchant Center and organic search. A commitment and timeline for implementing basic protections: A visual dashboard of untranslated content A bulk view of translation coverage Warnings for untranslated or outdated content Documentation of these limitations and a bug report escalation to the Translate & Adapt product team. Credit or compensation for the hours of manual work and the lost visibility/revenue caused by this system failure since installing this app. This is not a content issue. It’s a platform issue — a system that publishes broken content without ever notifying the merchant. Please escalate this ticket to a senior product manager or tech lead on the Translate & Adapt team. I am not accepting surface-level replies. This needs to be addressed at the architectural level.

This app could have been perfect, so easy to use and intuitive, even fun to translate, but why limit to 2 languages? Please let us pay for more translations, we will gladly pay for it. It's the only reason I put 1 star. Other than that I love this app.

Limited. Tried using this App and everything was looking really good, until we realised that it was translating underlying URL links in the body of our pages. This meant that the URL's in the links weren't correct, causing 404 errors. Once again, the standard response from Shopify was that the App was limited, and that we would need to pay more for a third party App that might do a better job.

Nice app would give it 5 stars but only limited to 2 translations and then you are SOL

Caused issue with my search console

Doesnt work...

For a long time, I couldn’t understand why my product descriptions weren’t updating across English variants (e.g., US, CA, AU, GB). Shopify support repeatedly redirected me, suggesting conflicts with other apps, which caused significant delays in resolving the issue. It turns out the Translate & Adapt app itself prevents automatic syncing of updates between English language variants. If I hadn’t figured this out on my own, my product descriptions would have remained outdated indefinitely, negatively affecting my store’s accuracy and user experience. This limitation is highly inefficient and creates unnecessary manual work.

I have using this ever since I bought my new theme and my site is very heavy and just now getting to all of the technical Search Console stuff. This app is causing over 3000 errors on google search console with it turned on in my theme. All of these pages after checking are the translated app pages. ERROR__Page indexing Alternate page with proper canonical tag error---ALL FROM THIS APP. No Wonder I have no visitors on my site tc-beauty.com

Me and my team wanted to use this app to translate our shop from english into german. Already the automatic translation of the general theme content and system - in particular the checkout is mostly useless. The app states that these general parts of the Shopify system are "professionally translated" which is a joke, because not even the word checkout is translated into german language - this is one of the most important words and you dont get it correctly translated so that the general german population can understand it? Come on Shopify! As a billion dollar company you can do better! ... Now to the worst part: We took the time to fully translate all the website resources ourselves "manually". After a few days we were close to finishing the translation of all the themes and gerneral website resources like the checkout system. We saved our progress along the way countless times, at least the app is constantly reminding you of that... BUT one morning ALL THE TRANSLATIONS WERE GONE! We have no clue how every translation we did during the last few days just vanished- nobody did anything! The night before everything was there and almost ready to be launched... the next day not a single translation we did the days before was available anymore... This app is competely unusable and a serious risk for anyone who wants to run a shopify shop in multiple languages. If I could give 0 stars, I would do so.

Seems to work.....except you can only auto translate 2 languages with no option to add more, rendering the app completely pointless for anyone selling in Europe. Not good.

Very good app, only the biggest problem is that it does not support more languages!

Since December 5, 2024, the app has stopped working correctly. Previously, everything functioned fine. When I selected a language on my shop, I could also change the currency, and the language remained unchanged. Now, translations work properly only if the shop's default currency is selected. My default currency is USD. If I choose USD and set the language to, for example, Italian which I translated, everything works perfectly. However, if I change the currency to Euro, the translations stop working. This issue has never happened before, so the problem must originate from the app. I haven’t made any changes to my shop. Edit: Shopify support has confirmed that the problem is due to their application update...

Tried to use the translation, but so many are not correct, so I manually corrected them but it won't update in the website, the website still has the wrong version.

Après avoir passé beaucoup de temps pour compléter et améliorer les traductions générées automatiquement et pour traduire chaque url du site (chose à faire manuellement), j'ai découvert que cette application pénalise le SEO de mon site. En effet, depuis l'installation de Shopify Translate & Adapt, Google Search Console m'a signalé l'apparition de nombreuses pages en double (duplicate content). Ceci est très mauvais pour le SEO (référencement naturel). Comme cette application a été développée par Shopify, j'ai donc contacté l'assistance Shopify. L'assistance m'a gentiment proposé de me débrouiller tout seul en allant sur le forum de Shopify. Ainsi l'assistance Shopify refuse de gérer ce problème technique et je vais devoir désinstaller cette application car elle pénalise le référencement naturel de mon site. Très déçu par l'assistance de Shopify au vu du temps perdu et du prix payé chaque mois !

This app is terrible, it doesnt translate propely and takes old headline text from months ag 0/10 is what i would rank this app as

I am writing to express my extreme dissatisfaction with the support I have received for your app. This has been the worst support experience of my life. After two weeks of waiting and being assured by your support team that the issue would be resolved, I was informed that you are aware of the problem where the export function sends completely incorrect TYPE values. Out of 3875 entries, only 8 are correct for import. To quote your support team: “Type was unintentionally changed to something different in the export than we expect for the import.” This situation is unacceptable, and I am very frustrated with the lack of effective resolution. I expect immediate action to correct this issue.

This app was working fine until a couple days ago. Some products have wrong translation in Spanish, French and German. When I click auto-translate it doesn't fix it. I contacted Shopify and they suggest me to manually edit but I have 2329 product pages. There is no way I can do it manually. It messed up our SEO, they don't even care about the issue. We pay thousands of dollars to them every month and this is the service we get.

basarılı

Not working anymore? I cannot modify our eshop's translations anymore. Oauth error invalid_request: The redirect_uri is missing. Can you help please?

Ne marche même pas j'ai traduis la langue et définit les pays dans lequelle elle est censé traduire en anglais mais ça ne marche meme pas