Subi: Subscriptions & Loyalty

Develop by Shopify

$19-$299

/ Month

Built for Shopify

Free plan available 7 Days Free Trial

Expand Sales with recurring Subscriptions, Boxes & Memberships

Quick setup

Flexible pricing options

Multiple subscription types

Seamless customer portal

Customizable widget templates

Automatic widget embedding

About Subi: Subscriptions & Loyalty

Launched Feb 20, 2022

Built by Shopify

Address

151 O’Connor St, Ottawa, ON, ON, CA

Website Support Portal Privacy policy Tutorial FAQ Document

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Introduction Video

Description

Subscriptions & loyalty app for recurring payments, memberships, boxes and abonnements, without code

Subi is an all-in-one subscription & loyalty app to create subscribe & save plans, membership, loyalty programs and bundles or boxes. Offer recurring physical or digital products, services, and memberships to turn buyers into loyal subscribers with flexible billing, discounts, delivery, and loyalty points & rewards. Includes a self-service portal, widget customization, smart dunning, and analytics to grow and retain subscribers. Build sustainable recurring revenue with the right model.

Quick setup and Auto-adding widget. Embed app to use directly in Shopify admin.
Seamless subscriber portal to manage their subscriptions. Skip, pause & cancel.
Flexible membership tiers offering multiple perks and member-only benefits
Flexible subscription and mystery boxes that elevate AOV and customer experience
Loyalty programs with points and rewards that drive repeat customer visits

Pros

Easy-to-use interface allowing quick setup and intuitive navigation
Comprehensive subscription models including physical & digital products, membership plans, and subscription boxes
Flexible pricing options with dynamic pricing, fixed pricing, recurring payments, and 'subscribe and save' features
Customizable widget templates and seamless integration with Shopify admin
Excellent customer support with quick response times and personalized assistance
Customer portal allowing seamless management of subscriptions (skip, pause, cancel)
Positive reviews highlighting fantastic customer service and support representatives

Cons

Initial setup might require assistance, especially for users new to subscription apps
Limited feedback on advanced features as most reviews focus on customer service rather than app performance

Top Helpful Reviews

Heimgard EntryFlex

Jan 20, 2026 on Shopify

We’ve had a great experience with Subí so far. The pricing is very fair, the app works nicely with Shopify subscriptions, and it fits our needs well. A special thank you to Nilou from support, she has been extremely kind, responsive, and open to following up until everything was fully resolved. Her help made a big difference, and we really appreciated the hands-on support throughout the process. Overall, very happy with the app and the team behind it. Highly recommended!

The Painted Moth

Dec 02, 2025 on Shopify

I am happy with the help i have recieved. Dela was great at answering all my questions. Unfortunately, the app is not able to automatically send digital downloads each month for my subscription. But Dela was helpful in suggesting other email automation apps that could tie into the subscription to do this for me.

Miriam's Collection

Nov 27, 2025 on Shopify

META AD USERS BEWARE! IT WILL MESS UP YOUR SALES! Worst app ever. So so so disappointed with the customer service i received. Cost me lots of sales leading up to black friday as their stupid subscription widget does not allow for a sale price to be shown on the product page, so anyone directed to the product page will not be able to see it's even on sale. Stella from customer service was absolutely useless, she removed the pricing altogether so when customers select a subscription, they cannot see the subscription price.

MOTO LNKS

Nov 12, 2025 on Shopify

Subi is a great tool within Shopify to support recurring payments, offering various payment plans - to your business needs. Our business MOTO LNKS a (motorcycle rental company), uses "Payment Links" heavily to initiate subscriptions with our customers once they have undergone their booking and KYC. There was an issue identified within this feature, whereby Pearl from customer support was quick to respond and resolve. Therefore, if you are on Shopify and want to take subscription style payments. I would 100% recommend Subi. Only downside, which I only found out later, apart from paying monthly to use Subi, Subi also takes an additional clip of each initiated transaction. Now, that added with Shopifys cost and Shopify Payments transaction cost plus, the Subi monthly cost - can add to big dent to your bottom line...

Absolutely Balanced Weight & Wellness

Nov 03, 2025 on Shopify

So far, so good! I'm new to using Subi, but have had nothing but good experiences - in the setting up of subscriptions, adding to my store, and customer service is on point! Thank you to Nilou for helping me get some features set up and organized. I really appreciate your help! This is a feature rich app!

Tiramaesu

Oct 16, 2025 on Shopify

Subi has been a great app for a beginner like myself looking to have a sticker subscription service on my shop! One thing I just wished the free / basic plan had was the ability to create a free shipping rule for recurring billing, which I thought I could just adjust in the Shopify shipping settings portion. Turns out you can't do that, and I was tearing my hair for the past 2-3 weeks doing by myself because my customers kept getting billed for shipping too! I ended up turning to Subi's customer service for help. It wasn't long before I connected with someone (thanks Harry!) who explained how the plans worked and a potential workaround for that. As someone just starting on subscriptions / memberships (and I'm even close to hitting the limit of the free plan), I'm nervous about paying for the Growth tier, but may contemplate upgrading so I could take advantage of the shipping solution but also the widget customization.

Munchyhub

Oct 10, 2025 on Shopify

One of the best companies and customer service I've ever had, hands down. Grace and Pearl are stellar, live chat support, instant solutions to anyting you need. Now, the Subi app is probably one of the best I tested - fully integrated into the Shopify Admin dashboard, and fully compatible with the new Shopify user accounts (users can manage their subscriptions right from Shopify user account page, NOT a separate page hosted elsewhere). Best modern design options too, doesn't feel outdated like most others and the design customisations are easy and intuitive. Best UI/UX I've seen. I'd say definitely far superior to the likes of ReCharge who many think are the biggest. Just try Subi, then we speak. Subi is how any app on the Shopify store should be developed.

limitlessnutritionshop

Sep 28, 2025 on Shopify

Fantastic customer support. Ive just got back from holiday with 1million ideas on how to improve my subscription rates and accidentally changed the code on my shopify website, to the point I broke it and the app wasnt working, its Sunday morning and I didnt really expect a reply. Mason helped me fix my store and got back in a matter of minutes. A* customer service and a very happy customer. I will carry on expanding with this company.

Authentic Ego

Sep 17, 2025 on Shopify

zero support, can't get in contact with a human, multiple bugs, AI support only. DO NOT install this app if you prioritize your customer experience. Update: after we uninstalled the app the team reached out to us and was helpful at fixing the bugs that the app caused asap. I am grateful for their help in fixing the issues but it would have been even more helpful if they could have helped us when we tried to resolve it previously.

Gripcom UK VoIP Services

Sep 15, 2025 on Shopify

Highly flexible subscription app, easily integrated onto Shopify. Also we received rapid and effective support from Stella over a query.

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