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Customer reviews: Brevo PushOwl: Email,Push,SMS

Develop by Shopify

Reviews (1,683)

Overall rating
4.8

What Merchants Think

Overall, merchants have mixed feedback about "PushOwl/Brevo: Email,Push,SMS". Many praise its cost-effectiveness, comprehensive functionality, and commendable customer support. The integration with Shopify seems smooth, and the app's interface is often lauded as intuitive and user-friendly. However, some users report issues with account setups, lack of timely support, and billing concerns. Despite these complaints, a significant number appreciate the value it brings to their marketing efforts, especially with email and push notifications.

Key Strengths

  • Customer support is frequently praised for being helpful, patient, and proactive.
  • Cost-effective compared to competitors, providing excellent value for money.
  • Intuitive and user-friendly interface, with smooth integration with Shopify.
  • Features like automation for email and push notifications are noted to be robust.
  • Real-time push notifications effectively increase customer engagement and sales.

Common Concerns

  • Occasional account setup and verification issues causing frustration.
  • Reports of slow customer support response times or lack of responsiveness.
  • Cases of billing issues and unclear pricing structures.
  • Some users find the email notification setup less straightforward than competitors.
  • Concerns with incomplete documentation or unclear instructions.

Final Thoughts

While "PushOwl/Brevo: Email,Push,SMS" presents itself as a comprehensive and cost-effective marketing tool, providing solid integration and user-friendly features, it also faces challenges related to support responsiveness and occasional technical issues. The app is well-suited for businesses looking for a pragmatic and affordable solution to enhance their email and push notification marketing strategies. Continuous improvements in support and clear documentation could further enhance its offering.

Loren Kadi

Dec 06, 2025  on Shopify

Pour pouvoir mettre en place des mailings automatiques pour les anniversaires, il faut demander au support la synchronisation des metafields de Shopify dans Brevo. Maintenant je bloque sur le fait que le champ "anniversaire" n'est pas sélectionnable dans le trigger de l'automatisation. C'est très pénible, car Brevo n'a pas du tout traité correctement l'ergonomie de l'interface avec Shopify. Le technicien qui accompagne le sujet est très sympathique et réactif, mais s'il faut perdre autant de temps pour des choses qui devraient être simples, je me demande si nous allons rester avec Brevo...

HYKLE

Dec 03, 2025  on Shopify

Nothing in this stupid platform works correctly. Even a simple abandoned cart flow. Reporting is poor, you constantly go redirect from one app to another for no reason. Customer service is the WORST! They are responsive until they get your money, after that you are alone with all the BS their platform has.

draculabyte

Nov 28, 2025  on Shopify

20 dollars a month. Use to be free. Rip off!

Loaded Samples

Nov 27, 2025  on Shopify

This is app is frustrating to use, not intuitive. I came from Omnisend before and found it to be way easier to use. A few issues just today: -Slow response time in chat right before Black Friday. I have questions before launching my campaign on Black Friday and have not received a response for many hours. Most other Shopify apps I use have international support who can respond in minutes. There also isn't AI auto responder in chat to answer questions or refer to relevant help pages. They just put you on hold for hours. -No easy way to convert customers to email subscribers in bulk. I thought this would be a given. I select multiple contacts and there is no obvious way to convert them to email campaign subscribers. I can only add them to lists or segments. I also made a segment a few months ago and when I try to look at it, it is now a dead link (goes to error page) so I can't even access a list from 6 months ago. -In designer there is no way to have a multicolumn grid with synced products from my store. You can add a product block which allows you to sync only one product per row. If you want to have multicolumn you have to manually build image/text multicolumn by uploading your own images and filling in text, then linking to each product by pasting URLs. There should be an easy way to sync products automatically with a multicolumn product template. In conclusion, I am a computer savvy person and have had a Shopify store for 5 years. This app should be way simpler to use. I would recommend that Brevo take a look at these issues. Although more expensive, I found Omnisend to be very simple. I only switched because I don't send email campaign often enough to justify the monthly cost. If Brevo can not help with these issues I will be forced to cancel.

Koss Design -

Nov 27, 2025  on Shopify

SMS stopped working exactly when I needed them most — during the most important time of the year — even though I had purchased credit in advance. To make things worse, the first response from their customer service team was: “Oh, they are working,” when it was obvious they hadn’t checked the past 7 days. The backend failed at the worst possible moment, and the support agent (Harish) completely overlooked the issue. I had to insist multiple times just to get an escalation. A failure from start to finish. Truly unacceptable for a critical period.

Tulsa Body Jewelry

Nov 20, 2025  on Shopify

My head will explode if I have to watch that skateboarding owl again.

Carry Light

Nov 09, 2025  on Shopify

Did not generate any leads and charged my €60 for something in the last month AFTER i had uninstalled it - AVOID

Koss Design

Nov 07, 2025  on Shopify

Do not switch to BREVO SMS, if you come from Yotpo like I did, it's a big scam, they give you a lot of credits, and you believe you are paying top price for SMS while in reality you don't, i made a terrible mistake of moving and paying a yearly upfront price. Plus they are making it super difficult to see what you spend and what was the ROAS associated with it. Never again

DTYStore

Nov 05, 2025  on Shopify

Terrible support and responsiveness to questions and requests. Push you to the managed services, and if you don't... They will direct you back to chat support, which is not ideal; I am now looking for other options. Just disappointed in it.

AussieAF

Nov 04, 2025  on Shopify

The app has done nothing but drive me nuts. The team has been supportive and responsive enough...but keep telling me the issues been escalated and they'll get back to me...they don't. Issues I've had (I'm based in Australia); - SMS will charge me based on number of contacts but not deliver...I've been refunded once because of this issue and thought I'd try again with a new campaign...no better. Awaiting a refund on this as well - Web Push; each time I need to buy more credits. I'm not on a small budget, I've paid for credits yet the campaigns get paused and they expect more credits to be purchased. Overall, the experience with the app has been well below expectations, super disappointed. Waste of time.

Atelier Ikiwa

Aug 03, 2025  on Shopify

Worse app ever which I did not choose to use but Brevo (which I was using) imposed in my Shopify store. No explanations, no tutorials. I have lost all new contacts because the double opt-in process was removed without informing me. Pushowl help centre is not customers-oriented, using a language only they can understand, so you are left with no help and no solutions. I am extremely upset

ETEREO New York

Jun 08, 2025  on Shopify

90% emails will go Spam folders. I used my base from Shopify store, they banned my campaign after 5-10 unsubscribes. I sent 3 emails to support within 2 weeks - no answers, probably they do not have support. Anyway, 90% email from them will go to spam, - read reviews on Reddit

JBSaeed Studio

Jun 01, 2025  on Shopify

Absolutely pathetic!! I wanted to migrate to omnisend but they are not migrating our push subscribers to the new platform. Just a trick to force users to stick to their platform. Have been chasing them for over 2 months but in vein. Have to start my subscribers from zero on omnisned. Lost 27000+ subscribers on their hand. It's a scam!! They deliberately do this to force you to stay!

DPC

May 14, 2025  on Shopify

After 5 years of using Klaviyo and MailerLite without issues, I decided to switch to Brevo for a cheaper option. After signing up, I was immediately contacted and told to request a refund and instead register via PushOwl. That was already a confusing start. After sending our first email campaign through Brevo, our account was immediately suspended due to bounce rate concerns. In all our years using Klaviyo and MailerLite, this had never happened - not once. I’m frustrated that I'm spending time and money jumping through hoops to meet the standards of what is, the cheapest and lowest rated email service of the 3. Brevo feels like a watered-down, knock off of Klaviyo without the features or reliability. While I do appreciate the pay-per-email pricing model, it comes at the cost of needless hurdles. Unless price is your only concern, I would not recommend Brevo. It may be an option for startups on a tight budget, but be prepared for added work and limitations. This experience has only motivated me to grow my business so I can afford to return to Klaviyo.

JUULを個人輸入で買えるJapan Vapor

Apr 17, 2025  on Shopify

CS is super slow. The sign up is a mess with Brevo vs Pushowl. I first signed up on Brevo using my personal email. When I input my shop URL, it made me install the Shopify app. Which I did. But this seemed to have created a separate account under PushOwl because the email for Shopify was different. And now, without knowing the different accounts existed, after I kept working directly on Brevo, paid the first subscription, did all my CNAME verification, imported data from Mailchimp and after sending my first email, the CS told me I need to cancel the Brevo account, and use the PushOwl account. That is when I noticed this account thing is really messed up with this service. So confusing. And CS does not respond. I have to wait a day to get a simple reply.

Love Your Space

Apr 04, 2025  on Shopify

Absolutely do not recommend this app at all. All I wanted to do was set up abandoned cart email. 24 hours later & still no resolution. Rubbish & waste of time.

brast24

Apr 03, 2025  on Shopify

The setup was painful for our headless store, some of the triggers aren't properly documented or just half assed. Support took a couple days to respond with what we needed but was friendly otherwise. After that there has been an other support request because our Shopify users won't sync properly and the Brevo support hasn't responded for a week. We pay money for something we can't use properly.

RalliTEK

Mar 28, 2025  on Shopify

TERRIBLE customer service. They might get back to you in 24 hours they might not. They banned our account for not following their terms and conditions, but it was due to an issue with a spam email/bot reporting us, and not a legitimate concern. We've been fighting with them for over 2 months to get our service back online. Each time they give you the default response of "we have filed this to our team and will get back to you when we have more information". Then weeks go by with nothing from them. Reach back out, and they say, "we don't have any details regarding your issue". It's a joke and the whole time they send you emails and messages trying to upsell you, but they can't even figure out there own issues. They're just interested in taking your money. We've been using this service which used to be Sendinblue, then Brevo, and now Pushowl for 4 years and they have just gone to crap!

GetSashimi

Mar 26, 2025  on Shopify

Fake revenue

XTRA FUEL

Mar 12, 2025  on Shopify

We've been a loyal customer for over four years, and it's disappointing to see how inflexible the pricing structure has become. We only need browse abandonment, yet we're forced into a costly bundle filled with features we don’t use and an excessive number of impressions we don’t need. There was a time when this feature was activated for us without issue, but now, the only option is an expensive plan that makes no sense for our business. Customer loyalty doesn't seem to mean much here, and instead of offering a reasonable middle-ground solution, we’re just being pushed toward higher-tier plans. If you're a small business with specific needs, be aware that you're likely to overpay for features you don’t use. Looking at alternatives now.

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