Pencil - AI video ads that win

Develop by Shopify

$119

/ Month

7 Days Free Trial

Easy Facebook & Tiktok video ads that get sales for your store

Ad performance insights

Generate ads automatically

Predict winning ads

Automate ad testing

About Pencil - AI video ads that win

Launched Feb 07, 2022

Built by Shopify

Address

151 O’Connor St, Ottawa, ON, ON, CA

Website Support Portal Privacy policy Tutorial FAQ Document

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Introduction Video

Description

Pencil is a creative AI platform that generates Facebook & TikTok ads predicted to win.

E-commerce brands use Pencil to make more sales from their Facebook and TikTok ads by building a scalable creative testing process. Rather than spending hours editing ads yourself or using expensive agencies let AI generate your new static and video ad creatives. AI doesn't have human bias and only leverages performance data to predict which ads are more likely to win before you set them live.

Generate static & video ads automatically from your branding & assets
Predict which ads will win for you before spending money on testing
Get insights on which of your ads are working vs. your sector (and why!)
Automate the manual process of launching and testing ad creative

Pros

Generates static and video ads automatically, saving time
AI-driven predictions reduce the need for extensive human testing and bias
Helps build a scalable creative testing process for e-commerce brands
Reduces dependency on expensive agencies for ad creation
Provides insights on ad performance compared to the sector
Automates the launching and testing process of ad creatives

Cons

May rely heavily on AI predictions, which can sometimes be inaccurate
Limited control over creative content if not customizable beyond AI suggestions
Effectiveness of ads may vary depending on industry sector and competition
Potential for reduced creative uniqueness due to algorithmic generation

Top Helpful Reviews

Rebel Coffee Company

Jul 13, 2023 on Shopify

never signed up for this and uninstalled the app and have now been charged $119usd for it. Absolute rubbish, no answer from emails either. Will be lodging a complaint with Shopify.

asmi ayurveda

Jul 05, 2023 on Shopify

I wanted to try this but accidentally clicked on the yearly subscription. Despite being promised a refund - I have not yet got it for the last month! The app in interesting and worth a try, but I DO NOT RECOMMEND this company for its non-responsive customer service!

SWIFF

Mar 28, 2022 on Shopify

Pencil is a great combination of analytics, copyright, and design in a single package. We've been using it to generate ads and also track that our original ads, maybe weren't that bad, but that there could be issues elsewhere in our customer journey. It's regularly updated and improved, so the team seems really committed in providing great service.

Buckleband

Mar 11, 2022 on Shopify

We are a startup with limited budget... Pencil allowed us to create robust ads and easily iterate on those that worked, which we otherwise would not have been able to do without a much larger (and specialized) team or a much larger budget. Very impressive product and a team that's very pleasant to work with.

Angela Caglia Skincare

Mar 02, 2022 on Shopify

Pencil is by far the best way to create winning video ads at scale by combining Oscar-worthy AI editing software with AI learning algorithms that effectively eliminate the guess work out of what makes for winning ad creatives. Moreover, you are no longer exclusively dependent upon an agency for video ad creatives. Pencil gives you all the tools you need to level the playing field. The interface is easy, the results are impressive. Lots of companies claim to have built a better mouse trap, the team at Pencil has actually done it.