Pencil - AI Video Ads That Win is a cutting-edge app designed to help e-commerce brands enhance their sales performance on platforms like Facebook and TikTok. By utilizing advanced AI technology, Pencil streamlines the creative process, generating new static and video ad creatives without the hassle of manual editing or costly agency fees. The app leverages performance data, free from human bias, to predict the effectiveness of ads before they go live, ensuring a higher likelihood of success. Users can generate ads automatically from their existing branding and assets, saving both time and resources. Pencil also offers valuable insights, allowing brands to understand which ads perform well compared to industry standards and why. By automating the manual processes involved in ad creation and testing, Pencil enables businesses to focus on what truly matters: optimizing their marketing strategies and driving sales.