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Customer reviews: Omnisend Email Marketing & SMS

Develop by Shopify

Reviews (2,937)

Overall rating
4.8

What Merchants Think

Merchants generally have a positive view of the "Omnisend Email Marketing & SMS" app, primarily lauding its user-friendly interface and exceptional customer support. Many users appreciate its functionality for email marketing and SMS, as well as its integration capabilities, especially for Shopify users. However, the app's pricing changes and nuanced billing practices have led to some dissatisfaction among users.

Key Strengths

  • Excellent and responsive customer support, often highlighted by specific team members such as Mariia, Dilara, and Mathías.
  • Easy-to-use interface that is suitable for both beginners and more advanced users.
  • Effective email and SMS marketing features with powerful automation capabilities.
  • Great integration with Shopify and ease of campaign creation.
  • Helps recover abandoned carts and create engaging newsletters.

Common Concerns

  • Pricing structure is seen as unreasonable by some users, with unexpected cost increases and charges for unsubscribed contacts.
  • Occasional issues with email deliverability, including emails being marked as spam.
  • Some technical processes, such as DNS setup, can be complex for users without technical skills.
  • Lack of full multi-language support and concerns about the usability of the free plan.
  • Instances of delayed or insufficient customer service response.

Final Thoughts

Omnisend is a highly useful tool for businesses looking for an effective email and SMS marketing platform. It is particularly praised for its user-friendly features and outstanding customer support. Despite some challenges with pricing and deliverability, it remains a recommended choice for many e-commerce businesses. Merchants should be aware of the pricing strategy and ensure it aligns with their expectations. Overall, Omnisend offers valuable solutions for streamlining marketing activities.

Boutique Caschi Baldini

Sep 26, 2025  on Shopify

Stairwedge

Sep 25, 2025  on Shopify

Very easy to use, has all the features I need, and much better priced than other apps!

Puppets Ireland

Sep 25, 2025  on Shopify

I can only recommend Omnisend for email marketing. Easy to use and implement, they are continuously adding new features and also offering workshops to make sure I know what's new and industry trends. Tech support is very very good, either the bot or real person. It is a very human company who shows they care about their customers. I am not tech minded and have no problem setting up new pop ups, forms or campaigns. It saves time and make money!

Sweet Memory Keepsakes

Sep 24, 2025  on Shopify

Beginner friendly and helps you understand how to effectively grow your business.

Mascate

Sep 24, 2025  on Shopify

Really good feature to improve your sales

Pink Formula

Sep 23, 2025  on Shopify

So far this platform is awesome!! Super easy to navigate and create forms and campaigns.

Snugzy

Sep 23, 2025  on Shopify

Love Omnisend. Have used them for 4 years now across 8 of our brands. Mangirdas our account manager is great as well and has helped improve our accounts a lot

Rosies Pet Paradise

Sep 22, 2025  on Shopify

LJ Scrubs Collection

Sep 22, 2025  on Shopify

KICA

Sep 22, 2025  on Shopify

We switched to Omnisend a few months ago and are very happy with it. The app offers features like automated promo codes, push notifications, “spin the wheel” campaigns, customizable forms, and more. Their account specialists guide you, meet with you to discuss performance, suggest new ideas, and help improve results. Support is also very responsive.

Dance N Gymwear

Sep 21, 2025  on Shopify

Kindred Fires

Sep 19, 2025  on Shopify

We've been using Omnisend now for almost 5 years across 4 brands and we love it! The team (esp Mangirdas) are great - super informative, available and helpful. They genuinely 'get' ecommerce. Omnisend seamlessly links to Shopify and the platform is so easy to use, always adding new and relevant features. Thank you Omnisend, we're a happy customer!

Almaarie

Sep 19, 2025  on Shopify

Wholi Supplements

Sep 18, 2025  on Shopify

Smooth and Easy

Dream Drive

Sep 18, 2025  on Shopify

Omnisend has been incredible for our business. Far more cost effective and with the same or better features than competitors

Caraselle

Sep 18, 2025  on Shopify

I installed and removed several apps in Shopify before going ahead with Omnisend. So much easier than others I've tried, the customer support is incredibly good - can't say enough good things about them! So far extremely positive experience

Alexoo

Sep 18, 2025  on Shopify

We’ve been using Omnisend for our Shopify store and couldn’t be happier. The app is intuitive, feature-rich, and made it easy to automate our campaigns while boosting opens, clicks, and conversions right away. A special thanks to Matias for his fast, professional, and always helpful support. He guided us step by step through the setup and answered every question with clarity. Highly recommended for anyone looking for a solid, user-friendly platform backed by outstanding customer service!

Crave Candles

Sep 17, 2025  on Shopify

Omniesend has become my favorite email marketing tools. The integration with our Shopify store has been seamless and makes segmentation super easy! They have made it super easy to stay consistent and drive more revenue. And Melanie, our Customer Success Manager has been amazing! She's helped us make sure our account is properly set up and gives tips to help maximize ROI with Omnisend.

Adonis King Collection

Sep 16, 2025  on Shopify

Super easy app and straight to the point no fluff, wish they had countdown timer widget, but would highly recommend if you are just starting out.

The Cows Go Moo!®

Sep 16, 2025  on Shopify

I haven't gotten into learning and using all the aspects of Omnisend, but I have done quite a bit of research and inquired on referrals and most people said that Omnisend is the outfit to use for ecommerce growth. I am hoping that that is the case with my brand, The Cows Go Moo! Children's picture book and Moo Merch!

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