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Customer reviews: Omnisend Email Marketing & SMS

Develop by Shopify
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Reviews (2,937)

Overall rating
4.8

What Merchants Think

Merchants generally have a positive view of the "Omnisend Email Marketing & SMS" app, primarily lauding its user-friendly interface and exceptional customer support. Many users appreciate its functionality for email marketing and SMS, as well as its integration capabilities, especially for Shopify users. However, the app's pricing changes and nuanced billing practices have led to some dissatisfaction among users.

Key Strengths

  • Excellent and responsive customer support, often highlighted by specific team members such as Mariia, Dilara, and Mathías.
  • Easy-to-use interface that is suitable for both beginners and more advanced users.
  • Effective email and SMS marketing features with powerful automation capabilities.
  • Great integration with Shopify and ease of campaign creation.
  • Helps recover abandoned carts and create engaging newsletters.

Common Concerns

  • Pricing structure is seen as unreasonable by some users, with unexpected cost increases and charges for unsubscribed contacts.
  • Occasional issues with email deliverability, including emails being marked as spam.
  • Some technical processes, such as DNS setup, can be complex for users without technical skills.
  • Lack of full multi-language support and concerns about the usability of the free plan.
  • Instances of delayed or insufficient customer service response.

Final Thoughts

Omnisend is a highly useful tool for businesses looking for an effective email and SMS marketing platform. It is particularly praised for its user-friendly features and outstanding customer support. Despite some challenges with pricing and deliverability, it remains a recommended choice for many e-commerce businesses. Merchants should be aware of the pricing strategy and ensure it aligns with their expectations. Overall, Omnisend offers valuable solutions for streamlining marketing activities.

Queen Tate Cosmetics

Oct 12, 2025  on Shopify

Karen Whooley Designs, LLC

Oct 10, 2025  on Shopify

So far so good!

Gigi & Lili

Oct 10, 2025  on Shopify

Great technical support team and easy-to-use platform.

Silvana Miracle Handmade Natural Skin Care

Oct 09, 2025  on Shopify

like the marketing delivers no spam xoxo

Pür Shilajit

Oct 09, 2025  on Shopify

Great customer support so far. Way better than Yotpo.

Harmony Paris

Oct 09, 2025  on Shopify

simple d'utilisation et efficace

Sticla de apa

Oct 09, 2025  on Shopify

perfect for my bussines !

Pet Store Collective

Oct 09, 2025  on Shopify

The best customer service and support I have ever had! Beran was so helpful and made sure I understood everything before moving onto the next steps, he took the time to be thorough. I feel like a know more about segmentation than before, I wish we had more customer service representatives like this. Outstanding service, thank you again, Beran.

Prosa Chile

Oct 08, 2025  on Shopify

Ágil, práctico, intuitivo y la verdad fácil de ver los parametros, lo recomiendo.

Wo Lamhe

Oct 05, 2025  on Shopify

ROBS FASHIONSWEAR 114’S

Oct 04, 2025  on Shopify

i love it so amazing you guys are great

Mexico In My Pocket

Oct 04, 2025  on Shopify

NOA Joyería

Oct 04, 2025  on Shopify

OMNISEND Email marketing has been an amazing milestone on our E-Commerce Journey ! Their personalized options for workflows, email templates are just amazing ! Not to mention their customer service chat, is fast and reliable !

Mara Bijoux

Oct 02, 2025  on Shopify

Munda Biddi

Oct 01, 2025  on Shopify

We are new to Ominsend, and we love it already! There is always someone to help when you cant work something out or get things wrong, the support crew are so helpful, patient and knowledgable. Special thanks to Baarath who helped me out today. We love the creativity shown in the communications and video updates too. Behind the scenes the team is always working on upgrades and innovations!

Skin Virtue

Oct 01, 2025  on Shopify

Corgi Model Club

Sep 30, 2025  on Shopify

Omnisend offers everything I need in an email platform for my size of business. The overwhelming difference to other platforms is the personlised customer care. I am extremely fortunate to have Matias as my account manager who is basically like having an additional member of the team. He is always recommending improvements and is extremely hands on in showing me how to use the platform effectively. Well done Omnisend. I would highly recommend.

Salie Leiden

Sep 30, 2025  on Shopify

Very happy with the customer service! :)

Yvette's Beautiful You

Sep 28, 2025  on Shopify

Mitch's Meals

Sep 28, 2025  on Shopify

Thiago was incredible! Provided screenshots at every step and made confusing workflows simple to understand. I can't thank Thiago enough :)

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