What Merchants Think

Merchants generally have a positive view of the "Omnisend Email Marketing & SMS" app, primarily lauding its user-friendly interface and exceptional customer support. Many users appreciate its functionality for email marketing and SMS, as well as its integration capabilities, especially for Shopify users. However, the app's pricing changes and nuanced billing practices have led to some dissatisfaction among users.

Key Strengths

• Excellent and responsive customer support, often highlighted by specific team members such as Mariia, Dilara, and Mathías.
• Easy-to-use interface that is suitable for both beginners and more advanced users.
• Effective email and SMS marketing features with powerful automation capabilities.
• Great integration with Shopify and ease of campaign creation.
• Helps recover abandoned carts and create engaging newsletters.

Common Concerns

• Pricing structure is seen as unreasonable by some users, with unexpected cost increases and charges for unsubscribed contacts.
• Occasional issues with email deliverability, including emails being marked as spam.
• Some technical processes, such as DNS setup, can be complex for users without technical skills.
• Lack of full multi-language support and concerns about the usability of the free plan.
• Instances of delayed or insufficient customer service response.

Final Thoughts

Omnisend is a highly useful tool for businesses looking for an effective email and SMS marketing platform. It is particularly praised for its user-friendly features and outstanding customer support. Despite some challenges with pricing and deliverability, it remains a recommended choice for many e-commerce businesses. Merchants should be aware of the pricing strategy and ensure it aligns with their expectations. Overall, Omnisend offers valuable solutions for streamlining marketing activities.