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Customer reviews: Omnisend Email Marketing & SMS

Develop by Shopify

Reviews (2,866)

Overall rating
4.8

What Merchants Think

Merchants generally have a positive view of the "Omnisend Email Marketing & SMS" app, primarily lauding its user-friendly interface and exceptional customer support. Many users appreciate its functionality for email marketing and SMS, as well as its integration capabilities, especially for Shopify users. However, the app's pricing changes and nuanced billing practices have led to some dissatisfaction among users.

Key Strengths

  • Excellent and responsive customer support, often highlighted by specific team members such as Mariia, Dilara, and Mathías.
  • Easy-to-use interface that is suitable for both beginners and more advanced users.
  • Effective email and SMS marketing features with powerful automation capabilities.
  • Great integration with Shopify and ease of campaign creation.
  • Helps recover abandoned carts and create engaging newsletters.

Common Concerns

  • Pricing structure is seen as unreasonable by some users, with unexpected cost increases and charges for unsubscribed contacts.
  • Occasional issues with email deliverability, including emails being marked as spam.
  • Some technical processes, such as DNS setup, can be complex for users without technical skills.
  • Lack of full multi-language support and concerns about the usability of the free plan.
  • Instances of delayed or insufficient customer service response.

Final Thoughts

Omnisend is a highly useful tool for businesses looking for an effective email and SMS marketing platform. It is particularly praised for its user-friendly features and outstanding customer support. Despite some challenges with pricing and deliverability, it remains a recommended choice for many e-commerce businesses. Merchants should be aware of the pricing strategy and ensure it aligns with their expectations. Overall, Omnisend offers valuable solutions for streamlining marketing activities.

Mara Bijoux

Oct 02, 2025  on Shopify

Munda Biddi

Oct 01, 2025  on Shopify

We are new to Ominsend, and we love it already! There is always someone to help when you cant work something out or get things wrong, the support crew are so helpful, patient and knowledgable. Special thanks to Baarath who helped me out today. We love the creativity shown in the communications and video updates too. Behind the scenes the team is always working on upgrades and innovations!

Skin Virtue

Oct 01, 2025  on Shopify

Corgi Model Club

Sep 30, 2025  on Shopify

Omnisend offers everything I need in an email platform for my size of business. The overwhelming difference to other platforms is the personlised customer care. I am extremely fortunate to have Matias as my account manager who is basically like having an additional member of the team. He is always recommending improvements and is extremely hands on in showing me how to use the platform effectively. Well done Omnisend. I would highly recommend.

Salie Leiden

Sep 30, 2025  on Shopify

Very happy with the customer service! :)

Yvette's Beautiful You

Sep 28, 2025  on Shopify

Mitch's Meals

Sep 28, 2025  on Shopify

Thiago was incredible! Provided screenshots at every step and made confusing workflows simple to understand. I can't thank Thiago enough :)

Boutique Caschi Baldini

Sep 26, 2025  on Shopify

Stairwedge

Sep 25, 2025  on Shopify

Very easy to use, has all the features I need, and much better priced than other apps!

Puppets Ireland

Sep 25, 2025  on Shopify

I can only recommend Omnisend for email marketing. Easy to use and implement, they are continuously adding new features and also offering workshops to make sure I know what's new and industry trends. Tech support is very very good, either the bot or real person. It is a very human company who shows they care about their customers. I am not tech minded and have no problem setting up new pop ups, forms or campaigns. It saves time and make money!

Sweet Memory Keepsakes

Sep 24, 2025  on Shopify

Beginner friendly and helps you understand how to effectively grow your business.

Mascate

Sep 24, 2025  on Shopify

Really good feature to improve your sales

Pink Formula

Sep 23, 2025  on Shopify

So far this platform is awesome!! Super easy to navigate and create forms and campaigns.

Snugzy

Sep 23, 2025  on Shopify

Love Omnisend. Have used them for 4 years now across 8 of our brands. Mangirdas our account manager is great as well and has helped improve our accounts a lot

Rosies Pet Paradise

Sep 22, 2025  on Shopify

LJ Scrubs Collection

Sep 22, 2025  on Shopify

KICA

Sep 22, 2025  on Shopify

We switched to Omnisend a few months ago and are very happy with it. The app offers features like automated promo codes, push notifications, “spin the wheel” campaigns, customizable forms, and more. Their account specialists guide you, meet with you to discuss performance, suggest new ideas, and help improve results. Support is also very responsive.

Dance N Gymwear

Sep 21, 2025  on Shopify

Kindred Fires

Sep 19, 2025  on Shopify

We've been using Omnisend now for almost 5 years across 4 brands and we love it! The team (esp Mangirdas) are great - super informative, available and helpful. They genuinely 'get' ecommerce. Omnisend seamlessly links to Shopify and the platform is so easy to use, always adding new and relevant features. Thank you Omnisend, we're a happy customer!

Almaarie

Sep 19, 2025  on Shopify

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