Reviews: Omnisend Email Marketing & SMS

Customer reviews: Omnisend Email Marketing & SMS

Reviews (2,866)

Overall rating

4.8

5

803
4

14
3

2
2

9
1

45

What Merchants Think

Merchants generally have a positive view of the "Omnisend Email Marketing & SMS" app, primarily lauding its user-friendly interface and exceptional customer support. Many users appreciate its functionality for email marketing and SMS, as well as its integration capabilities, especially for Shopify users. However, the app's pricing changes and nuanced billing practices have led to some dissatisfaction among users.

Key Strengths

Excellent and responsive customer support, often highlighted by specific team members such as Mariia, Dilara, and Mathías.
Easy-to-use interface that is suitable for both beginners and more advanced users.
Effective email and SMS marketing features with powerful automation capabilities.
Great integration with Shopify and ease of campaign creation.
Helps recover abandoned carts and create engaging newsletters.

Common Concerns

Pricing structure is seen as unreasonable by some users, with unexpected cost increases and charges for unsubscribed contacts.
Occasional issues with email deliverability, including emails being marked as spam.
Some technical processes, such as DNS setup, can be complex for users without technical skills.
Lack of full multi-language support and concerns about the usability of the free plan.
Instances of delayed or insufficient customer service response.

Final Thoughts

Omnisend is a highly useful tool for businesses looking for an effective email and SMS marketing platform. It is particularly praised for its user-friendly features and outstanding customer support. Despite some challenges with pricing and deliverability, it remains a recommended choice for many e-commerce businesses. Merchants should be aware of the pricing strategy and ensure it aligns with their expectations. Overall, Omnisend offers valuable solutions for streamlining marketing activities.

Cycle Supply

Oct 19, 2025 on Shopify

Easy to understand pop up and automation. Happy that i chose this app!

Gadgetmanic.com

Oct 18, 2025 on Shopify

This app is fantastic for bringing in new customers.

Suerte Moda Donna

Oct 17, 2025 on Shopify

Mallie London

Oct 16, 2025 on Shopify

Very easy to use

KADEN & KAI

Oct 15, 2025 on Shopify

Very easy to use. Everything I need is here. Great price. Easy to set-up email and SMS campaigns. Love it!

Discreet Ambiance

Oct 13, 2025 on Shopify

I’ve been using Omnisend for a bit now and honestly, it’s been really good. It’s easy to set up emails and SMS campaigns, and I like how simple it is to make pop-ups and automations. The layout is clean and not confusing like some other apps. It’s also nice being able to see how campaigns perform and who’s actually engaging. Overall, it’s been a solid tool for my store.

Got Organics

Oct 12, 2025 on Shopify

Queen Tate Cosmetics

Oct 12, 2025 on Shopify

Karen Whooley Designs, LLC

Oct 10, 2025 on Shopify

So far so good!

Gigi & Lili

Oct 10, 2025 on Shopify

Great technical support team and easy-to-use platform.

Silvana Miracle Handmade Natural Skin Care

Oct 09, 2025 on Shopify

like the marketing delivers no spam xoxo

Pür Shilajit

Oct 09, 2025 on Shopify

Great customer support so far. Way better than Yotpo.

Harmony Paris

Oct 09, 2025 on Shopify

simple d'utilisation et efficace

Sticla de apa

Oct 09, 2025 on Shopify

perfect for my bussines !

Pet Store Collective

Oct 09, 2025 on Shopify

The best customer service and support I have ever had! Beran was so helpful and made sure I understood everything before moving onto the next steps, he took the time to be thorough. I feel like a know more about segmentation than before, I wish we had more customer service representatives like this. Outstanding service, thank you again, Beran.

Prosa Chile

Oct 08, 2025 on Shopify

Ágil, práctico, intuitivo y la verdad fácil de ver los parametros, lo recomiendo.

Wo Lamhe

Oct 05, 2025 on Shopify

ROBS FASHIONSWEAR 114’S

Oct 04, 2025 on Shopify

i love it so amazing you guys are great

Mexico In My Pocket

Oct 04, 2025 on Shopify

NOA Joyería

Oct 04, 2025 on Shopify

OMNISEND Email marketing has been an amazing milestone on our E-Commerce Journey ! Their personalized options for workflows, email templates are just amazing ! Not to mention their customer service chat, is fast and reliable !