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Customer reviews: Omnisend Email Marketing & SMS

Develop by Omnisend

Reviews (2,797)

Overall rating
4.8

What Merchants Think

Merchants generally have a positive view of the "Omnisend Email Marketing & SMS" app, primarily lauding its user-friendly interface and exceptional customer support. Many users appreciate its functionality for email marketing and SMS, as well as its integration capabilities, especially for Shopify users. However, the app's pricing changes and nuanced billing practices have led to some dissatisfaction among users.

Key Strengths

  • Excellent and responsive customer support, often highlighted by specific team members such as Mariia, Dilara, and Mathías.
  • Easy-to-use interface that is suitable for both beginners and more advanced users.
  • Effective email and SMS marketing features with powerful automation capabilities.
  • Great integration with Shopify and ease of campaign creation.
  • Helps recover abandoned carts and create engaging newsletters.

Common Concerns

  • Pricing structure is seen as unreasonable by some users, with unexpected cost increases and charges for unsubscribed contacts.
  • Occasional issues with email deliverability, including emails being marked as spam.
  • Some technical processes, such as DNS setup, can be complex for users without technical skills.
  • Lack of full multi-language support and concerns about the usability of the free plan.
  • Instances of delayed or insufficient customer service response.

Final Thoughts

Omnisend is a highly useful tool for businesses looking for an effective email and SMS marketing platform. It is particularly praised for its user-friendly features and outstanding customer support. Despite some challenges with pricing and deliverability, it remains a recommended choice for many e-commerce businesses. Merchants should be aware of the pricing strategy and ensure it aligns with their expectations. Overall, Omnisend offers valuable solutions for streamlining marketing activities.

dreamylens

Aug 23, 2025  on Shopify

good support team, and fast responding ! thanks

Something we said? We are still here!

Aug 22, 2025  on Shopify

Feather Beautiful

Aug 21, 2025  on Shopify

still testing everything out. I really like it so far - simple and gets the job done

Speyghtful Touch

Aug 21, 2025  on Shopify

Pattes et Trésors

Aug 21, 2025  on Shopify

Super application, pratique et fonctionnelle

Doréea

Aug 20, 2025  on Shopify

J’ai eu une excellente expérience avec Omnisend. Un grand merci à Mathias qui m’a accompagnée avec professionnalisme et patience. Il a su répondre à toutes mes questions, m’apporter des solutions claires et efficaces, et m’aider à mieux utiliser la plateforme. Je suis vraiment très satisfait du service et je recommande sans hésiter !

Garage Guys

Aug 19, 2025  on Shopify

We’ve noticed a sizeable uplift in our ROAS thanks to Omnisend’s intuitive automations, sharp audience segmentation and smart live reporting. Setting up workflows is effortless and effective; you can easily manage abandoned cart reminders, welcome messaging and order followups with minimal fuss. The drag and drop editor makes everything feel straightforward and efficient, even for newcomers. Omnisend’s segmentation capabilities are impressive. You can group contacts by their browsing behaviour, purchase history and site engagement. The Customer Lifecycle Map then uses AI to help you target loyal customers, at risk customers or new ones with tailored messaging. Live real time reporting gives invaluable clarity. You get an all in one view of email SMS and push campaign performance with revenue attribution, trends and deliverability insights. The Live View feature shows customer activity on your site in real time including products viewed, pages browsed, carts started, checkouts begun and orders placed. Reporting is detailed and flexible. You can view click rates by link, open rates by device or email client, performance for each workflow step, and campaign revenue. Sales attribution is fully customisable using selectable order attribution windows and auto added UTM tags. In short Omnisend is a smart, powerful and accessible marketing automation platform built for ecommerce. It’s quick to set up, packed with features and gives you deep insight into customer behavior and campaign performance. This is the one tool that can help elevate engagement, drive sales and deepen customer data.

MOG MINTS

Aug 19, 2025  on Shopify

Tungout

Aug 19, 2025  on Shopify

oustanding easyt and everything you could ask in a app very versatile

Lone Wolf Nutrition

Aug 17, 2025  on Shopify

TastyG

Aug 17, 2025  on Shopify

This is an super easy app to use even for a 69 yr old beginner like me.

Verity Isabelle

Aug 16, 2025  on Shopify

Great app, the automation emails are givinbg me ongoing sales each month.

GENUESS

Aug 15, 2025  on Shopify

Pixie Stick 25

Aug 13, 2025  on Shopify

great

almost 1.618

Aug 13, 2025  on Shopify

I use it just few weeks, but there is many helpful options and great templates.

Ottawa Bike and Trail, LLC

Aug 12, 2025  on Shopify

Easy to set up; easy to use; excellent support; I'm a happy customer so far.

Buttered Bubbles, LLC

Aug 11, 2025  on Shopify

Toy Maker of Lunenburg

Aug 11, 2025  on Shopify

Easy to use and clear pricing system

The Darts Shop

Aug 11, 2025  on Shopify

Very Easy to Use and Does everything i need

JIO

Aug 09, 2025  on Shopify

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