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Customer reviews: Omnisend Email Marketing & SMS

Develop by Shopify

Reviews (2,937)

Overall rating
4.8

What Merchants Think

Merchants generally have a positive view of the "Omnisend Email Marketing & SMS" app, primarily lauding its user-friendly interface and exceptional customer support. Many users appreciate its functionality for email marketing and SMS, as well as its integration capabilities, especially for Shopify users. However, the app's pricing changes and nuanced billing practices have led to some dissatisfaction among users.

Key Strengths

  • Excellent and responsive customer support, often highlighted by specific team members such as Mariia, Dilara, and Mathías.
  • Easy-to-use interface that is suitable for both beginners and more advanced users.
  • Effective email and SMS marketing features with powerful automation capabilities.
  • Great integration with Shopify and ease of campaign creation.
  • Helps recover abandoned carts and create engaging newsletters.

Common Concerns

  • Pricing structure is seen as unreasonable by some users, with unexpected cost increases and charges for unsubscribed contacts.
  • Occasional issues with email deliverability, including emails being marked as spam.
  • Some technical processes, such as DNS setup, can be complex for users without technical skills.
  • Lack of full multi-language support and concerns about the usability of the free plan.
  • Instances of delayed or insufficient customer service response.

Final Thoughts

Omnisend is a highly useful tool for businesses looking for an effective email and SMS marketing platform. It is particularly praised for its user-friendly features and outstanding customer support. Despite some challenges with pricing and deliverability, it remains a recommended choice for many e-commerce businesses. Merchants should be aware of the pricing strategy and ensure it aligns with their expectations. Overall, Omnisend offers valuable solutions for streamlining marketing activities.

K-Vanity

Dec 17, 2025  on Shopify

Hide and Stone

Dec 16, 2025  on Shopify

Great customer service - had an issue and it was resolved promptly.

Roselili

Dec 16, 2025  on Shopify

Calissa Offshore Tackle

Dec 15, 2025  on Shopify

Truthkins - Christian plush toys that turn big feelings into God's truth

Dec 15, 2025  on Shopify

Omnisend has been a good choice for my new brand. I used Klaviyo for a previous brand and I wasn't a fan of the interface or prices. Klaviyo ghosted me once I signed up for their service so that was the last straw for me. Omnisend support has been responsive and helpful. It's pretty easy to set up emails and forms like spin the wheel email capture forms.

Wholesale Furniture Brokers

Dec 15, 2025  on Shopify

Excellent support service and the app itself.

GunGoddess.com

Dec 15, 2025  on Shopify

They are the very best at ESP, hands down!

SHARONSAID

Dec 15, 2025  on Shopify

Excellent! Customer service responded very promptly, and we finally resolved the issue.

bodyiz

Dec 12, 2025  on Shopify

Mistore

Dec 12, 2025  on Shopify

Suberb,half cost and suprass, Klayvio in user friendlyness, onboarding technical/customer service. Also push notification is an extra bonus.

Magic9Balm

Dec 11, 2025  on Shopify

Really easy to use, but with so many brilliant options. You are guided by the software so it feels simple and seamless - even when using it for the first time. Highly recommend.

Naturiga

Dec 09, 2025  on Shopify

Pump Haircare

Dec 08, 2025  on Shopify

Support were very helpful and patient

Ozerlo.com

Dec 07, 2025  on Shopify

Emma from customer support was incredibly helpful and patient — truly outstanding! Thank you so much for all your help and for making it so easy to take screenshots and navigate to Omnisend. An amazing experience overall. Highly recommended!

Ovara

Dec 05, 2025  on Shopify

Boss Premium

Dec 05, 2025  on Shopify

I have not had any challenges

NaturAmore Skincare

Dec 05, 2025  on Shopify

Scandi SLEEP

Dec 05, 2025  on Shopify

So far so good! Always able to get help when I need it. The AI can help me set up most things. And if I get stuck there is always a human available to fix any problems.

Harmonic Arts Wholesale

Dec 04, 2025  on Shopify

We’ve been with Omnisend for over five years now, and honestly, it’s become such a core part of how we grow. Every time I reach out to support, I feel genuinely taken care of. Karen, Mathias, and the whole team make my job feel lighter - they’re quick, thoughtful, and always full of ideas that help our growth bloom even more. I’ve tried plenty of email platforms over the years, and Omnisend is the one that lets me breathe a little easier. Segmentation, design, and analytics all just feel simple, intuitive, and stress-free in a way I didn’t know was possible.

Sacred Statements

Dec 02, 2025  on Shopify

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