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Customer reviews: Omnisend Email Marketing & SMS

Develop by Shopify

Reviews (2,866)

Overall rating
4.8

What Merchants Think

Merchants generally have a positive view of the "Omnisend Email Marketing & SMS" app, primarily lauding its user-friendly interface and exceptional customer support. Many users appreciate its functionality for email marketing and SMS, as well as its integration capabilities, especially for Shopify users. However, the app's pricing changes and nuanced billing practices have led to some dissatisfaction among users.

Key Strengths

  • Excellent and responsive customer support, often highlighted by specific team members such as Mariia, Dilara, and Mathías.
  • Easy-to-use interface that is suitable for both beginners and more advanced users.
  • Effective email and SMS marketing features with powerful automation capabilities.
  • Great integration with Shopify and ease of campaign creation.
  • Helps recover abandoned carts and create engaging newsletters.

Common Concerns

  • Pricing structure is seen as unreasonable by some users, with unexpected cost increases and charges for unsubscribed contacts.
  • Occasional issues with email deliverability, including emails being marked as spam.
  • Some technical processes, such as DNS setup, can be complex for users without technical skills.
  • Lack of full multi-language support and concerns about the usability of the free plan.
  • Instances of delayed or insufficient customer service response.

Final Thoughts

Omnisend is a highly useful tool for businesses looking for an effective email and SMS marketing platform. It is particularly praised for its user-friendly features and outstanding customer support. Despite some challenges with pricing and deliverability, it remains a recommended choice for many e-commerce businesses. Merchants should be aware of the pricing strategy and ensure it aligns with their expectations. Overall, Omnisend offers valuable solutions for streamlining marketing activities.

Runway Riches Hair

Mar 25, 2025  on Shopify

Highly recommend Omnisend, I love the beautiful templates and the ease of use of their automation, very user friendly. i have to note that the customer service is amazing as well, Marie has helped me on numerous occasions.

ELENA HONCH

Mar 25, 2025  on Shopify

Thiago answered all my questions! And literally in 5 minutes he helped me verify the domain. I was pleasantly surprised

All About Beads

Mar 24, 2025  on Shopify

Sakura Signatures

Mar 24, 2025  on Shopify

Basically, FREE for the beginners and it's still affordable if you have to start paying. Struggled deciding between Klavyio and Omnisend but so far, no complaint whatsoever. Also, had questions about DNS records (domain and stuff) and Maria was so helpful. I felt hopeless thinking they would probably not help me out because it's so technical but I judged wrong. Thank you so much!!

Bar Milton Ranch

Mar 22, 2025  on Shopify

ILLUMINATING JEWELRY

Mar 21, 2025  on Shopify

Sillbird

Mar 21, 2025  on Shopify

Dilara is super great! She solved my problem in no time with incredible speed and efficiency. Truly impressive!

Bridgewater Books

Mar 21, 2025  on Shopify

New customer, so far great customer service, easy to use, navigation has been user friendly.

Padel Markt

Mar 21, 2025  on Shopify

Euro Food Hub, LLC

Mar 20, 2025  on Shopify

I like Omnisend! It's reliable and most of all I love the insight of the "Live view", which used to be way more comprehensive and better, but it's still a good feature!!

Julodan Nails

Mar 20, 2025  on Shopify

I would highly recommend Omnisend - for ease and support Since getting omnisend, email marketing hasn't been daunting at all and it's been easy and swift to set up a newsletter, workflow or campaign. I want to shout out Baka who helped me find a great workaround in setting up a workflow which I think provides benefit for myself and my customers. the help and support has been great and the wealth of information, and templates and the UI makes it easy to navigate and create your emails.

FACEME

Mar 20, 2025  on Shopify

Labai patogu naudotis

HELLOLULU LIVING SOLUTIONS.

Mar 20, 2025  on Shopify

This app is user-friendly and highly effective for boosting engagement. I want to especially thank Candice for her outstanding assistance. She was knowledgeable, responsive, and made the setup process a breeze. Her support helped me maximize the platform's features. I've seen a noticeable improvement in my email campaigns.

ACTOS

Mar 19, 2025  on Shopify

Dilara was very helpful when I was setting up the sender email and needed some advice on the DNS settings.

Admire Skincare

Mar 19, 2025  on Shopify

I am really enjoying the ease of setting up this app. I'm also looking forward to learning more about it and it helping our shopify store

Trooper Beer EU - distributed by Universal Marketing EU

Mar 19, 2025  on Shopify

After spending several weeks exploring various email marketing apps, I delved into Klaviyo, SmartrMail, ActiveCampaign, Brevo, Seguno, and tinyAlbert,.... What I found was that no app is perfect, and many seem overpriced, with some even indulging in AI-washing. Ultimately, my shortlist came down to Seguno and Omnisend. Both are exceptional, but I had to choose one for my personal trial. Omnisend emerged as the winner, mainly because of its AI features paired with somewhat reasonable pricing. Seguno was a close runner-up. Overall, I'm quite satisfied with Omnisend. I do wish it had more robust AI support within the email editor—specifically, AI that could create and design a complete email based on my prompt. I understand that larger corporations using email marketing apps have teams and staff who don’t want to be replaced by AI. However, for small businesses like mine, AI is invaluable in simplifying tasks. Ideally, I want AI to craft the entire email so that my role is just to review and approve. Omnisend, along with Klaviyo and Seguno, offers a sleek and professional look and dashboard, whereas many other apps feel like experimental toys. In terms of usability, Omnisend is incredibly user-friendly. I've read others describe it as a game-changer, and I tend to agree. After my first full day using Omnisend, I’ve set up 12 automations. Impressively, my automations and the initial campaign have generated a remarkable 40% revenue increase in just one day! It’s quite enjoyable to watch the volume of emails Omnisend dispatches through these automations—an impressive 600 automated emails in just 18 hours—demonstrating that my email marketing is effectively on autopilot. So far, Omnisend has exceeded my expectations. I hope it continues to perform well—fingers crossed! Plus, the support is phenomenal. Hunter, my contact at Omnisend, is a true gem!

Lukata LTD

Mar 19, 2025  on Shopify

Love omnisend

Coasties Collectibles

Mar 18, 2025  on Shopify

We started using Omnisend and it's made such a difference offering features we have long wanted, we ran into some issues with our theme using it but Maria was a great help giving us 5 star support that was speedy and spot on!

Vuliwear

Mar 18, 2025  on Shopify

Help Center is awesome! They're extremely helpful and patient. Thanks so much.

Jiakuma

Mar 17, 2025  on Shopify

Great and fast costumer service ! I wasn´t sure how to customize my first form after downloading the app. I got a step by step guide through the chat and manage to design the form to my needs. I recommend highly this app

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