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Customer reviews: Omnisend Email Marketing & SMS

Develop by Omnisend

Reviews (2,797)

Overall rating
4.8

What Merchants Think

Merchants generally have a positive view of the "Omnisend Email Marketing & SMS" app, primarily lauding its user-friendly interface and exceptional customer support. Many users appreciate its functionality for email marketing and SMS, as well as its integration capabilities, especially for Shopify users. However, the app's pricing changes and nuanced billing practices have led to some dissatisfaction among users.

Key Strengths

  • Excellent and responsive customer support, often highlighted by specific team members such as Mariia, Dilara, and Mathías.
  • Easy-to-use interface that is suitable for both beginners and more advanced users.
  • Effective email and SMS marketing features with powerful automation capabilities.
  • Great integration with Shopify and ease of campaign creation.
  • Helps recover abandoned carts and create engaging newsletters.

Common Concerns

  • Pricing structure is seen as unreasonable by some users, with unexpected cost increases and charges for unsubscribed contacts.
  • Occasional issues with email deliverability, including emails being marked as spam.
  • Some technical processes, such as DNS setup, can be complex for users without technical skills.
  • Lack of full multi-language support and concerns about the usability of the free plan.
  • Instances of delayed or insufficient customer service response.

Final Thoughts

Omnisend is a highly useful tool for businesses looking for an effective email and SMS marketing platform. It is particularly praised for its user-friendly features and outstanding customer support. Despite some challenges with pricing and deliverability, it remains a recommended choice for many e-commerce businesses. Merchants should be aware of the pricing strategy and ensure it aligns with their expectations. Overall, Omnisend offers valuable solutions for streamlining marketing activities.

Modibodi South Africa

Sep 13, 2025  on Shopify

KUDL® - Verzwaringsknuffels Met Hartslag 🧡

Sep 13, 2025  on Shopify

Distorted People

Sep 12, 2025  on Shopify

Omnisend has quickly become one of our favorite tools for running email marketing on our Shopify store. The platform is super straightforward, so setting up campaigns and automations takes no time at all. We especially love the pre-built workflows — welcome emails, abandoned cart reminders, and product promotions — they’ve made it easy to stay consistent and drive more revenue. The support team deserves a shoutout too — they’re fast, knowledgeable, and genuinely care about helping you succeed. Since implementing Omnisend, our email strategy feels more organized and effective, and the results speak for themselves. A fantastic choice for any Shopify merchant looking to scale smarter.

Tribesigns

Sep 12, 2025  on Shopify

A Must-Have Marketing Tool for E-commerce Growth - Easy to use and extremely effective! As a user since 2022, Omnisend has been a great tool for our growth. The platform is very intuitive, making campaign and automation setup simple. These features have significantly boosted our sales. Plus, their customer support is always quick and helpful whenever we need assistance. Highly recommended!

Stylish3Tees.com

Sep 12, 2025  on Shopify

"Omnisend is my go-to for SMS + email marketing — simple, powerful, and super effective. It’s like having a full marketing team on autopilot. Clean UI, crazy-good automation, and real results that actually move the needle. Highly recommend for anyone serious about conversions!"

GREY ELM STUDIOS

Sep 12, 2025  on Shopify

wonderful platform and amazing customer service!!!!

OQHAIR

Sep 12, 2025  on Shopify

Very good!The professionalism is very strong and the service is also very good!Using omnisend makes me feel very relieved. No matter what happens, it can always be solved.

www.natural-treats.co.uk

Sep 11, 2025  on Shopify

Love Omnisend – I’ve been using the platform for quite some time now and can genuinely recommend it! What stands out most is the human connection. I’ve been working with Matas Z to help one of our brands sharpen their email marketing, and it truly felt like he had our back every step of the way. The platform itself keeps getting better too – new features are shipped regularly, and it just keeps improving. If you’re using another EMS and not completely satisfied, you should definitely give Omnisend a try!

WorldNorse

Sep 11, 2025  on Shopify

We’ve been using Omnisend on our Shopify store for a while now, and the overall experience has been amazing! The interface is clean and easy to use, making it beginner-friendly even for those with no prior email marketing experience. The automation workflows are powerful — from welcome emails to cart recovery and promotions — helping us boost our conversions significantly. Their support team is incredibly responsive and professional, which gives us peace of mind. Our store’s efficiency and email marketing performance have both improved noticeably. Highly recommended for any Shopify merchant looking to level up their marketing game!

Megalook Hair

Sep 11, 2025  on Shopify

We truly appreciate Omnisend’s support. With their help in sending strategies, automation, and audience targeting, our domain reputation is now high. The team always responds quickly, and a special thanks to Danyu for the great support!

Papablic INC.

Sep 11, 2025  on Shopify

Since installing Omnisend, we've seen a significant and consistent improvement in our marketing ROI. The platform is powerful, but what truly sets it apart is the human support: our Customer Success Manager proactively provides strategic suggestions and even helped us seamlessly migrate data from another app. A must-have for brands serious about growth!

Kate Backdrop

Sep 10, 2025  on Shopify

I'm extremely impressed with Omnisend. The powerful automation features with a wide range of conditional options have allowed me to create highly targeted and effective email workflows. I'm also a huge fan of the free push notifications, which have become an invaluable tool in my marketing strategy. What truly stands out is the excellent support. My account manager has been incredibly proactive and helpful, providing great advice in my native language. Their support has given me great peace of mind. Overall, Omnisend is an excellent platform, and I would highly recommend it!!!!!

QUIUBOLEE

Sep 10, 2025  on Shopify

Muy Buena Herramienta. Omnisend es muy fácil de usar, con plantillas en automatizaciones y en diseños de correo. Su interfaz es intuitiva, el soporte excelente y la integración con mi tienda fue inmediata. Es una herramienta fundamental para crecer en e-commerce.

Rage Apparel

Sep 10, 2025  on Shopify

SPICEUP

Sep 10, 2025  on Shopify

Violet Aquarium

Sep 10, 2025  on Shopify

MyEliteWellness

Sep 09, 2025  on Shopify

Very easy set up

Nessiha

Sep 09, 2025  on Shopify

HI EVERYONE, THE PROBLEM I ENCOUNTERED WAS VERY IMPORTANT. I HAD 2 POPUPS THAT WERE DISPLAYED, WHEN NO OTHER APP WAS INSTALLED, BUT ONLY OMNISEND. THE CHATBOT FOUND LINES OF CODE CREATED BY AN APP INSTALLED IN THE PAST, THE LINES WERE PRESERVED, EVEN THOUGH THE APP WAS UNINSTALLED.I HAD TO DELETE IT. THIS CHATBOT IS GREAT, AND EVEN SURPRISING. ALSO IT HELPS ME TO CONFIGURE EVERYTHING IN OMNISEND, STEP BY STEP. OMNISEND IS A VERY HIGH LEVEL APP, OUT OF THE ORDINARY EVEN RARE. THANKS TO THE DEVELOPERS OF OMNISEND

Health & Beauty Shopping

Sep 09, 2025  on Shopify

lumibee.online

Sep 08, 2025  on Shopify

Omnisend has been really helpful for my store’s email and SMS marketing. I use it to send out newsletters, abandoned cart reminders, and promos, and the automation saves me a ton of time. The templates are easy to customize and look good without much effort.

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