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Customer reviews: Omnisend Email Marketing & SMS

Develop by Shopify

Reviews (2,937)

Overall rating
4.8

What Merchants Think

Merchants generally have a positive view of the "Omnisend Email Marketing & SMS" app, primarily lauding its user-friendly interface and exceptional customer support. Many users appreciate its functionality for email marketing and SMS, as well as its integration capabilities, especially for Shopify users. However, the app's pricing changes and nuanced billing practices have led to some dissatisfaction among users.

Key Strengths

  • Excellent and responsive customer support, often highlighted by specific team members such as Mariia, Dilara, and Mathías.
  • Easy-to-use interface that is suitable for both beginners and more advanced users.
  • Effective email and SMS marketing features with powerful automation capabilities.
  • Great integration with Shopify and ease of campaign creation.
  • Helps recover abandoned carts and create engaging newsletters.

Common Concerns

  • Pricing structure is seen as unreasonable by some users, with unexpected cost increases and charges for unsubscribed contacts.
  • Occasional issues with email deliverability, including emails being marked as spam.
  • Some technical processes, such as DNS setup, can be complex for users without technical skills.
  • Lack of full multi-language support and concerns about the usability of the free plan.
  • Instances of delayed or insufficient customer service response.

Final Thoughts

Omnisend is a highly useful tool for businesses looking for an effective email and SMS marketing platform. It is particularly praised for its user-friendly features and outstanding customer support. Despite some challenges with pricing and deliverability, it remains a recommended choice for many e-commerce businesses. Merchants should be aware of the pricing strategy and ensure it aligns with their expectations. Overall, Omnisend offers valuable solutions for streamlining marketing activities.

Munchyhub

Jan 13, 2026  on Shopify

Omnisend has been a breeze and a huge breath of fresh air since we started to use it. We come from Klaviyo, and now we regret spending so much time, energy, lost nights and even money (although the money is the least important part) with Klaviyo, which is an outdated, clunky, and nearly impossible to use app (due to it's counterintuitiveness). But, in a way, I don't regret trying Klaviyo because now I know that I haven't missed anything by moving away from Klaviyo. So, if you're unsure, if you see most people online recommending Klaviyo, I say go for it, try it for yourselves for a couple of months, and then try Omnisend. - and I say this as a marketing manager working in marketing for nearly 20 years now. Klaviyo may be marginally more powerful in a few aspects, specifically, some extra segmentation features, and some extra flow logics and triggers/hooks - but these extra things are so marginal that you'll probably never use them unless you're some sort of a large corporate brand selling over multiple markets/countries, and coming up with some unnecessarily complicated campaign logics. Omnisend can do 90-95% of all that already, and they're improving every day. As a store and business owner, you'll spend most of your time in the marketing platform. If that's not a pleasure to work with, then you'll curse yours days. Omnisend will make you love your job again - that nice and easy and straightforward is to work with it. Omnisend's customer service is top. Always available within minutes, and always knowleadgeable and helpful. Klaviyo, literally, has no customer service (despite claiming they're the more advanced solution, and charging a higher premium for their service) other than 24 hour email - and most of the times they just give you basic/generic links to their help files, or just outright tell you they can't help you and that you need to hire your own developer or whatever - unnaceptable. Not to mention that Omnisend is fairly more affordable, and offers a much better deal on SMS plans too.

Treat House

Jan 13, 2026  on Shopify

Leanne Baker

Jan 12, 2026  on Shopify

Incredible customer service. Thank you for your help today team.

Alexandros Biofarm

Jan 09, 2026  on Shopify

EcoScopia

Jan 09, 2026  on Shopify

Best email marketing I've ever used. even odd how missed it so far.

viaim

Jan 09, 2026  on Shopify

Highly recommended EDM plugin. Their support is also very patient; they will provide best assistance regardless of whether you upgrade your plan or not.

DermaSoul

Jan 07, 2026  on Shopify

www.apfelgruen.eu

Jan 07, 2026  on Shopify

Super, habe heute mal wieder eine schnelle effektive Unterstützung gehabt und wieder was gelernt, die meine Arbeit erleichtern. Und ich kann alles fragen, danke

BEPAINFREE

Jan 06, 2026  on Shopify

So far the sign up was easy. The overview of this platform looks user friendly and easy to follow.

DivaProLash

Jan 06, 2026  on Shopify

its easy and so versetile

ONEEIGHTY Performance

Jan 06, 2026  on Shopify

Taloyd's E-Shoppe

Jan 06, 2026  on Shopify

User-friendly I enjoyed it!!!

Frontier Calling

Jan 05, 2026  on Shopify

I am generally not good at setting up anything technical but was very relieved to find 24/7 chat support with Omni Send. I ran into some small issues (they seemed big to me) during set up and they helped me right through. I didn't have to watch 10 videos or go to an FAQ. An actual, competent person helped me right through! For that alone, I highly recommend.

OAM95

Dec 30, 2025  on Shopify

Blessings Reign

Dec 29, 2025  on Shopify

The response time was immediate and they helped me resolve my issue within a few minutes. He was patient and thorough.

Onérique Uruguay

Dec 28, 2025  on Shopify

Forge Deals

Dec 22, 2025  on Shopify

sereaz

Dec 21, 2025  on Shopify

aromanda

Dec 18, 2025  on Shopify

nothing to say but great service

Tranquility

Dec 17, 2025  on Shopify

going good so far

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