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Customer reviews: Omnisend Email Marketing & SMS

Develop by Shopify

Reviews (2,937)

Overall rating
4.8

What Merchants Think

Merchants generally have a positive view of the "Omnisend Email Marketing & SMS" app, primarily lauding its user-friendly interface and exceptional customer support. Many users appreciate its functionality for email marketing and SMS, as well as its integration capabilities, especially for Shopify users. However, the app's pricing changes and nuanced billing practices have led to some dissatisfaction among users.

Key Strengths

  • Excellent and responsive customer support, often highlighted by specific team members such as Mariia, Dilara, and Mathías.
  • Easy-to-use interface that is suitable for both beginners and more advanced users.
  • Effective email and SMS marketing features with powerful automation capabilities.
  • Great integration with Shopify and ease of campaign creation.
  • Helps recover abandoned carts and create engaging newsletters.

Common Concerns

  • Pricing structure is seen as unreasonable by some users, with unexpected cost increases and charges for unsubscribed contacts.
  • Occasional issues with email deliverability, including emails being marked as spam.
  • Some technical processes, such as DNS setup, can be complex for users without technical skills.
  • Lack of full multi-language support and concerns about the usability of the free plan.
  • Instances of delayed or insufficient customer service response.

Final Thoughts

Omnisend is a highly useful tool for businesses looking for an effective email and SMS marketing platform. It is particularly praised for its user-friendly features and outstanding customer support. Despite some challenges with pricing and deliverability, it remains a recommended choice for many e-commerce businesses. Merchants should be aware of the pricing strategy and ensure it aligns with their expectations. Overall, Omnisend offers valuable solutions for streamlining marketing activities.

Papablic INC.

Sep 11, 2025  on Shopify

Since installing Omnisend, we've seen a significant and consistent improvement in our marketing ROI. The platform is powerful, but what truly sets it apart is the human support: our Customer Success Manager proactively provides strategic suggestions and even helped us seamlessly migrate data from another app. A must-have for brands serious about growth!

Kate Backdrop

Sep 10, 2025  on Shopify

I'm extremely impressed with Omnisend. The powerful automation features with a wide range of conditional options have allowed me to create highly targeted and effective email workflows. I'm also a huge fan of the free push notifications, which have become an invaluable tool in my marketing strategy. What truly stands out is the excellent support. My account manager has been incredibly proactive and helpful, providing great advice in my native language. Their support has given me great peace of mind. Overall, Omnisend is an excellent platform, and I would highly recommend it!!!!!

QUIUBOLEE

Sep 10, 2025  on Shopify

Muy Buena Herramienta. Omnisend es muy fácil de usar, con plantillas en automatizaciones y en diseños de correo. Su interfaz es intuitiva, el soporte excelente y la integración con mi tienda fue inmediata. Es una herramienta fundamental para crecer en e-commerce.

Rage Apparel

Sep 10, 2025  on Shopify

SPICEUP

Sep 10, 2025  on Shopify

Violet Aquarium

Sep 10, 2025  on Shopify

MyEliteWellness

Sep 09, 2025  on Shopify

Very easy set up

Nessiha

Sep 09, 2025  on Shopify

HI EVERYONE, THE PROBLEM I ENCOUNTERED WAS VERY IMPORTANT. I HAD 2 POPUPS THAT WERE DISPLAYED, WHEN NO OTHER APP WAS INSTALLED, BUT ONLY OMNISEND. THE CHATBOT FOUND LINES OF CODE CREATED BY AN APP INSTALLED IN THE PAST, THE LINES WERE PRESERVED, EVEN THOUGH THE APP WAS UNINSTALLED.I HAD TO DELETE IT. THIS CHATBOT IS GREAT, AND EVEN SURPRISING. ALSO IT HELPS ME TO CONFIGURE EVERYTHING IN OMNISEND, STEP BY STEP. OMNISEND IS A VERY HIGH LEVEL APP, OUT OF THE ORDINARY EVEN RARE. THANKS TO THE DEVELOPERS OF OMNISEND

Health & Beauty Shopping

Sep 09, 2025  on Shopify

lumibee.online

Sep 08, 2025  on Shopify

Omnisend has been really helpful for my store’s email and SMS marketing. I use it to send out newsletters, abandoned cart reminders, and promos, and the automation saves me a ton of time. The templates are easy to customize and look good without much effort.

Kadeesh

Sep 08, 2025  on Shopify

MENELA US

Sep 08, 2025  on Shopify

Pride Riot Official

Sep 07, 2025  on Shopify

Bravatier

Sep 07, 2025  on Shopify

Great customer service! Eduarda helped our team figure out an issue with the email popup. Thank you Eduarda!!

Rachel Riley UK

Sep 05, 2025  on Shopify

Excellent marketing platform, innovative, fast-paced updates and excellent support!

Something we said? We are still here!

Sep 05, 2025  on Shopify

Good

Penny.panda

Sep 04, 2025  on Shopify

good one you should experience it

KomfortKissen.de

Sep 04, 2025  on Shopify

Omnisend’s customer service—and especially their account managers—are truly outstanding. Our brand works directly with Gintare, and she is always ready to help with any questions. I always feel a high level of support and dedication from the Omnisend team, and their guidance has a real impact on achieving the best results for our brand.

Avital's for Wholesale Partners

Sep 03, 2025  on Shopify

I like the support, the tools, and the interface.

AlaiGanuza

Sep 01, 2025  on Shopify

OK I was a bit skeptical because I am a complete noob with servers and such, but Mathías helped me step by step set up the emails and start with my newsletter once again. It's been months inactive, and I was a bit worried about suddenly relaunching it. Thanks for the help! I was using shopify newsletter but it was so limited. Ready to explore omnisend. Good thing knowing customer service is so great :)

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